Why is the legal office website (LAW FIRM) must look more reliable than other types of websites?

"Can you really trust this lawyer?" The real problem in life When choosing a legal office

Imagine the stressful situation in life. Whether it is a complicated divorce, business dispute that may cause bankruptcy, or being accused in a criminal case ... In those seconds What you want is not just "lawyer", but "depending on" is the person you will leave the future, money, or even freedom in his hands. And the beginning of the search "that dependent" in the digital age Is searching on Google and what appears is "Legal Office website"

But the problem is that most of the websites seem to be all the same. Use stock photo. The content is full of legal vocabulary that I do not understand. I don't know who is the lawyer who will really come to make the case for us. The feeling "do not trust" and "confusion" immediately arises. The question in the heart is "This website ... This lawyer ... will really help us? How much can you trust? "This is not just a purchase online that, if not satisfied, just click back the product. But it is a decision that affects the whole life And unreliable websites are the potential to push the potential for the first 3 seconds.

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Why is "credibility" is oxygen for the Law Firm website?

Why does the legal office website have to pay attention to "Trust" (Trust) many times more than other types of businesses? The answer is simple but profound because the "product" at the sales law. "Unable to be tangible." You do not sell chairs or coffee, but you sell "expertise", "experience", "strategy", and "peace of mind", all of which are invisible. The client cannot try to use your service first, like a test drive.

Therefore, the website does not act as just "Online brochure" but it is the "representative" of the entire law office. It is the first and the only thing that the user "assessed" professional, attention, and your credibility. Before deciding to pick up the phone, even call The important point is:

• High bets: The result of the case means enormous amount of money, the future of the family, or freedom. The client therefore has to "confidence" in 200%.
• The relationship that must be close: The case is to work closely. The children must tell you the most detailed personal story. They must feel that you are "The same team" from the first time
• Expertise assessment: When the product is knowledge Trust Signal existence or reliable signal. Therefore became absolutely necessary

This is the reason why creating Corporate reliability elements on the organization website Therefore very important Especially for businesses that trust are the key

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If allowing the web "Unbelievable look". What will happen next?

Having a legal office website that lacks credibility It is no different from the fact that you send a lawyer who doesn't dress neatly to meet important children. The result is serious and inevitably damage your business:

• Lost a high value for the competitors immediately: The client who is currently encountering a serious problem and has a high payment will look for the best "professional". They will "screen" the website that looks unreliable in a few seconds. And choose to contact the office that looks more reliable You will lose the best case without knowing it.
• The Bounce rate rushed.: The visitors will press off your webpage (Bounce) as soon as you feel that "This website does not look safe" or "unclear information". These signals will be sent to Google, which may negatively affect SEO in the long run.
• No one is waiting for the form. Contact: Even if you have the best lawyer in the country. But if your webpage doesn't have a real lawyer, no reviews, no clear address No one will dare to provide personal information or stories of their case through your contact form.
• Break the image and reliability of the brand: In the online world, the image of the website is the image of your office directly. The old website, difficult to use, and full of stock photo will make your brand look "not modern" and "unreliable" too.

Ignoring this problem is to let "The largest door" that will bring you the "closing" slowly, which is no different from Investor website That if lacking credibility No one would dare to invest as well.

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Open the composition. Create Trust: 8 Signs that the client looked on the Law Firm website.

It's time to change your website into "Magnets attract trust". To do so We must first understand what the most powerful Trust Signals for the Legal Office, and here are 8 important components that you must start immediately:

1. Professional and modern design (Professional & Modern Design): Forgot the 2000s of the 2000s website design. Your website must be clean, use the colorful, have a clear layout and most importantly, must be perfect on mobile phones. (Mobile-First) because your client often searches while stressing and may use mobile phones as an investment principle for UX/UI design is the most worthwhile investment.
2. Lawyer photos and real team "(Authentic Photography): Stop using Stock Photo now! What the child wants to see is "people" to help solve the problem for him. Investment hiring a professional photographer to take pictures of all lawyer Headshot, including a picture of a team in a natural working atmosphere.
3. Detailed Attorney Profiles: Each lawyer must have their own profile page. Which should specify all important information: educational history, Bar Admissions license, reward, experience, and specialized expertise This shows the transparency and the versatility of your team.
4. Popular words from the truth and sample cases (Testimonials & Case Studies): Evidence of success is more powerful than advertising. Testimonials from old clients. (May use abbreviations to maintain secrets) and create a "case studies" page that explain the problem, our operations, and successful results.
5. The content provides in -depth (Helpful, Expert Content: Writing Blog articles or FAQ pages that answers legal questions that people tend to search are your "expertise" and "attention" best. It makes you a "giver" in the eyes of the child before being a recipient.
6. Clear and easy -to -find information (Prominent Contact Information): Phone number, email, and address with Google Maps should be easily found on every page. May be placed at the Header or Footer of the website to reduce the obstacles to contact to a minimum.
7. Technical Trust Signals: Your website must always be a https (with URL pages). This is absolutely necessary for a website that requires personal information.
8. Awards and certification from external institutions (Awards & Recognitions): If your office or lawyer has won Or the ranking of reliable institutions (such as Chambers and Partners, Legal 500) or a member of the professional association such as the American Bar Association to bring those logos or symbols on the website to increase reliability.

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Examples from the real thing: from abandoned websites to the produce

Take a look at the story of the legal office "A & Associates" (fictional name) that specializes in business law. Formerly their website is very old, loading slowly and using Stock Photo, resulting in very little online children. Most of them are just a small case from telling.

Mission to turn around: The team decided to overhaul all new websites. By focusing on creating Trust Signals fully, they started by hiring a professional photographer to take pictures of all the lawyers in a reliable but easy to access, creating a profile page that tells the story of success and experience in detail, increasing the "successful case". But emphasizing the problems and tangible results, such as "helping the startup company to escape from being sued worth 50 million baht" and also added a short testimonial video from the CEO of the customer company that is happy to reveal their identity.

Expect results: only 3 months after launching a new website The number of contacts via the form on the website to ask for advice "increased by 400%". The most important thing is the "quality" of the children. From the original that was a small case Become a medium and large company that needs long -term legal consultants This is the power to create trust. Which can truly change the website into a screening and high quality screening tool The design with the UX/UI for a high value B2B business is the heart of this success.

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If wanting to follow, what to do? Checklist checks your web Firm immediately.

Read here You probably want to go back to explore your own website, right? Try using this simple but powerful checklist to "check the health" of your website's credibility:

• ☐ Pictures on the web: The lawyer team and the office are "real pictures" that are taken professionally or is it a non -identity stock photo?
• ☐ Vali Profile: All lawyers have personal profile pages that tell history, expertise, and complete success?
• ☐ Evidence of success: Is there a page "Testimonials" or "Case Studies" that is easy to update and can be seen?
• ☐ Contact information: Customers can find your phone number and address in the first 5 seconds on the first page?
• ☐ Safety: Your website is https (have a picture of the green keys)?
• ☐ Mobile experience: your website looks good and easy to use on a mobile screen like Desktop?
• ☐ Expertise: Do you have a Blog or an article that provides legal knowledge that is useful to visitors?

If you are still not able to tick every item It's time to start to improve seriously. Use checklist for the organization website. Applied Will help you see the overall picture and do not miss important points

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Questions that Law Firm Web people often wonder (and the answers are clear!)

I have compiled a common question from various legal offices. That we used to give advice With clear answers and actually applied Come to solve all of your grievances.

Q1: We can't reveal the details of the case because of the confidentiality of the child. How can the case study?
A: Excellent, taking into account the secret This is the key! You can create a powerful Case Study without disclosing personal information of the client. "Tips" is to tell stories by focusing on: 1) "Characteristics of problems" (such as "complex trade disputes") 2) "Challenges" (such as "Parties are the big companies") 3) "Our strategy" (such as "using the way to negotiate with the preparation" and 4). "Able to reach an agreement that satisfied and save the cost of the case of 7 digits")

Q2: Is the lawyer on the web to make it look too easy to access? We want to maintain a strange and formidable image.
A: It's a very good question. "Reliability" and "formidable" can go together. Having a "real" lawyer "does not reduce fear. But is creating "Link" and "trust". Professional photography that expresses confidence, intelligence, and warmth will make you look "reliable" and "accessible" at the same time. Which is better than watching "difficult access" and "scary"

Q3: Do you need a blog? Just having service information is not enough?
A: In this era, Blog is not just "Online Diary", but it is the most powerful "tool". Having an article that provides legal knowledge that people are searching for (such as "divorce procedures", "Things to do when being summoned") not only to help SEO, making the web people easier. But also creating status "Real experts" in their eyes immediately It makes the child feel that "Here, know the truth and be ready to help." Before they even contact you

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Summary: Your website is the first lawyer that the client met.

At this point, we probably saw the same picture that For the law office The website is not just "Digital business card" but it is the "first luker lounge" and "the first lawyer" in which your client will meet and talk with Creating a website that is full of Trust Signals or a sign of trust is not a "option" but is "necessary" to judge whether the ball will "open the door" to continue talking to you or "to walk away" to find competitors that look more reliable.

Investment with professional design, presenting a real lawyer team, showing evidence of success, and providing useful knowledge Is investment to create "Digital assets" that will work for you 24 hours a day, attract high quality And build a stable foundation for your office in the long run

Don't let the website that lack credibility to undermine the success you should get! It's time to upgrade. Your "first door" is strong, elegant, and ready to welcome your most important child?

If you are ready to change your website into a tool to create trust and attract high value clients. Vision X Brain is ready to give advice and service. Design and develop websites for legal offices , especially that Trust is everything! Prompt for illustrations: Powerful images and hopes Show the lawyer's hand in a clean and reliable suit. Is protruding to catch the hands of the client who looks worried The backdrop is a computer screen that shows reliable LAW FIRM websites. Convey the meeting of help and trust

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