Investors "shine" what on the IR website? Open 5 features "must have" if you want your company "to invest" in 2025!

Executives and investors' teams (IR) everyone! In the era of information "spilling" in every direction And investors are more "intelligent" more than before They don't just look at the "profit numbers" in the report anymore. But they are "monitor" to "transparency" "credibility" and "growth potential" of your company. "The first window" is "investor website" or IR Website!

Imagine ... If your company IR website is still just "PDF file warehouse" with ancient face Finding information is difficult. Loads are slow and still not updated. Do you think the investors who come to meet him will "feel"? He would not be different from us when entering a restaurant that looks unclean. Unreliable Right? The opportunity for him to "pour the heart" (and pour money!) Come to invest with your company, it is "flickering" immediately! This article I will take you to "open the warp". See 5 "Cool Wood" features at the new IR Website, 2025 "must have" if wanting to "bind the heart", investors under control. And make your company "outstanding" and "invest" more than anyone! Ready ... Let's see if your IR website has all these "good" items?

IR Website "Old" VS "modern era": When "just" is not enough anymore!

In the past, having an IR Website may be seen as just a "duty" that listed companies must follow the rules, only "complete" according to the criteria. Most of the content is usually the PDF file for the year, financial statements or news for a long time. Will update But today, investors (Especially the new generation). He "can easily access" information at the fingertips and "expect" excellent experience from all IR Website Digital "Old". It is not ".

Modern investors do not want to "waste time" to find information in the PDF file, hundreds of pages or waiting for an email to reply from the IR team for days anymore! They need a website that "easy to use" "" Real -time updates "" clear communication "and most importantly "The company truly shows the vision and transparency of the company! If your IR Website is still "addicted" with the same style This means that you are "losing opportunities" in creating the first impression and "miss" that will attract quality investors. Understanding that What errors that the company should avoid on the IR Website will help you see more clearly?

"Blind" that is overlooked: Why do many IR Website? "Do not answer" investors?

And why do you know that the investors in this era are "highly expected", but the IR website of many companies is still "not developing" or "not answers" as it should be? From what I analyzed and talked to both the company and the investor, I found that the "root" of the problem is often due to these reasons:

1. "The original Mindset" looks at IR Website as just "storing documents": some executives or teams may still be attached to the idea that IR Website is only for "Follow the rules" of the Stock Exchange of Thailand only is that the information is complete. Didn't see it as "Strategic communication tools" that are powerful or as a "channel to build relationships" with long -term investors.

2. "Lack of understanding" in the behavior and needs of modern investors: current investors Especially the Millennials and Gen Z groups. He has a very different search and consumption behavior from previous generations. They need information that "easily digested" "(such as infographics, videos) and" accessible from all devices "(especially mobile!) If our IR Website also offers all" Text "or" PDF ", it is difficult to" attract "their interests.

3. "Budget and resource restrictions": The development of IR Website to have a modern and excellent UX/UI feature. Of course, both "budget" and "team" are skilled. Which for some companies (Especially medium or small companies) may be seen as a "burden" or "investment that is not worth" compared to other IR activities, but in reality, having an IR website development expert to help care may be "worth more than expected" in the long run.

4. "Fear of change" or "technical complexity": "Overhaul" all new IR Website or the introduction of new technology may look "scary" or "complicated" for unfamiliar team. Causing many companies to still "Stamping in place" and using the same system that may be "outdated"

"Golden opportunity out of hand!" The effect when your IR Website "is not liking." Investors

The IR website of your company "is not liking" or "does not answer" the needs of modern investors. It's not just about "Not a little" smallness ", but it directly affects" to "investment decisions" and "image" of your company inevitably!

"Lost credibility" in the eyes of investors: think about it ... If investors come to your IR Website and find information that "no update", the report file "can't find" or "link", or the website look. "Not professional" strongly. What is the first thing that he will feel? "Insecurity" and "unreliable", right? He may start asking "Does this company really pay attention to investors?" Or "Simple size. Like the website is not well managed And other matters What will happen? "These thoughts are" undermine "violent confidence!

"Missing opportunities" have been analyzed by analysts and media: securities analysts and financial media often use IR Website as a "main source" in making analysis or writing news about your company. If your website "is difficult to use" or "incomplete information", they may "overlook your company. Or provide incorrect information Which can negatively affect the "perception" of the overall market

"Higher communication costs" unnecessarily: If your IR Website can't answer basic questions that investors want to know Or information "Scattered" until unable to find. Finally, investors have to "telephone" or "email" to ask your IR team anyway, right? That means the increased "work load" of the IR team and "cost" in communication unnecessarily, although those data should be "Easy to access" on the website. From the beginning, having a good UX structure for IR Website will help reduce this problem a lot.

"Disadvantages" with IR Website better: In an age where investors have "options", if the IR website of the rival company "looks better" "Easier to use" and "give more information" and the opportunity that investors will "pour the heart" (and investment of investment) to competitors is "higher than". Don't let the IR Website become a "weakness" that makes you disadvantage in the competition!

"Urgent upgrade!" 5 "Heart Heart" feature at your 2025 IR Website "must have" only!

Okay! It's time to "armed" for your company's website with the most "bang" feature that will help "tie the heart". And make your company "outstanding" and "invest" more than anyone! From the analysis of trends and expectations of investors, I would like to summarize "5 gold features" at your 2025 IR Website "indispensable"! And of course having The expert team in the development of IR Website will help the installation and use these features smoothly.

1. "Financial data warehouse" that is easy to access ... easy download all files! (Easy-to-Cecess Financial Reports)

What investors are looking for: annual report, quarterly financial statements, explanations and analysis of the management (MD & A), or presentation that are used to present information to analysts. All of this is "Information treasure" that investors "need" the most!

Modern IR Website must be done:

The download button must be "clear" and "easy to find". No need for investors to "click" into many layers before finding the desired file.

Should support "a variety of formats". In addition to PDF, there should be an Excel version for analysts to use data to be convenient. Or if it is made into an interactive view that can be viewed through the webpage, better! The presentation of the Interactive financial report is another interesting trend and helps investors to understand information more easily.

The arrangement must "be separated by year, according to the quarter, or according to the type of document clearly, as well as specify the" file size "and" latest upload date "for transparency.

There should be a "search function" to help investors searching for the desired documents quickly. Especially when there are many years ago

2. "Real -time stock price" with "Interactive graph" that analysts are delighted! (Real-Time Stock Price & Interactive Charts)

What investors are looking for: stock price information at "update" and "accurate" to use to analyze trends and decide to invest just "Closed price on the xx" it ". For this era!

Modern IR Website must be done:

Stock price information must be "fresh" in real time or at least not more than 15-20 minutes.

Must have a "stock price" graph that "fun" and "provides complete information" should be an interactive graph that investors can drag the data back, zoom in-out, or compare with the slope index.

Should show important "basic information" such as P/E Ratio, EPS, Market Capitalization, or Dividend Yield.

Must always be "Mobile-Friendly", graph and stock price information must be displayed correctly and beautifully on all sizes of screens. Especially on mobile!

3. "ESG Section" that is not just "elegant words" but with "real information" to follow! (Comprehensive ESG Information)

What investors are looking for: this era of investors (Especially institutions and new generations) do not just look at the "profit" only. But he gives importance to "Sustainability" and "social responsibility" of the company too! (ESG: Environmental, Social, Governance)

Modern IR Website must be done:

Must have a "ESG page", especially that clearly collects policies and activities related to the company's ESG.

There should be a "Sustainability Report" that is easy to download. And should have retroactive information for investors to follow the development of ESG data to be interesting via IR Website is the key to building confidence.

Must show "KPIS at the measurement", not just talking about beautiful CSR activities, but there should be a "indicator" that shows that the company has How to do "and" how can it create positive impacts ", such as the amount of greenhouse gas emissions, the proportion of female employees at the management level, or good governance scores, etc.

Should have "easy to understand" by using Infographics or Visual Content. Explain the ESG that may look more complicated to understand.

4. "Newsroom" at "Update Wai" in time for all movement! (Dynamic Press Release & Newsroom)

What investors are looking for: the latest movement of the company Including public relations news, important announcements, or progress of various projects. If your IR Website only has old news last year Investors probably think that your company "Nothing interesting" or "not transparent" enough to communicate

Modern IR Website must be done:

Must have a "news management system" (CMS) that the IR team is easy to update. You don't have to wait for the programmer every time to post a new news.

Should "separate the news category" clear, such as news about the results, news of CSR, shareholders, shareholders, or other news. Relevant

Should use "tags" or "filters" to help organize and search Allowing investors to filter the news according to the year, according to the type, or according to interested search

Must "connect" news with other information Related, for example, if there is news about the launch of a new product Should have a link to that product page as well

5. "Contact IR" that "is" Easy "and" Answer "All investors! (Accessible IR Contact & Resources)

What investors are looking for: Convenient and fast way to contact the Investor Relations team or access information especially for investors.

Modern IR Website must be done:

Must have a "contact form", especially the IR department, not just giving the company's telephone number or the company's middle email.

Should specify the "contact" clearly, both names, positions, and direct contact channels of the IR team.

Should have "FAQ for investors" to gather questions that investors often ask often. Reply in advance To reduce the workload of the IR team

There should be a "Investor Kit" or "Download Center" that collects important documents that investors often need (such as the latest company profile, presentation, Annual Report) in one place to easily download.

"Real case ... real sound!" When the IR Website "The gods" make a difference that "can measure"

In order to clearly see how the IR Website feature that "fully" it can create an impact " I would like to give an example of "Tech and Grot", a medium -sized technology company that is preparing to be registered on the Stock Exchange.

"Yesterday ... not bang": before "overhaul the" IR Website, the original investor website of "Tech and Grot" is quite "normal". There are only basic information, PDF files reporting old financial reports, and the company's middle email contact channels. Of course, it is "not enough" to build confidence for institutional investors or analysts who are watching them.

"Mission ... upgrade to professionalism": The management team of "Tech and Grow" is aware of this importance. Therefore decided to invest in the development of all new IR Website, focusing on bringing 5 important features mentioned above They have worked with Website development experts To create a modern platform There is an interactive chart financial information that is easy to see, has an ESG Section that shows transparent sustainability information, newsroom that updates fast, and a variety of IR contacts and quickly responds.

"The result ... changing the game!": After the new IR Website launch, "Tech and Grow" began to see the "change" clearly! The number of analysts contacted to request more information, feedback from institutional investors are more positive, and most importantly, the "perception" of the market for the company. "Reliable" and "is many times more professional than before! During the roadshow to prepare IPOs, they can use the IR Website as a "main tool" to communicate with investors effectively. Making fundraising smoothly and successful. The goal of having components that help build confidence on IR Website is a key factor to this success.

"Your company queue!" Checklist is easy for "upgrade" IR Website to be ready for 2025.

Read here Many of you probably have "ideas" to improve your own IR Website, right? To make the "upgrade" in a direction and not missing important issues. I have a simple "checklist" to try "check the health" IR website of your company. "Expectation" of investors in the year 2025?

1. "Financial information ... easy to find, load quickly, easy to understand?": There are various reports. Complete and update or not? Is it easy to download both PDF and Excel? Is there an interactive chart that is easy to see?

2. "How much is the price of the stock ... how much is fresh?": Show the latest stock price information? Is there an interactive graph for investors to analyze trends?

3. "ESG ... How clear, transparent, reliable?": Is there a especially ESG page? Sustainability report, update and easily download? Is there a KPIS performance that can be measured or is it just a beautiful speech?

4. "The company news ... fast, every movement?": Newsroom update the latest news consistently? Is there a separate category and function searching for news that is easy to use?

5. "Contact the IR team ... convenient, easy, just the fingertips?": Is there a clear and diverse way to contact the IR team? Is there a specific contact form or a FAQ that helps to answer basic questions immediately?

6. "Mobile experience ... smooth Not stumbling, right? ": Your IR Website shows the results and perfectly uses on smartphones and tablets? Because of focusing on The experience of using IR Website on mobile is something that cannot be overlooked.

If you are "tick correctly", almost every item Congratulations! Your Website "Strong" and "ready" that will impress investors. But if there are still some things that are "not", don't be discouraged! "Starting" improvement from today is "better", not doing anything! What about your company's website? ... Ready to "shine" in 2025?

"Question-Answer: IR style!" Clear all questions about the feature of the investor, investor.

For the IR team and all executives "confident" and "see more clear" in the "IR Website upgrade of the company. I have compiled" popular questions "that are often asked often. About these important features with "direct answers" from real experience Come on!

Is it really necessary to have a "real -time stock price"? If there are some delay, will it be damaged?

Nowadays, investors need information that is "fast" and "accurate". Having "Real Times" or "the closest reality" (such as Delay is not more than 15-20 minutes), is considered a "standard" that investors expect. If the stock price information on your IR Website "does not update" or "outdated" too much, it will reduce the reliability and cause investors to waste time looking for information from other sources. Which may make him "miss" other important information On your website too. Investment with API or Widget shows the stock price from The Stock Exchange of Thailand (SET) or reliable information provider Therefore is a "worthwhile" investment

ESG information is "a lot" and "complicated". How to present it interesting and "Easy to understand"?

This is a challenge that many companies meet! The best way is "Do not present as a long text." Try using these techniques:

"Infographics Is a best friend. "Summary of important ESG information or KPIS that can be measured in a beautiful and easy -to -understand Infographic form.

"Using other Visual Content" such as short video, summarizing CSR activities, related project photos, or Interactive Timeline show the company's ESG development.

"Focus on Storytelling" tells the story of success or positive impact that the company has created through various ESG projects. It will be "interesting" and "bonding" more than just information.

"Summary or Executive Summary" for investors who may not have time to read the full report. Having short conclusions The highlights of important issues can help a lot.

If our company is SME or hasn't entered the Stock Exchange of Thailand, it is necessary to have a "full" IR website "?

Although your company may not be registered on the Stock Exchange Or a SME business. Having "Investor Relations Section" on the company's main website. With important information Some things are prepared (such as business overall, executive information, future growth plans, or contacts for those interested in investing), it is considered a "good foundation" and represents the "professional" of the company. It will help build credibility for "The investor" or "financial institution" that you may have to contact in the future as well. And when it's time for you to "grow" or "fund raising". This information has already been prepared. Will make everything "easier" and "faster." So much. This design is considered The principle of good UX/UI design will help this part more effective.

There are still other questions that "doubt"? Do not let the doubts become "walls". The opportunity to communicate with investors effectively!

"It's time ... overhaul your IR Website to 'with' to attract quality investors!" (Conclusion)

How are you? Everyone? Read here I believe that everyone will "Agree" and then that IR Website in this era is "not just" is enough! But it must be "good" "complete" modern "and the most important thing is to" answer "the needs of modern investors that" intelligent selected "and" highly expected "! We have "in -depth" up to 5 features of the "main heart" that will help "turn" IR Website to become a "magnet" attracts investors, seeing the "real example" of the company that "successful" from the website upgrade, and "Cleat".

Remember ... the most important heart of having a "powerful IR Website" is "Pampering him to pay attention to us." Always think that if we are "investors", what do we want to see? What do we want to know? And we want to "use" which website? If we can "answer these", they have the opportunity for investors to "believe" and "decide" invest with our company. "Not too far away"! What about your company's website? Ready to be "Gate to the opportunity" is the big door?

Okay! The "future of your company and" confidence "of investors is already in your hands! Do not let the "outdated IR Website" or "not ready" as "obstacles" obstruct the organization's growth anymore! It's time to "invest" and "front of the house" seriously. To create a "difference" and "advantage" that will make your company "standing one" in the minds of investors.

Want Vision X Brain to be the "behind -the -scenes team" to help you "." IR Website that "is beautiful, modern, complete features, and most importantly ... makes investors 'love' since the first click!" Right? Click here! Consult our experts for free! No charge! Or if wanting to get to know Website development services, investors, and UX/UI design services for our Can stop by to see more details! We are ready to help your IR website "outstanding" and "create impressive results"!

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