Landing Page manual, property project To close the sale faster

The real problem in life

Have you ever felt like this? You have a huge marketing budget to promote your luxury real estate project to shoot advertisements in all channels. People click to see a lot of landing pages ... but then everything is quiet, like a Cemetery, Lead number, or the person who registered to see the project back a little, even though the webpage is beautifully designed, the picture looks good, but why the customer does not "continue"? This problem is not just you to meet. But it is a nightmare of almost all the marketing markets with a beautiful landing page, but the picture is not fragrant and changes "visitor" to "that the customer" is not once.

Prompt for illustrations: The picture of marketers or the project owner is sitting in the temples in front of the computer that shows low conversion graphs. With a background as a luxurious real estate project that looks empty

Why did that problem occur?

The main reason that the Landing Page Project Page Do not make money as you think Not because the design is not beautiful But because we tend to create it like "Online brochure" that emphasizes "say" everything we want to say But forgot that its true duty is "Tools to close the first checkpoint". The frequent blind spots are:

• Weak Offer: Just say "Register to receive information", which does not encourage people to give personal information at all.
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• So messy that you can't find a way: Insert all the details of the facilities on one page until the user dizzy. I don't know what the most important thing [Cite: 9]
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• The button calls to proceed (CTA) hidden: "Register" or "contact us", small color, swallowing on the background. Or use ordinary words That doesn't stimulate the emotions [Cite: 10]
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• Lack of Lack of Trust Signals: No Real guest reviews There is no news that the media talks about Or there is no guarantee award Causing customers to feel unsure in a high value project [Cite: 13]
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• The bad mobile experience: even if it seems to be adjusted to the mobile phone But when it actually works, it is found that the button is difficult. The letters are too small. Or slow download images Which is a matter of death in this era [Cite: 12]

All of this makes those who are interested, who may be looking at our website during the lunch or while traveling. Feeling stuck, not smooth, and finally, choose to "close" easily. Understanding Manual for creating real estate websites Is the beginning of solving these problems

Prompt for illustrations: Infographic image compares the messy and confusing landing Page (A) and Landing Page that are clean and clear CTA (B) with a red cross mark on A and the green mark on B.

If left, how will it affect?

Ignoring the Landing Page that is ineffective is like "Pour the water on the sand". The marketing budget that you pay every baht, every satang will be wasted as soon as people click from. The consequences are more intense than expected:

• The cost per lead is higher: You have to pay more and more expensive advertising. In order to get the same number of registrants
• Lost sales opportunities: that the A+ customers who are ready to buy may slip to find competitors with Landing Page that meet more.
• The sales team works more difficult: when getting a low quality Lead or not the target audience. The sales team must waste time screening and have less chance of closing sales.
• Damaged brand image: Poor online experience will reflect non -professional and ignorance in the details of the project. Which is not acceptable for high -priced products like real estate

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In the end, the project may be closed for sale slower than scheduled. Affecting the cash flow and project development plan in the future, having a good landing page is not just "options" but a "necessary thing" so that your conversion rate is soaring as it should be [CITE: 17]

Prompt for illustrations: The graph shows the cost of Lead that has risen over time. With a faint background image Of the competitors who are smiling

Is there any solution? And where should it start?

Good news is all this problem. Can be resolved! Creating LANDING PAGE, property projects With high efficiency, there is a successful formula. And you can start immediately by focusing on the following 7 main components, which are based on Landing Page Design Principle for Specific Real Estate Project:

1. The head of every breath (Compiling Headline & Hero Section): Use the Perspective or the most beautiful drone video of the project. With a headline that "sells dreams" and "selling lifestyles", not just telling the project name, such as "living a superior life With the most beautiful bend view in Bangkok "instead of" ABC condo project "
2. Undeniable proposal (Irresisible Offer): Instead of telling "register", try to change to "Register to receive a VVIP discount up to 500,000 baht" or "Book a queue to visit the sample house. Ready to receive a free Starbucks vouchers! "
3. Visuals that can tell stories: use the actual images and videos from the construction site or sample house as much as possible to show Floor Plan that is easy to understand. And if possible, there should be Virtual Tour 360 degrees for customers to experience virtual reality.
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4. CTA button that is clear and should click (Clear Call-to -ction): Use a distinctive color to the background and put it in many obvious positions, both the upper part and the end of the [CITE: 28].
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5. Simple Form: Requesting the information that is really necessary in the first step, such as name, telephone number, and email [Cite: 31]. Do not make customers feel like filling out official documents.
6. Build Ultimate Trust: Testimonials from customers who have bought, bank partner logo, the prize that the project has received. Or news from big media That used to do news This is very important to build trust in accordance with Trust Signals.
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7. Fast and smooth on mobile (Mobile-First & Fast): Make sure your landing page is loaded faster than 3 seconds and can be used on mobile perfectly. [Cite: 34] Because most customers will be viewed from mobile phones while encountering your advertisement. Try reading more about the webflow landing page that enhances Conversion for more ideas.

Beginning with the first headline and CTA button improvement. Because it is the part that affects the conversion as soon as possible For additional insights Try to study from a reliable information source like Zillow or Inman.

Prompt for illustrations: Infographic. Summary of 7 main components of the construction of effective real estate landing pages. With icons in each item

Examples from the real thing that used to be successful

In order to see more clearly Take a look at the case of the project "The Urban Oasis" (assumed name), townhome project, city that has encountered the same problem.

Before improving: Landing Page, the original emphasizes beautiful 3D but not realistic. There is a long -lasting project information and a gray CTA button wrote "Send" at the end of the front.

The mission of the game: The team decided to lift all the new Landing Page by using the website development for real estate that focuses on conversion, especially they change the Hero Shot image to a short video. That shows the family to live happily in the real sample house New headline "Change every day ... to the holiday at The Urban Oasis", reduce the content to just Bullet Point, which is the main selling point. And changed the CTA button to bright orange with the message that "Request a special price around Pre-Sale" which is placed 3 points on the webpage The important thing is to add section. "Voice from visitors" come in.

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Tangible results: Only 1 month after releasing a new LANDING PAGE CONVERSION RATE from 0.7% to 3.2% (increased by more than 450%!) The cost per lead has decreased by 60% and the sales team reported that the Lead acquired is "quality and ready to decide" more significantly. This is the power of the design that is understood. Psychology that truly drives conversion [Cite: 41]

Prompt for illustrations: Comparison images of the Landing Page The Urban Oasis Project by the left (before and boring, the right side (AFTER) looks bright, lively and worth clicking with the conversion rate that has increased clearly.

If wanting to follow, what to do? (Can be used immediately)

It's your eyes! No need to wait. Try using this checklist. Check and upgrade your project Page immediately:

• [] Headline: Your headline sells "results" and "lifestyle" or just saying "project name"?
• [] Hero Image: The first picture to see Make customers imagine how to live in their dreams?
• [] Offer: Do you have a special proposal to make people agree with the information? (Such as discounts, free gifts, special privileges)
• [] CTA button: Is your button clear in the first 3 seconds? Is the text on the stimulating button to click?
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• [] Form (Form): Do you ask for more than 4 information? [Cite: 46] If yes, cut out!
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• [] Trust Signals: Do you have a review, logo partner, or award award on the web page? [Cite: 45]
• [] Mobile Test: Have you ever tried your own mobile phone to fill out your Landing Page from the beginning to the end? [cite_start] Is it smooth or frustrating? [Cite: 47]

Just starting with the tick, this checklist can increase the opportunity to close your sales enormous.

Prompt for illustrations: beautiful large checklist images Show 7 checks with square channels to tick correctly. Like a tangible tool

Questions that people tend to wonder And the answers that are cleared

Q1: Should put a full price Of the house/condo in the landing page?
A: Not recommended. Not in full price, but using the word "starting price x.xx million baht" or "Register to receive a price." It will help stimulate the inquiry and create a Lead better, allowing the sales team to talk and present the value of the project before judging at the price.

Q2: Landing Page. How long should it be?
A: No fixed rules But the principle is "As long as necessary But the shortest as possible. " Not an essay

Q3: Between "real photos" and "3D Perspective" What is better?
A: Should use both of them together! Beautiful 3D Perspective images used to "sell dreams" and inspire the first part that the project is not yet completed. "Real photos" from the sample house or real location to "build credibility" and make the customer see the real image.

Q4: Is it necessary to do a separate landing page for each advertising campaign?
A: It is absolutely necessary! Creating a Landing Page with text and images in line with advertising campaigns (such as advertisements on Facebook, talking about 1 bedroom promotion, should link to the Landing Page page that is talked about 1 bedroom in particular) will help increase the constitution rate. Because it is an experience that "at the point" and "seamless" for customers

Prompt for illustrations: Q&A images with a bright lamp icon beside the answer to convey clarity and good ideas.

Summary to be easy to understand + want to try to do

In summary, the landing page of the real estate project is not just a beautiful "online home", but it is the "first -hand salesman" that works for you 24 hours. The key is to change the view from "Presenting information" to "creating experiences that lead to decisions"

From the creation of the header, the undeniable proposal, the use of images that tell the story, to build credibility and make every step easily on mobile. All of this is the most worthwhile investment that will change your "marketing budget" into a "reservation".

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Do not let your customers slip away again. It's time to check and improve your Landing Page according to the checklist that we provided. [Cite: 60] and you will be amazed by the results! If you need a professional assistant in the design of the Landing Page that can actually close the sale or want to develop the entire property website system, our team is ready to give a free consultation! Let's change to the visitor to your new residents!

Prompt for illustrations: Powerful last picture Showing the hands of the customer is pressing the "registration" button on a mobile phone showing the perfect landing page. With a happy smile And there is a blur of the family in the new house as a background

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