Website for Agent, Property: CRM and Listing features that must have

The real problem in life

Elder, the real estate agent. Have you ever felt this way? The computer is full of Excel files. Customers that are not complete. Some use the notebook. According to customers in Line, whatsapp is sometimes "Oh ... forgot to call important customers" or "Looking for the customers that the customer wants to not meet" because the information is all scattered. Existing websites are just like "Beautiful online brochure" that does not help to work easier at all Customers come to see and disappear ... leave only our emptiness and our tiredness.

Prompt for illustrations: Image of the desk of the real estate agent That is messy and chaotic There are post -up screens, full screens, notebooks that are open, mobile phone that opens many chat apps, and the computer screen that opens the spreadsheet with a lot of information to a headache. Reflecting confusion and effective work

Why did that problem occur?

These problems are not caused by the mistakes of the elders, but caused by the fact that we still use. "The tools that are not suitable for the era" in fighting in the fierce property court, many people start with having a website just "Posted for sale" is satisfied. By looking at the heart that "Customer Management (CRM)" and "Listing Management" are the major veins of this business. Once the customer is bigger Listing in his hand began to increase. The original system that used to be effective is not broken. Each customer information is separated in different places. Scattered talk history Finally became a "bottleneck" that made us unable to continue.

Prompt for illustrations: Compare infographic images "Agent's brain" that has all the information running (customers A, Baan B, Condo C, appointment D) and "center system" that everything is connected in an orderly place in one place. There are lines from the center to the customer icon, house, and calendar.

If left, how will it affect?

Letting the problem "Scattered information" and "non -working websites" continue to eat business. The result is more scary than you think. It's not just a matter of tiredness, but is "losing business opportunities." Enormous. Imagine: I missed Lead because I forgot follow-up, losing credibility. In the eyes of the customer because of the slow response or unable to find the right property immediately, waste time with duplicate work Many hours a day, and most importantly Business cannot grow (scale) because everything depends on our "memory" and "force". While competitors that use technology as He is sweeping customers and good lishes. Go in front of the eyes

Prompt for illustrations: A picture of competitors who are smiling and shaking hands with a beautiful home customer. In the hand of that agent, held a tablet that shows the Dashboard of the CRM system that looks modern, while the background is the blur of another agent who is upset with the document.

Is there any solution? And where should it start?

The most direct and sustainable solution Is to change to a new perspective Your website must not just "announced" but must be the "Business Hub" with the Real Estate Website CRM and Listing Management system. It is an investment that changes your work forever. Let's see what the "must have" feature on the modern website:

• Customer management system (CRM - Customer Relationship Management):
  • Customer profile 360 ​​degrees: Customer data recording, contact history, interest, decision -making status All in one place
  • Automatic Lead Tracking System: When someone fill out the form on the web. The system will create a new customer profile and alert you immediately.
  • Set the Follow-up: Create Task or Reminder so you don't miss out on important customers.
• Advanced Listing Management:
  • Easy to post and update: add/edit/delete Property from the back of the house in one place The information will automatically update every page.
  • Clear asset status: Easy status, such as free, booking, for sale for both the team and customers to see the same information.
  • Connect to the customer: the system can be matched that this listak is exactly the needs of our customers in our CRM system.
• Clients for "Client-Facing Features:
  • ADVANCED SERCH: Allow customers to filter the data in the most detailed information, such as according to the price, type, location, number of bedrooms, or even "near BTS".
  • Saved Search & Alerts: Customers can record their favorite search terms. And the system will send an automatic notification email when there is a new property that is in the condition
  • Customer portal: Private space for customers to log in to see your favorite listaks, talk to the agent, and follow trading status.

The good start is to look. A team of real estate development websites that specialize and understand the needs of this business specifically Not just hiring a general website Because these structures and functions must be designed to "close sales" for in -depth information about technology trends in the real estate industry. Can study more from Inman News , which is an internationally recognized news source

Prompt for illustrations: Dashboard images of modern real estate websites display on computer screens and tablets. On the screen divided into various parts clearly: List of new customers, task that must be done today, the latest lisings, and graphs show work results.

Examples from the real thing that used to be successful

Let me tell you the story of "Elder A" independent agent who has almost run out of fire. Elder A used to work like "One-Man Show". Use a notebook with Excel to follow more than 50 customers and manage 30 more in their hands. As a result, "chaos" data dropped to respond slowly and closed for 1-2 cases per month.

Elder Ae decided to invest with Websites with CRM and Listing systems in the first phase may take time to learn. But the result is "turn life"

• From Lead -> Lead doesn't come off: Every time someone contacted via the web The system will create a customer profile and immediately alert.
• From the late reply -> Answer quickly: Elder can search for property that meets customers in a few clicks. And send it to the customer to see through the system straight away
• Impressive customers: Customers like the Saved Search features and email alerts very much because it is like a personal assistant to find a home for 24 hours.

Results in 3 months: Elder A spent 70%less document work, have more time to find customers and develop themselves. And can close the sales an average of 5-6 cases per month! This is the power of having a "yes" tool. For more ideas for creating a web, you can see the manual for creating a property website. To be a guideline

Prompt for illustrations: The picture of the "AFT "'s first" older "is the black and white image that elder A is stressed in front of the document, the right is the color that elder A is smiling confidently and delivering the house key to the customer. With the backdrop as a beautiful design website on the laptop screen

If wanting to follow, what to do? (Can be used immediately)

Seeing success and wanting to do as follows, right? Not difficult at all, try to start from this simple checklist to "upgrade" your business immediately:

1. Explore the current work process (Audit Your Process): Try drawing your flow from the Lead until the sale is closed and finding "bottleneck" or "where the data drop" is?
2. The "Define Must-Have Features): From the topic of" solution "above, try to tick the features that if there is, can you change your working life? Focus on your biggest solution first
3. Choose the right partner (Choose the right partner): Looking for developers or platforms that specialize in real estate, do not just choose because the price is cheap. Take a look at the work samples and talk about your business understanding.
4. Plan Data Migration: Prepare customer information and listaks from Excel or your notebook. In order to bring into the new system smoothly
5. Learn and use (Learn & Adap): When there is a new system Give yourself time and the team to learn and adapt to it in the beginning. And you will find that it helps you to work easily and more efficiently. If your business focuses on selling the Landing Page design project for real estate projects Is another important strategy as well

Prompt for illustrations: Beautiful and easy -to -read images. There are each component icon (magnifying glass, list of items, handshake, data folders, brain -shaped icons) to make it look interesting and can be used.

Questions that people tend to wonder And the answers that are cleared

Q1: How to make a website with a CRM system?
A: Look at this as a "investment", not "cost". Try to compare the value of investment with "Commission values" that you may lose from missing only 1-2 customers per year. Having a good system will help you make more money in the long run. Which is definitely worth it

Q2: Is it better to use CRM separately with the website?
A: The use of separate systems often causes non -connected data and duplicate work. The highlight of the Real Estate Agent Website CRM is zero. "Seamless" (Seamless) when customers fill out the web page information It will immediately flow into the backyard management system, reduce the process, reduce errors. And create a good experience for both Agent and customers

Q3: Will customers really use the client portal or Saved Search feature?
A: Of course! In an age that everyone is familiar with apps like Shopee/Lazada Having space for customers to manage their own interests (Wishlist), search records, and receive notifications Is what gives "Convenience" and "value" for them, which will make them more attached to your brand than competitors without these features.

Q4: How good is the technology to use these systems?
A: A good system must be designed to be "easy to use". Its function is to make your life "easier", not "more complicated". Good interface should not be difficult to learn. Similar to using general social media Choosing a developer who cares about UX/UI is therefore very important for anyone who runs a rental business, especially the platform for rental websites. May give more ideas

Prompt for illustrations: Image icons, large question marks and have a short, easy-to-answer answer, floating around. With a small icon That represents each question (money, connection, user, computer)

Summary to be easy to understand + want to try to do

At this point, I hope that the elder All of you will see the same image that Websites for real estate brokers in this era are not just a beautiful gallery, but it is "Money Machinery" and the "working center" that is indispensable. Invested in websites that have a powerful CRM and Listing Management system, the foundation is to lay the foundation for your business. "Sustainable growth" and work like "professional"

Stop wasting time with a broken system. And let the business opportunities fall off It's time to change your website into a tool that works for you. Close the sale for you And impress customers until they come back to you again Industrial standards from associations such as the National Association of Realtors® emphasize the importance of technology to upgrade the service.

It's time to upgrade your business! Don't wait! Come to create an agent website that is more than a website But is a deity tool! Click here to consult our experts for free!

Prompt for illustrations: Powerful graphics Performing rockets that are soaring into the sky The rocket has the word "Your Business" and the flame below is the icon of CRM, Listing, and Automation to convey leaping growth.

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