Case Study: Create a tutorial website for 200% applicants.

The real problem: "The web has ... but why no new children apply online?"

The owner of the tutorial "Future Bright Academy" (assumed name) walked in to talk to us with one of the most classic problems. They already have a website, but it's like a "abandoned house" that no one is frequented by online learning. Most of the candidates still come from the same channels, such as walking directly to the institution. Or phone from the old Borcuro Parents and students who try to enter the website tend to quickly leave the website. They don't feel professional. I don't know where to find the course information you want to meet. And the most important is "Do not feel confident" enough to fill out personal information to apply through online channels at all.

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✨ Prompt for illustrations: Modern style paintings show the owner of the tutoring institute sitting in front of the computer that shows old design websites. On the screen, there is a reduced visitor graph. And there is a spider attached to the screen to convey the desert

Why is a good tutorial school website becoming a "online cemetery"?

After our team has performed in -depth analysis (Audit), we discovered the true "root of the problem". It's not just about "Unattractive design" but it is a "strategy" lack of entire website. The main problem that we encountered is:

• Lack of user experience (User Experience - UX was good: the website is difficult to use on mobile phones. Both the parents and students are searching for information via smartphones. Complex menu structure Can't find the course The data is packed in one page until the eye pattern.
• There is no clear call-to-to-chan) (CTA): "Apply button" or "Contact" is small, blurred to the background. Or sometimes none at all that should have Make people interested "Can't continue to go"
• Content does not answer: various courses Was included in one page Lack of in -depth details that parents want to know, such as schedule, teacher history, or the work of students who have graduated.
• Once completely overlooked the power of SEO: the website almost does not appear on Google when people are searching with important keywords such as "high school math tutoring" or "tutoring into university" because of lack of planning. tutorial institute website

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✨ Prompt for illustrations: Infographic images, compare the website structure first (beforehand, indicating back and forth (After) with the user (User Journey) clear from the first page to the course and application page.

Leave an abandoned website ... equal to burning money every day

Having an ineffective website Does not mean "Just no more applicants", but it has a more painful impact in the long run:

• Lose the opportunity for competitors: While your website is a cemetery Competitors who have better websites are "taking" new students every day, the modern parents choose to search and compare online information first.
• Break the image of the brand: Website that looks old and non -professional. Reflecting the image of the institution that "Unreliable" and "do not care" in the eyes of parents
• Waste marketing budget: The money that has been dedicated to making brochures or offline marketing has less and less return. Because it cannot be linked to online channels that actually close
• Disruption growth: Lack of channels for finding new customers Effective Causing the institution to not be able to expand the branch or grow as it should be

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✨ Prompt for illustrations: 2 line graph images are graphs of "competitors" that are rising. And the other is the graph of the "our institution" that gradually plummeted with a silver icon that is floating from the lower graph.

Turn game plan: Revolutionary website with 3 pillars to grow.

The solution is not in "Make a new website to be more beautiful", but is "creating a new Digital Asset" that works for us 24 hours a day.

1. Enter all UI/UI Design (Total UX/UI Overhaul): We start with all new user experience designs. By emphasizing simplicity, credibility, and most importantly "Mobile-First" in all elements, from color, fonts, to layout, designed to build confidence and guide the user to the goal smoothly.
2. Create a Landing Page only course (Course-Specific Landing Pages): Instead of all courses in one page, we created a "Landing Page" specifically for each course, such as "TGAT/TPAT" or "Mathematics Course" . actually add conversion
3. Laying the strategic seo Implementation: We analyze the keywords that parents and students really use. Then adapt to all parts of the website from the name URL, topic, content to the Local SEO to allow the institute to appear on Google Maps when people search in nearby areas

This improvement is not just changing the design. But is to create a new marketing tool for powerful institutions Which is the same principle that our Landing Page design has always been

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✨ Prompt for illustrations: Infographic images showing 3 pillars (painted icon for UX/UI, target face icon for landing pages, rocket -shaped icons for SEO) with short explanations. Of each pillar

Case Study "Future Bright Academy": From an abandoned website to the application production machine

This is a true story! How do we change the website of "Future Bright Academy" from the center to the hero?

The condition before improvement (old): The old website looks like a forgotten online brochure. All information is packed in one page. The picture is not attractive. And when opening on mobile Everything collapsed. I almost didn't know about the conversion rate from online at almost 0%.

The Process (The Process): We started by using User Persona to understand the parents and students. Then create a Wireframe and design a new design that looks clean, professional and emphasizing the "Trust Signals", such as the real pictures of the faculty, reviews from parents, and the work of the alumni's success. Ready to put a short and easy application form on every page.

The results after launching (After & the Results): After launching a new website for only 3 months, the result is too much expected:

• The number of online applicants "increased by 200%": From being zero Became the main channel for receiving new students
• Ranking on Google is better. Leap: Attached to the first page for the main keywords of various courses. In the service area
• Reduce 40%offline marketing costs: because it can create quality Lead directly from online channels.
• Excellent response: Parents complimented that the new website looks very reliable and easy to find information.

This is a proof of strategic redesign website. Not just changing the face But is truly unlocking business growth Like the cases from Unbound and Leadpages have shown countless times.

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✨ Prompt for illustrations: Compare images of the screen/After mobile screen The left is an old website that the small letters are broken. The right side is a beautiful new website. Clearly large keypad With a graph that shows the amount of applicants that are clearly rising

To your queue! Checklist creates a tutorial for people to apply.

Would like to see the amazing results like "Future Bright Academy", right? You can start immediately! Try using this checklist. Check your website health:

• [] Check your mobile experience: Try to open your website on mobile phones, many friends. Is the button difficult? Is the letter too small?
• [] Find your flagship course: Choose the most important courses or make a 1-3 courses.
• [] Create a special landing Page: Investment to create a page for the flagship course, especially for everything necessary: ​​Details, teaching schedule, price, teacher profile, reviews, and application form.
• [] Increase the "reliable signal": put on a review from real parents (May be a short video, even better), various awards logo, or institutional success statistics
• [] CTA must be clear and outstanding: "Apply button" or "Request more information" must use a distinctive color and large enough to be easily noticed.
• [] Start on-page SEO Basic: Name (Title) and description of each course to have your course name and name of your area.

This checklist is the first step that is most important to change your website into a powerful marketing tool. If you need an expert for Create a tutorial website That answers all this Our team is always ready to give advice.

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✨ Prompt for illustrations: Beautiful checklist images infographic style with each component icon. Makes it easy to see and follow immediately

Questions that the owner of the Son Son (And clear answers)

Q1: How much is the budget to use the website to be effective?
A: The budget is different depending on the complexity and the desired function. But the important thing is to see it as a "investment", not "cost". The website that created a 10-20 candidate can return the cost of making a web quickly.

Q2: If you don't have any technical knowledge Can you do it yourself?
A: Currently, there are tools that make the web easier. But creating a "strategy" and "selling strategy" requires understanding of UX, Conversion and SEO. Hiring experts is a shortcut that saves time and guarantees better results in the long run.

Q3: How long does it take to see the results from SEO?
A: The result of UX/UI and Landing Page can immediately see the results in terms of the CONVERSION RATE better, while the SEO results or climbing on Google often see clear results in 3-6 months. It is a sustainable investment.

Q4: Marketing for tutoring institutions Is there anything more than just making a website?
A: Of course! The website is "center" but marketing strategies for tutoring institutions. Complete also includes content (such as Blog, knowledge), social media, and online advertising. All of which will run back to the website to close the application.

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✨ Prompt for illustrations: bright light bulb icon Along with the question mark (?) And the correct mark (✓) around to convey the solution

Summary: Don't let your website be just "Online brochure"

The case study of "Future Bright Academy" has already proven that The tutoring institute website with "strategy" is the heart. Can change from just "Online business card" to become a "application production machine" that works for you 24 hours a day. Investment in user experience (UX), creating a landing page at the point, and the correct SEO is the most worthwhile investment for the growth of the digital age.

What is your job today? Is just telling the institution Or is one of the handles that are looking for new customers Give you every day? It's time to wake up your website to work up to the full potential!

Ready to change your website into the main channel for creating applicants? Click here to consult our expert team for free! We are ready to help you plan and create a website that will drive your institution sustainably.

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✨ Prompt for illustrations: Powerful graphics Performing rockets that are soaring from the computer screen that shows a new design website With the message "200% Growth!" To inspire

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