Digital Trust: 7 things that must be on the legal office website To build credibility and win the hearts

The real problem in life: Why is the legal office "beautiful, but the kisses are not fragrant?" Can't win the heart of the child?

Did the lawyer or the owner of the law office ever feel like this? We invested good websites. The face looks modern, professional, but why ... almost no one contacted? Or worse is There are a lot of people entering the website. (May be seen from the advertisement) but finally disappeared as if it were just a "pass"

This problem is the "nightmare" of the Digital Law Office. The website that should be "24 -hour sales" turned out to be "Online brochure" that nobody cares Because it lacks the most important thing, that is "credibility", also known as Digital Trust in a world full of information and options. The child is not just looking. "Talented lawyer" but he is looking for "the lawyer that he dares to leave life and problems in his hand" and your website is "first checkpoint" to tell them that "Are you that person" or not?

Prompt for illustrations: Comparison graphics between the 2 legal office websites, one side looks beautiful but lively. Someone was visited and walked away. The other side looks reliable. With complete elements And have a child walking in with a smile

Why did that problem occur: "blind spots" that are invisible on the website That is destroying your credibility

This problem is not caused by unattractive designs or not all information, but caused by the "wrong communication". Most websites tend to miss the basics that create trust without knowing. The main cause from:

• Lack of human "(Lack of Human Touch): Using only the Stock Photo image that looks fake, no real lawyer team No behind the scenes Make the child feel like talking to "company" is not "the person who is ready to help him."
• In -depth information "vague": Just saying that "accepting civil cases" but not deeply on which experts How are you experienced? Or have you ever done any cases? Causing no difference from competitors
• No "No Social Proof: No Real Review, no Case Study, interesting or not mentioned from reliable media. Causing all the claims to watch "float"
• Feeling "unsafe": The website does not have a symbol SSL (https: //), without a clear private policy, making the client who is about to fill out the personal information that is hesitant and the webpage finally escaped.

All of this makes your website become just "Digital business card" that provides information but cannot create "Feeling" and "trust", which is the key to deciding to use legal services. Understanding about The signal signal is the first step in solving this problem.

Prompt for illustrations: zooming into the computer screen Show legal websites that have blind spots such as stock images that do not mean, no team information, no reviews with a magnifying glass to see the problem point.

If left, how will it affect?: Damages that are more than just "No new customers"

Having a website that lacks Digital Trust is not just making you "miss the opportunity" but also "causing negative effects" in the long run unexpectedly:

• Loss of quality children to competitors: The client is ready to pay and have an interesting case. Often do homework well They will choose an office with the most reliable website. And that means your competitors with stronger Digital Trust
• Waste marketing in vain marketing: Whether you spend money on Google Ads or Facebook Ads. If the destination is a website that people do not trust. Just like "Pour the water on the sand pile". Every click is a wasteful cost.
• Destroy the image of the brand (Brand Image): Websites that are not reliable, unsafe or outdated will reflect the image of your legal office in a directly negative. Make people think you "Not professional" or "can't keep up with the world"
• Lost the opportunity to create "Digital assets": reliable websites are "assets" that work for you 24 hours. Create a network And is an important data center Letting your website weak Is to let this asset depreciate every day

These damages are "eating" the future of your office quietly. Keep waiting without doing anything. Is to open the door for competitors to run and overtake you further

Prompt for illustrations: The graph that shows 2 graph lines, one of the companies that the website lacks credibility (plumbing). The other line is a reliable competitors. (The graph rises) with an icon instead of losing opportunities such as the money lost, the customers who slip away

Is there any solution? And where to start: Open the textbook 7, the factors of the Digital Trust that must have!

The good news is this "can be resolved" and does not always require a lot of budget. The key is to "fulfill" the gap of credibility with the proven elements. This is 7 things you should start immediately:

• 1. The lawyer team that exists and the story (Professional Attorney Profile): Stop using the card attached! Invest in professional photos And write a history that is more than just education and experience But tell "Working philosophy" and "intention" that would like to help the children of the "about us" that tell the story well. Is a powerful starting point
• 2. Client Testimonials: Alumni's words are always more weight than your advertisements. Ask for permission to bring compliments (With name and picture If possible) to be displayed on the website that is easy to see
• 3. Case studies: show that you are "can do it", not just "say". Choose an interesting case. (Without disclosing secret information) and telling the story in the form of "Problem -> Operation -> Results" to show your thinking and work. Writing interesting case studies Will change the visitors to be confident
• 4. Helpufful Content & Articles: Writing articles for legal knowledge that people generally understand (such as Blog) is a "Expertise" and "attention" to help society. This has been highly supported by an international legal organization such as American Bar Association that emphasizes the use of technology for public service.
• 5. Clear and easy access information (Clear & Accessible Contact Info): Enter telephone numbers, email, address, and clear maps on every page. May add urgent contacts or Live Chat features to reduce contact obstacles
• 6. Security & Professional Badges: Having SSL Certificate (https), privacy policies that are consistent with PDPA , and the logo show or award that has been received. Will help increase the enormous confidence of users
• 7. Modern and easy-to-use design (Modern & User-Friendly Design): Fast download websites, good display on mobile phones. (Mobile-Friendly), and there is a clean design. Will create a good experience and reflect professionalism The source like Justia has the best way to design the website of the legal office.

Beginning with the easiest thing to do first, such as improving the lawyer team Or requesting a review from the client and gradually gradually doing other parts

Prompt for illustrations: beautiful infographic shows 7 main factors in creating Digital Trust, with each icon, such as icon for a lawyer, icon for reviews, books, books for articles, paddling icons for safety.

Examples from the real thing that used to be achieved: from an abandoned website to the produce

Let me tell you the story of "ABC Legal Office" (assumed name), a medium -sized company that specializes in business law At first they had a website that watched "normal", only service information and telephone numbers. The rate of contact via the website is almost zero.

The mission of turning: The team has decided to invest in all new websites using Digital Trust as a leading photo of the new lawyer team in a friendly atmosphere, but still professional, creating a page "that tells the story of the establishment and determination of the team .

Amazing results: Only 3 months after launching a new website The number of basic inquiries is increased by 300% and the most important is the "quality" of goodness. They got 2 large organizations who said, "Decided to contact Case Study and impressed the professionalism of the website." This is the proof that the investment in "Reliability" provides truly worthwhile and sustainable returns.

Prompt for illustrations: Before the first page of the website "ABC Legal Office" The first side looks simple, lively, and the After. There is a picture of a smiling team. There are customer reviews and clear CTA, with a graph showing the higher contact.

If wanting to follow, what to do (checklist for action immediately)

It's your eyes to turn your website into a magnet. Attracting this checklist to check and do immediately:

• [] Check the team's pictures: Is the current photos look professional and friendly? Or is it still a photo 10 years ago? Action: Schedule a new team by professional photographer.
• [] Update Lawyer History: Your history tells "stories" or just "information"? Action: Add short paragraphs About your goal and inspiration in your work on us
• [] Collect reviews: Do you have a system to request a review from the case that has been closed? Action: Create email template for sending a review from old customers that you have a good relationship.
• [] Plan to write Case Study: Think of the most proud case of Khun Action: Start the case study using the problem structure -> operation -> Results
• [] Safety check: Is your website https? Action: Contact the hosting service provider to install the SSL Certificate immediately and check the PDPA checklist to make sure you have the right policy.
• [] Test on mobile: Try to open your website on your mobile phone! Is it easy to use and should be read? Is the button difficult to get hit? Action: Consult a UX/UI expert to improve mobile experiences.

Just starting to follow this checklist, it is considered to upgrade your website to the next level.

Prompt for illustrations: Beautiful and easy -to -read images. There is a channel to tick correctly. With each icon Same as shown in the article

Questions that people tend to wonder (Q&A) and all answers to clear

I have compiled a common question about building credibility for the legal office website here.

Q1: Is these Digital Trust use a very high budget?
A: It's not always necessary. You can start with things that do not require money at all, such as improving the content on the lawyer history page, collecting customer reviews via email, or writing 1-2 knowledge articles. The most worthwhile investment in the long run is to hire a professional photographer and website improvement to support mobile phones. Which can gradually do

Q2: How is Digital Trust and SEO different?
A: Easy to think is SEO. "To make people find you." The Digital Trust is "To make people find you and decide you." Both work. Good work. SEO will bring customers to the front door (website), but Digital Trust is what invited them to open the door and walk inside.

Q3: Is the website having a blog or an article to give knowledge?
A: It is absolutely necessary in this era! Blog is not just a SEO tool, but a stage for you to express expertise (Expertise) and create credibility. (Trustworthiness), which is an important part of the EEAT principle that Google uses the website quality assessing Free knowledge also creates good feelings. And make your children the first person when there is a problem

Q4: How long does it take to see the results from the website improvement?
A: Some changes, such as adjusting the design to look modern Or adding a reliable team to create a better "first impression" As for the quantitative results, such as the increasing number of communication May start to see the results clearly within 2-4 months after you have improved important elements. And began to promote

Prompt for illustrations: Spech Bubble, which has a question mark (?) Inside and another box that has a correct mark (✓) to convey the clear question-answers.

Summary for easy understanding: It's time to change the website into a "win" tool.

In summary, the "credibility of the legal office website" in the digital age Going farther than having a website that "looks good" but must be a website that "feels good" and "trust" with your website is the page. Is the living room And is a representative of all your professionalism

Paying attention to all 7 of the above factors Whether the lawyer team that exists, evidence of success, data safety, and excellent use Is the investment that will change your website from "Online business card" to become a "high quality creative tool" that works for you 24 hours. Do not let the customers' trust to be a wall to block your success anymore.

Start checking your website today. And then improve even a small point One point ... that may be the starting point for bringing the most important child tomorrow!

If you want a "partner" that specializes in changing the website of the legal office into a tool to build credibility and attracts the good victims x Brain and consulting! View details of website development services for the UX/UI legal design service to create the best experience. And contact us to talk

Prompt for illustrations: Powerful last picture Is a picture of a hand in hand between the lawyer and the client With the backdrop as a website that looks reliable and perfect Convey the closing of success and trust

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