UX "Thep" for IR Website: How to put the structure "to invest" (update 2025)

"UX turns the game!" How to put the IR Website structure. "Easy to find ... Investors want to invest" until the competitors are jealous! (Update May 2025)

Executives, investors' teams (IR), and all corporate communications department! In the world that "information" is the "gold" and "time" of investors are "precious things". "Your IR Website" is not just "Documentation" or "announcement sign" anymore, but it is "VIP" living room that will create "first impression" and "facilitating" for investors (both old and new), able to "access" information that he wants "fast" "" easily "and" not frustrated "! But ... the question is your IR Website. "Easy to use" and "worth investing" enough?

Imagine ... Important institutional investors are "Hurry" to find the latest companies of your company for investment decisions. But when entering the IR Website, "Dizzy" with the "complex" menu, "Click and click again" still can't find the report file, or worse is the "slow download" website until you can't bear! How do you think he will "feel"? "Dissatisfaction" and "concerns" will form immediately. And may make him "overlooking" your company! This article I will not talk about just "beautiful design", but will take you to "deep" to the "heart" of the "success" that is "user experience (UX)" and "Information Architecture" that will help your IR website ". And "worth investing until everyone Would like to be the owner "! If ready ... go "overhaul" UX give your IR website!

IR Website at UX "Poor": "Cemetery" or "Destroying Confidence" that is invisible?

When talking about IR Website, many companies may "focus" to the "completeness of information" or "the beauty of the design", which is the main thing that is "important", but there is another "dimension" that is often "overlooked". Unfortunately, "the experience of users" or UX! If your IR Website "complete information" but "can't find" or "beautiful design" but "difficult to use" is no different from "The library is beautiful but without librarians" or "Luxury sports cars but can't drive."

Think about it ... investors (Especially analysts or fund managers). He "has little time" and must "process data" from many companies. If your IR Website "creates irritability" or "to waste time" in search of information, it will create a "negative attitude" to your organization without knowing! You may feel that your company "does not care" or "not professional" enough to present the information efficiently and these "feelings" that will "affect" his investment decisions! Understanding about The error that the company should avoid on IR Website is a good starting point for UX improvement.

"UX blind spot" that makes IR Website "should not be invested": Where is your company "missing"?

So why does the IR Website of many companies still have a "unfriendly UX" with investors as it should be? From the experience that I have checked and gave advice on improving many IR Website, I found that "blind spots" or "UX Camouins" that are often found. There are as follows:

1. "Navigation menu is complicated ... like walking in the maze": There are too many main menus, use the specialized vocabulary that general investors do not understand, or the structure of many layers of overlapping menu until "lost" easily.

2. "Search function does not have ... or there is like no": no search box on the website or if there is "searching anything, never encountered" because I didn't get Index in the PDF file or not setting the search for "smart" enough.

3. "Important information ... is hidden too deep": For example, the annual report, the latest financial statements, or presentation from Analyst Meeting must "click" into many pages to meet. Causing investors to "discourage" first

4. "Not Mobile-Friendly Truly ": Although the Responsive website, but when actually opened on the mobile phone, the letters are" too small ". The button is" not pressing "or the financial data schedule is" overflowing the screen "until it is not able to read the Mobile-First for IR Website .

5. "Presentation of information ... boring and difficult to understand": only "Text" or "PDF files" without Visual Content (such as infographics, charts, videos) to help "digest" complex information to "easy to understand" or "interesting".

6. "Call-to -ction (CTA) is not clear ... or none!": Investors have arrived. "Do not know what to do next" without a "download button", "Register to receive the IR" news

If your IR Website has these "symptoms", it means that it's time to "overhaul the UX"! And having a UX/UI design team that experts will help you see the image and solve these problems directly.

"UX is good ... more than half!" The results "tangible" when the IR Website "is easy to use" and "impressive".

"Investment" with a good UX for IR Website is not just "cost", but it is the "investment" that will create a "return" that is worthwhile "and" real -term results "in the short term and long -term! Let's see how IR Website has a "god" UX. How can it "make a difference":

"Investment Engagement" of investors: When investors have entered the website "Easy to find" "comfortable to read" and "get a good experience." He will tend to "It takes longer" on your website, "Watch many pages", and "participate" with your content more. All of which will help him "understand" your company "More profound"

"Build credibility" and "professional images": IR Website that "Easy to use" and "good looking" reflects the "care" and "professionalism" of the organization. It makes investors feel that this company "Giving importance" to communication that "transparent" and "effective"

"Reduce work load" of the team IR: If your IR Website can "answer questions" that investors want to know "by themselves" through "complete" and "easy access", it will help "reduce the number of questions" that the IR team will have to answer a lot of telephone or email, allowing the IR team to focus on the job. More "strategic"

"Increase the opportunity to attract new investors": investors who are "looking for" new investment opportunities tend to "impress" with a company with a "modern" and "complete IR website". It helps them "decide" easier and tend to "choose your company more than competitors with a" normal "website.

"Supporting investment decisions" that "has complete information": In the end The main goal of IR Website is to "provide" correct "and" sufficient "information so that investors can "Decide to invest" with "confidence" and "all -round". A good UX is "keys" that will help that information "access to" investors like "Effective" the most. Considering data architecture for IR Website is important.

"Open UX!" How to put the IR Website structure. "Easy information ... Investors want to invest!"

Okay! It's time to "act". Create an IR Website with UX "divine"! I have compiled "principles" and "techniques" in the "data structure" and "user experience" that will help your IR Website "not just look good" but must "use easy investors to love". Try to apply it! And of course having The expert in the development of IR Website will help the use of these principles to be done smoothly and efficiently.

1. "Understand investors" is the "starting point" of the UX (Understand Your Investor Persona).

Why do you have to do: before designing whatever We must first know that "Who are we designing for?" Each group of investors (such as small, institutions, analysts, or media) may have "Data needs" and "usage behavior".

Guidelines:

Create "Investor Personas": Set 2-3 main target investors and analyze that each group "What do you want to know the most?", "How long does it take on the web?", "What is the main website via the web?", "What is Pain Point to find information?"

Do "User Journey Mapping": Try drawing "travel routes" of each Persona investor on your IR Website, where they will start, click on, and have "obstacles" or "where the traffic jams" where they are "not reaching the desired information.

"Collect feedback" from real investors: If possible, try to survey or interview investors who are following your company. To inquire about the current IR Website and what he wants to improve

2. "Menu structure (Navigation) "that" clear "and" not complicated "(Clear & Simple Navigation)

Why do you have to do: the menu is "map" that will guide investors to various parts of the website if the map is "confused" or "complicated", the investors will "lost" and "frustrated" for sure!

Guidelines:

Use "Easy to understand words" for the menu name: such as "company information", "Financial information", "news and activities", "shareholders", "ESG", "contact the IR", avoiding the terminology or abbreviations that people do not understand.

"Limited number" Main Menu: Should not be too much (for example, not more than 5-7 main menus) so as not to make "eye patterns" and "difficult to choose"

"Group" Sub-Menu) "reasonable": If there are a lot of sub-menus Should provide groups "It is a category" and "not overlapping multiple layers" too (such as not more than 2-3 levels)

There is a "breadcrumbs" (navigation routes): helping investors to know what they are now at "which page" and can "click back" to the duty of the past easily.

"Mobile Navigation" must be especially "use": may use the Hamburger Menu or Bottom Navigation Bar that "convenient pressing" and "clear"

3. "Homepage" is the "important door" that must be "attracting" and "English & Navigational Homepage).

Why do you have to do: The first page is "the first checkpoint" that most investors will come in! It must be "Attracting attention" and "navigation", he can go to other important information like "fast" and "effective"

Guidelines:

"Above the Fold" must "powerful": show the company's "Value Proposition" of the company, "latest news", or "stock price information" in real time to see clearly from the beginning.

There is a "Quick Links" to "popular information": such as the latest annual report, the latest presentation, or IR contact page.

"Summary of important information" of the company: such as business overall, financial highlights, or ESG progress in a "easily digested" form (such as Infographic or Bullet Points)

There is a clear "Call-to-Action": such as "See the latest performance report", "Register to receive IR", or "See Calendar, Investors"

4. "Presentation of" interesting "and" easy to understand "

Why do you have to do: investors "bored" with having to sit and read "Text for a long time" or "Table" that is "difficult to see"! Presenting information that "interesting" and "easy to understand" will help him "open up" and "want to study" your information more.

Guidelines:

Use "Visual Content" to be useful: such as infographics, charts, graphs, or videos help "summarize" or "explain" complex information (such as corporate structure, or ESG)

"Divide the content" into "short paragraph": and use "sub-headings" or "Bullet Points" help to be easy to read and scan for information faster.

"Emphasize important messages" with bold (different colors): to help "attract the eyes" to the main point.

If there is a "PDF file" for download, there should be a "short summary" or "Highlights" to read on the webpage first: so that investors can decide whether the document "involved" with what he is looking for.

Causing "data tables" (such as financial statements) "Easy to see" and "compare": may use alternating colors Or have a function for "sort" or "filter"

5. "Search function" "Powerful" and "Powerful & Accurate Search Functionality).

Why do you have to do: for IR Website that has a "a lot of information" (such as many years of reports, many news). Good search function is "Life saving tools" that will make investors "discover" the desired information that is "fast" and "not frustrated"!

Guidelines:

"Position" of the search box must be "clear" and "easy to access": often placed at Header or Sidebar.

"Search results" must be "involved" and "prioritize" well: show the most matching duties first.

Should "find the PDF file" as well (if possible): because of important information Usually in the PDF file

There is a "filter" or "Advanced Search)" (if necessary): such as filtering according to the document type, according to year, or according to the special keyword.

Show "advice" or "Search Suggestions": to help investors search more precisely.

"True case ... more than theory!" When the "UX" yes "turns the IR Website" to invest "instantly!

In order to clearly see the "investment" with a good UX. It really "creates a difference". I would like to give an example. "Leading Property Development Company" that used to have IR Website that "complete data" but "very difficult to use" until investors "shook their heads".

"Yesterday ... that investors ignore": its original IR Website has a "very complicated" menu. There are 4-5 layers of sub-menu stacked! Finding the "last annual report", a file must click almost 10 times! In addition, the website looks "Do not support mobile phones", so the time to open on the smartphone The letters are so small that they can't read. The data table is overflowing. Many analysts "complain" that finding information from this website is "wasting time" and "frustrating".

"Mission ... overhaul UX to excellence": The company decided to "overhaul the UX/UI" of all new IR Website by working with UX/UI design experts who understand investors' behavior They start by making "Investor Persona" and "User Journey Mapping" thoroughly. Then "Design all new Information Architecture", reduce the number of main menus to only 5 menus that are "easy to understand" and "MEGA MENU". And most importantly, "New Mobile Version" designs "easy to use" and "complete information" like Desktop Version.

"The result ... that the investor 'loves"! ": After launching a new IR website that" UX Steam "for a few months The company began to see "Changes" are remarkable! "Feedback from investors and analysts" become a "positive" clearly. They see that the new website "Easier to use" "Easy to find information" and "look more professional" more "the time that people on the web page (Average session)" increased by more than 70% and "Pages Per session" also increased as well. The most important thing is that the IR team found that "repeated number of questions" that investors have called to ask. "Very reduced" because they can "Find the answer by yourself" from the website! This is a "power" of a good UX that helps "impress" and "facilitating" to truly for investors! The study of the design IR Website for everyone to access. It is another dimension of a good UX.

"Your company queue!" Checklist. Easy. Check the IR Website UX "and conquer the investors.

Read here Many of you would like to "explore" IR Website. Look, right? UX is "good enough" to "tie the heart" yet? Let's use this "CHECKLIST" in the "UX's UX" of your IR Website:

1. "Menu ... easy to navigate or take the way?": Your main menu "clear" "Easy to understand" and "not too complicated" or not? Investors can easily find a "way to continue" or not?

2. "Search ... find what is the right or only emptiness?": Does the search function on your website "work well"? The search results are "involved" and "accurate" or not?

3. "Important information ... is only reaching or must be digging?": Investors can access "main data" (such as the latest report, stock price, ESG) within "a few clicks" or not?

4. "Mobile ... Best friend or enemy?": IR Website "Easy to use" and "perfect display" on smartphones and tablets? Try to open it from "real equipment"!

5. "The presentation of information ... interesting or boring to sleep?": Do you use "Visual Content" (such as graphs, infographic, video) to help "digest" complex information for "easy to understand" and "interest"?

6. "CTA ... clear, click or invisible?": There is a Call-to -ction button that "navigation" to investors to "Next step" (such as downloading reports, contact IR) clearly and "should click" or not?

If you are "tick correctly", almost every item Congratulations! Your Website has a "strong UX" and "ready" that will impress investors! But if there are still some things that "Still need to improve", don't wait! "Good investment" with UX is "investment" that will help "add value" and "create advantage" for your company in the long run! What about your IR Website ... ready to "Give the best experience" to investors yet?

"Question-Answer IR UX!" Clear all questions about investors' experience designs on the website.

For the IR team and all executives "confident" and "ready to go" to "overhaul the UX" for the company's IR Website. I have compiled a "popular question" that is often asked often. About this issue with "the answer honestly" from real experience Come on!

Doing "Investor Persona" or "User Journey Mating" is it "really necessary"? Seems to "waste time" and "complicated"

Necessary "very much"! It may look "wasting time" at first, but the "results" that get "more worth"! Because Persona and Journey Mapping will help you:

"True understanding of investors": not just "guess" what he wants, but "know" who he is, what are the goals, and what Pain Point?

"UX design at the point": allows you to The "priorities" of information and features are "reasonable" and "answer the needs of each group of investors the best.

"Reduce trial and error": help you "focus" to improve the "important" point. And "avoiding" the design that "does not answer the problem" which will help "save both time and long -term budgets.

If our website has a "lot of information", how to do "not mess" and "still easy to use"?

This is the "challenge" the classic of IR Website! "Tips" is:

"Information Architecture (IA) that is strong": "Heart" is the most important! Must have a "group" and "hierarchy" of data "as a" system "and" reasonable ". Use Mega Menu or Sidebar Navigation to help perform sub -categories.

"SEARCH that is powerful": (As mentioned in the 5th feature) must "find" in what investors really want.

"Progressive Disclosure ': is" not to show everything at the same time "on one page, but" summarize "important issues first and have" links "or" buttons ". Click to see. "More details" for those who are really interested

"Use Visual Cues and White Space" wisely: help "navigate the eyes" and "reduce uncomfortable" of the webpage that has a lot of information.

"Download Center 'or' Investor Kit 'specifically": Collect all important documents in one place. For investors to "download" easily

The design IR Website is "beautiful" and making "fast download" it can go together "? Or have to "choose"?

Can go together. "Of course"! And "Should have to" go together! The design that "beautiful" does not mean that it must be used. "Large picture" or "Animation that is magnificent" to the website "Low down the turtle" always. The talented UX/UI designer can create a design that "both beautiful" "modern" and "light" by using various techniques such as:

Optimize images correctly: Choose the right format (such as webp), compress the file as small as possible without losing sharpness, and using Lazy Loading.

Writing a "clean" and "effective" code: (If not using the Webflow at the Generate Code already)

Choosing a font that is "appropriate" and "fast download": (some Web Fonts may be heavy).

Using SVG (Scalable Vector Graphics) for an uninclined icon or graphics: because the files are small and sharp in all sizes.

The limitation of using JavaScript or Animation that is "heavy" beyond necessary, so there is no need to "choose" but must "make it balanced" and "answer" both!

There is still a "question" or "doubt" about "UX design and structure" for IR Website? Do not let "misunderstandings" as "obstacles" in creating "the best experience" for your investors!

"It's time to ... create an IR website that 'is easy to use' until the investor 'is impressed' and 'want to invest' with you!" (Conclusion)

How are you? Everyone? Read here I believe that everyone will "see the picture" and "deep understanding" that "good UX" and "clear information structure" it "is not a fun thing", but it is the "heart" that will help "turn" IR Website to become "Powerful" communication tools "and" create a truly impressive investor! We have "in -depth" to "blind spots" that make most of the IR Website "do not answer the problem", see "tangible results" when UX "excellent, and" open the scripture "the design principle that "Really works"

Remember ... the most important heart of creating the "IR Website" that should be invested "is" thinking of investors as the center "always. Trying to" play the role "as them and ask themselves if "If I am an investor, I would like to 'search for information'? What do I want to 'see' on the web page? And how do I want to 'feel' when using this website? "If we can" answer these "needs and expectations at the point" and "superior" the opportunity that investors will "believe" in our organization and "decide" to be part of our success, it is "not too far"! What about your company's website? ... ready to "Give the best experience" to investors yet?

Okay! "Opportunities" to "create impressions" and "attract quality investors" it "can't wait"! Do not let the "difficult IR website" or "confusing data" as "destroy the" credibility of your organization anymore! It's time to "invest" with "right UX" and "smart structure" to create "differences" and "advantage" that will make your company. "Sparkling" and "standing one" in the hearts of investors proudly!

Want Vision x Brain to be "UX architect" to help you "design" and "laying the structure" IR Website that "not only beautiful ... but also 'easy to use' until investors 'love' and 'want to invest' immediately!" Right? Click here! Consult our experts for free! No obligation! Or if wanting to get to know Website development services, complete investors and UX/UI design services that focus on user experience Ours more Can stop by to see more details! We are ready to help your IR website "impress" and "open the door to investment opportunities" great!

‍