Ada Compliance: The website you support the disabled in the US market and avoid being sued.

Website designers, business owners, e-commerce, and all digital marketers! Have you ever "heard" the word "Ada Compliance"? Or may have "heard" that there are businesses in the United States Being sued because the website "can't reach" the disabled group? If you are thinking of "expanding the market" or "doing business" with customers in the United States This is not just the "goodness" that should be done, but it is the "legal regulations" that you "can't ignore"! Because if you miss it ... aside from "losing opportunities" to reach a large group of customers May still have to face a "law" that has enormous value!

In an era when the internet became part of everyday life Equal access to information and online services is very important. Especially for the disabled Making the "access" website or "Accessible" is not just about "technology", but it is a matter of "Human rights" and "business opportunities" that you should not overlook. [CITE: 136] In this article, I will take you to "in -depth". What is the ada compliance? Why is it important to your website and what is "with" ready to make your website "for the US market and" safety "from the legal risks and" checklist "that you can immediately adapt. Whether you are a business owner who is creating a new website Or looking for a way to improve the same website If ready ... go to "open the world" to create a website that "Everyone can access" and "can actually create sales"!

Real problems in life: Your website may be "closing the door" at millions of customers in the United States. Without knowing!

Have you ever imagined that If you want to buy something online But the website you visit "Can't use" because you can't see Or can't control the mouse? Or may have to "lose opportunities" in the market that has enormous potential like the United States Just because your website "does not support" the access of the disabled?

This is a "real problem" that many businesses around the world. Including in Thailand I'm facing without knowing it. When we create a website We tend to think only in general users, but we may "forget" that some users have special needs such as vision disabilities, hearing disabled, movement of movement. Or those who have intellectual disabilities And when our website "Not designed" to support this group It means that we are "closing opportunities" business with a large group of customers in the United States. That has quite a lot of purchasing power

In addition to business opportunities "Legal risk" is another problem that cannot be overlooked. Because in the United States There is a law called American with Disabilities Act (ADA) that forced the business to "Providing equal services" which includes services on the website as well If your website is not in accordance with Ada's requirements, you may be "sued" from users who feel that they are discriminated against. Or from the organization group that campaigning this matter And each sued may mean "fines" and "legal expenses" that are high, and most importantly, the "reputation" of your business that may be damaged.

Learn more about Web Accessibility Checklist.

Prompt for illustrations: Various groups of users are trying to access the website. But there are some people with obstacles such as the visually impaired who are using the screen to read the screen and find errors. Or users who have problems in the movement are using the mouse and can't press the button. Emphasizing disappointment and abandoned

Why is that problem: understand the "vulnerability" that makes your website "not Accessible"

Why do websites that look "beautiful" and "modern" can still fall dead horse about Ada Compliance? Most of the answers are not caused by the intention to discourage anyone, but because of "ignorance" or "overlook" the main principles of design and development of the website.

The main reason why most websites "not Accessible" are as follows:

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• Lack of understanding of the Ada law and WCAG standards: many people still do not even know that there is an ada law that covers the website. Or do not understand what Web Content Accessibility Guidelines (WCAG) are and how important it is to make the website access. [Cite: 136] WCAG is an international standard that says how the website should have the property for the disabled to use it.
• The design that "emphasizes the beauty" rather than "real use": some designers may focus on the strange design or the animation that is noticeable to forget that those elements may be an obstacle to users who rely on technology to help, such as screen reader or keyboard navigation.
• The use of images by "No Alt Text" or "Lecture": Beautiful pictures on the website are important, but if there is no Alt Text (Alternative Text), which explains what the image is. The visually impaired who uses Screen Reader will not understand what the image is conveyed.
• The color difference is not enough: using the color of the letters that swallow the background. Or the color of the button that is difficult to see Causing the disabled to see Or the elderly with bad eyesight Experiencing problems in reading and understanding the content
• Navigation is complex or non -support. Keyboard: Some users cannot use the mouse. And must rely on the navigation with only the keyboard If the website is not able to Tab to various parts In order Or the menu button does not support pressing as well Enter/Spacebar Will make it not available at all
• Lack of captions or transcripts for video/audio: Video content or audio files are popular, but if there is no Captions or Transcripts, the hearing disabled will not be able to access those information.

These problems are usually caused by "overlooking" small details during the design and development. But in the law and in the eyes of this group of customers, it is a "vulnerability" that is not small at all. And may have a huge impact on your business

Prompt for illustrations: The picture shows a messy website plan. There is a clear path. The icon is a question mark. Or someone is confused about choosing colors and fonts that are hard to see Convey the design that lacks understanding in principles Accessibility

If left, how will it affect?: "Disaster" on the website, you must see if you still ignore the ada compliance.

Ignoring the Ada Compliance is not just about "losing opportunities" only in business, but it is the "time bomb" that is waiting for the day to "explode" as a big problem for your business. Let's see if you still let your website "not Accessible" what will happen:

• The prosecution and enormous fines: This is the "clear" and "violent" effect! [cite_start] in the United States There are cases of business lawsuits that do not comply with countless ada and tend to increase every year. Especially with websites that become the main channel for service [CITE: 136] The cost of fighting cases, fines, and compensation May be as high as a hundred thousand or millions of US dollars Which may cause small or medium -sized businesses "bankrupt"
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• Lose the reputation and reliability of the brand: When the news of the prosecution spread Or even being criticized on social media that your business "ignoring" people with disabilities will affect the image and reliability of the brand seriously. [Cite: 136] Customers will see that you do not consider equality. Which may cause them to turn to subsidize competitors with more social responsibility
• Miss the opportunity to reach a large group of customers: think about that in the United States There are tens of millions of people with disabilities. Which is a consumer group with high purchasing power as well Your website does not support this group. Is like "closing the door" at a large group of customers with enormous potential And release that opportunity for your competitors to grab
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• SEO RANNKING may be affected: although Google does not specify that Ada Compliance is a factor in the ranking. But the principle of Accessibility That is consistent with the concepts of Helpful Content and User Experience (UX) that Google is very important. [Cite: 136] The website that is well designed and easily accessible. There is a chance that users will take longer, with a lower bounce rate, which is a good signal for Google and may benefit the long -term rankings.
• Unable to do business with some organizations: large businesses Or government agencies in the United States There are often requirements that their partners or service providers must comply with the Ada law. If your website does not meet this standard You may miss the opportunity to work with large customers or important projects. Go unfortunately

This is not just a small "fussy" story, but it is a very high "bet" for businesses that want to grow in the US market. Preparation early Is the best solution and having an understanding of the website requirements It is also important.

Prompt for illustrations: graph images that show off the sales that fall off Along with the images of many people walking away from the website that looks confusing and there are errors Conveys business and reputation effects

Is there any solution? And where should it start: "Compass" leads to the website that "Accessible" and "safe"

When knowing what the problem is and how big the impact is, the important thing is "How to solve this problem?" And "Where should it start?" Don't worry. Making Accessible websites have a clear way. And can actually do Especially on the platform like a high flexible Webflow

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The heart is the adherence to "Web Content Accessibility Guidelines (WCAG)", which is an international standard that is used as a guideline to make the content on the web access for the disabled, with 4 important principles: [CITE: 136]:

1. Perceivable (can recognize): Information and components of UI must be presented in a manner that users can recognize. Not just through vision, such as Alt Text for pictures, Captions for videos
2. Operial (available): UI components and navigation requires use, such as supporting the keyboard, with a button that is easy to press. Not too small
3. Undertandable (understandable): UI data and operations must be understood, such as language that is not complicated, has clear explanations when errors occur.
4. Robust (strong): The content must be strong enough to interpret a variety. By assistive technology (Assistive Technologies) such as Screen Reader

And where should it start? This is a step that you can start:

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1. Learn and understand the basic WCAG: You don't have to be an expert. But should understand the basic principles of WCAG, especially WCAG 2.1 AA, which is the level that most businesses tend to set goals to comply with the ADA [Cite: 136].
2. Assess your current website: use inspection tools Basic Accessibility (such as Lighthouse in Chrome Devtools, or Extensions like Wave, AX) to identify the defects that must be resolved.
3. Start by editing the most important and easiest points:
   • Add Alt Text to all images: If the picture is important in communicating
   • Improve the Contrast Ratio of the color: Make sure that the letters and background have sufficient Contrast.
   • Allowing the website to navigate with the keyboard: try to use the Tab Key to slide to various elements on the webpage and use Enter/Spacebar. To press the button or link
   • Enter Caption or Transcripts for Video/Audio files: for sound content.
   • Use the correct HTML structure (Semantic HTML): Using H1, H2, P, LIST, LINK, correct to make the Screen Reader easily interpret.
4. Consult a specialist: If you feel that this story is too complicated Or need confidence that your website will really meet the standard, consulting experts in UX/UI Design with experience Accessibility, especially is the best choice. They can do Accessibility Audit and provides specific advice on your website.
5. Create culture Accessibility in the team: make your team aware of the importance of Accessibility In every step of the design and development

Investment in Accessibility From now Not just the law, but is "investment" in the future of your business. And truly open the opportunity for all customers

Learn more about Web Accessibility from W3C Wai.

Prompt for illustrations: The image shows the user is smooth and happy. With the Universal Design or Accessibility symbol Appeared around with a simple infographic image, explaining the 4 WCAG principles

Examples from the real thing that used to be successful: When the Accessible website has changed the business!

In order to clearly see that investing in Ada Compliance and Web Accessibility is "worthwhile" and "results".

Case Study: Website E-Commerce Cosmetics A

Online store A is a growing cosmetic brand in the United States. They have beautiful websites and good quality products, but found that the Conversion Rate is not as high as it should be. And the sales have not yet reached the target After they began to receive emails from some users who complain that the website "difficult to use", especially those with eye problems. They therefore realize the importance of Web Accessibility and decide to "overhaul" all new websites. By strictly focusing on following WCAG 2.1 AA

What they do:

• Improve the Alt Text of every product image: allowing the screen reader program to explain the details of the product to the visually impaired.
• Add Contrast Ratio of colors, letters and buttons: makes it more clear for people with eye problems and the elderly.
• Allowing the website to guide all the keyboards: from the purchase of products to the checkout process
• Arrange the Layout and content in order: Use the correct semantic html to make the Screen Reader easily interpret the information.
• Add the "SKIP to Main Content" button. For users who use the keyboard so you don't have to take a table through the navigation menu repeatedly on every page.
• Add options to adjust the font size: directly on the website. For the convenience of users

Amazing results:

After renovating the website for 3 months:

• Conversion Rate increased by 1.5 times: not just from the disabled group. But general users are also beneficial from the website that is easier to use.
• Total sales increased by 20%: Due to reaching new customers And increased overall efficiency
• Reduce the number of "CART ABANDONMENT RATE" to 10%: Customers can make transactions until the end is easier.
• Received praise from customers with disabilities: and the organization campaigning Accessibility Makes the brand have a great image
• Avoid being sued: they have "cut the risk" completely.

This is a clear example that Ada Compliance is not just a "burden", but the "opportunity" in creating a sustainable business and loyalty of customers and creating a reliable signal on the legal office website. It is also important.

Prompt for illustrations: The Before & After of the E-Commerce website that shows the differences in the design at Accessible, such as bigger buttons, contrast colors, and has a symbol. Accessibility With a graph showing a rising sales

If wanting to follow, what to do? (Can be used immediately): Checklist "Turbo" Ada Compliance for your website!

Reading to this point, many of you would probably be a "hand itchy hand". I want to do my own website. Accessible, right? I have prepared a simple "Checklist" that you can use to "use" to your website "immediately". Whether you use other Webflow or other CMS!

1. Alt Text for pictures (thoroughly):
   • All images that have meaning or media media must have Alt Text that explain that image. Clearly and firm
   • Pictures that are just Decorative Image. Enter the Alt Text. 'Alt = "" `` For the Screen Reader to cross.
   • How to do on Webflow: Select pictures> Settings Panel (D)> Image Settings> Alternative Text (Alt)
2. Contrast Ratio of the color (check for sure):
   • Check the color of the letter and the background color. Including the color of the button and icon that has enough Contrast, according to the WCAG 2.1 AA standard (at least 4.5: 1 for normal text)
   • Use online tools such as Webaim Contrast Check to check.
   • How to do on Webflow: Use Custom Code or Class to determine the color that has passed the criteria or use the Global Swatches to control the color systematically.
3. Navigation with keyboard (Experiment by yourself!):
   • Try pressing the Tab Key to scroll to the link, button, form, and Element that all responded on the webpage.
   • Check that every element has a clear focus indicator.
   • Press Enter or Spacebar to open the link/press the button?
   • How to do it on Webflow: Webflow has already managed this. But be careful of using the Custom Code or Interactive that may be disturbed.
4. Heading structure (H1, H2, H3) that is orderly:
   • Use Heading Tags (H1, H2, H3, etc.) to organize content in order of importance.
   • There is only one H1 in the face.
   • Do not cross the heading (such as H1 to H3 immediately)
   • How to do it on Webflow: Use the Heading Element provided in Designer and Set respectively.
5. Caption/transcript for media:
   • Video must have a caption or subtitle.
   • Auda files (Podcast, Audio Clips) should have Transcript to download.
   • How to do on Webflow: Can embed the videos from YouTube/Vimeo that supports Caption or using Custom Code for the host videos.
6. Easy to use design:
   • All channels fill in (Input Field) must have a clear Label.
   • There is a description (Placeholder) or an example of filling.
   • Warning messages when filling in the wrong information must be clear and helps to fix.
   • How to do on Webflow: Use Form Element that is provided and set upl, Placeholder, Error Messages.
7. Complete Responsive Design:
   • Check the display and use on mobile devices and tablets of all sizes.
   • The button must be large enough for the fingers (at least 48x48 px) and has a suitable distance.
   • How to do on Webflow: Use Breakpoints and customize the layout appropriately in Designer.

Remember that the ada compliance is not a single matter, but the "continuous process" that must always be checked and improved. Starting from a small point and gradually developing Will help your website "Accessible" more and more

Learn more about creating a bilingual website.

Prompt for illustrations: Checklist images that have almost all green markers With icons related to each topic (such as magnifying glasses for Contrast, keyboard for navigation, speakers for caption), reflecting the success of following the checklist

Questions that people tend to wonder And clear answers: Solve the question of Ada Compliance and Web Accessibility.

As an expert I understand that many of you may have additional questions or doubts about Ada Compliance and Web Accessibility for you to "disappear" and "ready to go." I have compiled a popular question with an answer that "easy to understand"!

Q1: ADA Compliance is enforced on all websites in the United States. Are you?

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A: In principle, the Ada law covers the "public place" (PUBLICCOMOMODETION), which many courts interpreted as "websites" are also in this category. [CITE: 136], especially the business that has been operated in the United States. Or have an American target group, whether e-commerce, company website, or services Have the opportunity to be sued, so it should make your website Accessible first

Q2: If my website "Not in the United States" but there are customers in the United States need to do Ada Compliance?

A: The answer is "should do" very much! [cite_start] Although you are not directly registered in the United States, but if you "aim" to American customers Or have business interaction with them through the website Your website is also at risk of being sued under the ADA law as well. [Cite: 136] In addition, making Accessible websites also create a good image And open business opportunities as well

Q3: What is WCAG standard? And what level should be done?

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A: WCAG stands for Web Content Accessibility Guidelines, which is a set of international advice for creating content on the web for disabled people. [Cite: 136] [Cite_Start] WCAG has 3 levels: A (the best), AA (the best), for the most business and to be in line with the USA. Suggest to try to make the website in accordance with the WCAG 2.1 Level AA standard at least [Cite: 136]

Q4: Will the Accessible website take a long time and have a high cost?

A: Depending on the size and complexity of the website. Including the condition of the current website If done from the beginning, taking into account Accessibility Will be much more economical than coming later For existing websites, doing Accessibility Audit and editing at some points may not take long and not as expensive as you think. But if having to improve It may take more time and budget. But it is a long -term investment. Corporate Website Development Specialist is another interesting option.

Q5: What tools do you have to check? Accessibility Of the website?

A: There are both free and money tools. That is commonly used include:

• Lighthouse: It is a tool in Chrome Devtools. You can run the Audit for Accessibility for free.
• WAVE (Web Accessibility Evaluation Tool): Browsers that help show problems. Accessibility On the Real-time webpage
• AXE Devtools: Another popular and highly effective extension.
• Automated Accessibility Scanners: For example, Tenon, Deque (for large organizations)

But remember that These automatic tools detect only 30-50% of the problem. Hand -testing and testing with real users is still the most important thing.

Prompt for illustrations: UX/UI designer icon is confidently answering questions. With question icons-answers And inspection tools Various Accessibility

Summary to be easy to understand + want to try to do: "Golden opportunity" that you must grab!

How are you? Now you probably understand that "Ada Compliance" and "Web Accessibility" are not just "far" or "fussy law", but it is the "heart" that will help your website "grow" and "safe" in the United States market sustainably.

Making your accessible website is not just to avoid being sued, but it is "opening the door" to a new group of customers. Previously, you may be "overlooked" and is also "Create a good" image for your brand as an organization with social responsibility. This is a "investment" that will create a "return" that is worthwhile in terms of sales, reputation, and customer loyalty.

Don't wait until there is a problem. Or lose business opportunities unfortunately! I want you to try "do it" since now, starting from the "Checklist" that I have provided above. Whether adding Alt Text, adjusting the color Contrast, or testing with the keyboard, every small improvement is more meaningful and will help your website "Accessible" more and more.

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If you are ready to change your website to "Money making" that "everyone can access" and "safe from lawsuits" in the US market [Cite: 136] Do not hesitate to "Consult a specialist" like Vision x Brain! We are ready to be a "partner" in your "website design and development" in accordance with the highest standards in both UX/UI, SEO, and most importantly, Web Accessibility. To make your business "Stand One" and "grow" strong in the world market!

Click here to consult our Webflow experts for free! No obligation! Or if wanting to get to know more about our services Can stop by to see more details! We are ready to help your website. "Create impressive results"!

Prompt for illustrations: Images of various people, ethnicity and physical conditions are smiling happily while using the website at Accessible freely. Conveys equality and unlimited access with the Vision X Brain logo in one corner, conveying the assistant

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