Create "Digital Show" for industrial businesses: Presenting products, complicated, easy to understand and worth buying.

Beautiful website ... but customers don't say hello? Problems that industrial business encountered But don't know how to fix

Are you an executive or marketing team in the industrial business (B2B)? Your product may be a cutting machine. Highly accurate engineering parts Or special chemicals That is full of innovation and quality But when looking back at the "page" like the website ... It cannot communicate that ultimate.

Customers who come to meet only the webpages are full of technical letters. The long specification table is a kite tail. Or even harder, there is only a button "Download the PDF brochure", which is no different from submitting paper catalogs to customers in the digital world. What is the result? Customers who expect to find information that "easy to understand" and "see the picture" is confused. I don't understand how your product will help solve his problem. In the end, just closed the window. And then you lose that the big customers go unfortunately

Prompt for illustrations: Comparison images of the BEFORE/After Page of Industrial Business The left side is an old web, full of text and specification table. The right side is the website with 3D Model of the product. Looks outstanding and modern.

Why do the B2B website mostly become Boring "online catalog"

This problem is not caused by inattentive. But caused by the traditional misunderstanding that the website for industrial business must "look uninterrupted", "focusing on raw data" and "do not have to be beautiful" because believe that the customer, engineer or purchasing department, only the numbers and specifications This is a camouflage that many companies have fallen:

• Think that the website is online brochure: still attached to the old presentation Just change from paper to the computer screen. Without using digital
• Fear of competitors steal information: Do not dare to present in -depth product information or show clear work. Because he was afraid that the competitors would imitate Causing customers to not see the image as well
• Features vs. Benefits: Focusing on saying that the product itself has "Features" (Features), but forgot to say that what the product can do. "How to help customers" (benefits)
• Lack of understanding in UX/UI: Not designed by an experience based on the user's corner. What they want to know what they want to see and what to do. Providing complex information is the easiest understanding. UX/UI design for high value B2B businesses is therefore a unfortunately overlooked.

Prompt for illustrations: The executive image is holding the temples in front of the computer that opens the company's website. Which looks complicated and difficult to use There is a graph showing the top traffic that is plummeted behind.

Let the website be boring. = Release the millions.

Having websites that offer bad products in this era Resulting in more serious consequences than expected It's not just about the image that looks "outdated", but it is your "business opportunity" directly:

• Lost the opportunity for competitors: while you still use competitors PDF may use 3D Model for customers to spin 360 degrees.
• The longer sales cycle: Your team has to waste time explaining everything from the center. Because customers don't have the correct basic information from the website at all Resulting in slow down the sale
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• Brands lack credibility: The website that looks old and difficult to use Causing customers to not be confident in the professionalism and innovation of your company, although your products may be the best in the market
• Waste marketing: You may invest in SEO or shoot add to pull people in. But if your website is "home", you can't change the visitor into a customer. The money paid is equal to zero.

Prompt for illustrations: symbolic images showing money that is flying out of the computer screen that opens the old industrial webpage. To convey the loss of business opportunities

The solution is "Digital Showroom": Change the website to a 24 -hour salesman.

Stop thinking that the website is just a brochure. But think that it is "Digital showroom" or "Virtual Refrigation Engineer" that is ready to present your most complex products to become easy in the blink of an eye. The main principle is to change from "Telling" to "show" through digital tools.

And where will it start?

1. Mindset Shift: Look at the website as a tool to create sales. Not just the data collection
2. Use Interactive Content: The content that viewers can interact is the key to
   • Model 3D/360 °: Allow customers to zoom, rotate, or click to see the components (Exploded View) of the machine itself, as if it were real.
   • Product Demo: Show how your product works in real situations.
   • Product adjustment tool (Configurator): If your product can adjust the specification Allow customers to try options and see the results immediately.
   • High quality photos and infographic: Make the complex technical data become easy to understand.
3. Designed for users: Understand the customer's decision path. And design a webpage that answered all of their questions smoothly Like having a good salesman to guide

Creating this kind of experience requires understanding in industrial marketing that combines technology and design together

Prompt for illustrations: beautiful infographic images Show the main components of Digital Showroom, such as 3D Model, Video Player, Configurator Tool and business icons that show business results.

Examples from the real thing: from the PDF website to 8 -digit sales with Digital Showroom.

Imagine "Engineer Solutions Company Limited." Mechanical manufacturers for LINE production in the factory. In the past, their website only had a normal product picture with PDF file specifications to download. There are only 2-3 people contacting the website from the website.

They decided to invest a big investment. Turn off the website to premium level. By changing the face of the mechanical arm into a full digital showroom. Allow customers to rotate the joints, try to change the gripper (Gripper) and watch the video demonstration with the conveyor belt immediately on the webpage.

The results in 6 months are very amazing:

• The quality of the Lead has risen 500%: Customers who have contacted to understand the primary products well. Makes the sales team easily talk
• Reduce the closing period of 30%: from having to make an appointment to demonstrate 2-3 times, leaving only to talk about the price and installation. Because the customer has seen the picture and confident from the website
• Successfully closed the big deal: They got a large customer from foreign countries who have never known before. Because customers are impressed with the presentation on a website that looks more reliable and advanced than every competitor in the market.

This is the power of changing a normal website into a showroom that truly "sells".

Prompt for illustrations: The graph shows the growth of Lead first and after Digital Showroom with a 3D Model image of a modern mechanical arm.

Checklist starts to create your Digital Show today (can do immediately).

Ready to change your website yet? You don't have to wait for everything to be 100% perfectly. Try using this checklist as a way:

1. Choose the flagship product (Flagship Product): No need to do all. Choose the most important or most complex product to make a pilot project before creating a landing page for industrial products. Excellent for that product Is a good starting point
2. Collecting popular questions from Sales: The list of 10 questions that customers often ask your sales teams most often and use Digital Showroom to "answer questions" with images and videos.
3. Prepare the original file (Source Files): Talk to the engineering team to request 3D CAD files (.step,.. To be extended as an interactive content
4. User Flow Design: Write a simple plan. What would you like the customer "Click" before watching 3D Model? What information should be found next? And will lead to the button How to request a quotation "?
5. Add a little gimmick (Micro-inactions): Make the website more lively, for example, when the mouse is pointing to the button, the color changes or has a small animation. These things help to create a good feeling in use. Try to study More Micro-inactions to find ideas to use.
6. The button calls for operation (CTA) must be clear: After the customers are excited about your showroom, there must be a "request button", "Consult with engineers" or "Demonstration Demonstration" that is clearly visible and the easiest pressing.

Prompt for illustrations: Checklist images with each icon such as product icons, question icons, CAD file icons, and CTA buttons for easy and beautiful understanding.

Questions that people tend to wonder (and worried) about Digital Showroom

I understand that this big change comes with questions and concerns. This is the most common question from industrial customers.

Question 1: Creating 3D Model or Interactive Content is very expensive?
Answer: It is "investment", not "cost". When compared to the value of one Lead or one deal in the B2B business, this investment is very worthwhile in the long run. Currently, technology is much cheaper than before. And you don't have to do everything at one time May start from 360 ° Photo that is easier to shoot than before. And then move to the perfect 3D Model

Question 2: Concerned about competitors will come to see and steal the idea or technical information.
Answer: You can control the depth of 100%. We emphasize the "Show Works" (how it works & benefits), not "BluePrints". But for in -depth information such as EXPLODED View or Datasheet, the conditions may be set for customers to "Fill out the form to ask to access" which will give you a list of customers in itself. It is a quality visitor to a Lead.

Question 3: Do you have to use a big team or have a very high technology knowledge?
Answer: It is not necessary. Your duty is to provide in -depth information about "products" and "customers". As for the technique of creating Premium websites for various products and interactive content are the functions of the agency or experts you choose. Finding a partner that understands both technology and industrial business is the heart. According to the principles of IEEE Engineering Management Society that focuses on combining engineering and management.

Prompt for illustrations: Image images of people are thinking and has a question mark above the head. With a clear answer in the form of a clean text card

Summary: It's time to change. "Storage website" as a "sales tool"

Presentation of complex industrial products It is not always boring and full of technical terms. The creation of "Digital Showroom" is a revolutionary way of thinking and communication with customers in the digital age. It is the best experience for customers to experience by themselves, making him "understand" in complex things, "believe" in quality and "want" to start a business conversation with you.

Excellent investment in UX/UI and interesting interactive content, not just making the website more beautiful. But it is to create the strongest "bridge" to connect between your high quality products and large customers who are looking for the best solutions. Stop allowing your website to be just a cemetery of PDF files.

Today ... are you ready to change your website to the most powerful digital showroom?

Do not let the business opportunities slip away because of the outdated presentation! Let Vision X Brain help you create a premium industral website that is more than a website, but Digital Showroom that will make customers cry. And make your cell team work easier as never before Consult your project with us for free today!

Prompt for illustrations: Powerful last picture Is a hand image that is pressing the "Launch Digital Show" button on the tablet screen With light and graphics that represents growth from the screen

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