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UPSELL & CROSS-SELL strategies on Shopify that can actually add aov.

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Sales are good ... but why is the profit "the same"? The problem that the shopkeeper on Shopify has a headache but doesn't dare to tell anyone.

Have you ever felt like this? How much is the marketing budget? Successfully draw people into your Shopify website. Customers click to order products ... Yeah! But when looking at the ARORAGE Order Value (AOV) and only sigh Because most customers buy only "one piece" and then leave the profit that is almost equal to the cost of the advertising that is lost Make the business grow slower than you think Or worse than that, "The more you sell, the more tired, but the profit does not increase at all." This is a danger signal that many stores are facing. And is a classic problem that obstructs sustainable growth If left for a long time, it may lead to other Shopify stores that must be resolved. Before it's too late

Prompt for illustrations: Online store owners are sitting in the temples in front of the computer that shows a constant sales graph. Along with having a calculator and the cost bill beside Conveys stress about not growing profits

Why do customers buy only "one piece"? Open the reason why AOV does not move.

This problem is not caused by your products badly. Or your marketing is not always effective But often, it is caused by a small "gap in the shopping experience that we may overlook. The main reason that customers do not buy more is:

1. We do not "offer" in what he may want to add: most customers do not come into the shop, knowing what they want 100%. They may not even know what the product you have "together" or "better model" if we do not present. Additional sales opportunities are equal to zero.

2. Order route "End too early": Customers press "add the basket" and then go straight to the "payment" page immediately. No stop or stimulate to see other interesting products. Like walking into a convenience store and picking up one item in front of the door and then out

3. The proposal is not "attractive" or "unrelated": presenting products that are not related to what customers are about to buy. May cause more annoyance than desire, such as being buying women's clothes But instead introduced the mechanic tools Which is the heart of Strategy to build Personalization in e-commerce that must be directly

4. Lack of appropriate tools (Apps): The shop owner may think that making UPSELL or CROSS-Sell is complicated and complicated. Therefore not installing additional apps designed to help stimulate additional purchases

Prompt for illustrations: simple infographic images Show the route of the first 2 types of customers, "Add to Cart -> Checkout". The second type is "Add to Cart -> See the Cross -Sell -> Add More -> Checkout" to show the missing opportunity.

Let the AOV continue to be low ... what is "Price to pay" that is more than just money?

Continuous low AOV It's not just about the "profit" that is missing, but it affects the chain to the competitiveness and growth of your business.

- The cost of advertising is higher indirectly: when each orders make less profit You have to use the shooting budget to find more "new customers" in order to earn the same income. While competitors with higher AOV can use less money to make the same or more profit.

- Disadvantaged race: High AOV businesses will have "cash flow" and "profit" rather than allowing them to invest back to marketing, product development, or making more fierce promotions. And keep away from you

- Business growth: Little profit makes you not have enough funds to stock more, hire a team, or expand the business as you dream. Finally, the business will be in the same place, not going anywhere.

- missed the opportunity to create customer loyalty: presenting related and useful products Is to show customers that "we know" and pay attention to giving the best Which helps to build good relationships in the long run But if we don't do We missed that opportunity. Unfortunately The improvement of this is an important part of your shop.

Prompt for illustrations: 2 stores comparing shops (low AOV), with a coin flowing out of the bag as another advertising fee (high AOV), has money flowing into the bag and is growing strongly.

"Shortcut" increases profits without having to find a new customer: Get to know upSell and Cross-Sell.

The good news is ... We have a way to solve this problem that is powerful and seems to the fastest results. That is the strategy of "UPSELL" and "Cross-Sell", which increases sales from customers who "Is already going to buy", causing the cost of getting more sales "Almost the center"

UPSELL (what is the sales upgrade)?

Is to invite customers to buy the same product in "Better version, more expensive or larger" to provide better value or experience

  • Example: Customers are going to buy a standard headphones for 1,500 baht. We propose a pro -model headphones with better sound quality and noise cutting features at a price of 2,200 baht.

Cross-Sell (what is the sale)?

Is the introduction of "other" products that are used to "together" or "well compatible" with the products that customers are going to buy

  • Example: Customers are going to buy a camera. We offer "memory card", "camera bags", or "camera stand".

You can learn more about the basic concepts from the articles of Shopify and BigCommerce , which is a reliable source of information.

When should I start doing it?

  • On the product page (Product Page): Show products that are often bought together (Cross-Sell) or upset options.
  • On the Cart Page: When customers press to add products to the basket, then have a pop-up or section showing related products.
  • After Post-Purchase: This is a golden time! After the customer has paid for the main orders To offer special products at a special price "One click can be purchased immediately" without having to fill out a new credit card information. This method does not interfere with the first purchase and has a very high chance of success.

Prompt for illustrations: easy to understand Separate the difference between UPSELL (such as iPhone 15 VS iPhone 15 Pro) and Cross-Sell (such as iPhone 15 + case + protective film)

Examples from the real thing: Skin care shop that adds 25% AOV in 1 month.

To see more clearly, look at the case of "Skingoals" (assumed name) on Shopify that used to have a problem. Customers only bought "serum", which is a single -store hero product, making AOV at about 890 baht.

Original problem: Customers come to buy serum according to the review. But do not know that using with the "sunscreen" and "toner" of the brand will help to see the results better and faster

How to solve the problem used:

  1. Make a product bundles: create a "urgent face" set (serum + toner + sunscreen) at a cheaper price than buying a little separate And present as an option on the product page (UPSELL)
  2. Use Post-Purchase Cross-Sell: For customers who still insist on buying a single serum After they have already paid, there will be a page of Thank You Page, which offers "portable sunscreen" at a special price "Add to Order with 1-CLICK".

The result: Just the first month of this strategy, the AOV of the shop jumped from 890 baht to 1,112 baht (an increase of 25%) without adding even one baht. The profit per order is clearly rising. Allowing the business to have funds to continue marketing and developing new products

Prompt for illustrations: The Before & After screen image of the Shopify Analytics screen shows the AOV graph before doing (a simple graph at 890 baht) and after making (the graph that rises to 1,112 baht).

What do you want to do? Simple checklist for starting upSell & Cross-Sell on Shopify.

Now you want to start doing with your store, right? Try to follow this easy checklist:

Step 1: Analyze your product data.
Go to the back of the shop. Shopify see which product is "Best-Sellers" and think about what products can "sell" (Cross-Sell) or "upset" from that product.

Step 2: Select the right strategy and time.
What kind of proposal will you propose? Selling trailers, selling or selling in a set? And when will it be proposed? On the product page, in the basket or after paying? For beginners I recommend starting at "Post-Purchase Cross-Sell" because there is a low risk and does not interfere with the main purchase.

Step 3: Choose the right shopify app).
Shopify App Store has many great apps for this. Take a look at these popular options:

  • Reconvert UPSELL & CROSS SLELL: The top popular app for making UPSELL/CROSS-SELL on the Thank You page specifically.
  • CARTHOOK Post Purchase Offers: Another expert in Post-Purchase OFFER, making it easy to increase orders.
  • Zipify OneClickupsell (OCU): Suitable for people who want to create a full range of Funnel since before and after payment.
  • ALSO BOUGHT • Related Products: The app that uses AI analyzes that this cart Tend to buy something more And display automatically

Step 4: Create an offer at "Difficult to reject"
only the product only may not be enough. Try adding a special discount as well, such as "get 15% discount when buying ... more!" Or "Add this product for only 199 baht (usually 299 baht)"

Step 5: Measure and improve
After installation and use Keep an eye on the AOV in Shopify Analytics and always try to change the product or proposal. To find the best for your store

Prompt for illustrations: Checklist images with each icon (Extension glasses icon, strategy icon, shopify app icon, price tag icon, icon graph) to make it easy to understand and interesting.

Questions that people tend to wonder (FAQ) about UPSELL & CROSS-SELL.

I have compiled a question that Shopify shopkeepers tend to wonder here. With an answer that is clear

Q1: UPSELL/CROSS-SELL Will the customers annoy and not buy things?
A: Not at all, if done correctly and "involved". The key is to present what "Increase value" for customers Not a subsidy selling things If your proposal helps him to solve the problem better Or have a better experience Customers will be more thankful than annoyed.

Q2: What is better between UPSELL and Cross-Sell?
A: Depending on your type of product and customer behavior. In general, Cross-Sell is easier to do and there are more variety of options, but UPSELL. When successful, usually increases the order significantly. The best way is to do both to see what is best for your store.

Q3: It is necessary to use the app. Is it a waste of money?
A: Most apps have free versions to try. But the best features are usually in the service plan. However, it is "investment", not "cost" because the return on the form of the increased AOV is higher than the app. Many times

Q4: Only a large business, right to do this?
A: It's not true! The more small or medium -sized businesses, the AOV increases. Because every baht, every satang of profits has meaning to survive and growth This strategy is suitable for stores of all sizes. And for businesses that want a scale to use a larger platform The understanding of this is also an important foundation. Which you can study more about Shopify Plus, what is it and suitable for anyone ?

Prompt for illustrations: Labor lamp icon with a question mark (?) In the middle and someone is thinking beside Convey the solution

Summary: Change every order "Maximum profit" is the key to sustainable growth.

Increasing the average orders per order (AOV) through UPSELL and CROSS-SELL strategies, not just "options", but "necessary" for stores on Shopify that want to grow sustainably in this era. It is the smartest way to increase revenue and profit. Without having to pay more money to find a new customer at all

Remember that his heart is "Give better things" and "help customers make decisions" is not a subsidy selling things. When you understand your customers deeply And choose the right tool You will be able to unlock the "treasure" hidden in your store.

It's time to stop allowing the profits to slip in front of the eyes. Try to bring the checklist that we gave to do immediately. Beginning with small things to measure and keep improving. And you will find that creating a business that "Both selling well and high profits" on Shopify is not too difficult!

Need experts to help place strategies and settings. UPSELL/CROSS-SELL That is complicated to get the most results, right? Consult the Vision X Brain team today! We have a service to inspect and increase the efficiency of the E-Commerce stores to find the opportunity to grow especially for you. Or if you want Design and develop shop shops by experts That understands the conversion very well. We are ready to give a free consultation!

Prompt for illustrations: Powerful graphics Performing rockets that are soaring from the shopping cart icon icon Conveys the growth of sales and AOV in a leap with the message "Unlock Your Hidden Revenue"

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