What is the website of Energy & Utility?

Beautiful website ... but why can't investors find information? The real problem of the energy business website

Have you ever felt like this? As a team of corporate communications or investors of energy companies or utilities You are dedicated to the budget and time to create an organization website to look modern, beautiful, with advanced animation. But the reflection of the resonance is "Can't find financial numbers." "Where is the latest sustainability report?" Or more worrying is "What does this company do about ESG?" These questions are clear warnings that your website may be working wrong. It became just "Digital brochure" that is beautiful but cannot meet the true needs of stakeholders. (Stakeholders) can be diverse. This problem does not just lose the opportunity. But also undermine the credibility that the organization has always created

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Why do most energy websites become just "Online brochure"

This problem is not caused by the lack of technology or the design team that is not good, but caused by the "perspective" that is mainly on the website. Many organizations see that the website is a "one way" communication tool to present the image that the organization wants people to see. But forgot that in the digital age of the website is the "two -way communication center". The most important reason why web energy and utilities do not answer There are as follows:

• Overlook the diversity of Stakeholders: Energy Business website is not just for customers or users. But there are also investors, analysts, supervision agencies, media, those interested in working, and the surrounding community. Each group has a completely different information needs. Designs that do not consider these groups Therefore causing important information to not find
• Complex data structure: Energy organization has enrener information. From financial information, operation reports, various projects, to the Sustainability policy (ESG), bringing all the information to place without priorities and structures that are easy to understand. Is like bringing the entire library books together and then let the readers find the desired script
• Consistently lack of updates: important information such as quarterly results, corporate news, or the progress of the sustainability project is always fresh. Websites that stand still and have old information will make the organization look unreliable and not transparent in the eyes of investors and the public.

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If releasing the original website ... What is the "price" that must be paid?

Having a website that does not answer Not just about the inconvenience But it directly affects the business in many dimensions, as you may not expect at all. If allowing the website to be just a beautiful but useless brochure This is what will happen:

• Investors' confidence decreased: when investors are unable to find financial information, annual reports, or information on What investors can easily expect from the IR website. They will see that the company lacks transparency and has a high risk. Which may affect the stock price and long -term investment decisions
• Lose the opportunity to attract leading personnel: new generation of talented people are looking for an organization that has a vision and attention to society and the environment. Website that does not have interesting or not clear care information about corporate culture and ESG policies will immediately make your company out of their radar.
• The image of sustainability (ESG) is negative: in the world that the world attaches importance to ESG (Environmental, Social, and Governance). Websites that lack clear and tangible sessions. Will make society see that your company does not care about the environment and society Which is a risk of reputation that cannot be assessed
• Higher communication costs: Your team will have to spend some time responding to basic questions. That should be easily found on the website from investors, media, or even employees themselves

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Checklist "Information that must have" on the web, energy and modern utilities

It's time to change your website into a powerful data center and create trust for all Stakeholders. The key is to organize data into clear categories, easy to understand and "easy to find". This is the checklist. The important content that the website of the energy business and modern utility must have:

1. Class "(About US) Clear:

• History, vision, mission, and organization values
• Corporate structure And committee information/executives
• Awards or certifications that have been received

2. Investor Relations - IR) center:

• Stock Information (Stock Information) in real time or the latest update.
• Financial Reports & Results, both quarterly and annual
• Presentations and Webcast from Analyst Meeting
• IR Calendar Calendar
• Information for shareholders And frequent questions (Shareholder Information & FAQ)

3. "Sustainability / ESG) category:

• ESG Policy & Strategy policies
• Sustainability Report (Sustainability Report) that can be downloaded
• Environmental project information, society, and good governance That is operating
• Disclosure of clear glass gas emissions and targets

4. Information "Business and Projects":

• Details of various business units such as power plants, networks, energy sources
• Projects that are developing important (Flagship Projects)
• Innovation and technology that the organization uses

5. "News & Media Center:

• Recent news releases
• Gallery and videos for Media Assets
• Articles or blocks that give knowledge about the energy industry

6. Category "Work with us" (Careers):

• Job openings
• Corporate culture and staff welfare
• Career Path

structure for investors' websites will help investors to access these information more enormous. And if wanting to see all overview Can study from checklist for organization websites Complete version as well

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Example of success: from an abandoned website to "Confidence Center"

Imagine "Energy Progressive Company Limited" that has experienced the same problem as you. The original website is beautiful but scattered information. Investors complained that the presentation deck of the latest quarter was not found. Journalists have to call to ask for pictures of the executives every time. And students who want to train do not know who to contact

Mission to turn around: The executives decided to overhaul all the new websites. Without just focusing on beauty But focus on placing "Information Architecture" completely. They create Hub for investors (IR) and Hub for sustainability (ESG) clearly separated on the main menu. Every important information can be accessed within 3 clicks. There is a Media Center page that allows journalists to download everything by themselves and have a career page that tells the story of an interesting corporate culture.

The result of the change: only 6 months after the new website IR has received a call to inquire basic information by 70% because investors can find all their own information. Analysis from brokers began to reference the ESG information directly from the website. The company is ranked in a higher sustainability index. And the amount of job applicants via the website increased by 200%. This is the proof that the website that "thinks well" is not just the cost. But is an investment that creates a concrete return Both in terms of credibility and work efficiency

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If wanting to follow, how to start? Checklist 5 steps to create powerful energy websites

The good news is that you can start to improve your organization website immediately. No need to wait for a big redesign. Try to follow the 5 checklist. This step is to turn your website into a powerful communication tool.

1. Explore and prioritize (Audit & Prioritize): Start by checking your current website with Checklist on the previous topic. What's missing? Then talk to various parties (IR, HR, PR, CSR) to ask what information is most often asked. And start to fix from that point first
2. Draw a new website structure (Map the Sitemap): Try to easily outline the menu and page structures on paper or programs. Organize related information together Make sure that users can access the most important information from the main menu.
3. Collecting and creating content (Gather & Create Content): Coordinate with all parties to gather necessary information such as financial reports, sustainability reports, latest PDF files that are available as a webpage that is easy to read. Or write a new conclusion
4. Important page improvement (Optimize Key Pages): Introducing the most important pages first, such as the main investor page, the overall sustainability (ESG), or news pages. By adhering to the principles that are clear and easy to understand
5. Plan for Maintenance: Define the responsible person and the time of the data updates clearly, such as the IR department updates every quarter of PR. Updates every week. To keep your website modern and reliable. SEO strategy for investor website Along with helping people find information more easily from Google.

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Questions that people who make energy websites often wonder (Q&A)

Q1: Our company is not very big. Do you need all the information according to the checklist?
A: There is no need to have 100% on the first day. The key is to start with what "The most important" for your Stakeholders, for example, if you are preparing to enter the stock market, the "investor" (IR) and "ESG" (ESG) is the first thing that must be first. Then gradually increase other parts. Into the company's growth

Q2: ESG data looks complicated and has a lot of techniques. How to present it easily?
A: Start with tangible things. Instead of entering all technical information To start with The clear "policy and target" of the company Followed by presentation "Sample project" (Case Study) that sees images such as the project to reduce carbon release, community development projects around the power plant. Ready to use photos and videos Will help the story easier and more interesting A good source of information for reference is International Renewable Energy Agency (IRENA )

Q3: Between "Make a beautiful webpage" and "Make a full information website", what should I focus on?
A: Should always focus on "information and easy to find" first (Function Over Form). Beautiful design is good. But will be useless if the user can't find the desired information The best design for the organization website is the design that "navigation" users to the information he wants quickly and smoothly.

Q4: How do we know that our new website works better?
A: You can measure the results of many dimensions, such as 1) Website statistics: See if there are more people visiting the IR and ESG page? Is the time used on the web page longer? 2) Reduce the workload: Inquire about the IR and PR team if they received the phone or email or not the basic questions decreased? 3) Direct echo: The praise from analysts or the media that the new website is easier to find information. Is a great indicator For the energy statistical data as a whole Can be based on US Energy Information Administration (EIA) for comparison

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Summary: It's time to change your energy website to "Strategic assets"

At this point, we will see the same image that Websites of energy and public utilities play a more important role than being just a "billboard". It is a "strategic asset" that can create trust, reduce reputation risks, attract talented people, and truly support business growth.

Changing perspectives from "presentation" to "response" to the needs of all stakeholders are the first step that is the most important. Don't let the website full of your potential. Became just a digital monument that no one wants to visit again Begin "Organize" and "Fill". Important information according to the checklist that we have talked from today. To build a strong and sustainable digital communication foundation for your organization

If you are ready to upgrade your organization website into a powerful tool or want to develop a website for investors in particular That meets both information and technology Our team of experts are ready to give advice. Take a look at the website development solution for leading energy and public utilities from us. We are ready to help your website to create impressive results for sure.

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