Case Study: New website adjustment & sales increase 200%!

"Old website ... sales!" Case Study: Company "XYZ" Turn the game "to adjust the new website". Selling 200% in 1 year! (Lessons from the actual field 2025)

Executives, business owners, and all marketing teams! Have you ever felt "uncomfortable" with the company website that "Both old and slow" until do not dare to send it to the customer? Or sometimes a lot of marketing budgets, but "sales" that come through the "little" website to be dismayed! If you are facing these situations, then you are not alone! Many companies "Loss of business opportunities" unfortunately, because "overlook" the power of the company (Corporate Website) "that is well designed.

In the era of "digital home" is "everything". The company website is not just "Online brochure" that is said to say "Who are we?" But it is a "powerful" tool, a "credible way to build", and is a "center" in communication with customers and partners! Today I will not talk about the boring theory, but will take you to "in -depth" stories "more real than" XYZ Trading Company ", importing and distributing industrial products that used to" almost lose zero "because the original website "Do not answer the problem" but after they "dare" to "overhaul" all new websites The result is "turn life". Their business forever! Get ready and go to see "behind the scenes" that success "Real measurement" and "lessons" that you can apply to your company website immediately!

"Before the sky ... it's always dark." The condition of the "Xyz Trading" website that almost became "an opportunity cemetery"

Going back about 2 years ago, "XYZ Trading Company" is a famous company in the import industry and distributing industrial products for decades. They have a strong "old customer base" and "sales team" that are smart, but ... the big problem that they are starting to realize is "new customers" from online channels. It's "very little". And "competitors" new pages that are "good at online" began to "breathe the neck" everywhere!

The original website of that Xyz Trading. If speaking in a nonsense is "old" and "very boring"!

The "ancient" design is like coming out of the 2000s: using a gloomy color, layout, table, no pictures of beautiful products. Or the recommended video

Product information "incomplete" and "difficult to find": Very few product details No specifications to download Or if there is, hidden in a deep duty until no one finds

"Not Mobile-Friendly"!: Open on a mobile phone that the small letters are ants. The picture is overflowing the screen. Can not be used at all

There is no "clear" "Call-to-to -ction". Interesting: There is only a telephone number with the company's email. There is no contact form or the "Quotation" button that is obvious.

What is SEO? ... Never known !: Search for product names or products on Google "never met" your own website!

The result is ... The Xyz Trading website almost "does not play a role" in creating sales or attracting new customers at all. It's just a "address" on the online world that "Have to know that there is" only! This is a classic example of The importance of the website that is overlooked

"The beginning ... to change!" When Xyz Trading decided "no longer"!

After the sales began to "stable" and the market share began to "be eaten" by competitors at "Modern than" the executive team of Xyz Trading began to "alert" and realized that "We will be in the same way. Not anymore! "They began to look for" solution "and found that" website "is a" weakness "that must" quickly fix "!

The XYZ Trading team has set a "goal" of the new website improvement:

1. Create a new "" modern "and" reliable "image: to be leadership in the market.

2. Make "search for products" and "technical data" easily "and" fast ": responding to customers, engineers and purchasing department

3. Add "Contact Channels" and "Create quality Lead": allowing new customers to "Request a quotation" or "sales department" easier

4. "Supports mobile applications" perfectly: because many customers are searching for information via smartphone.

5. "Ranking SEO" better: to make the new customers "find" on Google more easily.

They have decided to work with The expert team in the development of a complete organization website That has an understanding of the B2B business and has experience in creating a website that "Emphasizing business results" by choosing Webflow as the main platform to "flip" this website.

"Open the texts ... turn the sales!" Strategy and "Cool Wood" used in "overhaul" Xyz Trading website

The "overhaul" of the Xyz Trading website is not just "change the face" to be more beautiful, but it is "new strategy" from the analysis of Customer Journey, the design of Information Architecture, to the creation of content that "answer the problem" and "attract" the target group. Let's see what "Cool" that has been used:

1. "Design" that "reflects leadership" and "UX/UI" that "understand the buyer"

What to do: The new website is designed to have "The" modern "look" "is more clean" and "as a professional" more. Use colors and fonts that are consistent with the Corporate Identity of the XYZ Trading. The most important thing is the design "User Experience" that emphasizes the "product" easily, has a "Mega Menu" system that is clearly displayed and has a "project filter" category. Which allows customers to "filter" products according to the technical properties that they want quickly Each page has "Complete information", both specifications, many views, and videos, usage (if any). Paying attention to these details is part of Corporate web design that enhances the image and increases sales.

2. "Catalog system, intelligent product" that "is easy to search ... order"

What to do: instead of just a long product list The new website has brought "Webflow CMS" to create a "Catalog product" system that is "powerful" and "flexible". Each product has "Own page" that shows complete information, has "linking" related products (Related Products) or shared parts. And the most important thing is "Request a Quote" that "is clear" and "easy to use" on every page of the product.

3. "Content Marketing" that "values" and "create expertise"

What to do: XYZ Trading begins to create "Blog" and "Resources" on the new website. By focusing on giving "Useful information" with the target group, such as articles about choosing various industrial products, machinery maintenance techniques, or Case Study. The use of their products in various projects. These content not only helps "SEO" but also helps "create a" image "of the" expert "and" reliable consultant "for Xyz Trading .

4. "SEO on-Page" that is "strong" and "Mobile-First"

What to do: The team gives importance to "SEO on-Page" in every detail, from the Keyword Research, setting the Title Tag and Meta Description that "attracts" and "Keyword", the use of Heading Tags (H1-H6) correctly, internal linking "that connects the website. Pictures for "fast download" and "Alt Text" that means And of course, the new website is designed to be "Mobile-First" perfectly Makes it easy to use and shows beautiful results on every device

5. "Various" contact channels "and" Call-to-Action "that" is clear "at all points.

What to do: In addition to the telephone number and the middle email New websites still have "Contact form" that "is easy to use" for general information, "request for quotation" especially for each product, and the "LINE OFFILICONT" is added for customers who need speed in communication. There is also a "call-to-to -ction" button that "clearly" and "in line with the content on each page, such as" Download brochures "," See more Case Study ", or" contact the sales department "in a position that" easy to see "and" stimulate "for action.

"Results ... beyond expectations!" From the "forgotten website" to "the number one sales tool"!

After XYZ Trading "brave" to "change" and "invest" with redesign, all new websites using Webflow as "power". "Beyond expectations" of the management team a lot!

Within only ** 1 year ** After launching a new website:

"Organic Traffic" (the number of website visitors from Google without paying more than 450%! ​​" From SEO and Content Marketing seriously

"Quality Lead" (those who fill out the quotation form or contact) "an average of 300% per month!" When compared to the range before improving the website

"Conversion Rate" (the rate of change to Lead) "increased from less than 1% to 4.5%!"

"The duration of the people on the web page (Average Session Duration)" and "Pages Per Session" "Significantly increased" indicating that users are more involved with the content.

And the "most important" is ... ** "Total sales" that comes from online channels (Both directly and indirectly from the customer see the information on the web and contacting the cell) "grow up to 200% or 2 times" within just 1 full year !! ** The website that used to be just "burden" and "is overlooked" now has become "The number one sales tool" and "key" in the growth of Xyz Trading is completed! If you want to learn more about Strategies for creating quality Lead through the company website This article has good advice.

"Lessons from the actual stadium" that "every business" can be adapted. (If you want your website to "sell well"!)

The story of the success of "XYZ Trading" is not just an exciting "Case Study". But it is also full "Precious lessons" at all sizes of businesses (Whether B2B or B2C) can be used to "apply" to your own website to "unlock the hidden potential and" create results "business" really:

1. "Don't be afraid to 'Change' if the original thing is 'no longer work'! ": " Sticking "to the old website or technology that" does not answer "is like" self -gravity "not to move forward. If you see that it is "not", it must be "brave" to "change" for better things.

2. "Understand 'customers' is the 'heart' of the website that can be sold": Before starting to do anything with the website "Doing homework", understand your "target group" to "profound". Who is he? What does he want? What is the problem he has? And he "expects" what from your website?

3. "UX/UI is good ... not just 'beautiful' but must be 'easy to use' and 'navigation' to go to goals": "Easy to use" "not complicated" and "help customers achieve their goals" (such as searching for products, requesting a quotation, convenient contact) is "key". Don't be afraid to "invest" with UX/UI design that creates a good experience.

4. "Content is 'King' ... but must be 'Quality king' only! ": Creating" useful content "" Answer "Customer needs and" help solve problems "for him is" the best way "in" attracting "good quality customers and" build credibility "for the brand in the long run.

5. "SEO is not 'the story of IT', but it is 'the story of everyone' in the marketing team": making people "Find you" on Google is the "starting point" of all business opportunities! Therefore, "Do not overlook" the importance of SEO and "cares" with it from the website design and development process.

6. "Measure ... improve ... and then measure again!" (Measure, Isture, Repeat!): Creating a website is not "Do it once."! We have to "follow the information" "measure the results" and "update" our website always to make it "better" and "create better results" continuously.

What about your company ... ready to "take these" lessons to "unlock" new growth? Understanding UX for an organization website that focuses on B2B customers is another interesting issue for business like you.

"Question-Answer: Business style!" Clear all the questions about "overhaul". The company website increases sales!

For all the executives and teams "confident" and "ready to go" in "turning". My own company website. I have compiled a "popular question" that is often asked about the redesign website to increase sales with "direct answer" from real experience. Come on!

If our company has "Limited budget" for redesign. The website should be "focus" which part is good first. "See results as soon as possible"?

It's a very good question! If really have a limited budget, I recommend "focus" to the "Leverage Points" that will affect the "conversion" and "user Experience" the most:

"Homepage/Landing Page": This is the first "face" that people will see this page "Value Proposition" to have the most clear "CTA", and "fast download first" first.

"The main page/service product that made money": If there are products or services that are "hero" of the company, "improve" pages, give "complete information" "interesting" and "Clear CTA" first

"Procedures for contacting/requesting a quotation": Make it "easy" and "short" as possible to reduce "obstacles". Everything that makes people "give up"

"Mobile Responsiveness": Make sure that the website "Good use" on mobile because most people enter the web via mobile If it is necessary to choose to improve the old website, only important parts Is an interesting option

Redesign all new websites are "worthwhile" with investment? How can we "measure Roi" from it?

Definitely worth it ... If doing "correctly" and "have a clear goal"! Redesign website is not just "Changing the face", but it is "investment" to "improve the efficiency" in all online business. As for the "Roi" measurement, we can see from many dimensions:

"Lead number or increased sales": This is an indicator that "The most clear"

"Higher Conversion Rate": such as filling in contact form, quotation request rate, or the rate of brochure download

"Increase organic traffic": from better SEO

"Brand Awareness and better Engagement": For example, the time that people on the web longer, Boundce Rate decreases, or more talk about brands in social media.

"The cost of finding new customers (Customer Acquisition Cost - CAC)": because the website can attract more good quality customers by itself. Setting the "target that measures results" since before the project. Will help us assess the value of investment more clearly. Try to study how to measure the Roi of the company website. More

How long does it take?

The duration of seeing the results "Depending on many factors", such as the sizes and complexity of the website, SEO and Content Marketing strategies that are done at the same time, or the behavior of the target audience. But generally We tend to see "Positive signal" within ** 3-6 months ** The first after launching a new website, such as the traffic starts to increase, Boundce Rate begins to decrease, or starts to have more good quality Lead. And the "clear" results in terms of sales or Roi may take about ** 6-12 months ** or more. The important thing is "patience" and "continuous improvement". Do not expect results. "Overnight"!

There are still "questions" or "doubts" about "overhaul" the company website? Do not let "uncertainty" as "obstacles" in the "growth" of your business!

"It's time to ... change the 'normal' website to the 'Money Machinery' of your company!" (Conclusion)

How are you? Everyone? Read the story of "turning" of "XYZ Trading Company" and "lessons" they have received. I believe that everyone will "see the enormous" power of the "right company" and "inspiration" to go back to "overhaul" in front of your own digital house "ready to fight" in every battlefield, right?! We have "in -depth" to "first" and "after" Redesign, see "strategy" and "techniques" that they use, and most importantly, see "results" that "tangible" that good websites can "change games" and "to truly create sales" for the business!

Remember ... the most important heart of creating a company website. "Success" is not in "Use the latest technology" or "compression features" are not necessary, but it is at "Deep understanding of customers", "clear communication" and "providing the best experience" to them in every click. If we can make customers feel that "This website is created for me", "This company is reliable", and "Contacting business is easy." The opportunity they will "open their hearts" "Pay" and "become loyal customers" it is not too far. " What about your company's website ... ready to "create a new" legend of sales?

Okay! The "future" and "sales" of your company "is in your hand" and "decision making" today! Don't let the website that "Do not answer the" or "outdated" as a "actor" the growth of your business anymore! It's time to "brave" to "change", "invest" with "Digital Foundation" that is strong, and "release" the true potential of your organization to see the world! Because "success" has never been waiting for anyone who "stop still"!

Would like Vision X Brain to be a "companion" to help you "strategy" and "Create". "Not just beautiful ... but help 'Add sales' for you like a turbo! "Right? Click here! Consult our experts for free! No obligation! Or if wanting to get to know Corporate website development and modern website improvement services Ours more Can stop by to see more details! We are ready to help your company website "grow" and "create results" as you expect!

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