Digital P: How to create a high quality backlink from the big media?

No matter how much SEO is doing, the first page? The problem that you may overlook is "low quality Backlink".

Have you ever felt like this? Despite hiring an agency SEO, adjusting on-page until pruning, writing new articles every week But in the end, the website is still circling on page 2 or 3, not moving anywhere. Let the competitors that seem to not be striking Instead, he can take over the first google first page ... If you are facing this awkward situation You are not alone and "real culprit" may not be a bad content or Technical SEO that has a problem, but it is known as "Backlink" that is not of quality.

In the world of SEO, year 2025, having a lot of backlink, no longer guaranteed to be achieved. Google is much smarter. It is looking for "quality", not "quantity" links from a small website. Or a weblog that no one knows hundreds of links May not be equal to high quality links "Just one link" from the big media or high -reliable news websites Today, we will come in depth, a advanced strategy called "Digital P", the "final answer" of the quality of Backlink that will help you to rise to the competitor. Just look!

-Prompt for illustrations-

The graphic image shows people who are pushing a large SOO stone up the mountain. But there is another competitor sitting on a balloon with a large media logo (such as Forbes, CNN, BBC) floating easily Convey the power of high quality Backlink

Why is the creation of traditional backlink? "Unexpected" anymore.

Many marketing teams or business owners are still stuck with the whirlpool of creating old links, such as posting on the web board, making Guest Post on a website that is not quality, or the links. Which these methods not only "Tired" but may also "cause disadvantages" for your website in the long run as well. For the main reason that these methods are obsolete:

• Smart Google Algorithm: Google understands the "context" and "credibility" of the link much better. Links that look unnatural or from an unrelated website (Spammy Links) will be reduced or even punished. Understanding Google EEAT will help to see the image more clearly as to why reliability is very important.
• Lack of "true value": Creating old links tend to focus on "request". But not creating a "value" that makes him feel "wanting" to really link to us
• Higher competition: Today, every business is creating content. Just making the "How-to" article is not outstanding enough to make a big media. Or websites that have high Authority turn their attention and reference
• Lack of "stories" interesting: most businesses tend to communicate in "sales" (we have something good, how are our products cool), but lack of "stories" or "in -depth information" that is interesting enough for reporters or editors to think that it is a "news" that is worth published.

-Prompt for illustrations-

The comparison of the infographic between "Old Way" (people are sprinkling a lot of links into the trash) and "New way" (people are giving Linkable Asset to the journalists who smile willingly).

Leave ... don't do anything? This is the "cost" that you have to pay without knowing.

Ignoring the creation of high quality Backlink and still only hope to rely on the same method or the on-Page SEO. Like building a beautiful house but without a road cut into In the end, no one saw its value. The consequences are more intense than expected:

• Stagnant Rankings: How good is the content, but if lacking "Authority" from high quality Backlink, your website will always be "pressed" under a stronger competitor. You will be stuck on "The deserted island of the 2" page of Google forever
• Lost the SEO budget. Benefits: The money that invests in the content, hiring a team, or buying SEO tools will not be able to show their full potential because of lack of "driving force". The most important in climbing.
• The brand lacks reliability: your brand is talking or referenced by a large media is to create "Trust Signal" or reliable signal. The most powerful in the digital world If there is no Customers are difficult to trust and decide to buy from you.
• Losing enormous business opportunities: when you don't stick to the first page That means that more than 90% target customers can't see you. They are pressing into the competitor's website. And you are losing that group of customers every day

-Prompt for illustrations-

The picture shows the SEO ranking that is plummeted or completely silent. With silver icons, reliable shields, and customers are floating away from that graph

The solution is "Digital PR": Change from "request" a link to "create" links that the media wants

It's time to change the way you think! We have to stop looking at the creation of a "SEO" link that tries to find a link box. But to start thinking like "Public Relations" that creates interesting stories until the media must run in. This is the heart of Digital P For Backlinks.

Digital PR is the process of creating content or campaigns that "Be valuable enough to be news" (NewSworthy) and present that story to reporters, editors, or involved Influencer. So that they talk about the brands and links back to our website willingly The result is not just a backlink, but is a high quality link from the website with Authority, which Google sees as the most powerful "votes".

And where will it start?

1. Create "assets that link" (Linkable Asset): This is the most important heart. It's not just a normal article. But is a content that "Can't find anywhere else" such as
   
   • Research/Original Survey: For example, "The Hybrid's Hybrid behavior survey of Bangkok 2025"
   • Free tools/template: such as "intelligent household calculator" or "Template Free Marketing Plan"
   • Info Graphic/Data Visualization: Presenting complex information to be easy and beautiful.
   • Case Study in -depth: Show the tangible results of customers who use your service.
2. Find the Media Prospecting: Which reporters, which media, or any blogger who wrote news in your industry?
3. Create stories and present (Storytelling & Pitching): Use your linkable asset to create Interesting "news" issues and emails to a professional and direct target
4. Use a strong tool: Haro (Help A Reporter Out) is a great tool you can enter. "Answer the reporter" in exchange for being referenced and receiving backlink back.

-Prompt for illustrations-

Beautiful infographic images show 4 steps of Digital PR: 1. IDEA/Asset, Target Media, 3. 3. 4. 4. Media Coverage

Examples from the real thing: when a small Tech company has put on a large media with one set of information

In order to be clearer Take a look at the fictional story of the company "DATADRIVEN", a Martech startup that has not yet been known.

Problem: Even with good products But the Datadrive website has a few traffic. SEO ranked, not moving and no one knows them widely. So they cannot compete with the market.

How to solve (Digital PR): Instead of going to do any Guest Post, the team decided to create "Linkable Asset". They surveyed over 500 marketers in Thailand and published a report in the name. "Shock survey: 75% of Thai marketers admits that 'running out of power' with new trends And this is what they want. " This report is full of in -depth information, graphs that are easy to understand. And true words From the respondents

Presentation and results: The team is not just posting a report on the blog, but has an interesting Pitch Email and sent to the business news editor, especially by the headline, "Inner band information: revealing the true cause that caused Thai marketers to run out of fire" only a few weeks. Their story was written as an article on the famous technology news website. Ready to give credit and "Backlink" back to the full report page on the Datadriven website.

Impact:

• Get a maximum of 3 links backlink from leading news and technology blocks.
• Organic traffic increased by 400% within 2 months
• Main keyword rank Rumped up to Google's first page
• Brands are seen as an expert in the industry immediately, which directly affects. The image of the organization brand And create enormous business opportunities

-Prompt for illustrations-

Pictures of DATADRIVEN's Company/After: The Traffic Traffic Graph, Logo, looks small and no one cares | After: Traffic graphs are rising, large media logos. Surrounded by a unique and reliable company logo

What do you want to do? Checklist. Making Digital P can be used immediately.

Read here You probably see the power of Digital PR, right? The good news is that you can start immediately. Try to follow this checklist:

Step 1: brainstorming "Big Idea"

• Ask yourself, "What questions in our industry are not answered? 'Information?"
• What raw data do we have in the hands that can be analyzed and created as a story?
• We can do something simple survey. To give some surprise results?

Step 2: Create your "Linkable Asset" best.

• Do according to the idea Whether reporting, survey, or free tools
• Designed to be interesting, beautiful and easy to use. Making it the best content on that topic On the internet This is the essence of content marketing for B2B that focuses on creating value.

Step 3: Create a special Media List.

• Use Google to search for "business journalists", "Digital news editor" or search on linkedin.
• List of media names, reporters, and emails contacted about 20-30 lists that are most interested in your matters.

Step 4: Write the Pitch Email that "Open to read for sure"

• The subject (Subject): must be interesting and not like spam, such as "Special Information: Revealing trends [your industry] that no one has talked about"
• content:
  • Greet by saying the name of the reporter (Personalize)
  • Immediately enter the story Say that you have any interesting information for "His readers"
  • Summary of the Cool Key Finding 1-2 is Bullet Point.
  • Attach your link to your linkable asset.
  • Easy to end by offering more information. Not asking to post news

Step 5: Follow-up

• If passed for 1 week and still quiet, send a follow-up email again politely. Maybe just asking if he received the previous email or not and offers more help. And do it only once

-Prompt for illustrations-

Checklist images with 5 items with easy -to -understand icons (light bulbs, documents, books, emails, watches). Readers can see and understand the steps immediately.

Questions that people tend to wonder about Digital P

I have compiled a common question from the marketing team and the business owner to answer to clear here.

Q1: A small company that no one knows Where are the media interested?
A: I'm definitely interested! The reporter didn't look. "Famous brand" but looking for "good story" and "Interesting Data" if your linkable assets are of quality and answers this problem. Even if you are a company that just released yesterday Also have the opportunity to enter a large media as well

Q2: Do you need a lot of Digital PR?
A: It's not always necessary. The most important cost is "time" and "creativity" in creating a linkable asset. You can start by surveying through Google Forms or analyzing the data you already have. As for the publication through the service, PR Newswire is just a "option" for companies that have a budget and want to distribute the news widely only.

Q3: How long does it take to see the results?
A: Digital PR is a long-term strategy, not a shortcut. It may take 3-6 months to create asset, Pitch and get the first backlink back, but only one high quality links are obtained. Can affect SEO for years And has more power than a low quality link, hundreds of links together

Q4: How is Digital P and SEO?
A: The two works together. SEO is like "building a house" to live and strong (On-page, Technical). Digital Pr is like "Build roads and bridges" (Off-Page, Backlinks, Authority) that allows people and Google to run into your home. Having only beautiful houses but no one knows It is not useful. Understanding the EEAT principles will make you see that the Authority from Digital PR is one of the key to modern SEO.

-Prompt for illustrations-

Image images of people who are thinking with question marks With clear answers appearing in the side of the words

Summary: Stop creating a worthless link. Then turned to create a "asset" that the media wanted

SEO's world has changed. "The number of" Backlink is a strategy that does not work and wasting time. The key to climbing in the 2025 and the following years is to create a "credibility" and the best way to create this is to receive high quality backlink from reliable media through the strategy "Digital P".

Remember that ... we have to change from being a "bored" to be a "giver" who is valuable, creating a content that is not just good. But must be good enough to be a "news". Create information that reporters must be referenced. Create a story that the media wants to tell further. When you do it at that point, high quality Backlink will pour in to you without requesting. And that is the day that the SEO game will truly change to you.

It's time to do it! Try asking yourself today "What is the in -depth information that we have? That has never been told? "Starting from that question and creating your first" Linkable Asset " Don't let your website be left behind the competitors anymore. It's time to make changes that can actually measure!

If you want to create a strong organization website There is a structure that is ready to support content marketing and Digital PR to create sustainable growth. Consult a specialist in our organization website development for free! We are ready to be a partner to help you succeed.

-Prompt for illustrations-

Inspiration image Showing a person standing at the top of the mountain Look at the sunrise With the floor of the hill, there is a logo of the brand itself and has a high quality Backlink route stretching from various media below.

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