Create a website for construction business. (Construction) How to get a large project customer

For the owner of the business owner Or all marketing managers! Have you ever felt like this ... Our team is good at skill. The experience is tight. But why do you present a large ten hundred million major projects? To fight other companies that can't see the "good profile"? Most of the customers who contacted are only small work, while we have the potential to make a bigger project.

If the answer is "yes", this article is "green print" that you are looking for. Because today we will come in -depth that Why is the website "The most powerful" salesman "in the digital age and how to create a website for the construction business to be" reliable "until the big project customers have to run by themselves!

Real problems in life: skilled, but why can only be small?

The classic problems of many Thai contractor are "Good things ... but the presentation is not". We may have a quality team. Ready to machine And many proud works stored in the hard drive But online that is like a "storefront" 24 hours a day. We only have an old website that looks like a normal online business card.

The image that the customer sees is: Web that does not update, the work is not clear. Low resolution, no project details that have been done, finding data to be difficult And the most important is "Do not create a reliable feeling" when customers (especially the purchasing department of the big company Or the owner of a high value project) come to see this website What happens in their heads is "This company is definitely a small scale." Then turned to a competitor with a website that looked more reliable

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Why is that problem: the world has changed, but our website has never changed.

The main reason why the website becomes "weakness" instead of "strengths" are caused by the misunderstanding that "Just having a website is enough." In the past, maybe yes. But now that business decisions start with "Search online" always first. Your website is the first checkpoint that customers use to assess all the potential of the company.

Procurement or owner of the big project, he doesn't have time to sit and listen to us. All of us will screen "interesting players" from online data first. Websites that do not communicate clearly these things. Will be brushed down from the first round immediately:

• Specialized expertise (Specialization): You are good at work, build a factory, warehouse, high building or luxury house? If your website only says "General construction", you will not look outstanding in their eyes at all.
• Size and potential (Scale & Capability): Website without Case Study or past project details. Causing customers to not be able to assess how big the scale you used to
• Trust & Professionalism: No certificate, award, or response from customers on the web It's like going to a proposal without a profile. These things are Important elements that create credibility for business websites

In short, the weak website makes your company profile. "Being lower than the truth" in the online world

If left, how will it affect: lose the opportunity for competitors every day.

Neglect The most important "digital assets" like the website Is like letting Our "front door" is continuously decay. The consequences are more painful than expected:

• Missed the opportunity from quality customers: big project customers will overlook you to a competitor at "look better" online. Even if your skills may be better
• Price war in the lower market: when unable to attract large customers You will only have a competition in a small market that focuses on "cut prices" fiercely. Makes the profit less and more tired
• The brand does not grow and looks old: in an age that everyone expects professionalism. The image of the company will look "outdated" and "unreliable" in the eyes of a bank partner or even new employees who want to join.
• Permanently disadvantaged race: competitors that invest in the website seriously Creating a database and a stronger case study and the slower you start The gap will be even more far away.

Having a powerful website Is like having the best sales team But instead let him wear old T -shirts to meet billions of customers It is a unfortunately reducing the value of itself.

(Prompt for illustrations: The growth graph shows the growth of a company. While the other line is completely calm or lower With the backdrop of the construction site)

Is there any solution? And where to start: create a "showroom" website, not just "business card"

The good news is that this problem can be resolved. And not as complicated as you think The key is to change the perspective from "having a website" to "use the web as a tool to build credibility and attract customers." The effective construction website Must act like "showroom" or "your best work file"

This is an important element that must be on the website. To conquer the heart of the big project:

• 1 ​(Hiring a professional photographer Definitely worth it) showing the process from the beginning And impressive results Should classify the work clearly, such as factories, warehouses, office buildings, residences
• 2. Page: Case Studies, which tells the success of success: Select 3-5 outstanding projects and write stories in each project: Who is the customer? What problem does he encounter? How do you help solve the problem and construction? What are the results (such as completed before the schedule, helping to reduce costs, received compliments)? Having a good Case Study is the best proof of skills. According to the principles of Forbes that focus on creating Lead through the construction website
• 3. Clear and specific service: clearly say that you are "expert", such as "complete factory building and warehouse" or "Steel structure experts for tall buildings." Clearly specified, helping to create an expert's image better than saying that "General contractor"
• 4. Page about us (About US) that creates links: tell the company's history. Executive vision Recommend the main team And the important thing is "Promise" you have to customers. It helps to create a feeling more easily and human.
• 5. Trust signals throughout the web: This is the important thing that most websites tend to lack! You must show the customers clearly. Including various standard certificates (ISO), rewards that have been received, leading customers who have used the service and testimonials from real customers. The good UX/UI design for high value B2B customers will help to lay these elements perfectly.

Start by collecting these information Then put in a modern website structure and easy to use

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Examples from the real thing that used to be successful: from the old website to a 100 million factory project

May I tell you the case of "The Strong Engineer Company (assumed name)" Our advisor Formerly, they were a very highly skilled contracting company to build a factory. But their old websites are no different from online business cards Resulting in only a small addition of work, even though the team has national potential

What to do: We redesign all new websites by Chuprad. "The experts to build factories and warehouses" are the main selling points.

• Portfolio lifting machines: hiring a high -angle shooting drone of the factory that has been completed. Makes the overall picture of the magnificent and remarkable project
• Create in -depth Case Studies: Bring the 3 most challenging projects to write stories. From the solution to the foundation on the soft soil To the installation of complex machinery With the popularity of the CEO of the customer
• Add Trust Center: Create a specific page for the ISO certificate, safety award, and logo customers. Public companies who have worked with

The results in 6 months: New websites that look reliable and full of evidence, "strong engineers" are discovered by multinational companies who are looking for new factory contractors in Thailand. They are impressed with the Case Study, who shows the ability to solve the final complex problem. "Strong engineer" has been chosen to be the construction of that project. Which is worth up to 120 million baht! This is a clear example of Calculate returns from investing in websites. That saw concrete results

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If wanting to follow, what to do? (Can be used immediately): Checklist, create a contractor website to get a big job.

Ready to change your website yet? Try using this checklist as a guideline to start immediately. Whether you do it yourself or hire an expert:

1. Determine the expertise (Find Your Niche): Answer: "What is the thing that our company is the best?" And using that is the main core of all communication.
2. Gather the best (Gather Best Portfolio): Select the most proud project, 5-10 projects and invest in new photos or new videos.
3. Write a Case Study in -depth: Choose the 3 best projects to write about the structure: Customer problems -> Our solution -> Working process -> impressive results
4. Requesting the popularity of customers (Request Testimonials): Contact the old customers that you have a good relationship. And ask him to write a short word about the impression of working with you (If there is a picture or name of his company attached, it will be very good)
5. Prepare to create credibility (Prepare Trust Documents): Scan certificate, prize, important documents to high quality digital files. Ready for uploading on the web
6. Plan Your Sitemap: Planning what pages will have, such as the first page, about us, service, work, case study, credibility, contact us, checklist for industrial factory websites. To be an additional guideline
7. Consult an Expert: Investment with experts in website design especially for construction businesses. Will help you have a strong digital green print and the right way Save time and see results that are worthwhile than trial and error.

Just starting to follow this checklist is considered that you have taken many steps in front of the competitors.

(Prompt for illustrations: Beautiful checklist image on the board There are icons for each item such as cameras, documents, website diagram. With a safety hat and a blueprint beside)

Questions that people tend to wonder And the answers that are cleared

Q1: How much is the budget to create a web for a standardized construction business? A: Budget varies according to complexity and functions. But should see that it is "investment", not "cost". Good websites may be priced from the end of the tens of thousands to hundreds of thousands of baht. But if it can help you get a larger project, only 1 project, it is worth and pay back the capital quickly. Q2: Our company has never taken a beautiful picture, what should be done? A: Investment of professional photographers who specialize in architectural photography and construction site Is the most necessary and worthwhile Photos are the heart of Portfolio that will create the first impression. Only a few pictures that look professional Better than a hundred pictures taken by mobile. Q3: Create a new website. Will get a big project customer immediately? A: The website is a powerful tool for "creating opportunities" and "increasing credibility". It may not get a job the next day. But will make you "Through screening" in the first round and when there is an opportunity to bid or present the "profile" work from your strong website, will support and build enormous confidence. Q4: During the easy -to -do website And hiring a professional Which one is better? A: If your goal is "Get general work" by yourself, may be enough. But if the goal is "Conquer the big project" and create a sustainable brand Hiring a professional that understands both design, marketing and important elements of construction websites Will give a completely different results Like using a craftsman with a general technician to build a house

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Summary to be easy to understand + want to try to do

Creating a web for construction business in this era is not just having an online identity anymore. But it is creating "Digital assets" that work for you 24 hours a day is both the salesman, receptionist, and your most powerful work file.

Letting your website old and weak Is like sending the best team to fight with bare hands It's time to get armed for them too. A strong "digital blueprint" through a remarkable portfolio presentation, Case Studies that prove skills, and the signs of credibility that make the big project customers confident to choose you.

Do not wait for the competitors to seize the opportunity you should get again. Start to "overhaul" your website from today. Today's investment is the "profit" from the big project next day for sure.

Ready to change your website into a large project to produce customers. Consult a website for creating a website for our industrial and construction business for free! To plan a green print to your success

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