Create mega menu that is friendly to SEO and UX on Webflow.

Real problems in life: Beautiful website ... but customers can't find anything!

Imagine ... You are dedicated to both money and when creating a beautiful webflow website. Modern design, modern Animation is smooth and impressive. But then a sad story ... Customers come in and "confused"! They can't find the page you want, do not know what your service is, or find a page "Contact us", not found. Finally, click to close it unfortunately. This problem is like you build a mall that is elegant. But there is no clear sign The customer walked in and lost the way until discouraged. And then walk out to bare hands ... This is the nightmare of all the web people, right?

The source of this problem is often hidden in the so -called "Navigation Menu" or the navigation menu of the website. Especially the website that has a lot of information, there are many services, many categories Using a normal Dropdown menu that is stacked in layers It doesn't answer anymore. Because it is both hiding important information and creating frustrating experiences for users

Prompt for illustrations: The user image is frowned. Confused in front of the computer with a complicated web menu. With a line linking back and forth like a maze Convey the feeling of "lost" on the website

Why did that problem occur: the trap of "ordinary menu" on the day that the web grows

The problem of complex navigation does not occur naturally. But it is caused by the "growth" of the website that is missing "planning" many times at the beginning. We may have only a few pages. But when the business expands Increased product/service The article was written every week ... Our menu began to "swelling" and "mess" more like a closet that stuffed everything without organizing. The main causes caused by:

• Lack of information architecture (IA): We tend to add new faces to the menu as you wish. Without thinking about the overall picture about how the user will find information in order Understanding what Information Architecture is, so it's the most important starting point.
• Stick to the original Dropdown: Traditional menu that requires users to gradually hover the mouse to chase one by one. That is not suitable for websites that have a lot of information. Because it hides important options Causing the user to not see all overview
• Overlook the user's perspective: We design the menu from the point of view of "Web owner", which knows what is where But we forgot to think that the "new user" that came in the first time would not understand that They want "maps" that are clear and easy to understand.

When your website is larger and more complicated The menu structure is not just about beauty. But it's a matter of "Survival" in digital business competition

Prompt for illustrations: Sitemap images (Sitemap), which at first there are a few boxes connected in an orderly manner. And another image that became a large map that linked together Conveys a planning that lacks planning

If left, how will it affect: the invisible disaster of UX and SEO.

Having a bad navigation menu is not just "Annoying", but it is "disappear. Quiet" that has a direct impact on your business goals and SEO ranks. Take a look at these terrifying effects:

• Bonds Rate is high: when users can't find the desired information within a few seconds. They will press the back button immediately. This signal will send to Google that your website "Not useful"
• Conversion Rate Dang: Whether buying products, filling in form, or contacting ... If the user does not reach those target pages, Conversion will never happen.
• Break the user experience (User Experience (UX): Bad experiences will create bad memories with your brand. The opportunity for them to come back again is almost zero.
• Seriously negatively affects. Googlebot uses a menu and a link structure to understand and create a website (Crawling & Indexing). If your menu is complicated and a link to important pages is difficult, Google will not see those pages, resulting in the rankings on Google.
• Loss of marketing budgets: You may throw a lot of money for people to enter the web. But if they come in and get lost Equal to you "Burning money"

Do you see that small things like "menu" have an impact on a chain that is more scary than you think? The UX structure improvement is very important. Especially with websites that need high credibility like Investor Relations

Prompt for illustrations: 3 graph images show effect: The first "Bounce Rate" rush, the second "Conversion Rate" falls down, and the third bar "SEO RANKING" plummeted with a sad face icon.

Is there any solution? And where to start: "Mega Menu", a white horse riding knight for a lot of information

The solution for this problem that has been accepted internationally and is very powerful is ** "Mega Menu" **! Mega Menu is a large navigation menu that is expanded when the HOVER user or click to show all navigation options at various levels. At the same time, it's not just a dropdown that has a long list, but it is a "control panel" that is well organized. Helps the user see all the overall images and immediately cross to the desired part.

According to the Nielsen Norman Group, the world -class UX leader, Mega Menu works very well because it helps to solve the problem of the traditional menu directly.

And where should it start?

The key is not to jump into the webflow immediately, but is ** "IA) ** ** first:

1. Collect all information: List, all webpages you have.
2. Grouping (Grouping): Organize a group that is relevant to the main category that is reasonable for "users" (not for us), such as "service", "industry solutions", "about us", "knowledge warehouse"
3. Create hierarchy: In each group, prioritize the links. What is the link that people want to see first?
4. Use a clear word (Labeling): Name the menu and links. With words that people generally understand, easy and straightforward

When you have a clear "blueprint", the creation of Mega Menu in the webflow will become easy and instantly has a good direction. The good IA plan is the foundation that directly affects both the SEO and UX of the website .

Prompt for illustrations: The comparison between the old Dropdown menu that is overlapping multiple layers with Mega Menu that is spread out with a topic with icon. Looks clean and easy to understand

Examples from the real thing that used to be successful: When the B2B Tech website has changed the menu, Lead increased by 200%.

In order to be clearer I would like to lift the case of a B2B technology company that has encountered this problem. Their website has many software products, there are many industrial solutions (financial, retail, production), and have a large knowledge warehouse (article, case studies, white). Their original menu is a 3 -story DropDown menu that "find anything" until the sales team start to complain, but the customers can call to ask, but the basic questions can be found from the web.

What to do: The team has decided to "overhaul" all new navigation menus using Mega Menu on Webflow.

• "Products" menu: show all software names With short explanations And the meaning of the meaning
• The "Solutions" menu: The solution group according to the "industry" and "business size" clearly.
• The "Resources" menu: divided into "Blog" columns, "Case Studies", and "Downloads" with the latest articles or interesting cases as highlights.

Results: After releasing a new menu for only 3 months, what happened is Boundce Rate, reduced by 40%, when the user on the web (Time on Site) increased doubled. And most importantly, "quality Lead" from various solutions Increased by more than 200%, because in the end, the customer "discovered" that the company has a solution that really meets their needs. This is the power of a great navigation that changes. "Visitors" truly become "target customers".

Prompt for illustrations: The Before & After screen image of the website. The website is an old and difficult to use. After is a clean mega menu and clear category. With a rod graph showing the higher Lead

If wanting to follow, what to do? (Can be used immediately): Create mega menu on a hand -shake webflow webflow.

Ready to create a Mega Menu that will change your website, right? Although the Webflow doesn't have a component named "Mega Menu" directly, we can use the basic tools of the Webflow to create it flexible and powerful. Let's see the steps:

Step 1: Structure in Navigator

Begin by using the Navbar Component of Webflow. Inside, `NAV Menu` adds` DropDown` to the `DropDown List` that opened is the area that we will create our mega Menu.

Step 2: Use Grid or Flexbox to arrange columns.

Delete the `Dropdown Link` that has been attached to the` DIV BLOCKU to the 'Dropdown List` instead of `DIV Block` This will be your MEGA MENU's main container. Will help you organize the content easily and in proportion

Step 3: Enter content and links.

In each Grid channel, you can start to put the content straight away. The recommended way is:

• Group Title: Use 'Heading` (such as H4 or H5) for the name of the category (such as "our service", "industrial solutions") make it look outstanding but not a link.
• Link List: Under the group topic, place `link blocking or text link` for each small page.
• Add interest (Visuals): You may add `` IMAGEY or `` `` `small` in the side to help convey meaning. Or maybe the final column for the outstanding promotion image, according to the design principles that Smashing Magazine recommends

Step 4: Customize beautiful and friendly to UX.

Use the power of Webflow Designer to customize Style to match your brand. Don't forget to put a Padding to have a comfortable space (White Space) and clearly determine the color of the link .

Step 5: Make Responsive on mobile (very important!)

Mega Menu will only display the full results on the desktop. When switching to the tablet or Mobile view, the menu must be collapsed back into a normal menu (Hamburger Menu). You can hide the mega menu Div (`Display) on Mobile and use the standard NAV Menu` that is prepared. For the best experience of mobile users

If you need an expert to take care of this part Webflow website development team is ready to help.

Prompt for illustrations: Webflow Designer screen showing navigator panel sees the structure of Dropdown, Grid, and Heading clearly and has an arrow in each step.

Questions that people tend to wonder And the answers that are cleared

Question: Mega Menu, will the web download slower?
Answer: Not at all, if created correctly on the webflow, because we use basic Element like DIV, GRID, and link that is already light and effective. As long as you don't put a large image or video into the menu Will not have significant impact on speed

Question: Is Mega Menu really good for SEO? Google is confused?
Answer: Very good! On the other hand, it helps Google understand your website structure better. Because it creates a clear internal link to various important pages. The top level helps to distribute the "Link Equity" or "SEO JUICE" to those pages better. And also helps to increase User Engagement Signals (such as reducing bounce rate, adding Dwell Time), which is a great positive factor for ranking.

Question: How should the mobile phone show Mega Menu?
Answer: Do not show the full MEGA Menu on mobile! It will immediately destroy the user experience. The best way to make it collapse back as a standard mobile menu (Hamburger Menu), which, when clicking, will show the vertical link (vertical list) may be made into an accordion (the sub -menu that is pressed and expanded) for various links. For order

Question: Should we put every page on the web on the mega menu?
Answer: Not necessary. Should only choose important duties and benefit the user's journey (User Journey) only. Wearing too much links will cause the menu and lack of focal points. Should choose the duty as a "main door" to various parts Of the website is enough

Prompt for illustrations: Image icon, a large question mark (?) With a small icon that represents "speed", "SEO", and "mobile" surrounding to answer each question.

Summary to be easy to understand + want to try to do

At this point, I believe that you see that Mega Menu is not just a beautiful "design trend", but it is a "strategic business tool" that is very powerful on the webflow. It helps to solve the classic classic problems of the website that "Beautiful but lost" thoroughly with a clear "map" to users. Makes them find what they want quickly and easily

Investment is strong with planning and creating a Mega Menu. It is an investment that provides two -per -to -one return: ** One is an excellent user experience (UX) ** which impresses and loyalty to the brand and ** is a strong SEO structure ** which helps Google love your website and give better ranks as prizes.

Do not let the messy navigation menu as a "bottleneck" that obstructs your business growth anymore. It's time to change the normal menu. To become a large door that opens customers and guides them to success with you.

Try to go back and explore your webflow website menu now. Is it an answer to users and SEOs? Good enough? If still ... then it's time to build "Mega Menu"! And if you need a professional that understands both UX and SEO, come to help create the perfect menu. The Vision X Brain team is always ready for advice!

Prompt for illustrations: The user image is smiling happily and satisfied while using a website with beautiful and clear Mega Menu on the computer screen. With heart -shaped symbols and graphs that rise beside

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