Subscription Box: Build a member model business on Webflow/Shopify

Have you ever encountered this problem? Sales like a roller coaster I'll go up and down.

For many business owners Especially those who sell products online or do SME business, there is nothing more headache. "Uncertainty" of income each month, right? This month, sales rushed until the package was almost in time. But the next month was so lonely Have to wait and see every day if there will be orders today Have to spend the budget to find new customers all the time Keep the loop Like stuck in a roller coaster that cannot be controlled This kind of feeling is both tired and undermine the encouragement of doing long -term business.

You may be thinking that "Our website is beautiful. The product is good. Why does the customer buy only once and then disappear?" Or "How to make a stable income? Let us plan financial plans or continue to expand the business? "If these questions are circling in your head, then you are the right way. Because today we will talk about the solution to change your business from "Chasing the customer" to "the creation of a fan base that is ready to pay you every month"

-Prompt for illustrations-

The image of the "roller coaster" sales graph with a horrible graph. The side is a picture of the business owner holding the temples with stress. Reflecting the uncertainty of income

Why is the sales not stable? Business model trap "Buy once, end"

To be honest, the problem is not always your fault or your product. But it is the nature of the business model "Transactional" or "One -end trading", which is a model that most people are familiar with. The heart of this model is "To find a new customer as much as possible" always makes us ...

1. Enormous marketing budget to find new customers (High Customer Acquisition Cost - CAC): We have to pay advertising fees, marketing fees, promotions, discounts, redemption, giveaway. In order to attract people who have never known, we will pay only one purchase Which this cost is very high

2. To extend too much of the customer: When your business has to rely on the customers who have passed, then Makes the future income prediction very difficult Like a weather forecast that is ready to change at all times

3. High price competition: When customers buy only one time What is the decision factor? Most of them are inevitable. "Price", causing us to play in the price war (Price War) that cuts the profits to compete for customers. Which is a game that no one truly wins And is one of The error that the Startup business is often encountered from the beginning.

This model is like adding water to the tank that is leaked all the time. We have to keep looking for "water" (new customers) to fill, otherwise "water" (income) will end the tank in the end. World -class organizations such as Forbes also show a trend that changed to The Rise of the Subscription Economy or "Member Economy" that came to solve this problem directly.

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Simple infographic images show "Water leakage" images that have a sign that "Transactional Business" with people trying to pour water (new customers) continuously. But the water flowed out below (Old customers do not come back to buy)

If left ... your business may "grow slowly" or "stop growing".

Stuck in the palace of the uncertain income It may have a more serious impact than just stress, but it is the "actor" that makes your business unable to grow forward as it should be. Imagine:

• Can't plan the product: You don't dare to order a lot of products. Because I'm not sure if it can be sold out When there are a lot of orders coming in Turned out that the goods were out of stock Unfortunately sold

• Do not dare to hire more people: want to expand the team better But not sure if there will be money to pay the staff in the next 3 months or not Finally, I have to do everything alone until I run out of fire.

• Lack of stable cash flow: Cash flow is the major vessels of the business. If it is stuck, polishing, investing more, developing new products, or even the daily cost will become difficult immediately.

• Creating relationships with customers is unsuccessful: when we focus on finding new customers We will not have enough time and resources to take care of the old customers to be loyal (Brand Loyalty). Finally, they will forget us and turn to a competitor that provides better proposals in the next time. This is undermine Create sustainable growth in the long run. Enormously

Letting your business keep faced with these risks. Is like a navigation without compass We may continue to float. But there is no way to know when to reach the dream side Or will find a storm that crashed into the middle of the way first?

-Prompt for illustrations-

Picture of the business owner's desk that is full of bills and invoices that have not been paid. There is a calculator and calendar. Reflecting concerns about finance and cash flow

The solution is "Subscription Box". The model changes the customers into "True fans"

The solution that will unlock you from all this problem is Changing business models to "Subscription Box" or "Member Boxing Business"! Its heart is very easy. Is to change from the sale of "one time" to deliver "experience" and "products" to customers every month (Or every quarter), with customers paying us automatically (Recurring Payment)

This model is not just "Tie the customers", but it is the construction of the "value" that is continuously until the customers are happy to stay with us for a long time. So how do we start to build this business? Let's see important elements:

• 1. Find the right niche for you: What will you sell? Special coffee boxes, healthy snacks, children's development toys, organic cosmetics, or even pet food? Choosing a Niche that you are fascinated with and has a clear target group is the most important starting point.
• 2. Select the product and create experience: the excitement of the subscription box is to open the box! You must select quality products and create themes each month to be interesting. It is "Curate". Experience is not just selling.
• 3. Set the right price: calculate the cost of goods, packaging fees, marketing fees, and set prices that make you profit and customers feel "worthwhile" to pay every month.
• 4. Choose the right Platform to build a store: This is a technical heart! You must have a website that supports the member system and automatically cut money. There are 2 most popular options for beginners:
  • Shopify: Friendly with beginners, there is an additional app for subscription (such as Recharge, Bold Subscriptions) to manage stock and orders well. Suitable for business that focuses on selling "Tangible products" a lot. Cro to increase sales on Shopify has a clear guideline.
  • Webflow: The maximum design! You can create a unique web page and create a stronger brand. Suitable for a box that focuses on "experience" and "stories". May need tools like MemberStack or Outseta to help or connect to Shopify's backyard. Creating a beautiful and persuading landing page. It is much easier.
• 5. Marketing planning and customer treatment: How to let people know? How to make customers stay with us as long as possible? Creating content, Community, and providing special privileges to members is the key. Good sources such as CrateJoy's Blog have many techniques to study.

Changes to use this model Is to change the focus from "transactions" to "relationship", which is a very stronger foundation for doing business

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The comparison of the Infox between Shopify and Webflow for the Subscription Box business. One side is a Shopify logo with "Easy" icon "," App Store "," Stock product ". The other side is a webflow logo with" independent design icon "," branding brand "," user experience.

Examples from the real thing: "Joom's Craft Coffee Box" changed the coffee shop almost ruined into a 6 -digit income business per month.

In order to be clearer I would like to lift the fictional story created from the real case of "Pee Jum", the owner of a small coffee shop. That has encountered the same problem with you

Problems: Jum opened a Specialty coffee shop in a small alley. Some days sell very well. But some days sitting in the mosquito Income is uncertain, causing her to be discouraged and thought of closing the shop.

Solution: One friend suggests that Jum's Craft Coffee Box "by selecting a special coffee from various roasted factors that she knows to be a theme each month, such as" Taste of Northern Thailand "or" Exotic African Beans " . Storytelling of coffee beans each month is interesting and beautiful and ready to make a landing page to promote especially.

Results (Success): In the first 3 months, she got 50 members of the first 50 members, giving her the income "Guaranteed" every month, of course, 25,000 baht (assuming the service fee of 500 baht/month). This made her ...
1. Plan to order coffee beans precisely: Reduce the problem of left or lack of stock.
2. Create a Community: She created a Facebook group for members to talk about coffee. Resulting in repeated purchases and telling
3. Stable income: After 1 year, Jum has more than 300 members to make a recurring revenue of over 150,000 baht per month! Aside from the store sales She has enough cash flow to hire a barista to help and start planning the second branch.

This is the power of the subscription model. It's not just selling. But it is creating "Predictable Revenue" and "Customer Lifetime Value" enormous And all of this starts with Platform for the right member business

-Prompt for illustrations-

The picture of the first & After of "Pee Jum" on the left is a lonely picture. In an empty coffee shop On the right side is a picture of her smile happily while packing the box "Joom's Craft Coffee Box" with a package box ready to deliver behind.

If wanting to follow, what to do? Checklist 5 steps to create your subscription box business.

Read here You probably feel excited and want to do it, right? Good! Try using the 5 checklist. This step is a navigation map to create your subscription box business.

Step 1: Validate your ideas (1-2 weeks)
before investing Don't guess! Try to create a LANDING PAGE page. One page. Explain what your box is What's inside And will be open to members soon and there is a channel for people to sign the news (Waiting List). Then try to promote in your target audience. If there are a lot of people interested in signing That is a good sign that your ideas "have a market" to support

Step 2: Plan the box details (1 week)
• Product: Where are you looking for? (Supplier, self-made, partners) 3-5 pieces per box is a good starting point.
• Package: box, shockproof, thank you card, how to design, how to feel "Wow" when opening
• Price and profit: Calculate all costs (products + box + marketing) and set the price for at least 30-40% profit.

Step 3: Select and set the Platform (2-3 weeks)
• Decide: You need "Easy and fast" (to Shopify) or "flexibility and beautiful" (to Webflow)
• Setting system: Install the app or tools for membership systems, recurring payment settings, and create a page for your box.

Step 4: Create and launch the website (1-2 weeks)
• Take a picture of the product box and the product inside to be beautiful and attractive.
• Write Copywriting: Explain the value and special of your box. Why do customers have to apply?
• Launch!: Officially announced! Send an email to see people in WAITING LIST, Pro social media, and may offer special promotions for the first generation members.

Step 5: Marketing and maintaining customer base (Continuous)
• Create content: make a video unbox, write a blog about products in the box, create identity on social media.
• Keep feedback: Inquire about customer satisfaction to improve.
• Create a community: make customers feel part of the brand. Not just a buyer

The beginning may seem to have many steps. But if you follow this plan one by step Your dream business is definitely not too far!

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Large checklist images with 5 items according to the content Each item has an icon, such as item 1, which is a lamp icon, Article 2 is a gift box icon, item 3 is a computer icon, Article 4 is a rocket icon, item 5 is a heart -shaped and growing graph icon.

Questions that people tend to wonder And the answers that have been cleared to the end

Q1: How much is the initial investment?
A: There's always no need! You can start the "Lean" or "low cost" by accepting "Pre-Order" first, meaning you will collect money from customers first and then use that money to produce products and boxes. This method will help reduce the risk of enormous stock. The initial investment may be at the thousands to tens of thousands. For the platform and sample products

Q2: If customers apply and cancel a lot, what to do?
A: Churn rate is normal for this model business. The important thing is "learning" from it. Try sending a short questionnaire. To customers who cancel to ask about the reason Maybe it's because the product is not like, too expensive, or shipping problem. Then bring that information to improve your service. In addition, creating a Community and provides special privileges to long -term members will help reduce the Churn Rate.

Q3: In summary, which webflow and Shopify are better?
A: There is no fixed answer. It depends on the "type" of your business:
• Choose a variety of Shopify. If variety of products (SKU), need a strong stock management system, and want to open the shop as soon as possible using the template provided.
• Choose a webflow. Storytelling, or your product is Digital Product/Service. And you need the highest design flexibility

Q4: Where can you find products or suppliers?
A: Start with what you are fascinated! After that, try searching in online markets like ETSY, attending the fair/trade show, or even a small brand. Interesting directly to buy wholesale prices or make partners Creating a network in the industry that you are interested in is the best way to search. "Beautiful diamond" to put in your box

-Prompt for illustrations-

Large image icon image (?) In the middle, there is a bright light bulb. And there are small icons surrounded such as silver icons, people walking out of the door (canceled), webflow/shopy logo, and product box icons

Summary: Stop chasing sales and then create your own "income machinery" machinery.

We have traveled quite a lot. From understanding the "trap" of traditional business models That makes you tired of chasing the sales endlessly to the discovery of a powerful "exit", a subscription box business model that can turn a fan to become a fan club that generates you regularly every month.

The heart is not just "selling" but "building relationships" and "deliver experience" that is continuously valuable. Until customers feel that paying you every month is a worthwhile investment It is creating "Digital assets" that are like the expected income machine Makes you dare to plan Dare to grow And more time to focus on long -term business development

It's your eyes! Whether you dream of making a coffee box, book box, or any box that you are fascinated The first step is the most important thing is "Decide to start" Try to use the checklist that I gave. Starting with a small step, it is validate your idea first. Don't let your dreams have a stable business as a dream anymore. Let's do it. Let's come true!

If you are ready to turn ideas into a profit business Or need experts who understand both Webflow and Shopify to help create a perfect platform for your member business. Consult the Vision X Brain team today! We are ready to be a partner to help your business grow sustainably.

-Prompt for illustrations-

The picture of the business owner is proudly smiling on the top of the graph that grows steadily. In the mobile box, the subscription box of its own sky, bright back Is a symbol of growth and success

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