Startup life is broken because of the web? Open 5 classic errors that make you "losing customers" without knowing (with a solution of 2025!)

Hello, all foundors and all Startup team! Strong power. Cool ideas. The product is awesome, but why ... Why is the number? Sign-up isn't it? New customers will not see it more? Before blaming the fate of the earth or thinking that our product is not good enough Try to look back at our "home" like "website" a bit, because sometimes "the" that makes our business stumble. May be hidden in that way that we can't expect at all!

In the world where the competition is "boiling", more than the Korean hot pot. Startup website is no longer just "that" on the online world, but it is the "golden hand salesman" that works for us 24 hours. It is the "first checkpoint" that our customers will judge our product "to try" or "to overlook". Our "true fan" can be ever! But it's a shame that the number of Startup is "overlooked" or "making a mistake" at a small point on the website until causing to lose customers quietly every day. This article will take friends to "surgery". See 5 classic errors that Startups are often done on the website with a "medication", a 2025 -year -old. Ready ... Let's go!

"Where did the customer go?" The problem of the world broke at Startup when the website was not happy.

Friends, have you ever felt like shouting in an open room? Is the product. We are good. But when actually launching the website for people to use, "quiet" ... No one applied No one contacted or if there was "so little to the point of" the feeling "Kwang" like the product. We are "innocent" online. It undermines the most Startup people, right?

This symptom Is a "red" alarm that our website may be "having a problem" heavily! It's not just about "Beautiful face, not beautiful", but it is deep down to "structure" "Communication" and "experience" that we give to those who come to visit. Many times, the problem may not be at our product at all, but on the "website" that is still "not ready to sell", still unable to "hold the hands". People who are interested To travel to "Application button" or "Contact button" successfully

What is the most scary? Do you know? Meaning that most Startups tend to "I don't know where to do it!" Only focusing on improving the product, adding new features, forgetting that "the entrance" to our product is "broken" or "difficult to use" until no one wants to step in from the beginning! The fact that we lose customers because the website is not good. It's like us. "Pound the chili paste dissolve the river". But in the end, he "bounce off" because our website "Do not answer" if wanting to know that The effect of the SAAS website that is slow and bad UX is so serious. Try to click to read. It may make your eyes a lot brighter!

Delve into the source. "The web is broken ... customers escape." Why do most Startup miss a simple matter on the website?

And why? Startup is full of talented people. The idea is "falling dead horse". Easy to take on the website? From the experience that I have been in contact with Startup in many cases, I found that the root of the problem is usually caused by "common points" similar, not complicated. But it is a story that is often "overlooked" unfortunately

Misunderstandings about the "value" of many websites: Startup, especially at the beginning, often "pouring out the lap" with the most complete product development. It may see that the website is just a "supplement" or "online business card" that is just for people to know that we are already enough. This is "trap" very dangerous idea! Because in reality, the website is the "heart" of customers, it is the first "Selman" that customers will meet and be a "tool" to create a very powerful first impression. If we start with "insult" the role of the website The opportunity for us to "pay attention to" fully is less by default.

The lack of "strategy" in design and development: "Do the website to finish first, then come to fix" This sentence is familiar? Startup, not small, hurry to make a website "just" without a clear strategic plan. How can this website meet business needs? Who is the main target group? What is the "important message" that wants to communicate? And what is the "action" that wants visitors to do? Clear "green print" from the beginning Causing the website to come out "vignettes" lack of direction and unable to act "sell" or "create conversion" as it should be understanding of Value Proposition on the first page. Therefore it is something that should not be overlooked.

Limited resources (Both time and budget): This is a classic factor that all Startup must encounter. At the beginning, everything is still "fasten the belt". Or especially hiring a professional team to take care of It may be a "too" to make it many times. Startup chooses to "do it yourself" or "hiring a cheap price", which if lacking knowledge and understanding correctly The result may not answer business needs as it should be and become "less difficult. So much easily. "

"Blood does not stop!" The most shocked effect When the Startup website is a "actor" business

The Startup website is not just a "annoying" error, but it is a "wound" that is making our "blood" or our "business opportunities" continuously flowing out without even knowing it! The impact is "terrible" than we thought a lot.

Lost customers "new pages" before getting to know each other: think about it ... If someone is very interested in our product from seeing advertisements or friends recommend Then he clicks into the website But found a website that loaded slowly is a crawling turtle The face looks unreliable. Difficult to find information There is no application button. What will he do? In most cases, he pressed "closed" and "Forget". We go! The opportunity for us to get a "new customer" is "slip" in the blink of an eye, although the product, we may even be better than competitors.

"Burning money". Advertising costs are gone .: Startup. Many teams invest in the shooting of Ads, including Google, Facebook, Instagram to pull the traffic into the website. But if our website is "bad", they cannot change those traffic into "sales" or "real users". "Pound the River Chili Paste". It is "burn money" in vain. Instead of getting a Return on Investment) that is worth it to "loss" repeatedly.

"Implementing" brand's credibility: in the digital age of the website is the "face" of the company. If the website we see "not promotion", the information does not update, has a broken link or outdated design. It will directly affect The "reliability" of our brand in the eyes of customers, investors, or even the staff who will join the team with us! The first impression is very important. If we "fail the exam" from the first checkpoint, the opportunity to "excuse" is a lot more difficult.

"Disadvantage" competitors in the market: think about that if our competitors have a website that is "fully ready", both easy to use, clear information, looks reliable. The opportunity for customers to "pour the heart" for competitors is higher than the market. The competition is "fierce". Every second, we have a "inferior" website, it is equal to us.

"The web solution is broken!" Open 5 errors. Startup with a solution. Let customers run in!

Okay! It's time to "big surgery" to fix errors on our Startup website! From the experience that I encountered, I summarize "5 popular errors" that Startup often does on the website with "solutions" easy to understand that friends can adapt immediately. In order to change the web "actor" into a "customer pump". Having experts in making websites for Startup and SAAS to give advice It will help to make the correction directly and faster.

Error 1: Landing Page is not clear → Customers "Confused" who you are selling?

Symptoms: Open the first page to meet only elegant words. All technical vocabulary There is no clear illustration or CTA (Call-to -ction button). The worse is to talk about the "features" of the product, but didn't say that it would "help" or "solve problems" for customers. The result is ... the customer comes in for the first 3 seconds and also "scratching the head". I don't know what this website is about. He pressed "close" immediately!

Pro solution: pro

1. Big topic (H1) must "sell dreams" + "Tell value": Use a short, tight but powerful sentence. What problems do we solve? And for anyone? "For example," The tools to help the sales team turn off the deal twice as faster without having to make a boring reimbursement anymore "or" The easiest online accounting system for SMEs. "

2. CTA button must be "outstanding" and "click": Use the stimulation of decisions, such as "14 -day free trial (no credit card!)" Or "Request Demo to see the actual work." The button must be large enough. Color contrasting to the background And placed in the easiest position since Above The Fold

3. Images or Animation must "tell the story": Use a short Hero Shot or Animation image that can "explain" use case or "main benefit" that customers can receive within a few seconds.

4. The next part "crush" Pain Point and "Solving" Solution: After drawing attention The next part should be explained deeply how our product works. And how can it help the customer's life better?

Example of Startup that made Hero Section well: Take a look, webflow, or clickup as an idea. These first pages are clear, saying what they are doing. There are outstanding CTA and make people want to continue to know.

Error 2: No Free Trial or Demo. Try → Customers "do not dare to risk"

Symptoms: How excellent your product saas may be, but if there is no "way" for customers to "try to experience" or "try to use" before actually making a purchase. It is like you are "closing the door". Put the customer's face that is "interested". You are here! Many Startup teams are afraid that it will be "free" until refusing to open Free Trial, but in truth, having an interesting Free Trial or Demo can help increase the conversion rate more than you think. Maybe even more than 2 times!

Pro solution: pro

1. Open for "free trial" without conditions. Bind: 7-14 days. Good. And the important thing is "No credit card" in applying for trial to reduce "friction" to a minimum

2. There is "Interactive Demo". Click: If your product is too complicated to try all free. Try to create an interactive demo that simulates the actual usage experience for customers. "Click to play" touch UX/UI first.

3. Create a landing Page for "Demo" especially: making Demo easy to have a short form to fill out and clearly tell what he will see in Demo.

4. "Highlights" what the customer will "get" during the trial: tell clearly that during the free trial period What features can he use? And it will help solve what problems for him

Startup examples that have interesting free trial/demo: LOOM, HUBSPOT, or Grammarly. These are easy to try. No need to fill in a lot of information. And make people want to upgrade to a waste of money

Error 3: UX/UI (User experience/Look) → Customers "difficult to use" and "Confused until discouraged"

Symptoms: The website looks like "Khao Wong". The application button is hidden at the end. Application form is a long tail. Ask a lot of information until people are discouraged. There is no clear explanation about how each package is different. Or the menu is also complicated Have to click 3-4 layers before finding something you want. Good UX does not mean "Beautiful", but must "guide" customers to the goal like "smooth" and "easy to understand".

Pro solution: pro

1. Use the "1-Page Funnel" layout: easy to understand: try to arrange the content on the Landing Page page to be like a "cone" that gradually takes the reader from the "problem" to our solution. And ending with a clear "CTA button". The UX/UI design service that is easy to use will help your funnel more effective.

2. Application form "The shortest as necessary": In the beginning, only email and password are enough. Other information, then gradually go to collect later when he is our customer.

3. Use "Explanation" for difficult features: may have tooltip (small text box That appears when the mouse is pointed) or short fai for features that may be explained

4. There is a short demo or gif helping to "show the operation": sometimes a short animation It explains better than a thousand words!

UX tools: Try using Hotjar or Microsoft Clarity. It will help to see that the customers "slip" or "stuck" on our page.

Error 4: No SEO or do "ask" → People "can't find it", no one applied!

Symptoms: You may have a luxurious website, the product is super gods, but if "no one can find you on Google", it is like you opened the shop in a lonely alley that no one knows! Startups tend to miss this because SEO is "difficult" or "takes a long time", so it doesn't give importance from the beginning. But do not know that SEO is "Treasure" that will attract customers "good quality" to come to us like "free" in the long run!

Pro solution: pro

1. Basic SEO on-Page ": Set Title Tag, Meta Description, H1 Tag, and Alt Tag (Description) to have Keyword related to the product and our target audience on every page.

2. Create "quality content" on Blog regularly: Write an article that provides knowledge, solve problems or answer questions that our target groups often search, such as "What is the best HR software in the medium -sized organization?"

3. Use the keyword at "real searchors": try tools like Ubersuggest, Ahrefs (if you have a budget), or even Google Keyword Planner (free) to find out what most people use in searching for products or services like us, such as "SAAS.

SEO tools that should be used: In addition to the above, look at the Surfer SEO or SEMRUSH is a good option.

Error 5: No Social Proof or customer reviews → Lack of "reliable" vigorously!

Symptoms: The website has only advertisements from our side that the product is good like this, but there is no "confirmation" from "people who actually used" at all! In the age of most people "believe reviews" more than advertising Our website does not have social proof or customer reviews. It is like we are telling customers that "Believe me ... but I don't have any evidence to confirm!" Who would dare to risk?

Pro solution: pro

1. Show "Real Review" from customers: ask for permission to impress our products in the product, put his good words on the website with the name name (if he allowed his) and the position/company.

2. Show the "logo" of the company that uses us: If there are customers, it is a company that people know. Putting their logo (By requesting permission first) will help increase the reliability of the leap

3. Use "numbers" to support: For example, "help our customers increase the productivity by 40%" or "reduce the duplication of the team's duplicate for average 3 hours per day." These numbers are "powerful" than words, much more elegant.

4. If there is a good "Case Study", do not keep it alone: ​​pull the most interesting part of Case Study to summarize in a short summary and then put on the Landing Page with a link for people interested to read the full version. If you are interested in looking at the successful Startup case studies after website improvement Click to read more.

Examples of startups that use social proof well: Clickup, Monday.com, or Trello. These will put the testimonial and the statistics to be obvious on the webpage.

"Turning the crisis into an opportunity!" The true story of Startup at "Resurrection" after overhauling the new website!

In order to clearly see the "overhauling of" overhauling the website ". Startup can really tell the story of" Sink Up ", a new SAAS company that developed a team to help the team working online. At first, they encountered the same problem as the startup. Most of them are the product. Good ideas, but the "not sent" website! Little people enter the web In addition, the people who come in are "do not apply" until the team starts to be discouraged.

The condition of "before surgery": Sink's original website is very slow. About 5-6 seconds to complete! The CTA button is not clear. People do not know where to click to try it, and SEO has never done it. Finding the product name on Google is hardly! The important thing is that they shoot a lot of Google Ads advertisements, but the conversion rate is low, short, because the website is "not ready to receive guests".

"Rescuers' action plan" by a team of experts: The Sinku team decided to invest in Website development for all new Startup and SAAS , focusing on solving the same problems seriously, from the web speed adjustment to immediately load (only 1.8 seconds left!), Design UX/UI. Easy to use. There is a Hero section that communicates Value Proposition clearly in 3 seconds, with 14 -day free CTA. Providing knowledge related to the product, and most importantly, creating a separate Landing Page according to the target audience and adding social proof, such as customer reviews and logos that are actually active.

Results "Change Life": Friends, believe that after "overhaul", the website is only 6 months. The various numbers of Sink Up "rush" unbelievably! Page Load Speed ​​improved from 5.2 seconds to just 1.8 seconds, conversion rate increased from 0.8% to 2.6% (increased by 3 times!), Organic Traffic (people entering the website from Google without paying from 300 people per month to 1,800 people per month, and the most important thing is "total income " . The sales team is happy because there is a good quality Lead flowing in every day. Closing the sale is a lot easier! This is the "power" of the website designed for "growth"!

"Let's do it ... don't wait!" Easy way to make your Startup website "ready to sell" from today!

Read here. Many friends may start to have "ideas" to pop up in the head, right? How to improve their own Startup website? The good news is that it doesn't have to be "all new". Sometimes, just "adjust the tuning", a few points can be created. The great "change"! Let's take a look at the "simple method" that will make your friends' websites "ready to sell" and "attract customers" better:

1. "Czech health" Basic website: Try to play the role of "customers" and open their own website. Ask yourself easily, "If I am someone else Do I understand what this website sells in the first 5 seconds? "" The button that you want to click is clear? "" Is the website downloading fast enough? " Will help us see the "weakness" that may be overlooked Or if wanting a deeper information Try using free tools such as Google Pagespeed Insights. Czech the web speed or Microsoft Clarity. See the behavior of web users.

2. "Removal" Landing Page page "Sharp": Home or Landing page is the "first checkpoint". The most important! Let's go back and see if our Headline is "attractive" enough? Value Proposition is "clear"? The CTA button is "outstanding" and "should you click" yet? Is there more social proof that will help people "confident"? Sometimes, just adjust the words on Headline or change the color of the CTA button, it can add conversion!

3. "Open the door" for customers. "Try the item": If our product is SAAS or something that must "feel" to understand the free trial or Demo that "easily accessible" and "without conditions to bind" (such as no credit cards) is "magnets". Or is there a "obstacle" that makes people "give up" to the middle of the way? The design of a good user onboarding is an important part. Try to study the new onboarding user techniques. More

4. "Charming" with useful content: Do not let our website only have "selling pages"! Try to create a Blog and start writing an article that gives "knowledge" or "solve problems" for our target group. For example, "The secret to managing a new team for Startup" or "5 tools that SAAS FOUNDER must have" good content like this, not only to help SEO for us to find. But also helps to create a "image" of "experts" for our brand. And if you suspect what Startup should measure on the website for growth This article has an answer.

5. "Do not be ashamed" to ask for feedback: Try sending our website links to friends in the industry, Mentor, or even our close customers help "criticism". Sometimes "views from outsiders" may help us see "blind spots" that we don't see! Every suggestion is always valuable.

Website improvement is not a "big thing" that has to wait for a lot of budget. Or the team is always ready. Sometimes "starting" from a small point and gradually "expand" continuously. This is the "key" to Startup's sustainable growth! What about your website? Ready to "Aps Level"?

"Question-Answer Startup" Clear all the questions about the website. To be ready to soar to success!

For all the Startup friends "disappear" and "confident" to wade through to improve their own website. I have compiled "popular questions" that are often heard with "the answer straightforward." Come on!

If my Startup is still "no customers" at all, where will the Social Proof or where to put on the website?

It's a very good question! At the beginning that we may not have a real user or customer. Creating Social Proof may seem to be a challenge. But it's not that you can't do it. Try these methods: "The first group of the test tests (Beta Testters)" If we have a group of people who have tried our product during Beta Test, try to ask for the Feedback or short feedback. From them to watch. "Compliments from Partner or Mentor". If we have a business partner or Mentor that gives advice Try asking him to help write a short certification. Regarding the vision team or the potential of the product, we can. "The great goal of the team" during the first part that we do not really have a successful number to show, try to change to the "target" communication or "promise" that our team intends to give to customers instead.

Just starting to start a Startup. There is no SEO budget. Where to start from? See the results as soon as possible?

I understand that the start of the budget "Limited" really, but the good news is that many basic SEOs, we can "Can do it yourself" without spending money! "On-Page SEO on the Landing Page page is the first thing to do!" Make sure that our first Landing Page page has a title tag, Meta Description, H1 Tag, and Alt Text, which have the keywords, complete or "start writing Blog for 3-5 articles. Our target audience often searches on Google and writes really useful articles. "Submit Sitemap let Google know our website." Create Sitemap.xml and then submit in the Google Search Console ". Promote content through the channels that we have" share our articles or pages via Social Media or other channels.

If in the Startup team, no one is a developer, can you improve or make your own website?

Very comfortable! We have a good "No-Code" tool or "Low-Code" like webflow or other platforms. Which helps people who "not the Dev" can easily create and improve the website by themselves. These tools tend to have interface "drag and then (Drag-Drop), allowing us to see the real picture when doing. No need to sit and have a headache with the code to waste time. While also being able to customize the design to be beautiful Can be professional and many platforms are designed "SEO-Friendly" and "Mobile-Responsive" from the beginning. Can help reduce the burden a lot

And what is the question of friends? Do not let the doubts become "obstacles" in the growth of Startup! Always learning and adjusting is the "heart" of doing business in this era!

"It's time ... Change your Startup website into a 'magnet' attracts customers, not 'cemetery' ideas!" (Summary to do)

How are you all Startup friends? Read here I believe that many people will "wake up" and clearly see that "the website" is not just "the way through" but it is the "main way" to our business success. We have "dissected" 5 classic errors that make the Startup website become a "black hole" absorbed business opportunities, "unlocked" to the true cause, and saw "shocking results". To be more lively and "more powerful" than before!

Remember ... the most important heart of making a Startup website for "Pang" is "always miss the customer", making him feel that "This website understands me." "This website can help solve the problem for me" and "This website is really easy to use." If we can do this The opportunity for him to "fall in love with our" product and become a "regular customer". It is not too far out! You are ready to see your website. "Soar to success"?

Okay! "The battlefield" Startup has no space for people who "stop still"! It's time to "secret weapons", which is our website "ready to fight"! Do not let our cool ideas have to "die" with a website that "no more"! Now ... your website is ready to "soar" to seize new opportunities and create a "growth" that is amazing?

Want Vision X Brain as a "support unit" to help you "attach the wings" for your Startup and Saas website to grow in a leap, right? Click here! Consult our experts for free! No charge! Or if wanting to get to know Website services for Startup and SAAS , especially ours Can stop by to see more details! We are ready to be "Travelers" to your success!

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