Micro-inactions: A small charm that creates a great user experience.

Not only making beautiful websites! The customer has entered. "Confused". Press the button. "How are you quiet?

Have you ever felt like this? You intend to design the website well. Layout is perfect, perfect, but when others try it. Instead, the feedback says "The website looks still." "Press this button and what happened? Not sure." Or worse is The user feels confused, not sure if the action that he did a moment ago was successful or failed.

This problem is like "Hair covering the mountains" that many people overlook. We are dedicated to a large overall picture. Until forgetting that the user experience of the user (User Experience) is caused by a small detail that consists of a talk that requires nods or responding The website is the same. If it is quiet, there is no reaction. Is no different from talking to the wall Causing the user to feel unsure And may click to close your website straight away!

Prompt for illustrations: Comparison images. One side is a still -looking website screen. Be lively The user is confused, pointing to the button. The other side is the same screen, but a small animation occurs on the button after pressing. The user smiled happily.

Why is the "beautiful" website "boring" and "confusing"?

The main reason why the website looks beautiful, gives a "dry" experience or "confusing" arises from the "conversation" between users and systems. We tend to focus on "Data presentation (Presentation) "until forgetting" interaction (Interactive) "

Imagine:

• Lack of response (Lack of feedback): When the user click the button "Add products to the basket" but nothing happened. No confirmation message There is no basket icon that moves or increased numbers. The first question in the user's mind is "Eh ... I pressed?" And maybe repeatedly press. Or worse, thinking that the website broke and then passed away
• Static Design: The website becomes just "Digital brochure" is beautiful but not lively. Scroll to see information, clicks or actions Is frozen Lacking the charm that makes users want to stay or come back again
• Unclear State Changes: The user does not know what the system is currently doing, such as when uploading the file. If there is no loading bar or animation, tell the progress. The user may think that the website is outstanding and then press Refresh, which causes everything to break!

All of this happened because we forgot to pay attention to the details called Micro-inactions is the key to changing the normal website into a memorable and truly easy-to-use experience.

Prompt for illustrations: simple infographic images Show the brain of the designer One side miss only Layout, Color, FONT (big picture). The other side that is abandoned with small icons such as Loading icon, Checkmark icon, LIKE icon with sparks. But was made into a faint gray Conveys the overlooked

Let the "quiet" website continue ... the results are more scary than just "Boring"

Having a website that lacks good responses Not just making the user feel bored But it directly affects your business goals unexpectedly. If left for a long time These problems will start eating your website:

• Boundce Rate (Back rate) higher: When the user comes in, feel confusing, confused or think that the website is difficult to use. They are ready to press the back button immediately. This signal will be sent to Google that your website may not be quality enough.
• CONVERSION RATE (Goal rate) lower: The opportunity for you to change to visit to customers (such as applying for membership, order) will be reduced, just a little uncertainty in the payment process. It may allow customers to leave the basket easily. Updating the UX/UI on the Webflow to increase conversion is therefore unusual.
• The reliability of the brand decreases: a website that looks hard and does not respond. Make your brand look unprofessional. Not paying attention to details And looks outdated in the eyes of consumers
• The user doesn't want to come back again: bad experience. Will be remembered better than normal experience if the user feels frustrated by using your website only once The opportunity for him to come back again is almost zero.

You see, the "silence" of the website is loud to your performance. Creating a good experience through small details is not just "beautiful things" but it is the "investment" that is needed.

Prompt for illustrations: 2 graph images compared to the first bar called "Silent Web" with a high bounce rate, another low conversion rate named "The website that responds to" has a low bounce rate, conversion rate, with a frowning and smiling face icon.

Solution: Wake up the web to live. "Micro-International", a great small charm

The solution of all this problem is simpler than you think is "adding life" and "creating dialogue" for your website through what is called "Micro-International" (Micro-Integration)

If you want to explain as easily as possible Micro-inactions is a small response. That occurs when the user acts on the website or application It is the details that help confirm the action, tell the status of the system, and navigate users naturally. Makes the use smoother and more satisfactory

Experts from Nielsen Norman Group have defined it as the heart of communication with users. Imagine a simple example. That we meet every day:

• Mobile vibrations with "Ting" sound when we press to send a message
• The heart -shaped animation that is spread when we press "Like" on social media.
• The loading bar that ran forward to tell us, "Loading, wait a moment!"
• The vibrating passing channel when we fill in the wrong information

These are not just beautiful animations, but "feedback". The important thing makes us feel that the system is "listening" and "response", which helps to reduce confusion and build enormous confidence. The UX/UI design on the webflow that makes customers click and buy. Use this principle as a heart

Prompt for illustrations: beautiful infographic shows 4-5 icons as an example of Micro-inactions, such as the heart beating icon, the cross icon, turns into a correct mark, an open-close icon, a vibrant loading bar icon.

Examples from the real thing: Micro-inactions That you meet every day (But never knew!)

Many times Micro-International The best thing is that it works smoothly until we rarely notice. But it clearly makes a difference Let's take a look at the example. That is successful in using small charm These

1. Pull to Refresh: In the social media like X (Twitter) or Facebook, when we are at the top of the feed and use your finger to pull the screen down, there will be a loading icon. "Loading a new content" and creating a good feeling while waiting Instead of having to click on the reef button somewhere

2. The animation pressing "Like": LIKE button is not just a normal button. When you press the heart button in the Instagram or the applause in the Medium, there will be a small animation. Cute and satisfying appears It immediately rewarded the feelings of users. And make the emotional expression look more lively

3. Form error feedback: Instead of the red message, "fill in the wrong" only. Many modern websites. For example, experts from Framer recommend to make the channel fill in that "trembling" as if to tell us, "Hey! Look here What's wrong? "It is a very intelligent and more friendly way.

4. The display when adding the basket: leading E-Commerce website when you press the "Add to Cart" button. The button may change to a correct mark. Or have a small animation Which is a product image running into the basket icon Along with the numbers on the basket immediately updated This is a clear confirmation and ensuring that users that "Your product is already in the basket. Can continue to shop or pay. "

Will see that all of this is a small detail Which helps to change the normal use into a smooth and memorable interaction

PROMPT for illustrations: GIF images or 4 short videos, showing examples of Micro-International described, for example, the first channel is pulled to refresh, the second is an animation, press like, channel three is the form that shakes when the four is incorrect.

Want to follow, how to start? Simple checklist for waking your website to live.

Read here Many people would like to try. Micro-inactions To use with your own website The good news is that you don't have to be a deity programmer, you can start! Try using this simple checklist. Explore your website.

1. Find "Identify Key Touchpoints): Try to list out what users have to do on your website.
   • Clicking the button (Call-to -ction)
   • Filling and form submission
   • Navigation
   • Adding products to the basket (Add to Cart)
   • Waiting for loading data (Loading States)
2. Ask yourself, "What do you want to know?": In each touch point What do users want to continue to continue?
   • When clicking the button: I want to confirm that "Click on" (such as color changing buttons, shadows, or small animation)
   • When sending the form: I want to know that "Successfully sent" or "There are errors" (such as a green confirmation message, or shaking form and telling the wrong point)
   • When waiting for download: I want to know that "The system is not working." (For example, Loading Spinner or beautiful Progress Bar)
3. Start with something simple And the Start Simple & SubTle: You don't need to immediately create complex animation. Small change Can make a lot of differences
   • Hover State: causing the button or link to change the color or move a little when the user plays the mouse
   • Success Message: Show thank you clearly after the user sent a form.
   • Focus State: Make the filling channels have more prominent border.
4. Use the right tool: a webflow platform with a built -in interactive tool that allows you to create these things without having to write a complex code. Or if you work with developers Can communicate these ideas for them to make it come true

The key is to make every user's actions get a "meaning" response. This can help enhance the user experience enormous.

Prompt for illustrations: Beautiful checklist images. Summary of 4 steps above with icons in each item (such as the mouse icon, the question mark icon, the starting rocket icon, icon, tools)

Questions that people tend to wonder (And the answer is clear!)

When talking about adding movement elements on the website Always have questions and concerns I gathered a popular question about Micro-inactions Come to answer to disappear here.

Q1: Enter Micro-inactions. Will these websites slow down the website?
A: Not always. If done correctly Micro-inactions Most of them are created with CSS Animations or SVG, which is very light and almost does not affect the load speed at all. The problem is only when we use large gif files, heavy video files. Or a script that is more complex than necessary Therefore, the heart is to choose the right technology.

Q2: It is necessary to write a good code. Can you do it?
A: Not always necessary! As I said, the No-Code/Low-Code platform like Webflow has a powerful and easy-to-use interaction tool. You can create Hover effects, Scroll-Triggered Animations or Click Animations without having to touch the code. But if wanting something very complicated, consulting an expert in UX/UI is a good choice.

Q3: How is it different from "animation" on the web?
A: The difference is that "objectives". General animation may be just decorative (Decorative), such as backgrounds that move back and forth, but Micro-International Will always be an "function" animation (Functional). It will occur in response to "Trigger" (user's actions) and providing "feedback" (response) with meaning back.

Q4: Wearing a lot, the better, right?
A: No! Using Micro-International Too much or more spectacular, it becomes annoying and disturbing the concentration of users. Like people who intervene in every word, the rules are "SubTLETY IS Key" or "weakness is the key". It should help enhance the experience. Not to compete for the scene. Dark Mode Design that is good for UX also uses the same soft resolution principles.

Prompt for illustrations: 2 cartoon characters are talking. The first one asks questions. (Have a mark? Above the head) The other reply with confidence. (There is a brighter lamp icon). Background is a symbol of code and design tools.

Summary: It's time to wake your website!

We have traveled through the world of Micro-inactions Already have enough It can be seen that it is not just "gimmicks" or "decorations", but it is the "spirit" of good user experience. It is a small detail. That makes a difference between the website that "Just use" with the website that "Nice and memorable"

Paying attention to Micro-International Is to show the user that you "care" in every detail It helps to build trust. Navigate the user smoothly And transform the arid interaction into a lively conversation Make your brand look professional and modern.

So don't wait! Let's go back and explore your website. Today, find a small point where you can add life. Maybe it's just making your "message" button to be slightly lively after being clicked. That's enough to create a smile and impression for users.

It's time to change your website from "Quiet brochure" to become a "assistant who is ready to chat"? Let's do it!

Prompt for illustrations: The last image that inspired It is the user's hand. Click the button on the screen. And there is a line of beautiful light coming out of that button Conveys a great experience that arises from a single click. With a short message "Every Click Matters."

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