7 IR Website errors that the company should avoid | Investor Trust Strategy

"Camouflage" on the IR website! Open 7 errors. "Lack of death" that your company must "avoid". If you don't want investors "pour" (update 2025)

Dear executives, investors' teams (IR), and all persons involved in corporate communication! In the investment world that "Confidence" or "Trust" is the "asset" that has the most valuable and "IR Website" is the "page" that can build or destroy that confidence in the blink of an eye! You may have a beautiful financial statements, sharp business strategy, or the management team that is smart, but if your IR Website is full of "errors" that investors see and then shook their heads "... the golden opportunity to attract investment, it may be" slip out ". Unfortunately!

Imagine ... One investor is "shining". Find a cool stock. He clicks on your company's website. "The most bruised experience" Web loading slowly is a turtle crawling, important information is not found like hiding, looking, the design is "ancient" until it is not reliable, or worse. "Wrong information" or "not updated"! Do you think he will still "want" to invest with the company that "in front of the house" is still "not ready" and "not trustworthy" like this? This article I will take you to "surgery" to see 7 "serious" error that IR Website is often "unknowingly" without knowing the "strategy" in "avoiding" and "correct" to create a strong "confidence" and make investors "confident" until you want to "pour the heart" (and!) Come to your company. If ready ... Let's see that there are "traps". What do we have to be careful!

"Confidence" ... is not a joke! Why does IR Website "missed" "more dangerous" than you think?

Before we go deep into each error I would like to emphasize the picture first, why IR Website "has a problem" it is more "dangerous" to the organization than we think! In an age where investors (Especially the institutional and analyst investors) He no longer "believe", just a luxurious speech in the presentation anymore, but he will "dig" find information from all channels and IR Website is one of the most important "data sources" that he will use to "check" and "your company".

If your IR Website "fail" in their eyes It doesn't mean you will "Just lose opportunities" get new investors. Only But it may also affect the "chain" that is more terrifying! For example, the image of the company may be "negative", the stock value may not reflect the true potential, the cost of fundraising may be higher, and most importantly, it may be a "signal" that indicates the "internal problems" or "good governance" of the organization! Therefore, "paying attention" to every detail on IR Website is not just about "beauty" but it is a matter of "Creating and maintaining confidence", which is the "heart" of long -term business! Understanding about Important elements that help build confidence on IR Website will help you see the overall picture better.

"Death" that is overlooked: Why are these "simple" errors still occur with IR Website?

And why, despite knowing that "confidence" is so important But many "basic" errors are still "haunting" in the IR Website of many companies? From the experience that I have seen, the "root" of the problem is usually not complicated at all. But it is caused by "overlooking" or "wrong points" of the relevant team:

1. "IR Website ... Who's the work?": In many organizations, IR Website may not have a clear "host". "Investor Relations" and "Digital Technology" truly makes the development and care of the website. "Scrappy" and "not continuous"

2. "Follow together ... not really thinking about the user": IR website of many companies is often created by "reference" from the form of other companies or follow "Checklist", which may not yet "depth" about the needs and behavior of Really "target investor" group Make the website coming out "Do not answer" or "difficult to use" in the eyes of the real user.

3. "Budget ... The last thing I thought of": Sadly, IR Website is usually the "final" that executives will approve the budget to develop or improve, although it is "communication tools" very important! "Cutting" or "Choose the right thing" regardless of "quality" and "user experience" may become "Save not worth it" in the long run. Because if the website is not good, investors are "not" or "do not believe" anyway. Having a team of professional investors' website development can help save more long -term costs.

4. "Technology ... Headache": to make the IR Website have modern features, fast loads, safe, and easy to use on all devices. It requires "technical knowledge" and "choosing the right platform" for the IR team that may not have any expertise in this field. It may be considered "complicated" and "headache" until you don't want to "touch" or "change".

"Dangerous signs!" The impact that cannot be evaluated when your IR Website "addicted to trap" error.

The IR website of your company "addicted to traps" various errors that "not happy" investors are not just "losing" or "not pro". But it also affects the "negative" to the organization in many dimensions that may "Evaluation is a difficult money" but "pain" is equally!

"Reliability ... that is corrosive": Think about it ... If investors come to your IR Website and find information "mistake", the "do not match", or links "are not available." What is the first thing that he will feel? "Insecurity" and "suspicion" in the "transparency" and "attention" of the company, right? These small mistakes are able to "corrosion", the credibility that the company accumulated quickly!

"Opportunities for 'being discovered' ... reduced": Investors, Analysts, or even the media often use IR Website as "the beginning" to get to know and study the company's information. If your website "Difficult to find", "The content is not updated", or "UX/UI is so bad." They may "give up" and "overlooking" your company. Then turned to pay attention to other companies that "Easy to access" instead of that, equal to you. "Close the door". The opportunity that they will "discover" the true potential of your company unfortunately.

"Investment decisions ... that 'slow down' or 'change your mind'": Information on IR Website is "important factors" that investors use in "analyze" and "decide". "Longer time" in finding more information from other sources In the investment world that "The time is money." This delay may make you "missed the opportunity" or worse, he may "change your mind", not invest with you at all! Understanding about The latest IR Website design trend in 2025 will help you present more information on investors.

"Corporate image ... at 'Looks not modern' ": in the IR Website era is" face ". The most important thing is not a luxurious office or a product! If your website still looks "ancient" "difficult to use" or "does not support mobile phones", it will reflect the image of the organization that "not modern" and "do not care" with technology, which may make investors (Especially the new generation) feel that your company "Not keeping up with the world" and "not attractive" enough to invest

"Do not let the IR website be a black hole!" Open 7 errors. "Forbidden" with a solution!

Okay! It's time for us to come to "shine the fire", grab "7 classic errors" that often make IR Website become "black holes" absorb investors with "Easy" solutions "that will help you" fill the leak "and" revive the company's investor website. And of course, if you want Expert in checking and improving IR Website. Consulting a professional team is an excellent choice.

1. Error: "Slow download" website until investors "can't wait" (Slow Loading Speed)

Symptoms: Click on IR Website and have to sit and wait for the white screen to spin more than 3-5 seconds before the data will appear. Investors in this era are "impatient"! If you have to wait for that for a long time, he will definitely "escape" to other websites!

Pro solution: pro

Optimize every picture: Compress the image file to be as small as possible without losing sharpness (such as using Format like webp) and using Lazy Loading techniques.

Choose a quality hosting: or if using a platform like the webflow, you can be confident in Speed ​​because he has a world -class server (such as AWS) and CDN that help load quickly.

Reduce the use of script or plugin that is unnecessary: ​​what is not really important. Take out some, it makes the "heavy" website by reason

Clocked Caching correctly: helping to download the next page faster

Check with Google's Pagespeed Insights on a regular basis: to find "weaknesses" and "continuously updated".

2. Error: "No update" or "can't find out" (Outdated or Hard-to-Find Information)

Symptoms: The latest financial statements are of last year, the company's latest announcement, 6 months ago, or important information that investors want (such as shareholders, dividend policies). " Like this, investors "discouraged"!

Pro solution: pro

Create "Content Calendar" for IR Website: Define an important data update schedule (such as financial statements, MD & A, presentation, news) to "clear" and "consistent"

There is a "host" in the information: assigned to be responsible for checking and updating data on the IR Website directly.

Design "Good Information Architecture": Place the menu structure and information category for "easy to understand" and "easy access". Investors should find the desired information within a few clicks.

There is a powerful "Search Function": allowing investors to "search" data or documents that are needed quickly.

Specify "latest updates" in all important information: create transparency and confidence for investors.

3. An error: UX/UI "complicated" and "No Mobile-Friendly" (POOR UX/UI & Not Mobile-Friendly).

Symptoms: The look of the website "ancient", "difficult" menu, the letters "are small until unable to read" (especially on the mobile phone!), Or Layout "broken" when opening on a smartphone or tablet! Remember that investors in this era "Look at the website via mobile" is normal!

Pro solution: pro

"Mobile-First Design" is the heart: designed with the first "mobile" use. And then expand to the bigger screen

Use "Clean & Professional Design": Emphasize "clean eyes" "" and "professional". Colorful and fonts must correspond to Corporate Identity and "Easy to read".

"Navigation" must "not complicated": the main menu should be "clear" and "easy to understand" should not have a sub-menu that is too deep.

"CTA button" must "outstanding" and "Easy Press": Document Download button, IR contact button, or other important links. Must have the right size and "easy to press" on the touch screen, having a UX/UI design team that understands investors Will help this part more perfect

Test on usage "Many devices" (Cross-Device Testing): Make sure your IR Website shows results and can be used correctly on all devices and browser that investors use.

4. Error: "Lack of ESG" or presenting the "Lack of Comprehensive ESG Information).

Symptoms: There is no part of ESG (Environmental, Social, Governance) or only superficial information. Not showing "Determination" and "real operations" of the company on sustainability Institutional investors and funds around the world attach importance to this "very"!

Pro solution: pro

Create a "ESG Section" specifically: that collects policies, strategies, activities, and reports related to the company's ESG completely and systematically.

Presenting the "Sustainability Report" that is "interesting": not just dry PDF files, but should have an important summary, use infographics, or have an interactive version that is easy to see.

Show "KPIS that can measure": such as reducing carbon release, the proportion of renewable energy use, or successful community development projects To show the "results"

Communicate like "transparent" and "continuous": regular ESG data updates And reveal both the "success" and "challenges" that the company is facing

5. Error: "No real-time stock price" or financial information "No Interactive" (No Real-Time Stock Data or Interactive Financials)

Symptoms: Investors want to know the latest stock price. But on the web, only the closing price of yesterday! Or financial information is only presented "Table of numbers" in the PDF file that is "difficult to see" and "boring". These things make investors "waste time" and "do not want to" use information from your website.

Pro solution: pro

Installed "Widget Stock Prices Real Times": which connects directly to the Stock Exchange of Thailand or a reliable information service provider

Use "Interactive Charts" for financial information: allow investors to "click" "select" or "compare" important financial data, such as revenue trends, profits, or financial ratios.

Create "Financial Highlights Dashboard": Summary of the most important financial numbers in the Dashboard format that "easy to see" and "immediately understand"

There is a "basic calculation" tool (if possible): such as dividend calculators Or the initial return of investment

6. Error: "Security system is not trustworthy" or "Web looks unsafe" (Poor Security & Lack of Trust Signals).

Symptoms: The website is still http (not https), without clear privacy policies, or have the news that the company's website is hacked! These things make investors "do not dare" to fill out personal information or even "trust" on your website.

Pro solution: pro

Use "https (SSL Certificate)" always: This is the "minimum standard" of the current website safety!

There is a "Privacy Policy" that is clear ": and easy to access from every page.

Show "Trust Badges" or "Security Seals" (if any): from a reliable safety service provider

"System update" and "platforms" that are always used: to close the safety vulnerability that may occur.

Be careful about "phishing" or "forged website": communicate to investors on the official channels of the company.

7. Error: "Seo bad" until investors "can't find your website." On Google! (Weak Seo Performance)

Symptoms: Investors, try searching "Your company name + Investor Relations" or "Stock [Location of your stock]" on Google but "can't find your" IR Website on the first page. Or found only unrelated information! This is "disaster" via SEO!

Pro solution: pro

Do "Keyword Research" especially for IR: find out what the investors often use search for information about your company or industry.

"Optimize on-Page SEO" on every page: Title Tag, Meta Description, URL Slug, and Heading Tags (H1-H6) to have related keywords and "Meaning"

Create "Sitemap.xml" and send to Google: via Google Search Console.

Create a "quality content" related to investors: such as Blog Post, analyze the performance, summarize the key points from the shareholders' meeting, or the article about the future business direction. These will help attract organic traffic and create Authority for your IR Website. Strong SEO strategy for IR Website will make a lot of differences.

Check "Broken Links" and "Technical Seo Issues" on a regular basis: to ensure that your website is always "healthy" in the eyes of Google.

"Turning the crisis ... build confidence!" The true story of the company that "overhaul" IR Website until investors "pour the heart"

In order to clearly see that "avoiding" these errors and "IR Website seriously, it can really" create results ". I would like to give an example of "Global Innovation Group" company listed on the Stock Exchange of Thailand. That had experienced problems "Confidence" from investors heavily

"The past that used to miss": IR Website of "Global Innovation" is "old" and "difficult to use". Financial data updates slowly for months, no clear ESG information, and most importantly The website loaded slowly until many analysts "complained"! Causing communication with investors "not smooth" and resulting in the stock price "not reflecting the" true potential of the company

"Mission ... Rescue Faith": The new management team is aware of this problem, so decided to "overhaul the" IR Website. Professional team in the development of investor website To create a new "modern" "" and "easy to use" and "meet the needs of modern investors. There is an interactive financial information that is easy to understand, creating ESG Hub that provides complete information, improving the speed of website loading until the top, and most importantly "Open communication channels" with investors for "easier" and "faster"

"The amazing result!": After launching a new IR Website for only 6 months, "Global Innovation" began to see "changes" in a better direction! The number of institutional investors who are interested and contacted to ask for information "increased significantly", analysis from various brokers began to have more "positive perspectives", and most importantly, the "stock price" of the company began. "Higher" reflects the confidence that investors have more to the company! This is a "proof" that IR Website that "cares" and "without errors" it can "make a difference" and "true value" for the organization! If you want to know Detailed data communication through IR Website should be done. This is another interesting issue.

"It's your queue!" CHECKLIST. Scan your IR Website. "Wrong error"

Read here Many of you would like to "check the" IR Website to see, right? There are "risky points" or "errors" anything hidden? Let's use this simple "checklist" in "scan" your IR Website:

1. "Speed ​​... pass the international standard criteria yet?": Does your website be downloaded within 3-5 seconds? Try tools like Google Pagespeed Insights. Test.

2. "Information ... fresh, updated and really easy to find?": Latest important information (financial statements, news, presentation) on the website and is it easy to find? Is there a clear date?

3. "Mobile phone ... is a true friend or obstacle?": Your Website "Easy to use" and "perfect display" on smartphones and tablets? Try to open it from the actual device!

4. "ESG ... clear communication or just as a ceremony?": Your ESG information "complete" "transparent" and "reliable" enough to answer investors questions? Or just a beautiful webpage That does not have in -depth content?

5. "Financial information ... easy to look or inviting headache?": The financial information is "interesting" and "easy to understand" (such as Interactive Charts) or is it just a long PDF file that looks boring?

6. "Safety ... How can you be confident that the information does not leak?": Do your website use https or not? There are other security measures. Is it appropriate?

7. "SEO ... Investors to find you on Google?": Is your "IR Website" ranked in keywords? Or still "hiding" in the back of Google?

If you are "tick correctly", almost every item is considered that your IR Website "is quite strong"! But if there is still a "question mark" in some items, don't wait! The "edit" and "improve" these errors from today is the "investment" that will help "protect" and "strengthen" the confidence of investors with your company in the long run! What about your IR Website ... ready to "No error"?

"Question-Answer IR style, pro!" Clear all the questions about "error" on the investor website.

For the IR team and all executives "confident" and "ready to" get rid of "various errors from the company's IR Website. I have compiled a" popular question "that is often asked often. About these issues with "the answer straightforward" from real experience Come on!

Which errors on the IR Website that "the most serious" and should "fix the most urgent"?

It is a difficult question to answer because the "serious" of each error depends on the "context" and "expectations" of investors in each group. But if I choose "TOP 3" that is often created "Negative effects" the most and should "hurry to fix" first is:

1. "Information does not update or wrong information": This "is very dead"! It destroys credibility in the blink of an eye!

2. "Slow download website and not Mobile-Friendly": In this era where "impatient" and "mobile" is mainly if your website is slow or can't be used on your mobile phone, it is equal to "close the door".

3. "Can not find important information or too difficult to use.": If investors have to "waste time" or "frustrated" with finding information on your website, they may be "easily dismissed" . Will help reduce these problems a lot

If our company has "Limited budget" should be "focus" which part of the error first?

Understand that "budget" is an important factor. If you have to "choose", I recommend "focus" to the correction of errors that "Direct impact on reliability" and "basic user experience" first, such as:

1. "The accuracy and freshness of the data": This is "the most important" and may not require a lot of budget, just having a "process" and "responsible person" that is clear in data updates.

2. "Page Speed ​​Optimization (as far as possible)": Let's start by compressing images, removing unnecessary script script, or choosing a better hosting according to the budget.

3. "Mobile Responsiveness": Make sure that the website can display "enough" on the mobile phone may not have to "perfect" but must "not broken" or "not working" at all.

4. "Clear Navigation & Contact Information": Allowing investors to find "the way to continue" or "The Easiest contact" IR team is gradually "gradually editing" one by one. Better than not doing anything!

Having "external experts" come to help take care of the IR Website. It is really "necessary"? Or the internal team can do it yourself?

The answer is "depending on the" availability and potential of the internal team. If your internal team has both "knowledge" in investors, "skills" in the design and development of websites, and "time" that will take care of the website regularly. Doing it yourself is a good choice. But if the internal team has "Other workloads" are overwhelming? "Lack of expertise" in some areas of external experts (such as agency or consultant) to help. It may be a "worthwhile" option in the long run. Because they will always have expertise, follow new trends, and be able to provide useful strategic suggestions. Having an organization like Niri (National Investor Relations Institute) is a reference source. Helps to understand international standards better

Are there any other "concerns" about "error" on IR Website? Do not let "ignorance" destroy "confidence" that investors have in your company!

"It's time ... Close every 'leak'. Create an IR Website that 'unrivaled' in the eyes of investors!" (Conclusion)

How are you? Everyone? Read here I believe that everyone will "see pictures" and "aware of" damage "that may occur if your company IR Website is full of" errors "that investors" are not OK "! We have "in -depth" up to 7 errors. "Deadal" that often occurs, get "clarify" to the root of the problem, and see "terrifying results". "Fortress of confidence" strong in the eyes of investors!

Remember ... the most important heart of creating an IR Website that "without errors" and "reliable" is the "attention to details" and "missing investors as the center." Always try to "look at" your website through the "glasses" of investors and always ask yourself if "If I am an investor, will I 'be satisfied' with what I saw and experienced from this website?" If we can "answer their needs and expectations and expectations" without an opportunity for investors to "open their hearts" and "and" ready to invest "with our company, it is" not far "and then! What about your company's website? ... ready to "Unless alms" in the eyes of investors?

Okay! "Confidence" it "can be created" and "can be treated" with our "actions" today! Do not let the "error" a little on IR Website as a "obstacle" obstructing the bright "future" of your company anymore! It's time to "act" improve and "upgrade" your IR Website to "perfect" to create a "impression" and "confidence" that will make investors "choose" to grow with you!

Want Vision X Brain to be "guardian" to help you "check" and "edit" all errors on IR Website to create a "sustainable confidence" for investors, right? Click here! Consult our experts for free! No obligation! Or if wanting to get to know Website development services, investors, and UX/UI design services for our Can stop by to see more details! We are ready to help your IR website "strong" and "reliable" the most!

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