SEO strategy for rental business websites (Machinery, real estate, equipment)

There is a full stock. But why don't customers call? Problems with the owner of the rental business

Have you ever been? You may have heavy machinery lined up in the area, with a beautiful apartment in a good location that is waiting for people to rent, or have an events of the big event ready to serve. But ... the phone is quiet. In-box is empty, the website that is made is pretty good. But instead acts as "Online brochure" that no one opens Customers come from old connections. Or the main word of mouth Finally, have to throw more and more expensive advertisements. But the result is not worth it If you are facing this situation You didn't face this problem alone. And this is the beginning of a major change.

Prompt for illustrations: Image of the owner of the rental business (such as the machine rental business) is sitting in the temples. Looking at the machines that were still parked With a completely quiet phone on the table Conveys concerns and problems that customers do not contact

Why can't customers find you? The true reason that the "lost" rental business from the online world

This problem is not caused by your products or services badly, but it is caused by "invisible" online in the era when every customer has picked up the phone to find everything you want from "renting a car to me" to the "apartment to rent Ladprao" . Renting business seriously or wrong Think that having a beautiful website Is enough But in reality Your competitors displayed on Google Maps or ranked in the search results. Is the person who is "trap" all your customers every day. Understanding the Local SEO for business is the first key to solve this problem.

Prompt for illustrations: Easy Infographic images. Compare the two types of Customer Journey. The first type is customers searching for rent on Google and meets only competitors. (There is a competitor logo appearing on the map and search results). The second is the customer searched and found your website. (There is your logo clearly) to convey why customers can't find us.

Leave ... only "sink" disappeared with competitors: more terrifying effects than expected.

Letting your website and business "invisible" online Affecting a chain that is more scary than just a lack of income. The first is "the cost of advertising that escalates" because you have to pay to "buy" the traffic all the time. Instead of getting free organic through SEO, as the second. "Loss of enormous business opportunities." New customers that are ready to pay, never even know your brand name. They found your competitors first and decided to rent from competitors. And finally "The image of weak brands" in the eyes of modern customers Businesses that cannot be found on google may be seen as unreliable or not modern. Study Online marketing for real estate business will make the image more clear how much the adaptation will affect.

Prompt for illustrations: 3 negative impact graphs: Graphs, advertising bars, rising advertising, customers who walk to find competitors happily, and our business logo that gradually fades the impact without doing anything.

Is there any way to fix? Opening the SEO scriptures, the rental business that actually works And where should it start?

The good news is that this problem can be resolved. And you can start immediately! SEO rental business It's not too complicated to understand, but must be "the point" and "matches the issue" with the nature of your business. The key is to make Google know "Who are you?" "Where is the rental service" and "" Where is it? "This is the 4 main strategies that must start immediately:

• 1. Pin the business to let the world know with Local Seo: This is the most important thing! Must create and confirm identity on the Google Business Profile (GBP) to complete 100%. Enter the name, name, address, phone number (NAP), business time, product/actual location. And the business category correctly Because when customers search for rental services near your profile, it will be displayed on Google Maps immediately. Brightlocal's Local Seo Guide is something that should be read.
• 2. Piercing keywords "make money" that the customer actually uses: Stop guessing! Think about the customer what he will find? The formula is [products/services that are rented] + [area/location] such as "Rental Rayong", "Condo for Renting Sukhumvit", "Rent a Chinese table, Nonthaburi".
• 3. Adjust the page "Rental products" to be friendly to Google (On-Page SEO): Each page of your product/service must have clear details, such as Title, Description, Features (Specs), rental rates (daily/monthly), many products and important are "Clear call-to-channel" button, such as "request a quotation", "Call the queue" or "book online" for a heavy machine rental business. Try to see the SEO strategy for heavy machinery rental businesses. As an additional guideline
• 4. Create useful content (Content Marketing): Do not have a selling page. Try creating useful articles for customers, such as "5 things to check before renting a excavator" or "How to choose the size of the crane to suit the event." These content not only attracts new customers. But also creating a image "Expert" for your business as well. Can study more from leading websites such as Search Engine Land

Prompt for illustrations: Infographic Summary of 4 main strategies (Local SEO, Keyword Research, On-Page SEO, Content Marketing) with easy-to-understand icons such as embroidery pins, enlarged glasses, webpages, and articles.

Example from the real thing: from the crane rental company To the number one in the province with SEO

I would like to give an example of "Chon Buri Crane (assumed name)" that had experienced a quiet customer problem. Have a good quality crane waiting for the service But most customers are old customers And must rely on the cell team running to find customers all the time After they decided to "overhaul" the new online marketing, focusing on SEO, the rental business is the main thing they do is to improve the Google Business Profile, providing tight information, improving each crane page on the website to be complete. And start writing articles about "Choosing a crane in various types of construction" The result in 6 months is: Their website is ranked top 3 on Google for keywords "Chon Buri Crane" and other keywords. Related, the number of telephone lines that call in to inquire "Increased by more than 300%", and more than 40% of other marketing budgets because of quality customers come in themselves. This is the power of making customers. "Search and find" truly, having a well -designed crane website Is their important turning point

Prompt for illustrations: Before & After comparison of the company's results "Chon Buri Crane" as a picture before making a SEO (quiet phone, slide). The other side is a picture after the SEO (famous phone, the top of the customer rising, has a "top 3 on google" logo.

If wanting to follow, what to do? Checklist 4 steps start immediately!

Read here You probably want to do it, right? You don't have to wait! This is a simple checklist. 4 steps that you can apply to your rental business immediately:

1. Check and update your Google Business Profile (GBP) today: Go to Google.com/business. And check to see if all the information is correct and is currently? When is the latest picture? Reply to customer reviews yet? Just do this part better You have overtake the competitors many steps.
2. Search for "Keywords to make money" your first 5 words: Try using the formula [rent] + [area] and list 5 keywords that you think are the most important for your business. This is the first goal that you have to focus.
3. Choose the "flagship page" page 1 page to improve: Choose the product or rent that is most profitable for you. And try to improve that page according to the recommended on-page SEO principles (insert details, pictures, prices, CTA)
4. Answer the customer questions with 1 article: Think of the questions that customers call to ask the most often. And write as a short article Answering that question on your website, such as "rent ... What documents do you need to use?" To have the right feature on the crane rental website. It will help to show these information easier.

Prompt for illustrations: Beautiful checklist images and easy to read. Show 4 steps to do. With a cheap tick To encourage readers to want to follow

Questions that people tend to suspect (FAQ) about SEO for rent.

I have compiled a question that the owner of the rental business often wondered. Let's answer to clear here.

• Question: How long does SEO take to see results?
  Answer: In general, SEO is a medium to long strategy. It may take about 3-6 months to begin to see clear and sustainable results. But also depends on your competitiveness in your area and keyword The important thing is consistency. Not done and stop.
• Q: Is it necessary to have a website? Can only use Facebook Page?
  Answer: Having a website is like having a "home" online that we can control 100%, while Facebook Page is like a "rental shop" that must be in accordance with the rules of the platform for the best SEO results and the creation of sustainable digital assets. Having your own website "Very necessary", especially business Rental property that requires their own website platform
• Question: Can we do SEO by yourself? Or should you hire an agency?
  Answer: You can start doing it yourself from the checklist provided, especially the Local SEO on Google Business Profile, but if you need faster results. Need a deep strategy And want to save time to focus on business management Hiring experts or agencies with SEO direct rental businesses It is a worthwhile investment.

Prompt for illustrations: icon, picture box (?) With the message "Clear all the questions" and the clear answer appears beside Conveys providing useful information and solving problems

It's time to change the "searcher" to "tenant" summarizing.

SEO rental business It's not just a matter of ranking on Google, but it is a "strong bridge" to connect between Your great "product/service" with "customers" who are looking for it seriously. From having to chase and find customers Will change to a customer running to you From having to hang out the advertising budget heavily Will become one of the most powerful and lasting marketing channels

Don't let your business be just "The good thing that no one can see" anymore. Start doing from today, bringing the strategy and checklist that I gave to apply. And prepare to answer the phone from new customers To call in until you have to be surprised! If you want The platform for the property website for rent or design website for renting a premium crane. Our advisor is ready to give advice.

Prompt for illustrations: The last image that inspired Is a picture of the business owner standing proudly smiling in front of the business With mobile phones in the hand that shows more customer graphs and income Along with the Google logo background with his business name is ranked.

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