Is IR Website really affect the stock price? - In -depth case study

"Open the legend!" IR Website "Thep" molding "stock price" to really soar? In -depth case study "Secret" (update May 2025)

Executives, investors' teams (IR), and all investors! The question that "doubt", many people in the world, the capital market is ... "Website Investors (IR Website)" that all listed companies are trying. "Scholarships" and "take care" well. It has "influence" to the "stock price" of the company or just "components" that "must have" according to the rules only? Some people may think that the stock price depends on "Entrepreneurs" or "Macros" as the main, but I will say that ... in the digital age that "information" is "heart" and "confidence" are "IR Website that" excellent "is more" with the stock price than you think!

Imagine ... If your company's website is "Treasure" that investors have entered. "Excited" with the "complete" information "" transparent "" "update the reality" and also "easy to use" until almost do not want to click to go anywhere. You think it will create "Positive feelings" and "confidence" to how much investors? And those feelings that will "affect" decisions "to buy-sell" their shares! This article I will not come to say it, but will take you to "in -depth" to "hidden" between "quality of IR Website" and "stock value" with real -time study "(both domestic and international) that will come to" clear the clarity ". If ready ... go "investigate" the truth at the same time!

IR Website: From the "Rules" to "strategic tools" that cannot be overlooked!

In the past, many companies may think that IR Website is just a "obligation" that must be "complete" according to the state market requirements. Or the regulatory agency is only for "storage" annual report, financial statements, or important announcements But in the modern world where investors (Especially institutional investors and analysts) have "tools" and "channels" to access many information and they are "expecting" transparency and speed in communication that has never been before. IR Website has "evolved" from "the rules" to become "strategic communication tools" that "is very powerful"!

Think about it ... IR Website is the "main channel" that the company can "control" the presentation and "Create a story" about the potential of growth, business strategy, and the determination of good governance and sustainability (ESG) directly "and" directly "to your investor's hand. It is equal to you. "Let others" (such as rumors, incomplete analysis, or opinions in social media) "Define" the market perception of your company by default! Understanding Important elements that help build confidence on IR Website are very important first.

"Not visible links": IR Website Quality affects "perception" and "decision making" of investors?

And how can IR Website "Good" go to "connect" with "stock price"? It may seem like "Indirect", but actually there are "mechanisms" that are complex and interesting hidden behind:

1. "Transparency" and "access to information" → Information Asymmetry: IR Website that provides "complete" and "updates" will help "reduce the gap" of the company "and" external investors ". "Risk" that they can recognize Which by theory When the risk that is recognized Investors may be happy to "Pay at a higher price" (HIGHE RIVET) to the shares of that company Because they have more "confidence" Study The transparency of IR Website and the impact on the capital market Will give a more profound perspective

2. "Good user experience (UX)" → Create "impression" and "Bond": IR Website that "Easy to use" "Fast Load" and "Professional" will create a "positive experience" for investors. When they can find the desired information "quickly" and "not frustrated", it will make them have "Good attitude" to the company and tend to "take time" to study the company "longer", which may lead to "Deep understanding" and "bond" with the long -term brand. Having a team of UX/UI designs is important.

3. "Effective communication" → Reduce "rumors" and "misunderstandings": In the market conditions are volatile. Or when the company has "Important news" (both good and bad). IR Website is the "main channel" that will help the company to "communicate" correctly "and" timely managing "to investors directly. The "clear" and "fast" communication will help "reduce the impact" from the rumors or misunderstandings that may occur and help "stability" of the stock price to a certain extent. Learn how to communicate bad news through IR Website professionally. Is a necessary skill

4. "Show the vision and growth potential" → Create "positive expectations": IR Website is not just "Report in the past", but it is the "stage" that the company can "Project the future" and "show the potential of growth" to investors to see fully! The presentation of "strategies" "innovation" or "new opportunities" that are interesting to help "create positive expectations" and may make investors. "Valuation" of the company in the long run that is "higher"

"Case study from around the world": When IR Website "Good", the stock price is "responding"!

In order to see the image more clearly that the IR Website has "impact" on "stock price". We try to see "case study" and "research" that are interesting from both domestic and international:

Case study 1: "Technology Company A" and the IR Website turning to world standards.

Situation before improving: Technology A company in the NASDAQ market used to have "outdated IR Website" scattered information. And difficult to use on mobile Causing analysts and institutional investors tend to "overlook" or "less attention" compared to competitors with IR Website better, although the company's performance is not bad

Changes: A company decided "big investment" with all new redesign IR Website, focusing on "Mobile-First Design", "UX that is easy to use", "financial data. Interactive ", and" ESG Section "that provide in -depth and transparent information In addition, "Webcast" has been added to the analyst meeting and "Video Content" regularly from the management.

Interesting results:

Research from independent financial institutions (reference: can search for research on the impact of the IR Website on Market Value on SSRN ), found that after launching a new IR Website for 6 months ", the number of analysts at the Coverage of the company A increased 15%"

"Average trading volume per day increased by 20%"

And the important thing is "The stock price has increased significantly" compared to the technology group index at the same time. Many analysts have reasoned that the new IR Website helps them "access" and "understand the company's information" more easily "and" "faster", making them more "confidence" in the "buy".

Case study 2: "Energy Company B" and the ESG communication at "pleasing" institutional investors

Situation before improving: Energy Company B, a large company Used to be institutional investors (Especially the fund that focuses on ESG) "questions" about the determination of sustainability because the original IR Website has ESG information that is "very little" and "not concrete".

Change: Company B "overhaul" ESG on all new IR Website, with a preparation "Interactive Sustainance Report" that clearly shows KPIS, social and good governance, "Roadmap" to become Carbon Neutral, and "interviewing executives" about the vision of sustainability consistently.

Interesting results:

the National Investor Relations Institute (NIRI) data , the company that communicates ESG efficiently is often evaluated in the case of the company B. After the ESG, on the IR Website, they found that "shares by institutional investors that emphasize ESG more clearly".

And "has been added to ESG" from many ranking institutions which have "positive" to "confidence" of investors as a whole And helps "support" long -term stock prices

Case studies 3: "Consumer goods company C" with the use of IR Website to build confidence after the crisis.

Situation before improving: C company faced a crisis within an organization that has a severe impact on investors' confidence. Resulting in the stock price "plummet" heavily. The original IR Website is "unable to" act as communication and create understanding effectively.

Changes: The new management team of the company C. Decided to use IR Website as a "main channel" in the "confidence recovery". Through the webpage, and create "FAQ Section" that is detailed updated about the company's situation.

Interesting results:

Although the situation is still "challenging", the IR website of the company C can "communicate" quickly "and" transparent "help" reduce the panic "of investors a lot.

According to the FEEDBACK survey, most of the investors "admire" in the effort to reveal the information and begin to have "confidence". Which causes the stock price to start "Stable" and "recover" faster than expected This is an example that shows that good IR Website is not just useful in "normal times" but also "important tools" in the "crisis". With good investment in IR Website , it is an investment for the future.

"Important factors" that make IR Website "affect the stock price (not just" have "but must" really good! ")

From the case studies that we have watched, we can see that the IR Website that is "good" it has an effect "on" perception "and" decision making "of investors, which finally can" affect the "stock price" in any way, but ... what is the word "good"? This is the "important factor" that will make your IR website "powerful" enough to make a difference:

1. "Completes & Accuracy of Information: This is the most important" heart "! Financial information, operating results, strategies, news, and ESG information must be "complete" "correct" and "update" always, even a little mistake can "destroy" reliable in the blink of an eye.

2. "Transparency in Disclosure: ( Investment" likes "Dare" companies that will reveal information like "straightforward" good news "and" news that may not be good "(with solutions). The policy of revealing clear information and strictly will help create a" trust ".

3. "User experience (UX)" Excellent ": Mobile -Friendly "perfectly. Will help to upgrade this part

4. "Communication at 'Easy to access' and 'fast response': Having a clear way to contact the IR team, with comprehensive FAQ, or webcast, answers investors regularly will help create a "close feeling" and "care" as well.

5. "Presentation of information that is' interesting 'and' easy to understand": Stop offering "dry" or "long PDF files"! Try using Interactive Charts, Infographics, or Videos to help "digest" complex information for "interesting" and "easier to understand".

If your IR Website has "complete", all 5 factors are likely that it will "Positive" per "perception of investors" and "stock prices" are "very high"! What about your IR Website ... Is it "complete"?

"Question-Answer Investor style!" Clear all issues. IR Website and stock prices.

For everyone "Clear Heart" about "Relationship" between IR Website and "Stock Price", I have compiled "popular questions" that are often asked often and "direct answer" from the perspective of both the "company" and "investors"!

IR Website that is "beautiful", but "the information is not updated" is still able to "help with stock prices"?

Having said that "very difficult"! "Beauty" of the design is just "First impression" only, but investors (especially institutional and analyst investors), he attaches importance to "Accuracy" "completeness" and "freshness" of "information" more than anything else! If the website is beautiful but the old information Or can't find important information It is no different from "Beautiful gift box, but inside is empty." It may "look good" at first, but "can not build confidence" in the long run. And of course it "Shouldn't have good results" on the price of stocks.

If our company is "Small company" that still "is not known." Investment in doing good IR Website will be "worthwhile" enough to "really affect the stock price"?

Definitely worth it! And may "even more important" big companies! Because for small companies that still "Not known" in the width. IR Website is "the most powerful tool" in "creating identity" "Communicate potential" and "Build credibility" for the target investor! If the IR website "outstanding" "provides complete information" and "show interesting vision", it will help "analysts" or "small investors" "to find" you more easily. And may lead to "Liquid" (Liquid "to your stock and" value assessment "can be improved in the long run. Do not think that it is a "cost" but see it as "investment" for "future"! Having experts in the development of IR Website will help you start correctly.

In addition to having a good IR website, is there another "other" factors that the company should do in order to "Benefits on stock prices" the most?

Of course! IR Website is just a "part" (although it is a very important part) of all "overall". Other factors that will help "enhance the power" for the IR Website and "good on stock prices", including:

"The performance is good regularly": This is "the most important"! No IR Website will help support the stock price. If the financial "negative" every quarter

"Communication with investors continuously and transparent": not just on the website But including the organizing of Analyst Meeting, how to regularly compact, or answering investors questions

"Good Corporate Governance": Transparent management can be inspected and fair to all shareholders, the "foundation" of confidence.

"Clear and future business strategy": Investors want to see how the company has "plans" and "vision" in growth.

"Good relationship with analysts and media": providing accurate and complete information to this group Will help the market awareness in the right direction Understanding The emotions of investors and quality IR Website are another interesting issue.

There are still other "doubts" about the "power" of IR Website for "stock price"? Do not let "do not understand" to obscure "opportunities" in creating "value" for your company!

"It's time ... use the IR Website 'mold' stock price and 'build' confidence for investors!" (Conclusion)

How are you? Everyone? Read here I believe that everyone will "Agree" and that the "excel" IR website "is not just about the image", but it is a "strategic tool" that can "affect" the perception of investors "and" stock value "of the company like" really "! We have "in -depth" to "mechanisms" links, see "case study" that "tangible", and "clarifying" on all issues.

Remember ... the most important heart of creating a "powerful IR Website" is "thinking of investors as the center" always! Trying to "give the" good "experience" to them, making them feel that "This company is transparent." "Complete information" "Easy to access" and "reliable" if we can "build confidence" for investors. The opportunity that they will "Real value" of the company and "reflect" it comes out in the "stock price". It is "not too far"! What about your company's website? ... Ready to be a "tool" to "create value"?

Okay! "Opportunities" to "build confidence" and "add value" to your company. "Can't wait"! Do not let the IR Website that "ordinary" or "outdated" to be a "actor" the potential of your organization anymore! It's time to "invest" and "Digital Ban". This is serious to create a "difference" and "advantage" that will make your company. "Sparkling" and "standing one" in the hearts of investors proudly!

Want Vision X Brain to be a "partner partner" to help you "strategy" and "IR Website," Not only beautiful ... but also helping to 'strengthen' confidence and 'support' the value of your company! "Right? Click here! Consult our experts for free! No obligation! Or if wanting to get to know Website development services, investors and UX/UI design services that create credibility. Ours more Can stop by to see more details! We are ready to help your IR website "make a difference" and "open the door to success" in the capital market!

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