What is EEAT? And how to improve the website according to Google principles

Made the web almost dead ... Why don't you go anywhere? Unaware of being hit by Google. Don't know!

Have you ever felt like this? ... You are dedicated to time and resources to create content that is "best" on the website, both long articles. Tight information Beautiful pictures But the result was not the same as the dream in Google was circling in front of the 3rd page 4, not moving anywhere. Or more painful is Articles that have been ranked well already. One fine day has fallen as a mystery. The traffic that had previously had disappeared in the blink of an eye. Let you sit confused that "What did I do wrong?" This problem didn't happen to you alone. But it is a warning signal from Google that just "content" is not enough, but it must be the "yes" content in the eyes of Google as well.

The key that Google is looking for: not just "know" but "Who are you?"

Most problems arise because we focus on "What" (we will write about anything) too much to forget to focus on "Who" (who is the author of this article). Google in modern times is smarter than we think a lot. It doesn't just see if your content has a complete keyword. But it tries to understand the "quality" and "credibility" of that source deeply. The heart of this assessment is the principle called "EEAT".

EEAT stands for:

• Experience (experience): New "E" that has been added to the latest and very important. Does the author have direct experience in the story? Such as product review articles by people who actually buy and use Inevitably weighs more than those who write from the information that is only found
• Expertise (expert): The author has knowledge and expertise on that topic. True or not? Is there a certificate or a work that proves the ability in that area?
• Authoritativeness (Influence/acceptance): This website or author Is accepted in that industry How much? Is there another reliable website talking about (reference)?
• Trustworthiness (Reliability): Readers can "trust" this website? Clear contact information? Is there a privacy policy? Is the website safe (https)?

Google uses EEAT as a magnifying glass to look at the quality of the website. Especially with topics that affect life, health, or your money (your money or your life - ymyl), such as investment articles, medical data, or legal advice. If your website lacks EEAT, it's very difficult to get. Good rank on Google in the long run.

Leave the website without EEAT: The disaster that is waiting for the birthday

Ignore the EEAT principle is like building a house on an unstable land. At first it may look good, but over time, or when Google has a big update, the consequences may be more intense than expected:

• Ranking permanently: Your website may be significantly reduced. And the ranking recovery may take time and enormous effort
• The traffic disappeared with the eyes: when the rankings fall The traffic that came to the website will also be reduced. Affecting business opportunities, sales or Lead that you should get
• Loss of reliability in the eyes of users: when customers can't find you Or found only unreliable information They will turn to competitors that seem to be more professional and attractive.
• Investment in the content became zero: time and budget that you dedicated to creating content will be wasted immediately. If that content cannot create business results

In the end, there is no EEAT, not just SEO, but it is destruction. "Trust", which is an important foundation of all businesses, creating elements that create credibility for the organization website. Therefore is something that cannot be overlooked

Revive the website with EEAT: Where can you start?

The good news is EEAT. It is something that can be created and improved. No need to dismantle all the new websites. But is a tuning and additional elements To be stronger Which we can start from these guidelines:

1. Create a powerful Author Bio:
   • Enter history, education, work experience, and the work of each author's relevant.
   • Enter the real picture of the author who looks professional.
   • Link to a reliable social media profile like Linkedin
2. Show "real experience" (Show, Don'Ty Just Tell:
   • In the article, insert the story or case study from the direct experience of the author.
   • Use the images or videos you take. To prove that you have done or tried that
   • If it is a product review article To show that you are the owner and use that product
3. Reference to reliable sources (Cite Your Sources):
   • When discussing data, statistics, or research should be linked to the accepted external link, such as the Google's blog or leading news websites such as Search Engine Land.
4. Build credibility throughout the website (Site-Level Trust):
   • There is a "About US" page that clearly tells the story and mission of the organization.
   • There is a page "Contact us" (Contact US) specified, address, telephone number, and email that can be contacted.
   • Install SSL Certificate (https) for safety in use.
   • Show reviews or testimonials from real customers.
5. Create Authoritativeness through Backlinks and Mentctions:
   • Create high quality content until other websites in the same industry would like to link to you.
   • Make a Guest Post or give an interview in the media that is accepted in your industry.

These improvements are part of the SEO strategy for the website. That will help send a positive signal to Google that your website is a quality information that is worth the ranking.

Examples from the real thing: from the website providing forgotten financial information To a reference that everyone believes

Imagine There is a financial planning blogger named "Khun A". He made a website to give knowledge about investing in stocks by himself. Wrote many good articles, but the traffic has never increased. The rankings are not attached to the first page.

Problems encountered: Your content, although correct, but looks "dry" and no one guarantees. No one knows who you are. How really experienced The website does not have a clear history page. There is no link to a reliable source of information, making your Google's eyes not different from general websites that everyone can create.

How to solve the problem according to EEAT: Khun A decided to overhaul all the new websites. He started from:

• Experience: He started writing stock analysis from Own "real experience" has an investment portfolio show. (Non -personal information) and tells the success and mistakes that have been encountered.
• Expertise: He created a new "about the author" page. Enter the working history in the financial line for over 10 years and attach the link to the profile on the linkedin and the stage that he used to be a speaker.
• Authoritativeness: He began to publish the article on the famous financial website (Guest Post) until there are other websites. Link back to his website as a reference.
• Trustworthiness: He adds contact information, address, and making the website look more professional. And adding Testimonials pages from pupils who have studied with him

Results: Just a few months after improvement Khun Ek's website began to climb the top keywords successfully. The traffic increased by more than 300% and most importantly He has increased in order to ask for personal investment advice. This is the power of creating an EEAT that turns a normal website into a truly reliable business.

Want to follow? Checklist check your website today!

It's your eyes to try to check and improve your own website. Try using this simple checklist.

1. Check the author:
   • [] Every article specifying the author's name clearly?
   • [] Is there a detailed and reliable Author Bio?
   • [] The author has real experience in writing or not. And have expressed in the article?
2. Check content:
   • [] Is the content referenced? Is it reliable?
   • [] Is the information in the current and correct article?
   • [] Content providing in -depth information Really useful Or is it just a superficial content?
3. Check the credibility of the website:
   • [] Is there a clear About US / Contact US page?
   • [] Is the website https yet?
   • [] Have a review, customers, or other Trust signals? For specialized businesses such as the law office, having the right Trust Signals for the legal office website Considered very important
4. Check wide acceptance:
   • [] There are other reliable websites. Talk or link to your website?
   • [] Is someone talk about your brand in social media positively?

Gradually check and improve one by one. No need to finish in one day. Just starting today is a great step.

Questions that people tend to wonder about EEAT

Q1: EEAT is a direct Factor?
A: Google says EEAT is not a "direct" ranking factor with clear scores like the web speed, but is a "concept" that is in many algorithms. The one that is used to assess the quality of the search results. In other words, if the website has a good EEAT, Google's algorithm is likely to rate your website.

Q2: How long does it take to see results after EEAT?
A: Eeat is a long -term strategy. It's not what you do today, tomorrow will rush immediately. It may take several months before Google will gather various signals. And believe more on your website But the result will be much more sustainable and stable

Q3: E-Commerce website sells general products. Is it very high EEAT?
A: It is necessary, but may not be as intense as the Ymyl website. EEAT for the e-commerce website may be expressed in the form of products from real users, video demonstrations, clear return policies, and excellent customer service. All of which create credibility (Trustworthiness) for customers

Q4: Between E, E, A, T What is the most important?
A: All 4 components work together, but "Trustworthiness" is considered the heart of all. Because if the website is not reliable Regardless of the experience or expertise, it is meaningless. But to create credibility Must rely on both Experience, Expertise and Authoritativeness Come to support

Stop being a "anonymous website"! Create an identity that Google and customers must trust.

At this point, I hope everyone understands that EEAT is not just a SEO technique that is a headache, but it is the "heart" of today's website. Creating a good content only is not enough anymore. We have to prove to both Google and users that "Why do they believe us?"

The creation of EEAT is a change from being "anyone" online to become a "real experts" that are accepted and confident. It is an investment that may not see results overnight. But will build a strong and sustainable foundation for your website and business for a long time

Do not let your website be just a forgotten website. Try to use the checklist and various guidelines. In this article to apply Start creating a reliable identity from today. And you will find that the results are definitely worth it.

If you feel that the improvement of the website is complicated and needs experts to help. website (Website Renovation) is ready to be an important assistant to analyze and upgrade the credibility of your website fully. Can consult us today!

‍