Create a factory website How to get foreign customers

Have a factory website ... but why is it quiet? The real problem that business owners encounter

Have you ever felt like this? We have a factory with world -class production standards. There are excellent quality products that are ready to export. But the company's website acts as just "Online brochure" that is beautiful but has never created new customers. Especially customers from foreign countries Every day, along with the hope that there will be an email inquiry (inquiry) from B2B customers in Europe, America or Japan ... but finally was quiet. There is only a garbage email that comes to greet.

This feeling is something that the factory and production business owner. (Manufacturing) in many places in Thailand are facing. We invest in the website. But the result is not worth it Unable to change "Visitors" to become a "target customer" with potential. It's like having the most beautiful storefront in the world. But located in a lonely alley that no one passed by This is a true problem that is worthwhile and a major obstacle to growing into the world market.

[Prompt for illustrations]
Pictures of middle -aged Thai factory owners Standing and hugging his arms and looked out of the working room window with a pondering expression The background is a machine in a modern factory. Reflecting the production potential But hidden with concerns that cannot find customers from abroad

Why do most factory websites "fall dead horses" in the world market?

This problem is not caused by bad luck. But there are clear reasons hidden behind Factory websites that cannot attract foreign customers often have "blind spots" together in 3 main stories.

1. Lack of "Trust Sign" (Trust Signals): B2B customers from abroad Especially in heavy industries They didn't just look for "products" but are looking for "Long -term partner" that can be trusted Website without standard information (Certifications), no case studies that are tangible, no team images or real factory atmosphere, or unclear contact information Will make them feel "not confident" and ready to close the window immediately

2. Content and communication "The wrong way": Many websites tend to talk only about ourselves, such as "we are the leaders" or "our products are the best" but not really communicate what customers want to know. "How can you help solve my business?" They want to see technical specs (Technical Specs), Capacity Control, and the quality of the quality is not just a beautiful advertisement.

3. Overlooking the power of SEO and UX/UI. International: Having a website is just a starting point. But making customers "Find us" and "Easy to use the website" is the key. A website that does not do SEO for Keyword in English or the language of the target group, slow download, and have complex structures on mobile phones. Will make customers unable to find us And to find ... it is difficult to use. In the end, the UX/UI design for B2B customers is highly important.

[Prompt for illustrations]
Infovic images that are easy to understand. Compare between "Website lack of reliability" (with a question mark icon, broken shield) and "reliable website" (with a certificate icon, graph, hand holding) with an arrow pointing from a reliable website to the world. In order to communicate to obtaining foreign customers

If allowing the website to be just What will happen "online brochures"?

Ignoring these problems is not just "Stomping in" but it is "backwards" in the world -class business battlefield. The consequences are more intense than expected:

• Losing enormous business opportunities: You will miss a large order from foreign customers with high purchasing power. And must rely on the domestic market that has a high price competition
• The image of the brand is not modern: in the eyes of international customers, the website is the "face" of the company that looks old, difficult to use, and there is no necessary information. Will reflect that your company may be a company that "In time to keep up with the world" and should not join the business as well
• The competitors will overtake you: While you are still waiting ... your competitors invest in the correct website. May be closing the deal with customers from Germany or America via online channels. They are usurping the world market share from you every minute.
• Loss of long -term competitiveness: the world is fully rotating to digital Backing of strong identity online Equal to you cut your arms in a long -term competition. And may be left behind in the end

Having a website that "Using it" is not just about paying for free web, but it is a "opportunity loss" that cannot be assessed. And it is biting your business growth quietly. Creating elements that create credibility for the organization website. Is the first checkpoint that must be created

[Prompt for illustration
] "Business opportunity" of the company A, which is granted and low, short, soil While the company B (competitors) has a graph that has risen clearly. With a background that is a world map that is bright on the company B but looks dark on the side of the company A

Exit: Change the website to "world -class B2B seller" 24 hours a day.

The good news is ... This problem can be resolved. And you can start immediately! The solution is not "Smash and then create again", but always "adjusting to tune and upgrade" your current website to become a powerful marketing tool and create a powerful trust. With 4 important hearts that must start immediately:

1. Build a "built of credibility" (Build Unshakable Trust):

• Show, Don't Tell: Instead of saying that "We have the quality" to "show" the ISO, CE standard certificate, or other Certificate related to your industry.
• Present the Case Studies and Portfolio: Show the work that used to make other customers As well as explaining the problems that have been received and the results
• Open your home: insert a photo or video Virtual Tour that shows the atmosphere of the factory, modern machinery, and a team that is working professionally.

2. Design content at "Answer customer question" (Content that Answers):

• Detailed product/service page: Tech specs, materials, production processes, and customization options (Customization) as possible
• Create a powerful "About US" page: tell the company's history, vision, and introduce the management team to create a connection.
• Blog and articles. Knowledge: Write articles that show expertise, such as "methods for materials for parts X" or "new trend in the Y industry". This will help attract customers who are looking for information and creates a image. Real "expert"

3. Lay the foundation of the bilingual SEO/multiple languages. (Mullingual Seo Foundation):

• Research Keyword English: Find out what foreign customers use their search when you want products or services. Then use those words on the website
• Create a bilingual website at least: having a complete English version is "necessary", not "options". If wanting to penetrate the world market The structure for many SEOs is the key.

4. Design user experience (UX) that is "easy and clear":

• Make the "contact" the easiest: place the RFQ form (Request for Quotation) or telephone number/email in a position that is easy to see every page.
• Mobile-First Design: Make sure your website shows and uses perfectly on mobile phones.

[Prompt for illustration]
4 Quadrants infographic images that are beautiful and modern. Each channel shows 4 important hearts: 1) icon and certificate (Trust), 2) Document and lamp (Content), Global and SEO), 4). Click and mobile phone (UX)

Example of success: from an abandoned website ... to the trade gate to Europe

I would like to give an example of the true story of "Siam Engineering Parts" (assumed name), a manufacturer of automotive parts in Thailand. In the past, their website only had Thai. Focus on superficial information And almost no new customers contacted for 2 years

Problems encountered: Old websites like online catalogs that are not lively. Lack of profound technical information Not even the English version Causing them to miss the opportunity from European car companies that are looking for suppliers in Southeast Asia

What to do: They decided to overhaul all the new websites by collaborating with Website creation experts for factory business By focusing on 3 main strategies:

1. Create a new 2 new content (Thai-English): by each product page has technical data tables, durability test results, and CAD files to download.
2. Add page "Certifications & Quality": Gathering ISO/TS 16949 and various awards. That had been acquired to show outstanding
3. Create "Case Studies": Bring the project that has been made to customers in the country to write as a case study (English) to show the potential.

Results: Only 6 months after launching a new website They received quality inquiry emails from the purchasing department of Tier-1 Supplier in Germany. Which find them from the search for Keyword "Automotive Parts Manufacturer Thailand" on Google and finally leads to a long -term partner The website has changed from "cost" to a "investment" that creates enormous returns.

[Prompt for illustration]
Before & After comparison of the old website that looks messy and in Thai. With new websites that look clean, international (English) have a clear certificate and graph With an arrow pointing to the plane that is flying to Europe

Checklist 7 items: Upgrade your factory website with Go International!

It's your eyes! Try using this checklist to check and improve your website immediately. No need to do it all at once. But starting from today Is the most important step

1. [] Homepage, clear communication in 5 seconds ?: New customers who come in Must answer immediately that "Who are you?", "What are you doing?" And "Why should I care about you?"
2. [] Is there a complete English version ?: Not just using Google Translate, but it must be a professional translation that understands the technical terms in your industry.
3. [] Does the product/service page have in -depth information?: Try to wear a strict purchasing customer ... Is the information you have "enough" for him to decide?
4. [] Is there a "reliable" page?: (About US, Certifications, Case Studies) This data is offered and easy to find?
5. [] Navigation and mobile usage "Easy" really?: Try to let people who have never been to your website before. Try to find product information and try to press "contact" via mobile phone.
6. [] There is a way to contact (CALL-TO-AATION) that is clear every page?: "Request A Quote" button, "Contact US", or "Download Catalog", are you obvious and worth pressing?
7. [] Contact information (address, phone number, map) complete and easy to find ?: These small things create unbelievably reliable reliability.

This checklist improvement will help upgrade. Industrial business website Your outstanding than competitors and ready to receive customers from around the world.

[Prompt for illustration]
Beautiful checklist images There is a green mark in some channels. And there are icons that are consistent with each topic, such as the timer icon for Article 1, Globe icon for item 2, mobile phone icon for item 5

Questions that the factory owner often doubts. (And clear answers)

Question 1: Do we need to make many websites? Or just English?
Answer: For the beginning of "English" is the number one necessity and cover the most international market. But if you have clear information that your main target group is mainly in countries that do not use English, such as Japanese, Germany, or China. Will create an advantage and show much attention than competitors

Question 2: SEO ranking abroad Is it very difficult and expensive?
Answer: The competition in the world market is definitely higher than the domestic market, but it is "possible." The key is to choose "Niche Keyword" or a specific search term with our products, such as instead of racing. "Manufacturing Company", try to compete with the word "Custom Plastic Injection Molding for Medical Devices". It is easier to rank and get more target customers. See more information about marketing strategies for industrial business at Thomasnet .

Question 3: We don't have beautiful pictures. Or a large producer video to do?
Answer: In the B2B (Business-to-Business) , "authentic" (Authenticity) is more important than the "excellent". The use of new mobile phones. Take pictures of the actual work atmosphere, shoot short videos. Recommend machinery Or clips of executives talk about vision It can create better reliability than the stock photo that looks fake and lively. Just a sharp and clear image is enough.

[Prompt for illustrations]
Large question icons (?) In the middle, there is a bright light bulb coming up. Convey the answer that helps to solve problems and create clear understanding

Summary: It's time to change the website ... to the gateway to the world market.

Creating a factory website for foreign customers It's not just "beauty". But it is creating "Trust tools" that works for you 24 hours a day, 7 days a week. It is a change from "Online Business Card" to become your best "Seller, Advisor" in the digital world.

The key is to stop talking about "ourselves" and begin to communicate what "Customers want" both in terms of complete information, tangible reliability, and smooth useless experience. Investment is effective today. May seem like a big event But the result is the growth of a leaping business, access to new markets With potential, and creating a Thai factory brand to be accepted internationally

Do not let your website be just an unused asset anymore. It's time to wake it up to act as the first door to welcome customers from all over the world!

If you are ready to upgrade your factory website to have a world class standard and seriously attract foreign customers ... Consult a website for creating a website for our factory business for free! We are ready to be a partner to help your business grow in the world market.

[Prompt for illustrations]
Open factory doors And can be seen as a bright world image outside With light shining into the factory Conveying new opportunities From around the world through this door

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