E-Commerce Personalization: Change the visitor to a regular customer with personal content.

Have you ever felt that your shop? "There are people entering but no one to buy."?

Many E-Commerce business owners have experienced this headache situation ... Traffic is not less. Invested a lot of added shoots But why most customers just "stop by" and "Click to close" like your shop is just a way through The purchase rate is too small. Old customers do not come back. In addition, new customers refuse to decide to buy once ... This problem is not caused by your products badly. Or the price is not always interesting But the main reason is hidden Maybe because you are giving "Same experience" for customers "everyone"

Why is the marketing "sowing" does not work anymore in the E-Commerce world?

Imagine the regular coffee shop that you go every morning. Barista remembers what you like to drink. How sweet When you walk into the shop He greeted and began to brew the favorite menu immediately ... The feeling of "special" and "friendly" like this, which makes you want to go back and subsidize repeatedly. But in the online world Most websites tend to act like a large department store that never remembers customers. Everyone sees the same promotion. See the same recommended product It therefore lacks a binding feeling. And cannot make a different impression This is the point where marketing "One-Size-Fits -all" or sowing Can no longer meet consumer behavior that needs special attention

If you let your shop "unconscious" in the customer's eyes What will happen?

Ignoring the needs of customers' personal experiences Not just causing you to lose the opportunity to sell But it affects the chain in the long term horrible:

• CONVERSION RATE Low Learning Din: When the customer does not find things that are right immediately He is ready to press off and go to a competitor who understands him even more.
• Lost customers for competitors that "know more": in an era where the options are full Customers will choose the brand that makes him feel that "This brand was created for me."
• The price of the price that never ends: When the experience difference cannot be made. You must turn to compete in the price. Which will finally undermine your profits
• There are no regular customers (Low Customer Lifetime Value): Customers buy once and then disappear. Because there is no reason to be loyal to your brand
• Waste marketing budget: You spend money on finding new customers. But couldn't keep them Like pouring water into the tank that is leaked all the time

Investment in the decoration of stores to increase Conversion (Cro) is inevitable. If you want to be free from these whirlpools

"E-Commerce Personalization", a secret weapon, transforms a stranger into a VIP customer.

The solution to this problem is to "E-Commerce Personalization" or "knowledgeable marketing". It is the use of customer behavior (such as products that have been viewed, buying history, products in the basket) to change the content, proposal, and the products displayed on the website, providing as "satisfied" as much as each customer. Makes customers feel that this shop "Selected especially for us"

Which you can start from these techniques:

• Introduction of related products (Personalized Product Recommendations): display products in the category "The product you might like" or "buy more together" based on what customers are watching or bought.
• Personal promotions and discounts (Personalized Offers): Give a special discount code for birthdays, promotions for customers who buy all conditions. Or special discounts for customers who come back to buy again
• Dynamic Content: Change Banner, Home or Welcome messages according to customer groups, such as showing female banners to women's customers. And show men's products to male customers
• Email and awareness notifications (Personalized Emails & Notifications): Send an email to alert when the products that customers are interested in back to stock, an email to demand the basket (ABANDONED CART) and offer special discounts. Or email. Thank you after the purchase and introduce the relevant products.

Information from MCKINSEY points out that the company used Personalization Excellent, able to increase 5-15% income and increase the market efficiency of up to 10-30%.

Examples from the real thing: when the "normal" shop becomes a "favorite shop" in the hearts of customers.

Imagine a shop selling an online pet equipment named "Petparadise". In the beginning, Petparadise was like a general store that shows all products for all customers to see. As a result, most customers who own dogs Have to waste time postponing their own food and toys in the midst of cats, birds, or fish, causing bad experiences and many people leave the web

Turning point: Petparadise decided to do Personalization. When the customer comes in for the first time, there will be a pop-up easily. "Are you a best friend of a dog or cat?" When customers choose "dogs" in the next visit. The homepage of the website will show the banner of the dog food promotion, recommended products will be toys and snacks for all dogs. The product for cats will be moved to the secondary category.

Amazing results: Just adjusting this Petparadise found that the Conversion Rate increased by more than 70% for the customers who have experienced the experience, AORAGE Order Value (AOV) up to 25% because the customers found more related products and more than buying. And most importantly, the rate of repuring to the purchase is clearly rising This is the power of making customers feel that "This shop really understands us." If you want to see this kind of results with your shop, doing Ecommerce Optimization Audit is the first step that is very important.

Want to follow, how to start? Easy Checklist for Personalization

Starting E-Commerce Personalization Not as complicated as you think You can start with a simple step. These immediately:

1. Explore the information you have: Start with simple information. That you already have, such as buying history, products that customers have seen, basic Demographic information (if any) to understand the preliminary customers
2. Choose the right tool: platform like Shopify or WooCommerce has many apps and plugs that help you start. Personalization easily, such as automatic product introduction Or an email to call the basket
3. Start with "Quick Wins": Do not set a goal too big. Try to start by doing 1-2 as the easiest results first, such as
   • Install the product recommendation system in the product page and the basket.
   • Set Email to Automatic Cart Email
4. Measure and learn: After starting The important thing is to follow the results of the conversion rate better or not? AOV increases or not? Making A/B Testing to compare between normal and Personalize display will help you get a clearer answer.

Starting from small things and gradually developing will make you understand customers and create a better experience.

Questions that people tend to wonder about doing Personalization

Q1: Personalization Do you have to invest high?
A: Not always necessary. Most E-Commerce platforms have basic tools. Or have an affordable app/plug -in that allows you to start Email settings, baskets or basic product recommendations can be done with a very limited budget.

Q2: Is my shop still small, is it necessary to do Personalization?
A: Very necessary! For small stores Creating a relationship and regular customer base is the heart. Make your few customers feel special and have an excellent experience. Will help increase the opportunity to buy repeatedly and tell enormous Which is more important than finding new customers all the time

Q3: Will the customer data be illegal? Personal data protection (PDPA)?
A: It's not wrong if you do transparent and correct. The main principle is to clearly report the privacy policy (Privacy Policy), requesting consent from customers to collect and use data, and use information to improve his experience only. Strictly complying with the law, not only protecting you But also helps to build trust for customers as Harvard Business Review emphasized the importance of trust in the new era of Personalization

Q4: How do you know that we do? Personalization "is good enough"?
A: The answer is "Information". You should look at the main indicators such as Conversion Rate, Average Value (AOV), Customer Lifetime Value (LTV), and repeated purchase rates. Whether it has changed in a better direction or not after the strategy Personalization and should always explore customer satisfaction to receive feedback. The store efficiency via Ecommerce Optimization Audit regularly will help you see the overall and the point that needs to be improved clearly.

It's time to change the "visitor" to "regular customers"?

We have already seen that E-Commerce Personalization is not just "trends" in the past, but it is a "new standard" of successful online business. Changes from sow marketing without direction Come to create an experience that "knows the heart" and "match" each customer Is an important key that will help you stand out over competitors, increase sales, and create a loyal customer base for the brand in the long run.

Do not let your shop be just a "pass" that customers never remember anymore. Today you have tools and knowledge, ready to start building a special relationship with your customers. Acting from today Is the most worthwhile investment for your business growth

Would like to start creating a special experience for customers But don't know where to start? Let our expert team help! Consult us to make Audit, check your store performance for free! Or if you want Create or improve Shopify stores to be ready for strategies. Personalization We are ready to give full advice!

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