"Core Web Vitals" for the web. Corporate: Why does the speed affect the reliability and sales?

Corporate website looks good ... but why does the customer not contact back?

Have you ever felt like this? Your team is dedicated to both physical, mental and budget to create. "Corporate Website" that is beautiful and modern. There are complete product information or services. But in the end ... There are a lot of people inquiring or requesting a quotation than expected, although there are people going to the web every day. Or worse than that is Target customers say "Your website is slow download" or "Press the button and it is strange."

These frustrating problems Not caused by unattractive designs or bad information. But its origin may be hidden in a technical story called "Core Web Vitals" (CWV), which is the "key" that Google uses the quality of user experience on the website. And it directly affects Your "credibility" and "sales" more than you think!

Prompt for illustrations: The picture of the management or the marketing team is sitting seriously meeting. The computer screen opens the website of the company that looks beautiful. But there are reduced visitors beside Conveys an invisible problem

The source of the problem: When "speed" is not just a feeling. But is what can be measured

Why do websites that seem to work well? To create an unhappy experience for users? The answer is in 3 main values of Core Web Vitals that Google is as important as the "vital signs" of your website. If your website is a "organization web" that wants to build credibility Understanding these 3 values is absolutely necessary:

• LCP (Largest Contentful Paint): The main content of the main content - Simply put, "How long does it take than the most important part of the webpage (such as the main banner or product)?" If the LCP is slow, the user will feel that your website "may be discarded before the content will be finished.
• Inp (Interaction to Next Paint): This response speed replaces FID (FIRST INPUT DELAY) and measures better, which will see that "After clicking the button, filling out the form, or how much time the website takes the response?"
• CLS (Cumulative Layout Shift): The stability of Lay Out - Have you ever pressed the "confirm" button, but suddenly there are advertisements inserted, causing you to press the wrong "cancel" button? That is a symptom of a high CLS or "twitching page", which creates a bad experience and makes your website look uninterrupted immediately.

These problems are usually caused by the use of too large images, complex and not organized code, or Slow server. All of this is something that general users can't see, but "can feel". If wanting to delve into the basic Core Web Vitals, what is this article providing a clearer overall picture?

Prompt for illustrations: simple infographic shows 3 icons for LCP (timer), inp (cursor mouse is clicking buttons), and CLS (images that are shaking or moving) with a full name and short explanation of each one.

Leave ... damaged than expected: the effect of Core Web Vitals on the organization's website.

The ignorance of the bad Core Web Vitals is like allowing the boat to leak without fixing. At first it may seem a little problem. But in the long run it will affect your business in many dimensions:

• The reliability of the brand decreases: in the world, B2B or organization web. Reliability is the most important thing. Slow and active websites reflect the image of a company that does not pay attention to details and lack of professionalism. Customers may ask "Just the website is not well taken care of. Will it really take good care of my business? "
• SEO rank. Dropped: Google clearly confirms that Core Web Vitals is one of the Ranking Factor. The website has a better score. There is a tendency to be higher than competitors in the same keyword. Having a Core Web Vitals, a good organization website is an investment for long -term vision.
• User experience (UX) poor: The frustrated user will not be on your website for a long time. They will quickly leave the website (High Bounce Rate) and never come back. Which means that the important information you want to communicate to them
• Conversion Rate Dang: When the user finds a slow website, the keypad is not stuck or difficult to fill out. Opportunities that they will fill out the form, download brochures. Or decide to buy products/services Inevitably decreased
• Wasting advertising budgets: If you advertise Google Ads or Facebook Ads to draw people on the web But your website is downloading slowly until the person closed first. Equal that you are "Burning money" with a click that does not have quality

Prompt for illustrations: 5 graph images that show negative effects, such as the "reliability" rod, "SEO" rod, "conversion Rate" rod, etc. to see a clear effect.

There is a solution! Start "overhaul" your web signal.

The good news is that Core Web Vitals can be resolved and improved systematically. No need to always dismantle all new websites. The heart of the correction is divided according to the 3 main axis of CWV and this is the point that you should start:

• Solve LCP (Slow download website):
  • Compression and selected format. The right picture: Convert all image files to modern format, webp, which is smaller but still sharp.
  • Use Lazy Loading: Set the image at the bottom of the screen gradually. Download when the user postponed In order to make the first part of the results show quickly
• Solve the problem inp (the web responded slowly):
  • Reduce the use of unnecessary JavaScript: Check and bring the external script (Third-Party Scripts) that are not used. Because these things are often the main character that makes the web out
  • Arrange the code loading: Let the browser download the code necessary for the display first. As for other code To download later
• Solve CLS problems (jerky website):
  • Always specify the size of the image and video: in the HTML code, the width and height of all the media To make the browser "reserve space" in advance to prevent the movement of Lay out
  • Beware of dynamic content: If there is a banner or advertisement that is inserted later The space should be reserved for that part as well.

Understanding these strategies is a good starting point. The most reliable source of information like Google's Web.dev's Web.dev and the explanation from Moz also emphasized the importance of these factors as well .

Prompt for illustrations: images like a clean and orderly surgeon desk There are various tools placed by comparing those tools as "Image Compression", "Code Optimization", "Lazy Loading" to communicate systematically.

Examples from the real thing: when the B2B website revives the Lead with Core Web Vitals.

The company A (assumed name) is a software service provider for corporate (B2B saas). They have a website that looks reliable and has complete information. But instead encountered the problem "Demo" does not meet the target and has an abnormal high rate rate

Problems encountered: When using the Pagespeed Insights tools, the Core Web Vitals scores are in the "renovated" criteria (orange) with a LCP value of up to 4.5 seconds (slower than the recommended criteria at 2.5 seconds) and has the inp value that makes the form to fill out the form.

What to do: Development team has "overhaul" user experience with focusing on CWV.

1. Adjust all images: The large software illustration is compressed and converted into all Webp, helping to reduce LCP significantly.
2. Refactor Code JavaScript: Tracking script and unnecessary animation script or adjustable later, making the Demo request form a lot faster (INP value).
3. Reserve a space for video disciples: Videos, demonstrations, usage that used to make a web page. Was resolved by defining the exact size of the code (CLS problem solving)

Results in 3 months: After renovating the core web vitals, it is in the "good" criteria (green). All the tangible business results occur:

• Bookce Rate has decreased by 35% because the user is no longer frustrated with the slowness.
• Visitors who fill out the Demo (Conversion Rate) request for 50%.
• The SEO ranking in Keyword is important. Move up to the first page, resulting in more quality organic traffic without having to buy more advertisements.

This is a proof that the investment in Core Web Vitals is investing in business results directly. The service like Website Renovation can help analyze and solve these problems directly.

Prompt for illustrations: Dashboard's Before & Afterbone Images. The left website shows the core web vitals red/orange and the low conversion graph (After) shows a bright green and conversion graph.

Want to follow, how to start? Checklist Web Health Check (Can be used immediately)

You can start to improve your web VITALS. Your organization website from today, try to follow the checklist simple 3 steps.

Step 1: Your current score measurement

• Go to Google Pagespeed Insights.
• Enter your URL and press "analyze".
• Wait a moment, then look at the results of "Evaluate Core Web Vitals" as green (good), orange (need to improve), or red (not good).

Step 2: Start editing from a simple and low impact (Low-Haing Fruit).

• For LCP: Try to look for the largest image on your first page. Then use free online tools such as SquoSh.app or Tinypng to compress the file smaller And upload it back
• For inp: Talk to your development team about "Third-Party Scripts" installed, such as Facebook Pixel, Google Analytics, Live Chat, Heatmap. Is there any use or can be set to download? This improvement may require high technical expertise. Which you can study in -depth guidelines from INP improvement manual
• For CLS: Check that images, IFrame, or every video on the web is configured. Width` and `Height` in the code or not. If not, notify your development team.

Step 3: Long -term planning

• Improving core web vitals is not a one -time job. But is a continuous care There should be a score measurement at least a quarter to give up. Or every time after a big change on the website Considering this since the process Corporate website development Will help to lay the best foundation in the long run

Prompt for illustrations: Checklist images with "score measurement", "edit LCP/inp/CLS", "long -term plan" with easy -to -understand icons. So that readers feel that they can actually follow

Questions that people who make organizations often wonder (Q&A)

Question: Core Web Vitals score, must get 100 full? To be good?
Answer: Not necessary. The main goal is to make all 3 values (LCP, Inp, CLS) in the "Good" (Good "or green stripe as the Google Pagespeed Insights recommends enough. Trying to score a full 100 may have to be exchanged with some functions that are not worth it.

Question: Our website is a website for B2B business, not e-commerce, is it necessary to pay attention to Core Web Vitals?
Answer: Very necessary! Even without direct trading But the B2B organization website aims to build credibility and stimulate contact (Lead Generation). The experience of the use that is stuck and slow will destroy the reliability and make you lose that the customers go to the competitors easily. Can read more about this context at Core Web Vitals for the B2B website.

Question: If you can't improve What should I do?
Answer: Core Web Vitals is quite complicated and requires technical expertise. Advisor to experts or agencies that have direct experience in improving the website efficiency are the best options. To ensure that the correction will be the point and not causing other problems

Question: Is this improvement once done?
Answer: No, whenever you add new content, install plugin, or adjust the design. There is a chance that the scores can always change. There should be regular checks and maintenance. Like an annual health check

Prompt for illustrations: Large question mark icon Surrounded by a small icon about SEO, speed, and business to convey the answer to all dimensions

Summary: Core Web Vitals is not just about IT, but it is a business to create business growth.

At this point, I hope you can clearly see that Core Web Vitals is not the only technical term that must be left to be the duty of IT. But it is the "indicator of attention" that you have to customers. And is one of The most powerful "marketing tools" to create an advantage for your organization's website.

A website that loads fast, responds quickly and smoothly. It will help create a great first impression (First Impression), strengthen the brand's reliability, make customers want to stay on your website longer and decide "contact" or "request a quotation easier. All of these are real -tangible business results.

Do not let the "slow" come to be a barrier between you and the customer again. It's time to seriously turn to "vital signs" of your website.

Start checking the Core Web Vitals of your organization website today! And you will discover the hidden growth opportunities If you need an expert to help change your website quickly and reliable until customers love Consult us for free! We are ready to help you plan both. Improve the current website or create a new organization website. Which has a strong speed of speed

Prompt for illustrations: Images of businessmen join hands with software developers With the backdrop of a rocket that is soaring into the sky Conveys working together that leads to business growth

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