How to design the 'Footer' of the website to be useful and not overgrown.

Lost money to make a hundred thousand web, but "falling dead horse" at the end of the web?

Have you ever been? We are dedicated to both the money and the power of the brain with the design of the home page to be beautiful, spell the product details to buy, place the CTA (Call-to -ction) button in the best position ... but when scrolling down to the bottom of the web, found the Footer (the end) with only "© 2025 your company name. With a few links that are arranged according to the same thing ... If yes, you haven't seen this alone. This is the "blind spot" that many websites are most unfortunately overlooked. They are dedicated to "welcome" that is beautiful, but neglecting good "saying goodbye". In fact, Footer is the last opportunity to impress and change the audience into customers.

Prompt for illustrations: The Footer's Footer's Footer is just a compact and useless. The right is a Footer, which is organized, beautiful and full of useful links.

Why "Footer" became the "overgrown storage" of the website?

The main reason that Footer is often neglected from "Mindset". In the website making process, Footer is usually the last thing that people think of. Enough energy and creativity is used with the upper part. Of the web until all. Footer became like "Storage drawer" that we throw every link that doesn't know where to take запихнуть went together without thinking about the structure or goal at all. Some people think "No one slides down to see" which is a terrible misunderstanding! High-International users tend to scroll down to Footer to look for important information. That is not found from the menu above, such as contact information, positions, or privacy policies, information architecture, so it must cover this final part as well.

Prompt for illustrations: Tired brain cartoon images Throwing various link icons (such as contact icons, social media icons) into the box written "Footer" uninterrupted.

Release the Footer to "abandoned" equal to throwing "business opportunities" to be stubborn.

Having ineffective Footer Not just making the web look not finished But it affects your business more than you think:

• Lost the opportunity to create conversion: users who are looking for a way to contact, apply for a job, or read the service conditions, but can't find it, may give up the intention and leave your website immediately.
• Destroy the user experience (UX): When the user expects to find important information at Footer but can't find Frustration will occur. And the credibility of the website, you will also decrease
• SEO: Footer is a strategic point for placing Internal Link to important pages. Letting this area empty Equal to you miss the opportunity to spread "Link Juice" and help Google understand your website structure better.
• Break the reliability: the website that looks incomplete or has a Footer that is not attentive. Causing customers to hesitate whether your company is still operating or not Or how professionalism is to put a credibility on the website Therefore it is indispensable even in the smallest part

In short, the forsaked Footer Is like a receptionist who can't answer customers' questions It is quietly damage the brand and business.

Prompt for illustrations: Infographic image showing 4 negative impacts: Lost conversion icon, random icon (Bad UX), SEO icon (Weak SEO), and Damaged Tust

Turning the Footer into a "assistant seller" with these elements.

It's time to change your footer into a powerful tool! The main principle is "organized" and "answer the user". Let's see what good Footer should be. And where should it start:

1. The structure is arranged with a clear column and topic (Hierarchy):

Stop placing a long link for a long time! Divide the content into 3-5 columns and then name the topic clearly, such as "about us", "Product/Service", "Help", "Contact us". This helps the user to scan the information that you want in a few seconds.

2. Enter the Essential Contact Info:

This is what the user expects the most. Should have a company name, address, telephone number, and email that click immediately Having complete information helps build enormous reliability.

3. Secondary navigation:

Put the link to important duties but not outstanding enough to be on the main menu, such as "Careers", "for the media (Press)", "Blog)", "frequently questions (FAQ)" or even Investor Relations for the Stock Exchange of Thailand

4. Trust signals:

Put the prize logo that has been received, standardized certificate, or security seals to build confidence for users in the last second before making a decision.

5. Following and creating Lead (Engagement Tools):

Put the Social Media icon that links to your profile. And the important thing is "The Newsletter Signup" form is simple, just fill out the email and click to send. This is one of the best way to collect Lead. Because the person who scrolls down to the bottom is the person who is really interested in your brand

6. The Fine Print:

Link to the page "Privacy Policy" and "Terms of Service" is always something that must be Along with the copyright note (Copyright Notice) that is updated in the current year

For more ideas Able to study the best guidelines from leading sources such as Smashing Magazine or see beautiful samples from Hubspot to adapt.

Prompt for illustrations: perfect infographic, showing a good Footer's Layout, divided into 4 columns. Each column has topics and elements. As described above With short explanations

Examples from the real thing: from deserted Footer to the creation tool "Job applicant"

One Tech Startup company used to have a lot of headaches. They announced a job application for software developers. But there are very few people sending the application in the website

Problems: The team found that the link to the page "Working with us (Careers)" is hidden in the menu. "About us", which most people do not click to see. The Footer of the website only has a logo and the company address.

Method: They decided to design all new Footer on the website. By increasing the "Company" column clearly and placing the "Join Our Team" link or "Careers" as the first link to be the easiest in that column In addition, the "Resources" column with links to the blog to show the expertise of the team. Which is another magnet attracts smart people

Results: Just 1 month after adjusting the Footer, the number of quality applications (Qualified Applicants) increased by 300% without having to shoot even one baht. This is a proof that Footer is designed strategically. Can help solve business problems and create incredibly tangible results. To understand the effects of data architecture on SEO and UX are the key to this success.

Prompt for illustrations: Footer's Before & After Case The left side is only the logo. The right side is a new design that has the "Company" column and the "Careers" link that is clear, with the "300% Increase in Applicants".

Checklist 5 steps to mold your footer to "work" immediately.

Ready to do it, right? Try to follow the checklist. Simple 5 steps. Can see:

1. Explore and set goals (Audit & Goal Setting): What are you going to see your footer now? Then try to ask yourself "What do we want people to do from here?" (For example, contact us, apply for news, find work)
2. Map The IA: List of all links that want to wear And grouping into categories that are easy to understand (such as companies, services, data sources, laws)
3. Design the layout: Open the design program or body on paper. By using the column system (introducing 3-4 columns), place a link group as the body space (White Space) to make it look comfortable
4. Enter the clear call-to -ction (Add A CTA): Don't forget the highlights. May be a button "Request free consultation" or the outstanding form of the Newsletter
5. Check on mobile phone (Test on Mobile): After putting it on the actual website Test on the mobile screen immediately! Make sure that the link is not too small until it is difficult to press. And everything still shows the results

Just follow the 5 steps. Your Footer will change from the forgotten area. To become an important part that can help drive the business!

Prompt for illustrations: Beautiful checklist images, 5 graphics with icons in each item (magnifying glass, diagram, pencil, target, mobile)

Questions that people tend to wonder (And the answer to clear all issues)

Q1: How good should have a good link?
A: There is no fixed rule, but the heart is "orderly and utility", not "quantity". In general, having 3-7 links per column is considered good. If it starts to look too messy and too tight Shows that you may have to go back to review the information architecture of the web as a whole

Q2: Inserting the Newsletter application form in Footer is really effective?
A: Unbelievably good results! Because the user who scrolled down to the lowest point of the page Is a group of people who "engaged" with your content to a certain extent Offering channels for them to follow the news at this point is a reasonable and high chance of success. Without feeling subjected

Q3: Footer, how much affects SEO?
A: There is an indirect effect but very important! The links in the Footer will be counted as an internal link that appears "every page" of the website (Sitewide Links). It helps to signal to Google to know that those pages (for example, contact us, about us, the main service) is an important duty. And also helps the Search Engine Bot to find and make the windows on our website more easily.

Q4: Today, there is still a link to Is the "HTML Sitemap" in Footer?
A: It is less necessary than before. If your website has a navigation and an excellent data architecture Users do not need to rely on it. But having to be damaged Especially with large websites with complex content It is still like "Safety mesh" that helps both users and Search Bot to find every page on the web.

Prompt for illustrations: Large question mark icon (?) Surrounded by small icons. That conveys each question (icon, link, letter icon, seo icon, website diagram)

Conclusion: Do not let the "end" become the "weakness" of the website.

We have already seen that Website Footer is not just the remaining space at the end of the web, but it is an enormous digital property. It is "safety mesh" that helps users, is a "sign" that helps to enhance SEO and the last "salesman" that helps to close or create a Lead for you.

Investment is effective to design a good Footer with a clear structure. Answer user And build credibility Is an investment that provides one of the most worthwhile rewards in making a website Because it will work for you 24 hours on every page of the web

Now ... try opening your website. Then scroll down to look at "The last part" ... is it "working" for you to stay or "sleeping", letting the opportunity go away?

It's time to wake up your Footer. Wake up to help grow the business! Began to improve according to the checklist that we have provided from today!

If you need experts who understand deeply about the user experience (UX) to create a maximum business result, consult the Vision X Brain team for free! We are ready to change all the parts on your website into a powerful marketing tool.

Prompt for illustrations: Powerful graphics Performing rockets that are soaring from the Footer of the website, reflecting the business growth that is driven by the part that people have overlooked.

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