Marketing for tutoring institutions: How to use a new customer website?

The real problem in life: "Teach well ... but why no one knows?"

For the owner of all tutoring institutions ... Have you ever felt like this? We are confident that our teachers are good at teaching fun, understanding children. There are countless successful students. But the problem is ... "The new student does not increase at all." The flyers that were distributed in front of the school were quiet. Post a promotion on Facebook, but only for teachers together. Click for a long time when parents call. Often asked "Where is the institution?" "What courses are there?" This is a question that we have to answer repeatedly every day.

The most painful is to hear that the parents around here take their children to study with a newly opened rival institution, even though we have been here for longer. More experienced That is a danger signal that says ... traditional marketing methods that have been effective, it may no longer be used in the era where all parents and students have internet in their hands.

(Prompt for illustrations: The owner of the tutoring institution sitting, looking at the flyers that were piled on the table with anxious expression. With a empty classroom background Convey the feeling "Good stuff ... but no one sees")

Why did that problem: the world changed, but we were still in the same place.

The main reason for good institutions Many places have to encounter conditions. "Students still" are not because we teach badly, but because of "the behavior of parents and students completely changed." But now ... The first step they do when looking for a tutorial institute is?

Correct ... They "Search on Google"!

Search terms like "Mathematics Near me", "At the Special English Primary 6", or "Tutoring in Secondary 1" is printed countless times each day. The problem arises because:

• We don't have a "storefront" online: There is no website like having a shop without a name tag and invisible from the main road. The parents who are searching ... never met us.
• The competitors have already seized the area: other institutions that adapt faster. There are websites that look credible on Google. They are all trap "customers" that should be ours.
• Facebook Page is not the last answer: Even though there is a page, it is like "Rental space" that we can't control much. Reach is limited by algorithm. And the important thing is "Lack of credibility" compared to the institution that has its own website officially

Simply put, while customers are gathered online. But we still stand and shout to customers in a place where no one hears it.

(Prompt for illustrations: simple infographic images Compare between "Old marketing" (leaflets, signs) and "new marketing" (smartphone searching on Google), with arrows indicating that most people's behavior moved online).

If left, how will it affect: the risk of "invisible"

Ignoring the creation of online identity is not just "missed the opportunity", but it is a "risk" for the institution's future directly. If we still do not adjust The consequences are more intense than expected:

• Invisibility: In the end, our institution will become "The options that are invisible" No matter how good the teaching is dedicated No one knows Because we don't exist in where they search
• Loss of Credibility: In the digital age, institutions that do not have websites are often seen as "Non -professional" or "in time to catch up with the world." Parents may ask questions about the quality and standards.
• Follow the rival permanently (Falling Behind): Every day we haven't started. Is the day that competitors create a stronger online customer base The gap will not be able to catch up.
• UNSTABLE INCE): Dependence on old students and only telling Making the institution's growth cannot be guessed Planning to expand courses or hiring more teachers is very difficult.

This situation is like a strong boat but without a tiger tail. Let it float slowly. Without knowing that in front of it may be a turbulent waterfall

(Prompt for illustrations: 2 line graph images belong to the "competitors" that are rising. And the other line belongs to "us" that slowly plummeted with a picture of a person walking out of our side to find competitors)

Is there any solution? And where should we start: Create our "home" online

The good news is ... this problem can be resolved. And there is a clear and sustainable solution The answer is not just online advertising. But is creating "Digital Marketing Center" that we own 100% is "website".

But not just "the website that just has" but must be the "strategic website" that acts as a 24 -hour salesman for our institution. Which should start from these 4 pillars:

1. Create a website that looks professional and reliable: This is the first defender to impress. Must have complete information, clear and there are features that are especially necessary for tutoring institutions, such as a courses, teacher history, and easy contact channels.
2. Causing Google to find us (SEO): Planning the structure and website content in accordance with what parents search To allow us to appear on the first page of Google when someone wants
3. Create useful content through Blog: Write an article for knowledge, such as "Techniques for the entrance examination of Secondary 4" or "How to select a supplementary course for the child" to create an expert image and attract parents to the website regularly.
4. Change the visitors to a Lead Generation: Design a webpage and create effective landing pages. With a form to fill in for "Request for advice", "Free trial", or "Download exam guidelines" to collect contact information of those interested

Having a complete website of these elements Is to change from "Chase after the customer" is "attracting customers to run to us" instead.

(Prompt for illustrations: Infographic images showing the "website" in the middle and there are 4 arms that are broken. "Reliability", "SEO", "Blog", and "Lead Generation", all of which are attracting icons (Parents/students) entered)

Examples from the real thing that used to be achieved: Case study "Ban Khru Fon Tutor"

In order to see the image clearer I would like to give an example (assumed) of the "Teacher Fon Tutor", a small tutoring institute. In the suburbs That has experienced the same problem as you

Original problem: Teacher Rain is very good at teaching. Famous in a narrow circle from telling, but the number of students never full class And began to be hit by a large franchise institute that opened nearby Almost all of the students

What to do: Teacher Fon decided to invest in the website seriously. Without just focusing on beauty But emphasizing strategies that meet business needs

• Local SEO: The first page of the website is aimed at the word "Elementary Education in Bang Na area", making it top. When parents in the search area
• Create a "student work" page: Collect Testimonial and the story of the success of the children. That exams the famous school with pictures (licensed) to build confidence
• Launching Blog "Tips for parents": Write an article 2 times a month about children's homework. Exam preparation Causing people to continue sharing in the parents
• There is a "reserve a queue to consult the course for free!": Call-to -ction button. Clear on every page To encourage parents who are hesitant to decide to say hello

The results in 6 months: Call and LINE come in to inquire about the course via the website, increased by 400%. While the parents are still happy to pay because of the "credibility" created from the website Makes them more confident in quality This is the power of truly rank yourself on Google.

(Prompt for illustrations: The Before & After of the "Teacher Fon Tutor" on the left side is a virtual flyer. With an open classroom The right side is a modern website screen. Along with the classroom full of smiling students)

If wanting to follow, what to do? (Can be used immediately): Checklist 5 steps to create a web for customers

Ready to change your institution yet? You don't have to worry about not being able to try to follow this 5 -step checklist.

1. Set goals and target groups (Define Goal & Audience): Answer this question clearly first. "Who is our main customer (such as parents, elementary school students Or the high school student)? "And" What do we want him to do on the website (call, fill out the form, apply for school)? "
2. Plan your sitemap: The main page that is essential, should have: Homepage, about us (telling teaching philosophy), all courses, students/reviews, blogs, and contacting us. (With map)
3. Prepare the content and keywords (Prepare Content & Keywords): Write information for each page by inserting the "search term" that your target audience should use. Think about the parents of what he will type on Google.
4. Choose a choose platform & built: you may try the ready -made platform. Or if wanting a professional and the highest SEO results, hiring a website expert for a tutoring institute in particular It is the most worthwhile investment.
5. Launching and promoting (Launch & Promote): When the website is ready Don't forget to announce the world! Share a link on Facebook Page, put in a business card, or even QR Code attached to the institution.

Just start by this step. You have brought competitors that do not have many websites.

(Prompt for illustrations: 5 beautiful checklist images with icons in each step (target, diagram, keyword, computer, rocket) makes it easy to understand and follow)

Questions that people tend to wonder And the answers that are cleared

I understand that to invest in new things. There are always questions. Here are 3 popular questions that I often hear from the owner of the tutor.

Q1: There is only a Facebook Page promoting is enough?
A: Facebook is suitable for building communities and communication with current students. But for finding new children and creating long -term reliability "websites" are an indispensable asset. Imagine If you have to choose between stores that only have a page With shops that have both beautiful pages and official websites Will you believe and want to buy things from which store? The website is a professional confirmation that we can control 100%.

Q2: Do you have to spend a lot of money?
A: I want to see it as "investment", not "cost". The cost of creating a website once May be even less than the salary of the marketing employees But this website works for you 24 hours a day, 7 days a week. Let's calculate that if the website can only find 3-4 new students per year, it may be worth the whole investment.

Q3: Then if you have already made a website No one, what to do?
A: This is a very important question. "Creating" the website is only the first step. "Make people" are the next step. Which is the reason that we have to focus on SEO (to rank Google) and creating a useful blog Having a website without marketing Is like typing a flyer and stored in the drawers Therefore must always do both at the same time As the leading institutions in foreign countries focus on Digital marketing strategies and adaptation to new

(Prompt for illustrations: Large question mark icon (?) And with an answer box (A) that looks clear and reliable floating around).

Summary to be easy to understand + want to try to do

At this point, I hope that everyone will see the same image that Marketing for tutoring institutions today Can no longer rely on the same methods of the "battlefield" to fully move to the online world, and the "website" is the most powerful weapon you have. It's not just an online brochure. But it is the center that will build credibility, attract parents, and create sustainable growth for your institution.

The next waiting will only keep your competitors away. Do not let good institutions That you have dedicated to creating, must be overlooked, just because you don't exist online

Today is the best day to start creating a "home" that is strong and elegant on the digital world for your institution!

Ready to change the website into a tool to find the number one customer? If you want a consultant and a professional team to Create a website for outstanding and realistic tutoring institutions. The Vision X Brain team is ready for free advice! Can contact us today

(Prompt for illustrations: Powerful graphics Is a picture of a person stepping up the stairs that rise up on the clouds Each step is written "Plan", "Create a website", "SEO", and "success" to inspire it to do).

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