Google EEAT for the IR website: how to create a reliable signal for investors to be confident.

The real problem in life

Have you ever felt like this? As a listed company You are dedicated to creating a good Investor Relations (IR Website). Enter the complete information according to the rules. Annual reports, 56-1 One Report, stock price information, activity calendar, but why ... retail investors still call to ask for information on the web? Why does the fund or analysts seem not confident in the direction of the company? And most importantly ... Why does our IR website not be ranked well on Google when people search for stock names or information about our company?

This problem is not a matter of "Not beautiful design" or "Not complete information" but it is a deeper problem. It is a matter of "Reliability" in the digital world that both Google and investors use as a decision. If your IR website lacks these signals Is no different from having a beautiful storefront But no one dared to walk in to buy things

Prompt for illustrations: Im of businessmen or IR teams are sitting seriously. With unpleasant stock graphs and question marks appear on the computer screen Conveys anxiety and uncertainty

Why did that problem occur?

The main reason that your IR website is not able to fully build confidence. Comes from the lack of what google is called EEAT , which stands for Experience (experience), Expertise (Authority or acceptance), and Trustworthiness (Reliability )

Imagine in the past, having complete financial information may be enough. But today, investors (and Google, who act as their representative) are much smarter. They are not just looking for "What), but who is still looking for" Who) and "why" they should be confident in that information, so EEAT is not just a technical factor for SEO.

• Lack of Experience: The website does not demonstrate the real experience of the company to overcome obstacles or success in that industry.
• Lack of Expertise: There is no "brain" of the company. Executives may look too normal. Or there are no analysis from experts in the organization
• Lack of Authoritativeness: There is no evidence that your company is widely accepted, such as prizes, mention from the big media, or participation in the industrial association.
• Lack of Trust: Information is not clear, the website is not safe (no https), or the web structure that makes it difficult to find important information. All of this can undermine all trust.

Understanding what Google EEAT is the first step that is important to solve this problem.

Prompt for illustrations: simple infographic shows 4 icons of EEAT (such as a brain -shaped icon for Expertise, Lo for Trust) and has an arrow pointing to the IR website that looks less reliable. The media shows that the website lacks these elements.

If left, how will it affect?

The ignorance of the EEAT signal building on the IR website is not just missing the opportunity to do SEO, but it directly affects the business in many dimensions that are much more worried:

• Decreased Investor Confidence: When investors can't find the signal that build confidence. They may be able to invest more. Or may decide to sell shares easier when encountering a little delete news
• Higher financial costs (HIGHER CAPTAL): The company that looks unreliable in the eyes of investors. May experience problems in raising funds in the future Or may have to pay interest at a higher rate than usual
• Lower value valuation: If the market does not believe in the management's vision and ability (Which is reflected through the IR website). The stock price may not reflect the true potential of the company.
• Competitive disadvantage: In an era where the information is easy to find. If the competitor's IR website, you show an EEAT signal better, they will become a "safe" and "interest" than in the eyes of investors immediately.
• Poor Search Visibility: In the end, Google will reduce your website for important keywords. Because it is considered a source of information that is not very useful and reliable Causing new investors Looking for you to get more and more

These are not just a little problem, but it is a "risk" that may be stable and the future of your company. Strengthening The elements that create credibility on the IR website are urgent.

Prompt for illustrations: The stock graph is down. With the shadow of the hand that is about to withdraw the investment from that graph Convey the loss of confidence and financial impact

Is there any solution? And where should it start?

The good news is that all this problem can be solved by doing strategies. Eeat creation is not a mystery. But is to improve and present what you already have You should start by looking at your IR website through this 4 -sided lens:

1. Experience (experience):
   • How to do: Create a "route to success" or "company history" that is not just a dry timeline. But telling the story of the growth of problems, solving problems and important milestone
   • Example: Show the Case Study of the successful project. Or an article that the management describes the experience of bringing the company through a crisis
2. Expertise (expert):
   • How to do: upgrade the "Executive Team" to have more than just names and positions. Enter work history, success, and the vision of each of you.
   • Example: Create the "Executive Insights" or create a White Paper/Industry Report, which shows that your company is really expert in that industry.
3. Authoritativeness (Accepted):
   • How to do: Collect everything that you are "real" on the website systematically.
   • Example: Create a Media Center page that has news, publicity, Media Menttions, Awards, and Analyst Coverage. SEO strategies for good IR websites will help promote these things.
4. Trustworthiness (Reliability):
   • How to do: Make all the interaction on the web transparent and safe.
   • Example: Show information (name, address, telephone number, email) clear and easy to find, use https (SSL Certificate), have a Privacy Policy and Terms of Service, and most importantly, the structure of important documents (such as 56-1) is easy and not complicated. This is the heart of IR web design that creates trust

Start by checking your website compared to these list. And choose to do the most missing parts first Creating credibility is a journey. Not one time ending Read more information from experts at the Google Search Central Blog and Semrush Blog to understand EEAT in depth.

Prompt for illustrations: Clear and beautiful infographic divided into 4 parts (EEAT). Each part has a short checklist and easy -to -understand icons such as medals for Authoritativeness Or a person's profile picture for Expertise

Examples from the real thing that used to be successful

Think of "Tech Value Public Company Limited" (assumed name), a medium -sized technology company that is registered on the Stock Exchange of Thailand. In the past, their IR website only had basic information according to the criteria. The stock price is quite stable. And small investors are almost involved

Original problem: Website has complete information but lacking "lively" and "reliability evidence". The management profile only has 2 lines, no part of the news or analysis directly from the company. Investors see it as another Tech company that "Nothing outstanding"

Improvement using EEAT principles:

• Expertise: They improve all new executives. Add interviews about CEO about the AI technology vision and create a blog that CTO wrote an article explaining industrial trends once a month.
• Authoritativeness: They created a "Awards & Recognition" page. And when mentioned in leading business magazines Brought to promote on the page "in the News" immediately
• Trust: They improve the Contact US page to have a map, the telephone number of investors directly and add Live Chat for investors during business hours.

Results: Within 6 months, the number of IR websites increased by 150%. CTO articles were referenced by investing bloggers. Started an analyst to ask for more information (Analyst Coverage) and most importantly In the next general general meeting There are questions from small investors who clearly express their understanding in the direction of the company. All of this was caused by the change of the IR website from "document storage" to truly "confidence tools". This is the reason that Why do we be an IR website expert?

Prompt for illustrations: Before & After style. Compare the old IR web screen that looks dull with the new IR website that looks modern. There is a picture of a reliable executive. There is a part of the article. And the prize logo clearly

If wanting to follow, what to do? (Can be used immediately)

Ready to change your IR website into a magnet to attract confidence from investors? You don't have to wait! Try using this checklist to check and do immediately:

Phase 1: Check and enhance expertise

• [ ] Check the management page: The current profile has in -depth information (Insight) or only positions?
  • Action: Add a history of success, short interviews Or link to the article/video they present
• [ ] Create knowledge library: What knowledge of your company can share?
  • Action: Start creating "Analysis" or "news from the company" wrote an article about the market direction. Or summarize the performance in language that is easy to understand

Phase 2: Gather and show acceptance. (Authorittiveness)

• [ ] Follow the prison and the media that I used to talk about: Where has your company receiving or referenced?
  • Action: Create the "Media Center" page or "in the News" and gather the logo, or all news links.

Phase 3: Improve every point that creates reliable. (Trustworthiness)

• [ ] Check contact information: Is the IR Contact Person information clearly and is it today?
  • Action: Make the page "contact us" the easiest to find name-surname, email, and the direct phone number of investors.
• [ ] Check safety and transparency: Is your website https yet? Is there a private policy?
  • Action: Install SSL Certificate and create a clear Privacy Policy page.
• [ ] Test usage: Try playing the role of an investor. And search for 56-1 reports on your website ... Is it easy or difficult?
  • Action: Improve the structure of the menu and search function (Search) to be the easiest to use on all devices.

Just starting to follow this checklist is considered a powerful EEAT signal to Google and investors. If you need an expert to help take care of this Can see details Website development service Of us

Prompt for illustrations: Beautiful checklist images have a cheap tick. With each component icon, such as a person's icon for executives, newspapers for news And the key image icon for safety

Questions that people tend to wonder And the answers that are cleared

Question 1: This type of EEAT will really help with the SEO rank or just theory?

Answer: Really helpful and very important! Google always confirms that EEAT is the heart of what they call "Helpful Content" (useful content), especially for the website in the Ymyl group (Your Money or Your Life). The IR website and financial data are clearly in this group. The website that shows the EEAT signal better is likely to be seen as high quality and reliable. Which has a direct directly to the rankings in the long run

Question 2: We are a small company. There are no prizes or big media to talk about how to create Authorittiveness?

Answer: Great. It's a good question! "Accepted" does not always come from the big prize. You can create from:

• Being a member of the Industry Associations
• The executives are speakers in various seminars. (Even if it's a small event)
• Getting a testimonial or compliments from reliable business partners
• Creating high quality content that people in the industry are referenced (Content Leadership).

Question 3: How long does it take to see the results of EEAT?

Answer: Creating credibility takes time. Some results may be seen quickly, such as the impression of investors who visit the new website. But the SEO results may take 3-6 months or more for Google to gradually collect all the data and process the change. But the important thing is that it is a sustainable investment. Starting today Is to build a strong foundation for the future

Question 4: All of this information, should we do it ourselves or hire experts?

Answer: The internal team can start to do data collection, such as management history, prizes, but those information on the website in the correct structure according to EEAT and SEO, including technical improvements. May require experts Working together between your team and Enterprise website development expert Tend to give the best and fastest results

Prompt for illustrations: Bright bulb icon, beyond the question mark Conveying the solution With a clean and reliable background

Summary to be easy to understand + want to try to do

In summary, the creation of the IR website (IR Website) in this era does not just have all the financial information in accordance with the rules anymore. But the true key is to create "Reliability" through the principle of EEAT (Experience, Expertise, Authorittiveness, Trustworthiness)

It is to change your website from just "Digital announcement" to become a "warm investor lounge", a professional, and full of evidence that makes them confident to leave the financial future with your company. Expressing the experience of the business, the profound expertise of executives, widely accepted, and the reliability that is tangible in every click is the separation between the "IR website that only has" the "IR website that creates value".

Do not wait for the uncertainty of investors to corroded your company value! Today is the best day to start checking and upgrading your IR website, send a sign of full confidence. Try to bring the checklist that we give to do immediately. And you will definitely see the satisfactory changes happen!

Ready to create an IR website that is not just beautiful But still winning the heart of investors and Google? Consult our team of experts for free! We are ready to help you place strategies and develop websites that create sustainable results for your business.

Prompt for illustrations: People are pressing the "PUBLISH" button on the CMS screen, with stock graphs rising as a background. Conveys the action that leads to the results of success and growth.

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