"Barnacle SEO" for SME businesses: cling to the big web site to pull the traffic and create Authority.

No budget to fight a big website? This is a real problem that all SMEs encounter.

Every SME business owner or marketing team should have felt like this ... We have good products. There is a great service. But when doing online marketing for people to know Instead felt like power "Rowing in the basin" or harder is "How much is the ship on the trend"? How much do we try to do the SEO? The keyword that we want is often the big brand, Marketplace, or the national news website, always occupy the area of the 3-5 area.

We spend a budget and time to create content. Improve the website, but in the end, the traffic that came in is not in accordance with the target. Customers still can't find us. Do you feel discouraged to fight in a game that seems like we will never win? This problem is not uncommon. And you didn't meet alone It is the truth of competition in the digital world that "Strong (And thick money) "always has an advantage

[Prompt for illustrations: The graphic image compares a small rowing boat (SME) that is trying to repeat the turbulent currents. With a large carrier (Big website/famous brand) passing easily Convey the difficulty of the competition]

Why is the SEO competition with a big website?

The reason why competition with a big website is almost impossible for SME, not because we are not good or not trying enough. But because they have a "cost" that we compare not to the hand This problem is caused by the main factors:

• Domain Authority (DA) is high: the website of big brands Opened for many years. There are high quality Backlink from around the world, a thousand ten thousand links in the Google's eyes. They are "reliable adults", while our SME website may be just a "new child" that takes a long time to build trust.
• Enormous content budget: They can hire hundreds of thousands of high quality content production teams per month. Covering all possible keywords While we may only be able to do a few articles a month
• The SEO team and large marketing: experts analyze and adjust the strategy all the time. There is a strong PR side to help create awareness and Backlink quickly. All of which require a budget that we can never fight
• Acceptance and trust from users (Brand Recognition): Their name is already known. When the user sees the big brand name in the search results, it is more likely to click than a website that we are not familiar with.

Understanding these "walls" is the first step that will allow us to stop the head against the wall. Then turn to look for the "door" or "other channels" that will lead us to the same goal Understanding this also helps us to place. Strategies for the B2B business are more sharp.

[Prompt for illustrations: A gigantic iceberg that says "Big", which is seen above the water, has the word "content" and "design", but the part under the water has the word "Backlinks", "Domain Authority", "enormous budget", "a large team" to make the media that make him strong.

If left ... your SME business will "disappear" from the online world.

If we are still stubborn to "fight directly" with the big website in the game that the rules are not favorable. Results are worried and may inevitably affect the business growth in the long run:

• Loss of business opportunities: while you are trying to climb without hope Your target customers are searching and meeting competitors that are "smarter" on other platforms. They may find your shop on Google Maps, found an article on a famous website. Or found a competitor's video on YouTube and decided to buy from there
• Waste budget and time: money and time spent on creating content and doing SEO to know in a very highly competitive keyword. May not create a worthwhile return at all It's like pouring water into the desert.
• The brand is not known. (Invisibility): When no one finds you No one knows your brand. Creating identity and reliability will become many times more difficult.
• The team is discouraged: working hard but does not see the tangible results for a long time. Inevitably undermine the encouragement of both the business owner and the team Resulting in further marketing in marketing

Letting our business "invisible" on the page 3, 4, 5 of Google continues. It's no different from waiting for the day to gradually. Disappear from the market Changing the perspective and strategy is not just "options", but it is the "survival" of SME in this era, especially the business that has a storefront. Understanding the Local SEO for the business will point out the importance of looking for other channels except competition on the main webpage alone.

[Prompt for illustrations: A small shop that gradually faded away in a large city full of tall buildings and advertising signs of famous brands. Conveys the swallowing if not adjusting]

SME exit: Get to know "Barnacle SEO" strategy "island and big"

When we can't fight the face, we have to change the way to play! It is recommended to know the strategy called ** "Barnacle SEO" **. The word "Barnacle" means "United", a sea creature that is often clinging to the rocks, a large boat. Or even whales to live in these strong "vehicles in traveling and finding food This concept is applied to SEO wisely.

What is Barnacle SEO? Moz, who is pioneering this concept Explain that it is a strategy on the search results (SERP) by "bringing yourself on a website or other platform that has a high Authority." Instead of trying to push your website only in the high -rise key

In other words, instead of trying to build our boat as big as a giant boat. We changed to "Take our business on that giant boat" and rely on the power of a giant boat, take us to meet the target group instead. These platforms are like a "giant boat" that we can go to the island:

• Review Platform and Directory: Wongnai, Google Maps, Tripadvisor
• Social media and content platforms: Youtube, Facebook Page, Pantip, Medium, Linkedin
• Marketplace and Large E-Commerce Web: Shopee, Lazada, Amazon
• Specialized website and forums: Webboard for specific groups (such as photographers, programmers), online news websites or magazines

The beginning of Barnacle SEO is to change the question from "How to make our website ranked?" Where are our customers? And how can we take ourselves to be there? "Which is the concept that Search Engine Land emphasized that it is very important. For current business And is also part of the Digital PR strategy to create quality backlink .

[Prompt for illustrations: Infiguer, simple, showing the "United" SME logo on the "giant boat" with Youtube logo, Google Maps, Facebook, Pantip stuck and the boat is on the island written as "Target customers"]

Examples of real success of SMEs that use strategies "The island is famous"

Theory may sound good. But let's look at the examples from the real thing that seem clearly. Barnacle SEO for SME. How does it create tangible results?

Simple case: Small à la carte restaurant in the alley

• Problems: "Aunt Porn food à la carte" is a small shop in the alley. Open the website itself, no one can do SEO. Or a famous restaurant chain
• Barnacle SEO: Aunt Porn asked his son to help "pin". The shop on Google Maps (Google Business Profile) seriously, complete information. Both open-close time, phone number, menu and most importantly "Upload pictures of beautiful food" taken by yourself every day. And every time there are customers watching that it is delicious Will ask to help "Review for the star" on Google Maps.
• Result: When the people in the neighborhood searched that "Restaurant near me" or "Basil rice around here" Aunt Porn's profile with "good review" and "delicious pictures" will bounce up to the top. On the map immediately! New customers start calling to order and walk into the shop more. Which Aunt Porn doesn't have to pay for an advertising fee This is the power of "Island". Platforms like Google Maps are already strong.

Case: Freelance Marketing Advisor

• Problems: Marketing consultants want to create identity and find customers. But the personal website is still new and there is no Authority to be ranked in the keyword like "Marketing advisor"
• Barnacle SEO: He started writing an article about marketing techniques for SME and published on Medium and Linkedin Articles, as well as answering a lot of questions and giving good advice on Facebook groups. At the end of every article or useful comments He will bring the link back to his service on his website.
• Results: His article on Medium began to rank Google in a small keywords (Long-Tail Keywords) and continued to share to various groups. He began to be known as an expert in the community. And someone greeted him to ask for advice and employment through the link directly This strategy works very well with service businesses such as tutors. Or rental businesses that must build credibility, such as rental businesses

[Prompt for illustrations: Easy beforehand picture on the left is an empty restaurant with the word "Waiting for people to the website" on the right is the same shop, but there are full customers with Google Maps and 5 stars floating above]

Do you want to do Barnacle SEO? Start immediately with 4 simple steps.

Ready to change from "fight" to "Island" yet? Regardless of what business you do Can start using the Barnacle SEO instantly with these 4 basic steps:

1. Step 1: Find your "ocean" (Identify Host Platforms)
   Begin by answering the question: "If the customer doesn't find us on Google, where are they?" List of all possible platforms, for example, if you sell handmade products. Your platform may be Facebook Group, Instagram, Pinterest, or even Shopee. If you are a B2B, your platform may be a linkedin, a specialized web board. Or business news website
2. Step 2: Create your "house" on the platform for the best (Optimize Your Presence)
   . It's time to create your profile or page as perfect as possible. Enter all the information, use high quality images, write an interesting explanation and have a relevant keyword. For example, making a 100% complete Google Business Profile or the creation of Youtube Channel with an About and Banner page.
3. Step 3: "Giving" first "sales" (Provide Value).
   Barnacle SEO's heart is the benefit of the community on that platform. Don't rush to sell! But give knowledge, answer questions, create useful content (video teaching, review articles, infographic) to create identity and credibility for people to remember you as "Expert" or "true person" in that matter
4. Step 4: Link back to your website
   after you create value and reliability, then slowly connect the traffic back to your website. It may be a website link to the profile, reference to your website on the comments, or the call-to-action. At the end of the video to allow people to download something on your website. This is an important step to change the "follower" on other platforms into a "quality traffic" on our website. And may be a customer in the end If your website is not ready to receive a traffic, we have a website development service for SME or if wanting to improve the original, try to look at the website improvement service. Of us

[Prompt for illustrations: 4 simple infographic with icon: 1. Glasses icon (Search) 2. Pro file/store (Create identity) 3. Fire lamp icon/gift box (value) 4. icono/link (Back connection)]

Questions that SMEs often doubt about Barnacle SEO.

So you understand and use this strategy to be more confident I have compiled a common question with a clear answer.

Question: Barnacle SEO is suitable for the local business with the storefront, right?
Answer: Not true! Although it is very powerful for Local SEO (such as doing Google Maps or Wongnai), this strategy is also effective for all types of businesses. Whether it is a service business, B2B, or E-Commerce that doesn't have a storefront You can create identity on Linkedin, Youtube, Medium, Pantip or a specialty for your target audience.

Question: If doing Barnacle SEO and means that we don't need our own website, right?
Answer: No! This is a very dangerous misunderstanding. Your website is "the main army base" and is the only "property" that you can control 100%. Other platforms are like "land rental" that rules may change whenever Barnacle SEO is the strategy for "Pull the people from the land to rent Returning to our home. "So you still need a good website to support traffic, collect LEAD data and create brands in the long run.

Question: How is this strategy different from doing Guest Post?
Answer: Guest Post (another article writing) is considered a "part" of Barnacle SEO, but Barnacle SEO is a much bigger image. It includes all activities you do on other platforms to create identity. Whether creating and optimize profiles on social media, answering questions in Quora or Pantip, business list on directory, or creating a YouTube video, all of which have the same goal of using the Authority of that platform.

Question: How long does it take to see the results from Barnacle SEO?
Answer: You can see the results in terms of "visibility" faster than SEO on your own website. For example, your Google Maps profile may start to see and call in a few weeks. But to create a "Authority" or a strong reliability that people will click back to our website, it takes time and consistency in "value" continuously.

[Prompt for illustrations: Image icons With a question mark (?) And there is an answers icon in a bright lamp beside Convey the solution]

In conclusion: Stop fighting in a disadvantage and start "Island" to grow wisely.

For SME businesses that have limited resources Trying to compete in SEO in a brutal keyword With a big website, like taking a wooden wood to leverage the log It is both tired and not worth the strategy. ** Barnacle SEO ** is a smart and realistic solution. It is a change of view from "creating" everything by yourself to "use" from strong things.

The key is to take yourself to where the customer is. Create the identity on those platforms to the best, give benefits and value to people, build credibility and then slowly bring them back to our own website. It is a way to think that SME can "appear" and "create sales" without using enormous budgets.

Don't wait! Let's start from today. List of platforms that you think your customers should be on that out and choose 1-2 platforms to start seriously. Maybe this is a turning point for your business to grow in a leap.

[Prompt for illustration: SME businessman stands confidently on the top of the hill. With a winding path In which the route labeled through various platforms (There is a small logo) before reaching the top of the hill that is the company's website. Conveys traveling to success using other platforms]

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