SEO for IR Website: "Secret" strategy. Mold the website to Top Google! (Updated 2025)

"Unlock investors treasure!" Open the SEO Strategy textbook ". Specific" Mold IR Website "Sustainable Top Google"! (Update May 2025)

Executives, Investor Relations Team (IR), and the marketing department of all listed companies! Have you ever "headache" with this question? "Why does our IR Website 'be quiet?" Or "or" Why investors? 'Can't find us' on google once, although our information is 'good' and 'complete'! "If you are nodding, agree ... You've come to the right place! Because the "key" is important to "unlock" these problems and "open the door" to welcome quality investors into your IR Website. It is hidden in the word "SEO" or search Engine Optimization!

In the era of "Google is the first door" to almost everything on this planet. Your IR Website "does not appear" or "hiding" in the back. Of the search results It is no different from you have. "Valuable treasure" but "landfill" is under deep underground that no one discovered! Today I will not talk about the SEO technique "superficial" or "shortcut" that is not sustainable, but will take you to "in -depth" to "SEO strategy for IR Website" in a comprehensive "from a strong foundation, creating content that" pleasing investors and google, to the measurement and continuous improvement for your IR website ". And "really attracts the right investor"! If ready ... go "SEO armed" for your IR Website!

IR Website and SEO: "Forgotten partners" or "secret weapons" to create an advantage?

When talking about "SEO", many companies may be considered as a "marketing team" or "selling website" as the main SEO has "very important" to "IR Website". Why? Because investors (Both small and institutions), analysts, or even the media when he "wants to know" the story or "In -depth information" about your company What is the first thing he will do? Yes! He will "open Google" and print "company name + investor" or "stock [your stock.] Information" or other keywords related!

If your IR Website "does not appear" on the first page Of those search results It is equal to you. "Lost golden opportunity" in "communication" and "create the first impression" unfortunately! Investors may turn to "Information from other sources" that may be "incorrect" or "incomplete" is equal to the information you have prepared on your own website. Or worse than that, he may "overlook your company! Therefore, having a "strong SEO Strategy" is not just a "option" but is "necessary" for IR Website in this era! Understanding Important features that IR Website should have in parallel with SEO will increase the efficiency of investing in investors.

"SEO blind spot" that makes IR Website "Lost" on Google (and how to fix!)

And why the IR website of many companies is still "unfriendly" with Google as it should be, despite having good information. Are all full? From the experience that I have made SEO for various organizations, I found that "blind spots" are most often from "overlooking" or "lack of understanding" in these basic SEO principles:

1. "Keyword Research ... What is it? Never done! ": This is the number one" Mathant "error! Many companies create content on IR Website by "not analyzing" that the real investor uses "Keywords" "what to find information about our company or industry. Make the content that we have done well. It's "not exactly" with what people search and google "do not know" to rank our website for a good search.

2. "On-Page SEO ... just available?": Title Tag, Meta Description, or Heading Tags (H1-H6). "Please go" without related keywords. Or can not write "interesting" enough to attract people to click It is no different from "Dressing beautiful but not in a timely manner"! Google attaches great importance to these elements in "Understand" each page

3. "Content ... focusing on PDF, large files": many IR Website still "popular". Important information (such as annual reports, financial statements, or presentation) in the form of PDF files only, which "is not friendly to SEO" so strong! Because Google Bot "Read" and "Index" content in the PDF file "is more difficult". The content that is very normal html page.

4. "Website structure ... complicated until Google is confused!": If your IR Website has "structures that are too complex", "URL does not mean" or "Internal Linking" that "scattered" will make Google Bot "lost" and "data storage" is not complete. Resulting in ranking "Not as good as" and don't forget the Technical SEO at the IR Website should not be overlooked .

5. "Mobile-Friendlusion and Page Speed ​​... Small things that are not small!": In the era when most people use "mobile" in search of information, if your IR Website "slow download" or "difficult to use" on the mobile phone, Google will "reduce the importance" of your website. Because Google gives importance to "User experience" is first.

"SEO turns the life of IR Website!" Results "touched" when investors "find you"

The IR Website "Ranked" on Google is not just about "Pride" or "the beautiful traffic numbers" only But it affects "positive" to "business" and "investors' perceptions" in many dimensions that you may not expect!

"Increase vision (Visibility) "and" Reach "to a wider investor group: when your IR Website is ranked in the related keyword. That means "New investors" who may have never known your company before, have the opportunity to "discover" and "come to study" your information easier to "open the door" to the opportunity to get new quality shareholders.

"Build credibility (Credibility) "and" Thought Leadership ": that your website appears in the" top "of the search results, it helps to" strengthen "the credibility of investors as well. "Expert" and "leaders" in your industry. There is a strategy to create content IR Website that meets both investors and SEOs .

"Reduce communication costs" and "increase the performance of the IR team": When investors can "search for answers" or "basic information" that he wants by itself from the IR website that is attached to SEO, it will help "reduce the number of questions" that must be sent to the IR team directly, making the team more "more time" in focusing on other strategies.

"Supporting investment decisions" at "all -round" more: that investors can access the "complete" and "various" (such as news, financial reports, ESG data, analysis from the company) through the channel "Reliable" like the IR Website attached to SEO will help them have "Sufficient information" to "decide to invest" in "confidence" and "all -round" even more

"Add value to the organization" in the long run: In the end, IR Website "strong" both in terms of "content" and "SEO" are "digital assets" that will help "value" and "create a competitive advantage" for your organization "sustainable"!

"Open the SEO textbook!" Strategies "Secrets only" mold the IR Website "to the top google" until the rival is jealous!

Okay! It's time "SEO" for your IR Website fully! I have compiled "strategy" and "essential" techniques for making your investor website "outstanding" and "Easy to find" on Google. If you want your IR website "not just" but must be "powerful" with SEO. Try to follow these steps! And if you want Specialist in the SEO strategy and develop IR Website that meets business needs. Consulting a professional team is a good choice.

1. "Keyword Research" that "is sharp": knowing investors ... know what he "Search"!

Why do you have to do: Guess the keyword itself is "not working"! We must know that "words" or "phrases" that investors, analysts, or the media really use. In searching for information about the company, industrial, or financial data, what is it?

How to make a professional:

Use tools: such as Google Keyword Planner (Free), Ubersuggest, Ahrefs , Semrush (with) to see "Search Volume" and "Keyword Difficult" of each word.

Analyze the keyword of "competitors": see what the IR Website of the competitors are ranked well, what are they using Keyword?

Thinking in the "investor" perspective: if we are investors What will we type the word to find information about this company? (Such as "stock [abbreviation]", "Entrepreneurs [Company name] Q1/2025", "Industrial trends [Industrial name] Thailand ")

Don't forget "Long-Tail Keywords": Specific long search. There are often less competition and attracts quality traffic (such as "investment trends in renewable energy business in Thailand 2025").

2. "On-Page SEO" that "perfect": Customize all elements for "Google Love"!

Why do you have to do: This is "basic" that "Don't miss out"! Google Bot will use these information to "Understand" and "ranking" content on each page of IR Website

How to make a professional:

Title Tag: must "tighten" (not more than 60 characters), "meaning" clear, and "Primary Keyword" is in it.

Meta Description: Write an interesting "explanation" (not more than 155-160 characters). Summary of the importance of the face and "stimulate" for people to click to see with related keywords.

Heading Tags (H1-H6): Use H1 only "one tag" in front of the main topic and use H2-H6 for sub-topics, respectively.

URL SLUG: Must "short" "Meaning" and "Keyword" (used in the middle - instead of space)

Image Alt Text: Enter "all the pictures" with related keywords to help Google understand what the picture is about and also good for Accessibility.

Internal Linking: "Link" relevant content within your IR Website like "with strategy" to help Google Bot to discover the windows more easily and spread "Link Equity".

3. "Content Strategy" that "responds to" both "investors" and "SEO"

Why do you have to do: "Content is King" is always "truth"! The content that has "quality" and "useful" is "magnet" that will attract investors and make Google "confident" on your website.

How to make a professional:

"Convert" Boring "information is interesting: instead of only PDF files, financial reports, try to create" conclusions "as infographic," Analysis of business "is an article in Blog, or" interviewing executives "as a short video.

Create "Pillar Page" and "Topic Clusters": for important topics That investors are interested (such as ESG information, business strategy, or industrial overview) with Pillar Page as the main page that summarizes the overall picture and has a Topic Cluster as a sub -article. Which is deeply in each issue and then connecting the Internal Linking

Emphasizing the "freshness" (Freshness) of the content: Updated news, performance, or new analysis Regularly Google likes the website that has movement!

Use the "Keywords" obtained from Keyword Research like "intelligent" and "natural" in every part of the content.

4. "Technical SEO" that "strong": Make sure that your website "good health"

Why do you have to do: even if the content is good, but if the "technical structure" of the website has a Google Bot problem, it may be "not reaching" or "Index". Your content is not fully.

How to make a professional:

Page Speed: Use tools like Google Pagespeed Insights or GTMETRIX. Check and "improve".

Mobile-Friendliness: Test, make sure your IR website "display" and "use" perfectly on all devices.

Sitemap.xml: Create and "Submit" for the Google Search Console to help Google Bot discover every page on your website.

Robots.txt: Set correctly to "say" Google Bot, which page "should" or "should not" come to collect data.

Crawl Errors: Check and "edit" errors in Crawl (such as Broken Links, 404 Errors) on the Google Search Console regularly.

Https: Be sure that your website uses SSL Certificate for safety.

5. "Off-Page SEO" and "Creating Authority": Make others "talk about" and "link" to you.

Why do you have to do: SEO doesn't just end on our website! The other "talk" or "link" to our IR Website is a good "signal" in the eyes of Google that our website is "reliable" and "quality".

How to make a professional:

Create a "linking content" (Link-Worthy Content): such as unique industrial analysis reports, interesting in-depth information, or beautiful Infographic that people would like to reference.

"Public relations" Your good content: via Social Media, Email Newsletter, or contacting financial/business media.

Create a "good relationship" with the media and Influencer: to increase the opportunity that he will "talk" or "reference" your company.

Check your "Backlink Profile": see which websites are linked to you and try to "create a quality backlink" from relevant and reliable websites. (Avoid buying Backlink or Link Scheme that is against Google rules!)

"Measure the results ... improve ... and then measure again!" The key to the long -term SEO success of IR Website

SEO is not "one time ending" and then sitting and waiting for results! But it is a "process" that must be "continuously doing" and "always updated" and "heart". Important to let us know that it is the right way or not "measurement"!

The "must have" tools to measure SEO:

Google Search Console (GSC): "best friend" of every SEO! GSC will tell us how Google "can see" our website, have "technical problems", what to fix, "Search", what are the websites, and our website "is ranked"?

Google Analytics 4 (GA4): Helps us to know that "who" comes to our IR Website, which way he comes from "(Organic Search, Direct, Referral), how?" "Understand behavior" of users and "content improvement" to answer better.

Other SEO tools (if you have a budget): such as Ahrefs, Semrush, or Moz Pro , there will be more features that "Advance" in the analysis of Keyword, tracking, or checking backlink.

Important measures (Metrics) that "must watch":

Organic Traffic: The number of visitors from Search Engine (without paying advertising) increases?

Keyword Rankings: The rankings of IR Website, we for "keywords" that we focus on?

Click-Through Rate (CTR) from Serp: The click rate of our website from the Google search results (can be seen from GSC) is high enough? (If low, may have to improve the Title Tag or Meta Description to be more interesting)

Bookce Rate (for important landing pages): The rate that people have entered "press off" without doing anything, if too high, may have to improve the content or UX/UI.

Conversion Rate (if the Goal has set up): For example, the rate of downloading, the registration rate, or the click rate to the IR contact page increases? Learning how to measure the SEO of the SEO of IR Website will help you see the overall and adjust the strategy efficiently.

The "follow -up" these indicators "consistently" (such as every month or every quarter) and "Bring" data obtained "to" improve "your SEO strategy all the time is" key ". The important thing that will make your IR Website" be ranked in the first page Google "like" sustainable "!

"Question-Answer IR SEO!" Clear all the questions about molding the investor's web relationship to go to Google.

For the IR team and all marketing departments "confident" and "ready to go" to "add the Turbo SEO" for the company's IR Website. I have compiled "popular questions" that are often asked often. About this issue with "the answer honestly" from real experience Come on!

If our company has just made a new IR website, how long will it take? Before starting to see the results from SEO?

It is a difficult question that is difficult to answer, because it "depends on many factors" very much, such as "Domain Age", "the quality of the content" that we created, the "competition" of the Keyword that we want to be ranked, "consistency" in the SEO and "budget" that we have (if there is an Agency). We tend to see "Positive signal" (such as the keyword rankings, some words are getting better or there are some organic traffic) within ** 3-6 months ** The first and "clear" and "significant" results may take approximately ** 6-12 months ** or more. SEO is "Running Marathon", not "short run".

Doing "Link Building" or the creation of "Backlink" is still "necessary"? For IR Website? So what should I do?

Still "necessary" and "very important"! Backlink quality (which is a link from other websites that "Reliable" and "involved" points to our IR Website) like "votes" in the eyes of Google. The more quality Backlink "Reliable" and "more Authority" Which has a direct good effect on SEO ranking. For IR Website, getting a quality backlink may come from:

The "media" or "Business News/Finance website" wrote to our company and put a link.

The "analyst" or "Blogger Investment" references from our IR Website

"Creating excellent content" (such as industrial analysis reports, interesting infographic) until other websites want to share and get the credit link back.

"Speaker" or "participate in the event" in the industry, there are websites of that event. The link to our profile or IR Website "Do not" buy a Backlink or do a Link Scheme that breaks the Google rules! Because it may be "punished" until the rankings disappear at all

If our IR Website is created with "Webflow", it will "better to SEO" than using other CMS. Really?

Webflow has a "advantage" that is "very conducive to SEO" such as:

"Clean Code" (Clean Code): Webflow Generate Code HTML/CSS that is organized and semantic, which Google Bot likes very much.

"Page Speed" (Page Speed): Webflow website (if the right Optimize) is usually loaded very quickly. Which is an important factor of SEO

"On-Page SEO" control ":" Webflow Title Tag, Meta Description, URL Slug, Alt Text, and others freely on every page.

"Mobile-Friendliness" that "perfect": Design Responsive Design in the Webflow is very easy and accurate.

"Webflow CMS" at "SEO-Friendly": Helps to create and manage Blog or other content that is good for SEO. Therefore, if asked if the webflow "is good for SEO"? The answer is "yes!" Regardless of what CMS you use, SEO Study on Webflow for IR Website will help you fully use this platform.

Is there a "question" or "doubt" about "molding IR Website to attach to Google"? Do not let "misunderstanding" as "obstacles" in making investors "discover" your company!

"It's time ... give your IR Website 'shine' on Google and 'Conquer' Investors!" (Conclusion)

How are you? Everyone? Read here I believe that everyone will "see pictures" and "deep understanding" that "SEO Strategy" is not a distant thing "or" headache "for IR Website anymore! But it is a "powerful tool" that will help "unlock" the potential of your organization, "attract" quality investors, and "create an advantage" in the world of capital markets that are highly competitive! We have "in -depth" to "blind spots" that cause the IR Website "lost" on Google, see "tangible results" when investors "find you", and "open the" SEO "strategy" that will help you to "stick to Google" sustainable!

Remember ... the most important heart of SEO for IR Website is "thinking of investors as the center" always! Try to "understand" what they are "searching for?", "What kind of information do you want?", And "How to expect experience?" If we can "answer these needs as well. "High quality content" that "Google is easy to understand" and "Excellent work website". The opportunity for your IR Website will "sparkle" and "attract" good investment. It is "not too far"! What about your company's website? ... Ready to "attach to SEO" wings?

Okay! "Opportunities" in making investors "discover" and "confidence" in your company "can't wait"! Do not let your "excellent" IR website have to "hide" in Google's dark corner anymore! It's time to "act" strategy and "SEO seriously improve to create a" difference "and" advantage "that will make your company" standing one "in the minds of investors proudly!

Want Vision X Brain to be "SEO coach" to help you "plan" and "rocket" for your IR Website ". Click here! Consult our experts for free! No obligation! Or if wanting to get to know Website development service, investor, with SEO strategy and UX/UI design service that promotes our SEO more Can stop by to see more details! We are ready to help your IR Website "outstanding" and "create impressive results" in the online world!

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