"Open the investor!" 5 elements "must have" on IR Website. If you want your company "Reliable" until everyone wants to invest (update 2025)

Study the management team and all investors (IR)! In the investment world that "information" is "power" and "trust" is the most valuable "currency". Your company's IR Website website is not just "Dijit's page" that has been put on the annual report anymore, but it is "the first checkpoint" that will decide how investors will "open their hearts" and "confident" in your company!

Imagine ... One investor is looking for "Rising Stars". He clicks on your IR Website, but instead of the "ancient" website, like coming out of the 90s, the information is "scattered", not finding anything, and will download the report files that are "rotating" until discouraged ... Do you think he will "want to invest" with the company that "in front of the house" is still not reliable? The answer is probably clear in my heart, right? This article will take you to "in -depth" up to 5 components of the "key" at the new IR Website, 2025 "must have" if wanting to "build a strong confidence" and make investors feel "confident" until they want to "hold their hands". Ready ... Let's see if your IR Website has all these "secret weapons"?

IR Website is not just "having" but must be "good enough" to build "confidence".

In the past, having IR Website may only focus on the "complete" of the information according to the regulations. But in the age of investors (Especially the new generation who grew up with technology) He has "alternatives" and "expectations" that are much higher. IR Website that "just" is not enough "anymore! It must be "good enough" to create a "first impression" and a "representative" that reflects the "professional" and "transparency" of the organization.

Think about it easily. Yes ... if investors come to your IR Website and feel "easy to use." "Clear information" "consistent updates" and "look reliable." These "positive" feelings will directly affect His "decision"! He will want to "continue to study" want "to get to know more". And tend to "See more potential" in investment as well But if the first experience is "negative", then ... the opportunity to "turn back" and then look for other companies, it is "very high"! Understanding that there is What is the main feature that IR Website must have the first step in building this confidence?

"Death" that is invisible: why many IR Website still "lack of charm" in building confidence?

And why? "Confidence" is so important, but the IR website of many companies is still "lacking charm" or "can not" create trust for investors to the fullest? From the experience that I saw countless IR Website, I found that the "root" of the problem usually comes from the "small points" that are overlooked:

1. "Design" that "does not communicate" professionalism: IR Website does not need to be "striking" or "fashion", but "cleanliness" "orderliness" and "modernity" of the design is what investors "expect"! If the website still uses old layout, color does not correspond to the Corporate Identity, or using difficult fonts to read. It will make the company look "not paying attention" and "not reliable" immediately.

2. "UX/UI" that "does not understand" investors: Ux user experience (UX) and the appearance (UI) is "heart". If investors come in mobile phones, it is no different from our "pushed" .

3. "Content" that "does not update" or "not transparent" enough: Information on IR Website must always "fresh" and "correct"! If financial reports belong to the year of the year, the company's news is not updated, or some important information. "Hidden" it will make investors "ask" transparency "and" good governance "of the company immediately.

4. "Lack of communication" that "is easy to access" and "friendly": IR Website should not be just "That leaves the document" but it should be "Communication channels" that investors feel "accessible" and "get answers" quickly. Having a clear way to contact the IR team or the FAQ that answers basic questions well. Will help create a "care" feeling very much

"Lose opportunities ... lose confidence!" The impact that cannot be evaluated when the IR Website is not standard.

The IR website of your company "is not standard" or "lack of elements" that will build confidence. It affects the "profound" and "more spacious" than we think! It's not just about "Not satisfied" a little of investors, but it is the "business opportunity" that "lost" and "confidence" that "is undermined" unfortunately!

"Miss good investors" that are looking: Each day, there are many investors (both small and institutions) that are "looking for" potential companies to invest if your IR Website "is not attractive" or "insufficient information", they may "overlook your company. Then turn to pay attention to other companies that have more "readiness" instead. That's equal to you. "Lose the opportunity to get a good" business partner "!

"Company value" may be cheap "lower than reality": reliability and transparency is an important factor that investors use in "Assessment" of the company. If your IR Website "cannot" communicate these things clearly It may make investors "do not see the" true potential of the company and "assess your stock value" than you should be!

"Cost of fund raising" higher "unnecessarily: When the company wants" fund raising "more, whether to issue stocks Or the capital increase. If the "confidence" of investors with the company "less", the opportunity to receive good attention or conditions for raising funds will be "more difficult" as well. May have to offer higher returns Or use more communication efforts All of which are "costs" that are increasing.

"Fame and trust" that "is difficult to create ... but easily destroy": IR Website is the "reflection" of good governance and professionalism of the organization. If the website has frequent problems Wrong information Or look unreliable, it will gradually "corrosion", reputation and trust that the company accumulated little by little And when confidence is "lost" to "create back again" it "more difficult" many times! Understanding Presenting transparent information on IR Website is therefore very important.

"Create confidence!" 5 elements "Heart" that your IR Website must have (if you want investors to "love")

Okay! It's time to "armed" for your company's website. "5 important components" that will help "enhance confidence armor" for investors "confident" and "want to invest" with you more! These elements are not just "well", but in this era, it is "Things to have" if wanting to "stand one" in the hearts of investors! And of course having The expert team in the development of the IR Website will help the creation of these components to be effective and meet the international standards.

1. "Clean design & UX/UI that is easy to understand" (Clean Design & Intuitive UX/UI)

What investors expect: feel "professional" and "reliable" at first sight! IR Website doesn't have to be "fashion" but must "look good" "clean eyes" and most importantly "easy to use"!

The elements that modern IR Website must have:

Color tones and layout at "Elegant, look promotion": Use colors that are consistent with the company Corporate Identity (CI) of the company, emphasizing eye cleanliness. Easy to read and laying the layout that is organized, not messy.

Fonts that are "friendly to all eyes": Choose a font that is easy to read on both the Desktop and Mobile. And there is a difference between the topic and the content that is clear

"Navigation" that "is not complicated": investors should be able to find important information (such as financial reports, news, shareholders) within a few clicks. The main menu should be "clear" and "cover"

Use "Visuals" wisely: Images, infographics, or charts should be "high quality" "meaning" and "help digestion". Information is easier to understand. UX/UI designs that answer investors in particular Is the heart

2. "Transparent data & regular updates" (Transparent & Regularly Updated Information)

What investors expect: "truth" and "freshness" of the information! No investor wants to get information that "old collection" or "vague".

The elements that modern IR Website must have:

"Information" that "complete": annual report (at least 3-5 years), quarterly financial statements, MD & A, presentation from Analyst Meeting, large shareholders, policy, payment policy, dividends, etc.

"Latest update date" must have!: In every part of important information, the latest "latest update date" should be clearly identified. So that investors are confident that it is really "fresh" information

"Companies" that "in every event": Whether public relations, important announcements from the Stock Exchange of Thailand, or the progress of various projects Should be updated on the website "fast" and "consistent"

"Corporate Governance Policy" that is "clear": showing the determination of the company in business operations transparently and has good governance.

3. "Mobile-Friendly Design" that investors "can be accessible from anywhere, anytime"

What investors expect: in the era of "smartphone" is everything, many investors. (Especially small investors and new generations) tend to "check information" or "read news" via mobile! If your IR Website "does not work" or "look broken" on the mobile phone ... You are "losing a big opportunity"!

The elements that modern IR Website must have:

"Responsive Design" that "perfect": The website must adjust the display for "fit" with all sizes of screens, whether Desktop, Tablet, or Mobile. The content and function remain "complete" and "easy to use".

"Fast download", even using mobile internet: image file size must be adjusted appropriately The code must not be too heavy. To allow the webpage to download quickly, even in the conditions that the internet signal is not very strong

"Button and menu" that "easily dipped" with a finger: CTA button, navigation menu, or various links Must have a "large enough" size and have a "distance" suitable for easy use on the touch screen. No problem. "Finger squeezing" or "Click wrong. Click correctly".

"Important information" is still "easy to read" on a small screen: financial data schedule, graph, or important documents Must be able to display clearly and easy to read on the mobile screen May have to design a specific display for mobile phones

4. "Interactive Elements" that makes the "interesting" information easier to understand "

What investors expect: Modern investors "bored" with having to sit and read a hundred pdf files for a long time! They want "experience" to access the "interesting" information. "Participate" and "Easy to understand" more than before.

The elements that modern IR Website must have:

"Stock price graph" "Interactive": which can drag the previous data, compare with the index, or see the volume.

"Timeline the company's growth" that "can tell stories": show the history, important events, or milestone. The company's success in the form of a beautiful and easy to understand.

"Interactive Financial Highlights": Summary of important financial numbers (such as income, EPS) in the form of Dashboard or Infographic that can click to see more details.

"Video" from executives or "Virtual Tour" Company: Using multimedia media will help create "Interesting" and "close feelings" more than reading only messages

"Investment Calculator" (if any): allowing investors to calculate the return of investment in the company's shares.

5. "Strong SEO & Security that can be confident" (Robust Seo & Reliable Security)

What investors expect: Investors (and Google!) Expect that IR Website will "easily find" on the search engine and the information in it will be "safe" without fixing or forgery.

The elements that modern IR Website must have:

"SEO structure" at the "correct": Title Tag, Meta Description, Heading Tags (H1-H6), and URL Slugs that "Meaning" and "Keyword" related to the company and investors' information.

"Sitemap.xml" at "update": to help Google Bot to collect data on the website effectively.

"Https (SSL Certificate)" is "standard": Website must encrypt data for data safety. And build credibility for users

"Prevention System" Information without permission: especially the internal data Or the backyard system (CMS) used to update data Must have security measures that are "concise"

"Privacy Policy" that is "clear": informed investors how the company has collected and used personal information.

"Sample case" from leading organizations: when the "IR Website" yes "creates" confidence "that is superior.

In order to clearly see the "elements". These are "powerful" how much to build confidence. I would like to give an example of the IR website of the world's leading company (such as Microsoft, Apple, or big companies. In Thailand that gives importance to this) that is often designed and presenting information at "Impressive"

Things that are often found in leading IR Website: They tend to focus on "cleanliness" and "professional" of the design very much. The navigation menu is "clear" allowing users to access important information (such as the latest financial reports, news, or ESG) within a few clicks. Financial information is often presented in a "variety" form, including PDF files for download, Excel for analysts, and Interactive Charts that are easy to look and understand immediately. They also focus on "Data updates" regularly and the use of "Visual Content" with high quality to help communicate the company's stories interesting. And the important thing is Their website often "Mobile-RESPONSIVE" perfectly Allowing investors to access information from anywhere, anytime Learning from The best guidelines from Niri (National Investor Relations Institute) are another useful source of information.

The fact that these companies "invest" and "care" with their IR Website are not coincidence, but it is "strategy" to create a "difference" and "the advantage of attracting quality investors and it is a" proof "that IR Website that" yes "can create. "Confidence" that "really tangible"

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"It's time ... Explore your IR Website!" Simple checklist. Measure the "reliability" level.

Okay! Read here I believe that many of you would like to "explore" IR Website. Look, right? "In step" or "still need to improve"? Let's use this simple "checklist" in the "reliability" measure of your IR Website:

1. "The face ... invite or invite?": The overall design of IR Website, you look "modern" "clean eyes" and "are professional"? Does the color and fonts correspond to the Corporate Identity?

2. "Information ... found in 3 clicks or must be a day?": Investors can access important information (such as the latest report, stock price, contact IR) easily and within 3 clicks) or not? Is the navigation menu clear?

3. "Fresh ... When the latest update?": Financial information, company news, or ESG reports are "current" or "old storage" until the dust has been captured? Is there a clear date of the latest update?

4. "Mobile ... Best friend or villain?": IR Website "Easy to use" and "perfect display" on smartphones and tablets? Is the letters difficult to read? Is the keypad difficult? Because of focusing on The experience of using IR Website on mobile is something that investors in this era are very expecting.

5. "Safety ... How can you be confident?": Does your website use https (with SSL Certificate)? How much measures to prevent access to information?

6. "SEO ... Google love or google ignored?": Investors can "search" IR Website or the important information of your company easily. Is there a complete basic SEO settings?

If you are "tick correctly", almost every item is considered that your "strong" and "strong" and "reliable" at a good level! But if there is still a "gap" that needs to be improved Don't wait! "Investment" with IR Website today is "investment" for "future" and "confidence" of your company in the future! What about your IR Website ... ready to "conquer" investors?

"Question-Answer: Professional IR!" Clear all the questions about the composition to build confidence on the investor website.

For the IR team and all executives "confident" and "ready to go" to "enhance confidence armor" for the company's IR Website. I have compiled "popular questions" that are often asked often. Regarding these important elements, along with "the answer straightforward" from real experience Come on!

IR Website Design "Beautiful" and "Easy to use". What is more important?

It's a very good question! In the ideal, both "Aesthetics" and "Usability" should "go together", but if you have to "choose" or "give real weight", I think that "the ease of use" and "the clarity" is a little more important for "IR Website because the main target of investors is "Information" is correct and fast to make decisions. If the website is very beautiful but hard to find information Or use complex It does not answer the problem. However, the design "clean" "" and "looks professional" is still very important in creating. "First impression" and "credibility". Therefore, finding a good "balance" between these two things Which may consult UX/UI design experts are the best.

Is there a lot of "Interactive Elements"? Afraid that it will make the "slow download website"

No need to be "too much"! "Interactive Elements", such as a dashboard -highlights graph, Dashboard is very useful in making "interesting" and "easier to understand" but must be careful about "Performance" or the speed of loading the website as well. The principle is "can only use the necessary and create real value" and must be confident that those elements are well optimize, not too slow or loaded, consulting a team of professional IR website will help you choose the right and not affecting the speed. If wanting to learn more about The strategy of creating interesting content for IR Website is another option.

If some information "Fine" or "not ready to reveal" How should I manage on IR Website?

"Transparency" is very important for IR Website, but it must be under the "rules" and "suitability" as well. "Cannot be revealed to the public" (such as internal information that may affect the stock price Or information that has not been approved by executives or supervision agencies) is "should not" put on the website. The important thing is that IR Website should present the "correct" "as required by law and regulations" and "and" benefit investors in making decisions "without causing misunderstandings. Or damage to the company. There is a "Disclosure Policy" clearly on the website. It will help create good understanding for investors and measure the efficiency and improve the efficiency IR Website. It will help you to know which information that investors are especially interested in.

There are still other questions that "worried"? Do not let "uncertainty" as "obstacles" in creating the "powerful IR Website" and "reliable"!

"It's time ... create 'Confidence' to investors confident in your company! "(Conclusion)

How are you? Everyone? Read here I believe that everyone will "see value" and "deep understanding" that "5 important components" that I have told all are "pillars" that will help "support" and "strengthen" for your company IR website to become "The defender of confidence" that is truly in the eyes of investors! We have "in -depth" about the importance of clean and UX/UI designs that are easy to understand, transparent and consistent information, supporting the use of mobile phone, using the Interactive Elements that enhances interest, and having a strong SEO with confident security systems.

Remember ... the most important heart of creating the "successful IR Website" is "thinking of investors as the center" always. Try to "play the role" as them and ask themselves if "If I am an investor What do I want to see on this website? What kind of information I expect? And how do I want to get the experience of use? "If we can" answer these needs like "at the point" and "beyond expectations" the opportunity that investors will be "impressed" "confident" and "decide" to be part of our company's success. What about your company's website? ... Ready to be a "magnet" attracts quality investors?

Okay! "Opportunities" in the investment world "Never wait for anyone"! It's time to "overhaul" and "strengthen the army" for your IR Website "strong" and "ready to fight" on all competition fields! Do not let the "weakness" little to destroy the "confidence" that investors may have to your company! It's time to "invest" with this "important door" to create a "difference" and "advantage" that will make your company. "Sparkling" and "standing one" in the hearts of investors proudly!

Want Vision X Brain to be "Golden Architects" to help you "design and construction." IR Website that "is beautiful, powerful, powerful, and most importantly ... make investors 'Believe with all your heart'! "Right? Click here! Consult our experts for free! No obligation! Or if wanting to get to know Website development services, investors, and UX/UI design services for our Can stop by to see more details! We are ready to help your website "build confidence" and "open the door to investment opportunities." Great!

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