Use N8n to automatic Lead Nurturing connected to the form on the website.

Have you ever encountered this problem? People fill out the form on the web ... and then disappear.

Imagine ... You throw money to shoot, do SEO, write the content almost dead! Someone is interested in filling out the quotation form. Or apply for news into the website Every team is happy. Excited ... but then after that? That excitement gradually Fad with the new Lead, which has been forgotten on the email list or Google Sheets, because the sales team or the admin is busy with other works. The last "warm" is "cool" and turns to the competitors who contact them quickly instead. This is a classic problem that actually happens with countless businesses and it is a "leak" that makes your marketing money flow unfortunately.

Prompt for illustrations: graphics, showing the potential Lead (a picture of a person with $) runs into the website. But fell into a black hole that wrote "Forgetting to follow up" with a team of other works in the side

Why is Lead being released "cold"?

This problem is not always caused by the ignorance of the team. But its roots often come from "Handmade process" (Manual Process), which has many important weaknesses:

• The delay is normal: before the admin will see. Notification, copy data to the system, and then forwarded to the cells ... time may have passed for many hours or days. In the digital world The speed is the heart of the competition.
• Humans can always go wrong (Human Error): Copy the wrong information, forget to send an email, or send information to the wrong cells. It is very easy to happen when everything must be done by hand.
• Overwhelming work until the order is not correct: when Lead comes with other urgent work. Follow-up is often reducing the importance by mistake.
• Good tools, high price: The large Marketing Automation system like Hubspot or Salesforce may be too high for SME or Startup business that is just starting.

These factors are "Walls that are invisible" which prevent you from turning interests into full potential customers

Prompt for illustrations: Comparison images on both sides of the left side is a very messy desk. There is an automatic workflow computer with the message "Automated Nurturing".

If left ... you're losing anything more than you think.

Letting the Lead be silent It's not just a "one opportunity" loss in sales, but it affects the more painful chain:

• Waste of advertising fee for free: Every click on you pay to pull people into the web. The goal is to create a Lead, but if Lead is not continued. Equivalent to throwing money away
• Lost credibility: Customers who fill out the form, expect fast response. Silence disappears, making your brand look uncertain and do not care about customers.
• Lost the opportunity to build relationships: Lead Nurturing is a gradual "cultivating" relationship, providing knowledge and trust. Release this opportunity Makes you just "the" option ", not" real "in the heart of the customer
• Lost customers for competitors: while you are late Competitors that use automatic systems to contact customers immediately. Inevitably has an opportunity to close the sales more enormous

Ignoring this problem Just like opening the water into a tank that leaks does not stop. The more water (shoot) The more leaked out

Prompt for illustrations: The water tank image with multiple leak holes has a sign attached to "Marketing Budget" with water (represented with $). And someone tried to scoop the water more tired

The solution is at "Automatic marketing" with N8N

The good news is ... You can completely solve this problem with a tool named N8n (pronounced N-AT-N) and the technique called Lead Nurturing.

What is Lead Nurturing? Simply put, the "care for the cultivation of interested parties" that is not ready to buy immediately. By regularly sending useful information To create a good relationship and make your brand the first option in mind when they are ready to decide from the information of the Hubspot. The company that made excellent Lead Nurturing can create a 50% Lead Lead with a reduced cost of 33%.

Where did N8n come in? N8N is the "brain" of this automatic system. It is an open-source workflow tool that is very flexible and powerful. You can create a "route" automatic work like Visual (drag-place) to connect various apps together such as:

• The beginning (Trigger): When someone fill out the form on your website (such as Webflow, WordPress, or ordinary HTML form).
• Order 1: Have N8n send an email "Welcome Email". Thank you and introduce basic information immediately via Gmail or SENDGRID.
• Order 2: Wait 2 days.
• Command 3: Send an email that provides more knowledge or submit an interesting Case Study.
• Order 4: If the customer clicks the link in the email, send notification to the Slack of the sales team immediately!

All of this occurs 100% automatic without you having to move your fingers! This is the beginning of the marketing machinery that never sleeps. Take a look at the example of making other Marketing Automation with N8N to see more images.

Prompt for illustrations: simple infographic shows, showing the Flow's Flow. Start with the icon. "Form on the web" -> Arrow pointing to the logo "N8N" -> Arrows are separated into 3 ways: icon "email 1 (Welcome)", icon "watch 2 days", and Email 2 (Follow -up) "

Real example: from Lead cold to 30% increased sales.

The company "Growthup Agency", a B2B marketing agency, has encountered this problem directly. They have a lot of people downloading e-book via the form on the web. But the team has only 2 people and can not follow all Lead in time, causing many Lead to have never been contacted.

What they do: Growthup team has decided to use the N8n to create a Lead Nurturing system easily.

1. Trigger: When someone fill out the form, download the e-book on the webflow.
2. Action 1 (immediately): N8N ordered SENDGRID to send an email with a link to download the E-Book and recommend the service of short agencies.
3. Action 2 (waiting for 3 days): N8N Email Follow-up No. 2 is a Case Study article link related to the content in the e-book.
4. Action 3 (waiting for another 5 days): N8n, send the final email. With a special offer "Free 30 minutes consultation" and link to the Calendly page (Calendly)

Results: Just 3 months after using this workflow, the change from the E-Book download to "SALES Qualified Lead", up 30%, with the sales team not having to waste time Follow-up, but will be notified only when people have reserved the queue. This is the power of wise work that helps to upgrade. Business growth

Prompt for illustrations: Graph of the bar shows the result of the Beore-AFTE side. The "Sales Qualified Leads" side is low, the AFTER side of the graph is clearly rising with the number "+30%" large.

Want to follow, how to start? (Summary of hand -shake steps)

Ready to create your own Lead Nurturing system? N8n? Not as difficult as you think! Let's see the basic steps.

Things you have:

1. N8n Instance: You can use the N8n Cloud (payment) or Self-HOST on your own server (free).
2. Website with form: such as form created with Webflow, WordPress, or HTML/JS.
3. Email delivery service: such as Gmail (for the beginning) or specialized services such as SENDGRID, Mailgun (for serious work)

The process of creating workflow:

1. Create a Trigger with Webhook: In the N8n, you start by creating a Node named "Webhook". The system will create a special URL. Put this URL to the action of the form on your website. (Set to send data posts)
2. Try sending information: Go back to the website and try to fill in the form. Send 1 time when the data runs into the N8n Webhook Node. You will see information (such as name, email, phone number) that users fill in in the form of JSON.
3. Create a NODE. Send an email. Welcome: Add Node "SEND Email" (or Node of Gmail/SENDGRID). Continue from the webhook in the "To Address" channel. You drag the "Email" welding line from the previous Node. And type the welcome email message you want
4. Add Node (WAIT): so as not to send too much email, add Node "WAIT" and set the time to wait, such as 2 days (2 days).
5. Create a NODE. Send an email. Follow-up: Add Node "SEND Email", another one comes from WAIT Node and creates the second email content you want to submit to follow up.

Just this, you got the basic system! The rest is to be adjusted to be more complicated according to your strategy, such as IF Node to separate customers. Or send information to Google Sheets to store the log as well. Creating a good landing page in parallel with this system will increase the highest efficiency. And if wanting to study in -depth, can see the official documents of N8N

Prompt for illustrations: Simple screen creation screen on N8n shows Node: WebHook -> SEND Email -> Wait -> SEND Email (another)

Questions that people tend to wonder (Q&A)

Q: Do you have to write a code to use N8n?
Answer: Not necessary 100%! The heart of N8n is a visual (dragging-laying) called low-code. You can create a complex workflow without having to write the code at all. But if you write JavaScript as you can customize various functions Flexible to the next level

Question: How is the N8n different from Zapier?
Answer: The main difference is that N8N is an open-source allowing you to install on your own server for free. (Paying only servers) and has a higher freedom of customization, while Zapier is a closed service (SAAS) that is easy to use but has a higher price according to the number of task you use.

Q: What app can be connected to what apps?
Answer: N8n supports connection. (Integration) more than 350+ popular applications such as Google Sheets, Slack, Discord, Openai, Hubspot, AirTable, various database systems, and many more, allowing you to create automation, almost cover all parts of the business.

Question: If you want a more complex system What should I do?
Answer: You can study the use of other logic nodes in N8n, such as if (create conditions), Switch (created many ways), or Merge (including data) to create more complex flow. Or if wanting a specialist, helping to find a system to look for services to consult and install N8N directly, it is an alternative to save time and get the best results.

Prompt for illustrations: Large question mark icon (?) Surrounded by N8n, Zapier logo, and code image icons. To convey the common questions

Summary: Stop let Lead slip out and change it to sales with N8n.

Letting Lead have a difficult to get quiet. It is no different from the fact that you work hard to make money and then make the money disappear before using the Lead Nurturing with an automatic system via N8N, not just "options" that are interesting, but it is a "necessary thing" for a sustainable business in the digital age.

It is a change from "Work hard" (work hard) to "wise work" (Work Smart) is the use of technology to help fill the business leakage. Release your team from repeated work. And create a great experience for customers from the beginning

Do not wait for your competitors to take it again. Begin to explore and create your first workflow from today. Investment learning about this today Is to create a silver machinery that will work for you 24 hours a day in the future

Want to unlock the most potential of your business with the Automation system designed especially for you, right? Consult a N8n Automation expert from Vision X Brain for free! We are ready to help you turn every Lead into a real customer.

Prompt for illustrations: Powerful graphics Show people pressing the "Activate" button on the computer screen. And there is a rocket that has a sign saying "Sales & Growth" rushed into the sky quickly

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