Marketing for the Retal Property online business

The real problem in life

For real estate owners Whether it is an apartment room or even a vacation home One thing that makes many people "headache" quite a bit "the tenant can't meet the target", right? Sometimes already announced No one contacted at all. Or sometimes someone contacted But not the target group that we want Resulting in a waste of time answering questions that are not really led to rent

You may have tried to post on Facebook groups, posting on the website for free. Or telling the mouth But in the end, the room is still available. Or get the tenant who is not satisfied These problems are real and very common in real estate business. Especially in the era when the market is highly competitive and the tenant has many options

Prompt for illustrations: Images of real estate operators are holding temples. Looking at the calendar that is full of days when the room is empty.

Why did that problem occur?

The problem of finding the tenant does not meet the target. It's not a coincidence. But there are main reasons that you may overlook:

• Overlooked "Online Marketing": In the digital age, everyone uses smartphones to search for information, websites or various platforms become the main source of information. Lack of effective online marketing Make your property unknown Or reaching the target group limited
• Not complete information, not interesting: The announcement of the basic details May not be enough to attract attention Current tenants want to see clear overview. Either high quality images, videos or even virtual tours
• Do not understand "target group": Knowing who is your ideal group is important. If you don't know where they are What equipment to search? And what kind of information that attracts them Your marketing is like sowing without knowing the direction.
• Higher competition: Rental property market is very competitive. Whether it is a general rental room, condo or home, everyone needs a tenant. Causing standing in the market to rely on superior strategies
• Innual website management: Sometimes you may have a website. But the structure is not conducive to the search, there is no SEO or the list of names is not good enough. Which can affect the vision and use of the tenants Choosing a website platform for real estate rental businesses That is appropriate, therefore it is important

Prompt for illustrations: Complex online marketing diagrams and vulnerability People are using mobile phones to search. But didn't find the desired website

If left, how will it affect?

If you still ignore online marketing for real estate rental businesses These problems will follow:

• The room is empty for longer, lack of income: the longer the room. The more you lose the opportunity to make more money. That means the cost of maintenance that remains. But there is no deduction of revenue
• Marketing costs are not worthwhile: trial and error with the advertising without strategies. May cause you to lose money in vain And do not see clear results
• Lost the opportunity to reach customers: your competitors who seriously market online Will be able to reach more of the tenants Makes you miss the opportunity to get quality tenants
• The brand is not known: in the long run without creating identity online. Your rental brand will not be remembered. Or without credibility in the eyes of consumers
• Difficult to expand business: When the customer base is not strong And finding a tenant is still a problem For you to expand the portfolio or invest more in the future, it will be more difficult.

Understanding the importance of Creating a blog on the real estate website Can help build credibility and attract the tenants in the long run

Prompt for illustrations: The graph of the bar shows the revenue that has decreased and has a lot of houses/rooms.

Is there any solution? And where should it start?

Solving the problem of finding tenants is not difficult. If you have the correct online marketing strategy Especially using the right SEO:

1. Create a website that is attractive and easy to use. (User-Friendly Website)

• Designed to meet the problem: the website should be easy to use. There are high quality and video videos of each real estate. There is a complete information and clear call-to-to-chan button (CTA).
• Mobile-First Design: Make sure your website shows well on mobile phones. Because most tenants searching for information via smartphones

2. Using the power of SEO only in the area (Local Seo for Rental Property)

• Google My Business: Register your business on Google My Business. Provide address. telephone number And complete time So that the tenants in the search area are easier to find
• Keyword Research (Local): Search for keywords related to the area you provide, such as "Chiang Mai rental room", "Condo for rent near BTS On Nut" and use in your website content and announcement.
• For in -depth advice on Local Seo, you can study more from the Local SEO manual for business.

3. Create interesting and valuable content (Valuable Content).

• High quality images and videos: this is very important! Good photos, virtual videos Or even 360-degree Virtual Tours will help the tenants see the image and decide easier.
• Complete details: In addition to the price and size Should enter room facilities and projects The highlight of the lease and conditions clearly
• Real Reviews: Encourage the current tenants or the past to write a review. To build credibility (Social Proof) for your business

4. Use the appropriate marketing platform and marketing tools (Leverage Platforms & Tools)

• Posting on popular websites: whether it is a leading real estate website Or a specific platform for renting accommodation Posting in many ways will help increase vision.
• Social Media Marketing: Use Facebook, Instagram, Tiktok or Line Official Account to promote your real estate. By focusing on the eye -catching content
• CRM and Listing Sites: The use of customer relations management systems (CRM) or a website to gather announcements for real estate agents to help make management easier. Take a look at more information about CRM systems and websites for real estate agents.

Where should I start?

1. Assess the current website: if already To check if it is sufficient or not. Both in the design, speed, and Mobile-Friendliness
2. Target analysis: What kind of tenant do you need? Students, workers, families, or tourists? Knowing the target group will help you plan the marketing directly.
3. Start Local Seo: Register Google My Business and use local keywords as a good starting point and give quite fast results.
4. Invest in images and videos: high quality videos and videos should not be overlooked because it is the "face" of your real estate online.

Real estate marketing is a wide and complex topic. Study of reliable information sources such as Biggerpockets: Real Estate Investing Blog will help you have more in -depth information.

Prompt for illustrations: Entrepreneurs are working on a computer with a plan. There is a graph showing growth. And there is a website icon Social media platforms and Google My Business float around.

Examples from the real thing that used to be successful

There was a owner of an apartment in Bangkok. That had encountered a problem with the room for a long time And traditional rental announcements Not as good as it should be

Original problem: Apartments are located in a good location near the train, but the market has only a sign in front of the building. And announced on a few free websites The picture used is a normal mobile phone. No details of interesting rooms Customers who contact us often do not meet the target audience. And finally did not close the rent The rate of stay is therefore not as needed.

What they do:

1. Create new websites: Invest in a modern website, easy to use, has all the information of each room. With a search system that meets
2. Increase media quality: hiring a professional photographer to take pictures of the rooms in every corner Including building facilities And create a short video For each room to post on the website and social media
3. Seriously Local Seo: Register Google My Business. Clearly specify the location, add pictures, reviews and contact information. As well as customizing the content on the website to have keywords related to "Apartment for rent [Name]", "Monthly rental room near [BTS station name] "
4. Use online rental platforms: aside from your own website Also announced on leading rental platforms such as Zillow Rental Manager (for foreign countries) or platforms in a popular country. With a link back to the main website

Results: Just 3 months after adjusting the strategy The rate of apartments increased from 60% to 90%. Contact from those interested in more quality. And takes less time to close the rental Most tenants come from online channels. This is the power of applying online marketing techniques to the real estate rental business correctly.

Prompt for illustrations: The image of the apartment. The image is an old rental label. And the room doesn't look interesting. The After is a beautiful website. There is a picture of the room that is attractive. And people are moving into the room happily

If wanting to follow, what to do? (Can be used immediately)

For the owner of the real estate rental business that wants to "flip the game" and see the actual results, this is the checklist that you can follow immediately:

Step 1: Prepare the website and content (The Foundation)

1. Website health check: Go to see your website (if any). Is it beautiful? Is the information complete? Is the contact button clear? And the important thing is "How fast is loaded" and "Look good on mobile phones?" If there is no serious website, having a website platform for real estate rental business Good is important
2. Take a picture-make a new video: Use good mobile phones or hire a photographer/video to take a new room to be beautiful and livable. Taken both outside and facilities.
3. Write the details for "livable": Don't just say that "Empty room for rent" but tells about the "experience" that the tenants will receive, such as "touching the peace in the middle of the city. With a chill terrace view "and specify all the details of all facilities

Step 2: Start doing SEO and local marketing (Getting Found Locally)

1. Register Google My Business: Go to Google My Business (if not). Fill in the information as possible. Add beautiful pictures And encouraging the current renter or past to write a review
2. Specify "Name/area" everywhere: both in the name of the announcement, description, on your website and on Google My Business so that Google knows that real estate Where are you in?
3. Create a special landing page: If there are many real estate in many areas, create a separate landing page for each place. Or each area to make more specific SEOs

Step 3: Spread marketing channels (Wider Reach)

1. Popularly announced on the rental platform: such as Zillow Rental Manager, Airbnb, Booking.com (if it is short -term rental), or Thai real estate websites such as DDProperty, Propertyscout etc. And don't forget to put back the link back to your main website (if there).
2. Use Social Media: Post pictures and beautiful videos of the room on Facebook Page, Instagram, Tiktok with details and links. Try to use Instagram Stories or Facebook Reels to show the real atmosphere.
3. Reply quickly: regardless of the customer contact Whether phone, line, or messages in various platforms Fast and professional response is very important.

Prompt for illustrations: Checklist images that have all the correct marks There are people who are following in each item, such as taking pictures, managed Google My Business and posted on Social Media.

Questions that people tend to wonder And the answers that are cleared

I gather popular questions about online marketing for real estate rental businesses. Gave it:

Q1: Do I have to have my own website? Just install the rental platform is enough, isn't it?

A: Having your own website "very important"! Although the rental platform will help to reach a lot of customers. But your website is the "home" of the business that you can control everything. No design limitations or information And helps build long -term reliability It is also a center for SEO and customer data collection. Consider the development of real estate websites. To start professionally

Q2: Is SEO complicated? I don't have any technical knowledge?

A: Don't worry! Starting SEO for real estate rental businesses Not as complicated as you think. Focus on Local Seo first (Google My Business, Keyword named Yan) and creating content (images, videos, details) with deep quality techniques. You can learn more. Or can consult an expert

Q3: How much should invest in making videos? Is it really necessary?

A: "Very necessary"! Today, people like to watch videos rather than reading the message. Video helping the tenants see the room image. The surrounding atmosphere And realistic facilities Helps them make decisions faster And reducing duplicate questions Try starting with a simple short video that emphasizes the strengths of the room first.

Q4: How do you know if the marketing is really effective?

A: The important thing is "measurement"! You should install Google Analytics on the website to see the number of visitors, the most visited pages, and the source of visitors. In addition, follow the number of communication, the number of entry, the actual room, and the rental rate To see which channels are the best results Then bring the information to improve the strategy

Prompt for illustrations: Marketer images are sitting answering questions about SEO and digital marketing. There are images of icons, questions and answers floating around.

Summary to be easy to understand + want to try to do

Online marketing for real estate rental business is not just "trend" but "necessary" in this era! Imagine that if your property "can't see" online, you will miss the opportunity to reach a huge amount of tenants.

The key is to make your property "outstanding" and "easily accessible" with the creation of "quality websites", "Local SEO" that specifically use the "images and videos" that attract, and "distribute marketing channels" to various platforms. Do not let your room wait for the tenants for too long.

It's time for you to "change" from "waiting for the tenant to come to" as "to find the tenant" with the power of online marketing!

Start to follow the checklist that I gave. You don't have to wait! Every small step That you do today will lead to the "full rate of stay" and "sustainable income" in the future.

If you feel that creating websites and online marketing planning for real estate rentals are complicated. And would like an expert to help take care of ... Click here to consult us for free! No obligation! We are happy to be a "partner" and "do" for your rental business to grow stable online.

Prompt for illustrations: higher graph images With house icons/rooms that are full of tenants have SEO logo and digital marketing around

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