What is Shopify Plus? And whenever your store should upgrade

"Order overflows until the package is not in time!" ... warning signal from heaven That says that your Shopify website "is already small."

Have you ever felt like this ... From the day that I was happy with every order Became a "cork" feeling every time the notification sound "You have a new order!" Loud, you and the running team are so busy that there is almost no time to sleep. Stock products start Update the campaign, however, the website is slow. The promotions that you want to do are all the restrictions of the system. Will connect with the accounting system or stock of the parent company is very busy ... From the dream that you want the shop to grow faster Today it has become a nightmare that comes with success.

If you are nodding ... знайте, вы вы одиноки! (You Are not Alone!) These problems are the classic "Pain Point" of the rapid E-Commerce business owner on a normal Shopify Platform that used to be like "The first" warm house "today may become a" cage "that limits the potential of your business without knowing it.

Why is the web older ... the more problems? Unlock the reason that the normal Shopify "can't take."

At the beginning of the Shopify business, it was the best friend, easy to use, not complicated, but when your business scale up to one point "Easy" is starting to have a "limitation" that is hidden. The main reason that your shop starts to encounter various problems is:

• Customization limitations (Customization): Checkout pages that you can not customize at all, creating a complex promotion like "Buy X, plus Y but must be a member" very difficult or can't do at all. Makes you miss the opportunity to make an upsell or create a "wow" campaign than competitors
• Performance Bottlenecks: On the day of the big campaign (such as 11.11) or Flash Sale, your website ever crashed or sluggish until the customers escaped? The normal Shopify has a resource limit, when there are many traffic or commands. The system may not be able to accept.
• Manual & Repetitive Tasks: When orders per day as hundreds or thousands Hand management From orders, editing customer information, to refund Became a work that took a lot of time And the risk of error is very high
• Integration Limitation: To connect your E-Commerce website to the company's large system, such as ERP, CRM, or Warehouse, is very challenging on ordinary plans. Must pass many additional apps Which may work unstable and have hidden costs

In other words, ordinary Shopify is designed for "Short -term run" but when your business has to compete "Running a marathon" in the E-Commerce Market, Thailand, which is expected to have a value of 1.07 trillion baht in 2025. You also need a better "running shoes".

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Leave ... not growing: The most painful effects of "forced to use" the original system

Ignoring these alarms and "forced" use a platform that does not meet the further growth. It doesn't just make you "tired", but it is creating a "wound" deep for your business in the long run:

• Loss of sales opportunities: Every time the web crashed at Flash Sale, all promotions that you can't do, every experience in the face. And may mean the loss of that customer to the competitors forever
• The cost of management is high: the time of the team that you have to pay with the solution to the problem, the duplication of work management, or the application apps bought to be leaked. When combined, it may be "more expensive" than the upgrade of the platform.
• Bad UX: Customers in this era do not endure the web slow or complicated payment procedures. One bad experience may cause them not to come back again. And worse is to tell negatively
• Brands lose reliability: Websites that are not professional, often have problems, will undermine customer confidence. Especially with the brand that wants to move up to the upper level market or expand abroad

"Stick to trap" with technology that is not scale according to business It's like trying to drive the Eco Car to the top of the Everest. It may be just a low hill. But there is no way to reach the top and moving the house to the E-Commerce store at the right time is the best way to survive.

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The solution for the business is fast: "Shopify Plus" is what can you unlock you?

When you arrive at this intersection The most obvious solution is to upgrade to the Enterprise and "Shopify Plus" platform.

Shopify Plus is not just the "Shopify" package ", but it is a" separate platform "for medium to large businesses that require a particular leaping growth. It was created to destroy all the limitations you found in an ordinary plan. With these powerful features and tools:

• Customizable Checkout: This is Game-Change! You can fix the code on the Checkout (Checkout.Lique) page freely. To create a seamless experience, increase the upsell method in the final page, or adjust the design to your brand perfectly. Which enhances the enormous conversion rate
• Order management and workflow (Shopify Flow): Reduce the boring Manual work! Shopify Flow is a Drag-Drop Automation tool. That helps to manage the work repeatedly, such as tagging the VIP customers automatically when buying the top, order the team to check the order at high risk, or send the marketing notification email when the product is almost out of stock.
• Shopify scripts & launchpad: You can create any complex promotions as you wish. Shopify Scripts, such as "automatic shipping prices on product weights" or "3 items when buying 3 items" and using Launchpad to set the opening time-close the theme, or adjust the price in advance. No problems, have to wake up to change the banner at midnight.
• Supports unlimited expansion (Scalability): Shopify Plus is designed to support the traffic and enormous quantity orders and guarantees uptime and also has an Expansion Stores for you to build stores (B2B), expanding abroad with 9 different languages and currencies. Free!
• Superior API connection: API Call limit that is much higher than a normal plan. Causing connection to the ERP, CRM system or other systems Of the company is smooth and stable
• Dedicated Support: You will have a personal Merchant Success Manager that is a consultant and helps to solve strategic problems specifically for your business.

For additional insights You can study from Shopify Plus official website or read reviews from Forbes to make a decision.

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Example from the real thing: when Thai brand "unlocks" sales with Shopify Plus

Imagine ... One Thai cosmetic brand that grows faster on online channels They encountered all the problems mentioned above: The backyard system can not be able to handle, unable to do complex promotions for members, and on the day of the web almost collapsed every time.

Before upgrade: The team has run out of time management, conversion rate, the checkout page is lower than it should be because it cannot be customized, and cannot provide Personalized experiences to high-value customers.

The mission "Repoldforming": They decided to invest. Move the platform to Shopify Plus with a clear goal. "Create automatic systems" and "provide the best experience for customers." The team has planned to move the data tightly, all new checkout designs, and set up a Shopify Flow to deal with the customer tag and notify the stock.

After upgrading to Shopify Plus: The result is amazing!

• Manual work has decreased by more than 60% with Shopify Flow, making the team more time to focus on marketing and creativity.
• Conversion Rate on the checkout page increased 18% after adjusting and reducing unnecessary steps.
• Sales from members of the members are 30% increased because they can create complex promotions and discounts for this group of customers, especially via Shopify Scripts.
• The web is still and fast as before. Even on the day that the largest Flash Sale in the year

This is an example that Shopify Plus is not just "cost", but it is a "investment" that provides a trendy return.

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Want to upgrade, how to start? Checklist to Shopify Plus (can be used immediately)

Reading to this point, it is obvious, right? Shopify Plus is suitable for your business or not. If the answer is "yes", this is a step that you can start immediately.

1. Self -assess (Self-SESSEMENT): Are you in the scope of these alarms?
   • The sales per year is close to or exceeding 1 million US dollars (about 36 million baht) or yet? (This is a rough criteria. That many people use)
   • Does your team spend too much time with Manual?
   • You feel that the current platform is "limitations" in marketing, right?
   • Do you have plans to expand to foreign markets or do B2B models?
2. Study and prepare information (Research & Preparation):
   • List of all Shopify Plus features that you think will come to help solve your business problems.
   • Collect apps (Apps) that you currently use. And check if it can work with Shopify Plus or not or have features in the Plus that can be substituted
   • Prepare a Data Migration Plan for customer information, orders, and product information.
3. Contact experts (Consult with Experts): Upgrade to Shopify Plus is a big project. Having an expert partner will help everything to be smooth and reduce the risk a lot.
   • Contact Shopify Partner or Agency that has experience in making Shopify Store design and direct system development
   • Talk about your business goals. For experts to help plan and recommend the most suitable solution
4. Plan the Execution:
   • Set clear Timeline for system movement, test, and date to Go-Live.
   • Plan communication with customers (if necessary) to inform the system improvement.
   • Get ready for your team for new platforms and new features that will enter.

A good preparation is the heart of success in upgrades. The more detailed the plan you plan The process will be smoother and faster.

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Questions that people tend to wonder (FAQ) and all answers to clear

Q1: How much is Shopify Plus?
A: The price of Shopify Plus will start at $ 2,000 - $ 2,500 USD per month or think according to the actual use. (USAGE-Based) If your shop has very high sales The price will vary according to your agreement and volume. The best way is to contact the SHOPIFY or Partner's cell team to request a definite quotation.

Q2: Do you need a programmer team to take care of Shopify Plus?
A: It's not always necessary. The main platform is still easy to use as the original Shopify, but to use the most advanced features such as correcting the checkout code or the use of Shopify Scripts may require a developer who has the knowledge of the Liquid language of Shopify.

Q3: How long is the move from a normal shop to plus? Will the information disappear?
A: In general, the upgrade process is quite smooth and does not take long. (May be the day to week) because it is the same system Customer information, products, and all orders will be fully moved. But if the code is customized or the new website structure It may take longer to develop along the scope.

Q4: Shopify Plus suitable for the wholesale business (B2B)?
A: Very suitable! Shopify Plus has a b2B feature, especially in itself. You can create a storefront for wholesale children, set the product price according to the customer group, and manage different payment conditions. Makes B2B business management a lot easier

Q5: In addition to Shopify Plus, are there any other options?
A: In the Enterprise E-Commerce market, there are also other platforms such as Magento (Adobe Commerce), Big Commerce Enterprise, or Headless Commerce. What are the distinctive features, but Shopify Plus is usually the top options. For businesses that need a balance between power, flexibility, and ease of management.

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Summary for easy understanding: You "grow up the same house" already?

It's the final conclusion. Shopify is like the first house that is warm and easy to start. But when your family (business) has expanded, there are members (orders/customers) increase every day. The original house became uncomfortable, cramped and no longer able to meet the needs of everyone.

Shopify Plus is a "new mansion" that is designed to support your growth in particular. It has both spacious areas. (Scalability), Automation (Automation) helps to manage boring housework, and gives you freedom to decorate every corner. (Customization) fully To create the best experience for residents (customers)

The decision "moving house" may seem a big deal. But having to endure where you can't support your growth anymore ... much more scary. Do not let your "success" become a "problem". Do not let the technology become a "ceiling" that limits the potential of your business.

It's time to ask yourself ... Today, your business is ready to step into a new house that is bigger than before?

If you are not sure if it's time Or need experts to help plan a major moving house. Consult the Vision X Brain team for free! We are ready to be a partner that will help your growth as smooth and stable.

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