A manual to create a website for real estate (Real Estate) to close the deal faster.

The real problem in life

For people in the real estate industry Whether the owner of the project, agent, or marketing team Have you ever felt like this? ... We used the enormous marketing budget for people to visit the website. But in the end, they just "stop by" and "leave" without leaving any information.

Or more painful Is to have customers call to inquire about the project "Sold" or "old data" that has not been updated on the web Causing to lose both our time and causing customers to lose feelings These problems do not mean that our project is not good. But it is a warning sign that "The first door" that is used to welcome customers like our "website" may have hidden big problems.

Why did that problem occur?

The source of the problem that makes the property website Ours is no different from "Online brochure" that is beautiful but cannot be closed. Usually comes from these reasons:

1. Frustrate search experience: Customers want to find a 3 -bedroom detached house in Lat Phrao zone. But our website does not have a filter (Filter) that is detailed enough, causing him to scroll to see every announcement until dizzy. Finally, give up and find competitors that are easier to use.

2. Pictures and not attractive information: We only have normal photos. A few pictures that do not fully show the strengths of the house or condo. There is no clear or Floor Plan or Virtual Tour for the customer to experience the virtual reality, so he "does not feel in" and does not want to go to see the real place.

3. Lack of reliable and clear communication channels: the website does not have a real home review, no information about the team or the success of the company, and most importantly, find a "appointmental match" or "request more", causing customers to not know how to continue. And not brave enough to believe in our brand

4. Do not answer the use of mobile usage: most customers search for real estate information. Through smartphones while traveling or resting But our website is open on the mobile phone and the letters are small, the picture falls, the edge, or the button does not stick. Bad experience This is an important factor that makes customers "escape" immediately.

If left, how will it affect?

Having an ineffective website is like having a self -working sales. Although we pay the salary (marketing budget) to him, he can not create a new customer for us. The consequences are not just small things. But is a great damage to the business:

• Loss of marketing budgets for free: every baht that we pay for advertising to allow people to click into the website. Will become zero as soon as they encounter bad experiences and press off
• Lost the opportunity for competitors every day: Customers who really need to buy And ready to pay Instead, it floats out to a competitor with a website that is ready to answer and create better confidence than us.
• Damaged brand image: Old website, non -update information, and difficult to use, reflect the brand's non -professional. Causing customers to not believe and see that we are not the company that is not in time
• Slowly closed: instead of the website to help filter and provide basic customer information to forward "The real customer" came to the sales team. Our team has to waste time answering the same questions with people who are not target groups. Causing the sales process to be prolonged and inefficient

Is there any solution? And where should it start?

Good news is all this problem. Can be resolved! The key is to change the view from the creation of "website" to "Lead Generation Machine" that works for us 24 hours. Real estate website Our must have these essential features as the main heart:

• ADVANCED SEARCH & FILTERING: The user can filter the search for the most detailed search, such as property types, locations (provinces, districts, or near electric trains), price range, number of bedrooms, land size or even special facilities.
• Powerful Listing Pages: Not just showing But must come with a map (map View) that is pinned various projects To see the overall picture immediately
• Page of Real Realty Information Perfect (Comprehensive Property Details): Must have a high-resolution image gallery, Virtual Tour 360 degrees , clear house plan, complete information and Call-to-AACING button. That is clear at every point
• Listing Management System: For Agent or Web owner In order to be able to add, delete or update status (such as selling, reservations) of real estate easily and the data will be displayed on the Real-time webpage.
• Lead Capture Forms: Design a "appointment to watch the project", "Request a quotation", or "download brochure" to be short, firm and placed in a position that the customer sees the easiest.
• The design that responds to every screen (Mobile-First Responsive Design): Be sure that the website will provide the most excellent experience on mobile phones. Because most of your customers are there

Planning and paying attention to these features Is the most accurate beginning to create a website that will not disappoint you. As for the in -depth information about technology in the real estate industry, Inman News is another good source of information that should be followed.

Examples from the real thing that used to be successful

Imagine the company "Roong Rueng Estate" as a real estate broker. That has experienced the same problem as you Meaning there is a beautiful website But no customers contacted at all After they decided to dismantle the old website and create a newly, focusing on features that respond to customers. The changes that occurred are very amazing.

Old website: There is only a picture of the project. With the phone number Customers want to find a 3 -bedroom detached house, must call to ask the sales only.

New websites created by focusing on results:

• Add a detailed search system: Customers can find a house, location, price, and the number of bedrooms by themselves. Resulting in a "yes" house faster than before
• Wear every Virtual Tour: Customers can "walk the house" through the mobile screen. Resulting in a feeling of wanting to see more real places
• Make each project look like a landing page. Close sales : There are all dimensions of information. Reviews from real residents and the "appointment of the house" that is obvious.

Results in 3 months: The number of people calling to make an appointment to watch the project by 300%. 80% are customers who have passed the "screening" themselves from the website. Makes the sales team work easier and closes the deal faster than doubled This is the power of the website created for "work", not just "set up".

If wanting to follow, what to do? (Can be used immediately)

Read here You probably already see that the property website What is good? The following is the checklist that you can use to create your website immediately:

1. Clearly set the target group: You are selling luxury houses to executives. Or sell condo to students? Understanding customers will help you design a website and choose the features at the point. Understanding Design psychology for decision making Will help you a lot
2. Place the structure and features needed: List of features that "must have" from the previous topic (search system, map, Virtual Tour, etc.) and then prioritize
3. Invest with high quality images and videos: hiring a professional photographer, taking pictures and videos of your project, including Virtual Tour, because this is what will make the first impression and make your property stand out than competitors.
4. Design the Property Page page to the best: this page is the most important! Must put all the information, beautiful images, clear house plans, and have a Call-to -ction That encourages customers to contact you
5. Do not forget about Local Seo: Insert project name information, location, and search terms related to "location" in all parts of the website to find HS HOT "Ban Bang Na" or "Condo next to BTS On Nut".
6. Choose a special partner: Building a property website. Complex and must connect various systems Choosing a flexible and powerful platform like Webflow for real estate business. And there is a team that really understands your business Will help the project to be accomplished well

Questions that people tend to wonder And the answers that are cleared

Q1: Creating a real estate website with complete features How much is the budget?

A: The budget depends on the complexity of the features and the number of announcements. Starting from the end of the tens of thousands For a single project (Landing Page) to hundreds of thousands of baht for a large portal website with a complex system. The important thing is to see it as a "investment" in the customer tools that will provide long -term returns.

Q2: Is it necessary to have an IDX/MLS system (the central announcement system)?

A: For the market in Thailand that does not have a central MLS system that is as widely as foreign. This feature may not be necessary. But should choose a website that has The excellent "Listing Management" so that your team can manage all the information easily and quickly.

Q3: In addition to showing information How can the website help to do other marketing?

A: Can help enormous! We can use the website as a "general base" in creating online advertising campaigns (such as Google Ads, Facebook Ads) by creating a lanking page specifically for each campaign. You can also do SEO to be ranked on Google and store visitors to use Retargeting or marketing via email.

Q4: What is the better Template with the hiring of a Custom website?

A: Template may start faster and cheaper. But often lack of flexibility, adjustable, and may not have the features that do not really meet the needs of the real estate business. Custom will give you a unique website, have a feature that "fit" with business, and can be extended in the future much better.

Summary to be easy to understand + want to try to do

Summary in one sentence: Your real estate website is not just "showroom" but must be the "best sales team" that works unknowingly to screen and bring the real customers.

Investment in creating a website that provides the best experience for users, has features that meet the house search, and build credibility from the first moment. Is the investment that will create the most worthwhile return for your real estate business in this digital age Do not let the business opportunities slip away because your first door is not strong enough. It's time to turn your website into the most powerful shutdown tool.

Ready to change your real estate website into a magnet to attract customers and close the deal faster than ever?

Consulting experts in creating real estate websites Ours get free! We are ready to help you plan and develop the Landing Page, projects and websites that create a sustainable business.

‍