Why is the listed company website paying attention to Mobile UX?

Real problems in life: "Find urgent information But the website is difficult to zoom. "The most frustrated experience of modern investors

Imagine ... You are an investor who is seriously interested in shares of the company A while traveling. You know important news about the company. Therefore quickly grabbed the smartphone to find information "Annual Report" or "Latest Quarter Establishment" on the Investor Relations (IR) website, but what is found is ... The letters are tiny until the finger must be zoomed in, zoom in, zoom out, the table is overflowing the screen until you have to slide left and right, the download button is so small that pressing the wrong link before finding the PDF file that you want to see. Made tired and frustrated until almost wanting to throw the phone away This is a problem that many investors and shareholders are actually encountered in the era of mobile phones. But the website of many listed companies has a completely disappointing mobile UX user (Mobile UX).

Prompt for illustrations: Image of investors/male and female businessmen Are frown and try to look at the smartphone screen that shows the website with a small and messy text. The background is a travel atmosphere such as in the electric train or airport.

Why does that problem occur: the "Ir Ir Web" trap is only available "and" viewers on the computer only "

The question is, although the technology goes this far. Why is the website of a large organization? Especially the web for investors of listed companies (LP) to "falling dead horses" about mobile experiences? The main reason is often from these ideas trap:

• Mainly focusing on Desktop: In the past, the team often designed and review the IR website on the computer screen. Because it is believed that the analysis of complex numbers must be made on a big screen only Making the Mobile UX perspective are classified as secondary
• See it as just "Legal Duties": Many companies think that the IR website is for compliance. The requirements of listed companies are just enough information for investors to download. Not looking at the creation of a good "experience" to build confidence
• Assessing low user behavior: Executives may not realize that investors' behavior have changed. Today, following the news, checking stock prices, and almost all basic information on mobile phones Quick decisions can occur anywhere, anytime. Not just the computer screen in the office anymore
• Lack of understanding in Mobile-First Indexing: Some teams may not yet understand that Google uses the mobile version of the website as the ranking. (Mobile-First Indexing), as the Think With Google announced, means that the bad Mobile UX does not only affect the irritability of the user. But also negatively affecting SEO

These trap make Mobile UX of the listed company website become an overlooked blind spot. In fact, it is the most important door to communicate with today's investors.

PROMPT for illustrations: 2 comparison screens. One is a large computer screen that shows the beautiful IR website. Another screen is a mobile phone that shows the same website, but the layout is overlapping. To convey the focus of only Desktop

If left, how will it affect: from just "difficult to use" to "credibility crisis"

Having a bad Mobile UX on the investor website is not just a small matter that causes users to lose emotions. But it can be corroded "Reliability" and "image" of the company enormous in the long run. Take a look at these effects:

• Destroy investors' confidence: when investors find a web that is difficult to use and not professional on mobile The first question that arises in the heart is "Just basic matters like the website are not well taken care of. How is the management of the company good? "The confidence that should be reduced immediately.
• Reflecting the lag: in the digital age, the website is the look of the company. "We are a company that is not the world", which is a very dangerous image. And may directly affect Market awareness and stock price
• Lost the opportunity to new investors: small investors and new generations of investors use mobile phones as the main tool for searching and screening interesting shares. If they come to experience bad experiences The opportunity for them to press off and overlook your shares is very high.
• Increase the burden to the IR team unnecessarily: when difficult to find information on the web What will follow is the email and telephone contacts to ask for basic information that should be easily found. Causing the team to waste time answering the question repeatedly Instead of focusing on strategic work

Releasing this problem is like allowing water to gradually Absorbed the foundation of the house In the end, the damage that occurred may not be able to assess.

Prompt for illustrations: The stock graph of one company is going down. Along with the reflection of the hand that is pressing to close the website that is difficult to use on mobile To convey the impact on confidence and stock price

Is there any way to fix: start at "Mobile-First" and 4 important focus.

The good news is that this problem can be resolved. And should start by changing the way of thinking from the web "For computers" as a design based on "Mobile-First" is the design for mobile screen first. And then expand the results into a larger screen This is the point that should start to fix immediately:

1. Simple navigation: on mobile phones, limited space The menu must be clear, easy to understand and access important information such as operating results, shareholders, or activity calendar. Within a few clicks to use "Hamburger Menu" that is orderly is the standard that should be done.
2. Page Speed: Investors need fast information. PDF reporting file or financial data must be loaded quickly. Web efficiency improvement according to Core Web Vitals is not just technical. But is to respect the investor time
3. Reading ability (Readability): Must choose a font that is easy to read on a small screen. Is suitable And there is a clear contrast between the letters and the background The financial data schedule should be designed to support the display on mobile phones in particular. May be a card that is easy to see Instead of traditional tables
4. Easy in action (ActionBility): The phone number of investors should press and then call immediately. Email should be pressed and open the app. The download button must be large enough for the finger to press conveniently in accordance with the Mobile Usability from the Nielsen Norman Group that focuses on easy use.

Starting from these 4 points, it will lift your MOBILE UX machine. Your company's website to return to impress and reliable quickly.

Prompt for illustrations: beautiful and easy to understand, show 4 icons instead of 4 topics: 1. navigation menu icon 2. Speed ​​meter icon 3. AA icon (AA) 4. Finger icon that is pressing the button with the message "Mobile-First for IR"

Examples from the real thing that used to be successful: "Phatthana Phatthana" Mobile UX calls back confidence.

In order to be clearer I would like to lift the resolution of "Future Development Public Company Limited" or "Phatthana Phatthana" that had experienced the problem of Mobile UX before their original IR website almost can't be used on mobile phones. Causing the analysts and investors to complain in one voice that "Difficult to find information and non -professional"

The mission of turning: The executives of "Phatthana PLC" are aware of this problem and decide to invest in all new IR websites by collaborating with Website development experts, investors, focusing on Mobile UX as the main heart They change the complex menu into an easy -to -reach menu, improve the report page to display as a "Key Highlight" that is easy to read on the mobile phone before downloading the full version, and analyzed the UX of the IR website thoroughly to reduce all unnecessary steps.

Tangible results: After launching a new website for only 3 months, what happened is:

• The number of annual reports via mobile phone increases by 300%.
• Positive response from analysts at the Analyst Meeting meeting that admires that finding information is easier and faster than before.
• Average time users (Non -team) on the website for a long time, 70% , which indicates that they can find the desired information and get involved with the content better.
• The image of the company in the eyes of the new generation of investors has improved clearly.

The case of "Phatthana Limited" proven that investment in Mobile UX is not cost. But is investment in "Reliability", which is an ineffective asset of listed companies

Prompt for illustrations: The Before & After mobile screen shows the IR website of "Phatthanakan" before and after updating. The After side shows clean and clear results, clear and reliable.

If wanting to follow, what to do: checklist, Mobile UX Health checklist, your company website (Can be used immediately)

Read here You probably already want to know how good your company IR's IR website is. Mobile UX. Try to pick up your smartphone and follow this easy checklist.

• [] Test 5 seconds: Enter the first page of the IR website on a mobile phone within 5 seconds. Can you immediately tell you about the latest important information (such as operating results)?
• [] Try to find a treasure: try to play the role of an investor And try to find and download "56-1 One Report". How many latest do you succeed in a click? How long does it take?
• [] Is the thumb working conveniently?: Try using only one finger to press the menu, the buttons are big enough and are enough to be pressed without mistakes?
• [] Speed ​​test: Take your website to test with Google Pagespeed Insights. "Performance" on the mobile phone is good (green) or not.
• [] Is it really possible to contact?: Try to click on the telephone number of the investor relationship. It should bounce to the screen immediately. Not just acting as a letter
• [] Table of numbers ?: Open the financial data summary page. The table shows complete results on one screen without having to slide left-right. Or has a formatted for easy reading on mobile?

If you can tick every item Congratulations! But if you find any thing that is still stuck, that is the "opportunity" that you will start to improve to build confidence for investors today.

Prompt for illustrations: Beautiful checklist image on a reliable background. There are each icon, such as timer, timer, treasure map, thumb, rockets, phones and tables to make the audience easy to understand and want to follow.

Questions that people tend to wonder And the clear answer (FAQ)

We have compiled a question that the management team or the IR department of listed companies often suspect about Mobile UX to answer clearly.

Question: A large investor or investor He doesn't use a large screen computer. In data analysis?
Answer: True, in -depth analysis is also done on the computer, but the "first step" of search, Urgent news, or basic information to screen stocks. Always occurs on mobile phones If your website creates a bad experience from the beginning It may be eliminated before reaching the in -depth analysis process on the computer.

Q: Our website is a Responsive Design. Isn't it enough?
Answer: Responsive Design that just makes Layout not broken on mobile "not equal to" Good Mobile UX. Responsive makes "see good" but good UX makes "easy to use and impressive". With a well -decorated building, ready for people to live happily. Having a UX/UI design team, especially will help upgrade only the "can be used" as a "excellent" website.

Q: Mobile UX renovation requires a very high budget?
Answer: Not always necessary. Can start with the updates in the first high impact (low-hanging fruit) such as button size adjustment, font color correction, or compression of image files Which does not use a lot of resources but see results immediately Investment in this matter should be seen as an investment for treatment. The "credibility" of the company, which is definitely worth the loss.

Question: How do we measure the success of Mobile UX?
Answer: Can measure the results of many dimensions, such as BondCe Rate (the rate of hit) on the reduced Mobile, Time On Page (time used on the increased website Mobile, the number of downloading reports via mobile phone Or even quality feedback from investors and analysts

Prompt for illustrations: Cartoon characters or icons, people scratching their heads with suspicion. With a large question mark (?) And the other side is an expert to give an answer confidently

Summary: Mobile UX is not "alternative", but the "heart" of the credibility in the digital age.

At this point, we probably saw the same picture that Giving importance to the Mobile UX of the listed company website Not just about the design trend But it is to show respect for investors, building confidence, and the modernity of the organization's vision. On the day that the information runs faster than the rocket And investment decisions can occur anywhere, anytime on the palm Having a "ready" website provides smooth information on mobile phones. Therefore is an indispensable thing anymore

Allowing your IR website to have a bad experience on mobile phones It is no different from being impolite to meet important investors. It may not be illegal. But it completely destroyed the credibility and impression.

It's time to change your investor website from "The burden that must have" becomes the "most powerful confidence tool". Start checking and improving your Mobile UX from today. Before the business opportunities and investors' confidence slipped unfortunately!

Need a professional team that understands both the techniques and needs of listed companies to help take care, right? Consult our experts for free! We are ready to help you create an IR website with excellent Mobile UX to enhance investors in full.

Prompt for illustrations: Powerful last picture Is a mobile phone that shows a beautiful IR webpage and easy to use With stock graphs rising as a background Conveys positive results and success

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