Open the roadmap. Making a website redesign from the beginning to the end. (Executive version)

The real problem in life

Website designers, business owners, e-commerce, and all digital marketers! Have you ever "head pain" with the problem of this world? ... Our Webflow website is "beautiful." Watching "modern", the feature is "complete", but why ... Why do customers? "Just stop by to greet" and "leave" refusing ". Click the order button" or "fill out the form"? Or worse than that is "Add the item to the basket ... but it disappears!" If you are encountering these problems ... You are not "lonely"! But the "key" is important to "unlock" this problem and "change" your website to become "Money Machinery" is hidden in the word "UX/UI designed to conversion"! In the E-Commerce battlefield at fierce competition "The face of the website (UI)" and "Using experience (UX)" is not just "beautiful and beautiful" anymore, but it is "secret weapon" that will "point to death" that customers will "love" or "pour" your website! This article will take you to "in -depth" to "UX/UI techniques on the webflow" type "hand -do" that "Prove" to help "hypnotize" for customers ". Click and buy" or "Click and contact" without "need to think a lot"! With "real samples" and "tips" that you can use to "use" with your Webflow website "immediately" whether you are a "newbie" or "pro."!

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Why did that problem occur?

And why? Even though the webflow is "free" in this high design But not many websites still have UX/UI that "unfriendly" and "sales" as it should be? From the experience of "surgery", a website for hundreds of websites, I found that "blind spots" or "trap" that are often encountered. There are as follows:

1. "Beautiful design ... but 'messy' until I can't find a way!": Wear Element, Animation, or a lot of colors that "dizzy" do not know what is "important part" or "button to click".

2. "Call-to-to -ction (CTA) 'hidden' or 'unclear': " Order button "or" Contact us "too small, blur the background, or use words that do not" stimulate "to act.

3. "Forms (Forms) Long is a kite tail 'or' difficult to use '": Ask for a lot of information than necessary, filling in small information, or without clear explanations, causing the customers to "discourage" refusing to fill in.

4. "Navigation 'complex like a maze": too much menu, use the technical vocabulary that customers do not understand, or the structure of many layers of the menu until "lost" easily.

5. "Not Mobile-Friendly : Even though it looks like Responsive, but when it actually works on the mobile phone, the button is "not pressing", the letters "too small", or layout "broken" is not beautiful.

6. "Lack of 'Trust Signals'": No customer reviews, no logo, safety certification, or not clear contact information, making customers "not brave" to do transactions.

If your Webflow website has these "symptoms", it means that it's time to "overhaul UX/UI"! And having a UX/UI design team that specializes in creating conversion will help you see the image and solve these problems directly.

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If left, how will it affect?

"Release" UX/UI problem on your website is not just "losing opportunities", but it is a "indirect destruction"! Let's see if you don't fix it today. What are the scary effects waiting for you:

"Conversion Rate plummeted!": This is the most "disaster"! You will still pay the same advertising. But can change people into the web into less customers, that means "the cost per customer" is shocking until shocking

"Lose the opportunity to increase the sales of orders (AOV)": You will miss the opportunity to "stimulate" for customers "to buy more" or "select a product at a higher price" because there is no good product recommendations or correct UPSELNING.

"Cart Abandonment Rate is high!": The process of paying "complicated" "complicated" and "multiple steps" are the "principles" that cause customers to "change their minds" in the last second. Money that should be yours Disappeared in front of the eyes

"Customers do not come back to buy repeatedly (Low Customer Retent): The bad experience will create a" bad memory "and" destroy loyalty "for the brand. Customers will escape to competitors that are easier to use. And never come back to you again

"The brand image" Watch "is not pro" and "unreliable": The hard -to -use website reflects the "ignorance" of your brand. It destroys credibility and makes customers not dare to do transactions as well. Understanding The design psychology for conversion is the only way to survive this problem.

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Is there any solution? And where should it start?

It's time to "go down" to "subjects" in the design of UX/UI on Webflow that will help "change". Ordinary visitors into your "avid customers"! I have selected "7 important techniques" that "proven" to help "add conversion rate" like "amazing" for you. Try to check and improve as follows:

• 1. "Above the Fold" at "Stop the eyes" and "sell ideas" in 3 seconds! : The first part that the customer has to clearly communicate the value, with sharp headline, Hero Image attractive and the most prominent CTA button.
• 2. "Visual Hierachy" that "navigate" to "important point" : prioritize the content with size, color, and gaps to bring the user's eyes to the button or information you want to emphasize.
• 3. "Call-to-to -ction button (CTA)" that "cannot resist" : Design the button clearly. Use text that stimulates the decision. And placed in the right position at the right time
• 4. "Forms" that "easy to fill" and "not boring" : Make the most short as necessary. Divided into steps if the form is long And have a friendly message
• 5. "Social Proof" and "Trust Signals" that "build confidence" : Add credibility with customer reviews, logo partners, interesting numbers, and safety symbols.
• 6. "Mobile-First & Responsive Design" that "is flawless" : Designed by always starting from the mobile screen first. Give the button big enough for the finger And always test on real equipment Because most customers come from mobile phones, paying attention to Mobile-First UX/UI on the webflow to conversion is an indispensable thing.
• 7. "Page Speed ​​Optimization" at "extreme" : Do not let the website download slowly to kill conversion! Compressing images, reducing unnecessary scripts, and checking the scores with Google Pagespeed Insights regularly.

Having a team of experts in the design and development of Webflow websites will help bring these techniques to act smoothly and the most effective.

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Examples from the real thing that used to be successful

In order to clearly see the "care" with the UX/UI on the webflow. It really "creates a difference". I would like to give an example. "Specialty coffee shop online" that used to have a website "Beautiful, but the picture ... kissing, not fragrant" but after "overhaul the" UX/UI, all the results are "very remarkable"!

Problems (Pain Point): The original website, beautiful design but difficult to use. The "order" button and small color to the background. Product information is scattered. The complex checkout process makes most customers come to see and leave. Or leave the cognition of the CONVERSION RATE, only 1.2%

Solution: The shop owner decides to invest in making a new UX/UI Redsign on the Webflow, focusing on "Conversion-Centered Design". They "expand the size" and "change the color" CTA button. "Arrange" new product information to read "Reviews from customers" and "Star scores", the same process ". Mobile Experience "to be the most usable.

Results (Result): After launching a new website for only 2 months, Conversion Rate "dashed" from 1.2% became 4.5% (almost 4 times more!) Cart Abandonment Rate "decreased" more than 50% and AOV "increased" 15%. The most important thing is ** "The total sales per month" of the shop "increased by more than 350% or 3.5 times !!" ** without adding advertising budgets at all! This is the "power" of UX/UI on the webflow that makes customers click and buy. Truly!

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If wanting to follow, what to do? (Can be used immediately)

Read here Many of you probably started "Wooden hand -hand" would like to go back to "wade through" to improve their own webflow website, right? You don't have to wait! Try using this simple "checklist" in "health check" and upgrade the UX/UI of your website immediately:

• [] 1. Check "Above the Fold": The first part to see Communicate clearly in 3 seconds? Is the CTA button stand out enough?
• [] 2. Analyze "Visual Hierarchy": Is the priorities of the content clear? Or is it taking a lost customer?
• [] 3. Assess "CTA button": See and want to click immediately. Or is it overlooked? Is the message on the button powerful enough?
• [] 4. Test "form": Is your form easy to fill and short, firm? Try to see how many minutes to use the filling.
• [] 5. Check "Social Proof": You have a review, testimonials, or customers who help "confirm" sufficient reliable?
• [] 6. Using on "Mobile": your website "perfect" on all mobile phones? Try to press the button, fill out the form, and zoom in and out.
• [] 7. Speed ​​measurement "Page Speed": Your website, you can download rockets. Or slow until the customer runs? Use Google Pagespeed Insights to check and then fix it immediately!

If you are "tick correctly", almost every item Congratulations! Your Webflow website "Ready to fight" and "Ready to be rich"! But if there are still some things that "Still need to improve", don't wait! "Doing" from today is "investment" that will help your website "grow" a lot! Study of other features on the webflow that you may not know. Is another way to increase your website efficiency

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Questions that people tend to wonder And the answers that are cleared

For all Webflow people "confident" and "ready to go" in "adding turbo conversion" for my website. I have compiled "popular questions" with "easy to understand" from real experience Come on!

Q1: If there is no basic UX/UI Design, will the web website sell well?
A: Of course! "Tips" is: 1) Study from a successful website (such as Awwwards ' clarity ' before the complex beauty and 4).

Q2: Doing A/B Testing on Webflow is complicated? What tools do you need to use?
A: No need to always be complicated! Although the webflow does not have this in the body (at May 2025), but you can easily do "Manual A/B Testing" by creating a 2 landing Page with different components and sending traffic or 2). "Use the Third-Party tools" leading OPTIMIZLY or VWOs that can connect to the WebFLOW website. Yours for more systematic and accurate tests. Learn more about how to do A/B Testing UX/UI on the webflow here.

Q3: If the website has many target groups, how should the UX/UI design answer everyone?
A: This is an interesting challenge! "Tips" is: 1) "Finding the Common Ground of all groups, then focus on the problem before 2)." Create 'Pathways' "that is clear on the first page to guide each group designed for him, especially 3).

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Summary to be easy to understand + want to try to do

We have "in -depth". From beautiful web problems but not making money, the real cause, scary effects, to 7 techniques "Secret" that will help "hypnosis" for customers "click and buy" as well as examples of success and checklist that can be used immediately.

Remember ... the most important heart of the web website that "successful" is not the use of the most complex techniques. But it's at "Deep understanding of customers" and "making every Clicking on your website is 'easy' and 'meaning' "if we can" reduce friction "and" increase motivation "for customers at every step. The opportunity for them to "open their hearts" "Pay" and "become a true fan" of our brand. It is "not too far away"!

"Golden opportunity" to "add Conversion Rate" and "create growth" for your business. "Can't wait"! It's time to "act" and "experiment". Take these UX/UI techniques "to apply" with your Webflow website "immediately"! Do not let "beautiful but can't sell" as "obstacles" to hinder your success anymore!

Want us to be "Designer" helps you "to create" UX/UI on the webflow webflow that is beautiful ... easy to use ... and most importantly 'Click and buy' until you have to sing wow! "Right? Click here! Consult our Webflow experts for free! No obligation! Or if wanting to get to know Website design and development services with Webflow and UX/UI design services that create sales. Ours more Can stop by to see more details!

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