How to create a landing page for industrial products (Industrial Product) to create a Lead.

The factory webpage is quiet? Classic problems that industrial business people encounter

Have you ever felt like this? The company invested a website for our good industrial products for hundreds of thousands of baht. The website looks beautiful, modern, has all the machines in every angle. But as time passed ... what came back was "silence" without calling in, no email requesting a quotation, no new Lead from online channels, even a "online catalog" that no one came to talk to ... If you are nodding Show that you have come to the right place. This problem is not only one person, but it is a "true story in life" of the B2B business and many industrial products in this era.

-Prompt for illustrations-

"Pictures of engineers or procurement managers are frowned. While looking at the factory website that looks old and difficult to use on the computer Convey the irritability of finding product information. "

Why is the website beautiful, but Lead is not in? Trace the true cause

This problem is not caused by your products badly. Or the sales team is not good But its roots often come from "Misunderstanding" in the design of the website especially for industrial products We must first accept the truth that The decision to buy machinery worth millions of baht Or chemicals for production lines It is completely different from buying T -shirts online. Customers do not need a button. "Pick up the basket" but they are looking "In -depth information", "credibility" and "people who can talk to"

The main reason that most factory websites fail to create Lead is:

• Wrong design: B2C website (selling items to people) with B2B, focusing on beauty But lacking information that the customer "real one" (such as engineers, purchasing department)
• Lacking clear routes: The audience has entered the website. "Lost" does not know where to go to ask for information. Or what to do to contact the sales department
• The content does not meet the problem: only "features", but does not say that it will "solve problems" or "Benefits" for the customer's business.
• Overlooked psychology. Buyers: I do not understand that high -value purchase decisions require. "Trust" and tight assembly information Learning about Design psychology that stimulates conversion is very important.

THOMASNET industry experts always emphasize that more than 70% of the current industrial buyers are always starting to search for information from online channels first. If your website is not ready They will immediately turn to competitors.

-Prompt for illustrations-

"Infox images compare the route of customers B2C (see> buy) with customers B2B (Search> Compare information> Contact cells) show different complex"

Leave an abandoned website for a long time ... The disadvantage is more than just "without Lead".

Having a website that cannot create a Lead is no different from having a quiet cell in a beautiful office. But never went out to find customers The consequences are "pain" and "more serious" than expected.

• Lost marketing sounds: money that goes down to the web, doing SEO, or shooting Will become an "empty center" cost because it cannot turn the traffic into business opportunities
• Lose the opportunity for competitors: while you "wait" for customers to contact competitors with better landing pages than "sucking" the same group of customers in front of the eyes.
• The sales team works more difficult: the sales department does not have a qualities (Qualified Leads) that have quality, have to waste time with the COLL CALLING or find old customers. That is difficult to measure
• Brand image, recession: Website that is not reliable and difficult to use. Reflecting non -professional and does not care about customers Make the brand look "outdated" in the eyes of modern buyers

Allowing chronic problems is to gradually close the door to digital growth. Currently, it is the main battlefield of almost every business.

-Prompt for illustrations-

"The image of the meeting room is empty. There are sales graphs that fell on the projector screen. And the management sat alone Conveys business opportunities that are lost. "

The solution is here! Create a "Industrial Landing Page" that works for a 24 -hour cell.

The good news is ... this problem can be solved! And the answer is to create a "Industrial Product Landing Page" or "industrial product selling page" that is designed to "create Lead", especially not just a normal product showing page. But it is a powerful marketing tool Which has a completely different element from the general webpage

The main heart that must be adjusted is:

1. Hero section that stops eyesight: The first part to see must "sell ideas" to finish in 5 seconds with Headline, which clearly says "What kind of product do you solve" with high quality videos that show "work" really?
2. Tangible in -depth information: Forget the marketing market. This group of customers wants SPEC Sheet, Technical Data, Case Study, and easy download results.
3. Trust Signals that ensures: Insert the leading customers who used, industrial standards (ISO, CE), or Testimonial from real users. To destroy the hesitation wall
4. Call-to -ction (CTA) that is right for B2B: Stop using the "buy button" but change to a button that leads to "Next step" in sales, such as "Request a quotation", "Consult with an expert engineer", "Download the full brochure" or "appoint to see the demonstration". Choosing CTA that is suitable for the B2B business is a true game change.

UNBONCE platform has performed many successful landing pages. Which those principles can be applied to the design Website for premium products Excellent

-Prompt for illustrations-

"The Mockup image of Landing Page, an industrial product that is well designed on the computer screen. There are all components such as video, demonstration, SPEC table, CTA button 'requesting a prominent' quotation "

Examples from the real thing: when the landing page changes "Visit" as "Signed"

In order to be clearer I would like to give an example of the story of "Siam Machinery Company" (fictional name) that imports and sells high -precision CNC laser cutters.

• Original problem: Old websites have information like brochures. There is a picture and a long specification table, but there is no clear CTA, resulting in only 2-3 average Lead, which is mostly not a target customer.
• How to fix: They leave the old website and create a new landing Page for flagship laser cutters. In this page, there is a video demonstration of thick metal cutting, with 30%Case Study from customers who reduce costs, with a "download button for cutting speed" (which must fill out the email) and have a form of "requesting a quotation and calculating the value point".
• Results: Just 2 months after using the new Landing Page. Qualified Leads will rise to 30 times per month (increased by 10 times!) And the sales team can close up to 2 large deals from the Lead that directly entered. Because the customer has received the desired information to almost decide since before talking to the cell This is the power of design that truly understands customers.

-Prompt for illustrations-

"The graph that shows the number of Qualified Leads that has risen clearly. With a background as a salesman, smiling and talking to the customer happily. "

Checklist 7 steps to create a landing page of industrial products to be ready.

Ready to do it yet? Try to follow the checklist. Simple. 7 this step to change the pages. Of you to become a high quality Lead production machine

1. Determine the "real customer" (Buyer Persona): Who are you talking to? Project engineer, factory owner, or purchasing manager? Each person is looking for different information.
2. Collecting "the best content": Preparation of video, high -resolution products, full SPEC Sheet, Case Study, and Testimonials are ready.
3. Place the front structure (Wireframe): Arrange the storytelling from Hero Section> Resolve problems> Methods> Customer results (Case Study)> Technical information> Credity> CTA
4. Write a copy that "sharp" and "clear": Use the straightforward language. Clearly communicates how your products will help their work easier, faster, or how to save.
5. Design a "easy to fill out" form. Do not ask for too much information for the first time! Just the name, company, email, phone number is enough to contact the cell. Design UX/UI for high value products. Is the key to this step
6. Causing Mobile-Friendly 100%: Modern engineers and engineers open the web from mobile all the time. If your website looks broken on mobile Equal to closing the door in front of them
7. Install the measurement system: Use Google Analytics or Heatmap to see where people click, read a lot, and out of the page. To bring information to improve all the time

-Prompt for illustrations-

"Checklist images or the Landing Page Creation Process Lands from Customer Analysis, Wireframe Design, Real Opening"

Questions that people who make the factory web skeptical (And the most clear answer)

I compiled a common question from the industrial business owner. With the answer that will help you make decisions easier

Q1: Our products are very complicated. There are many sub -models. How to explain in one page?
A: No need to explain everything. Landing Page is responsible for "open conversations" and "screening those who are serious" by providing the most important information to stimulate contact. As for all in -depth details Can be put in the brochure or SPEC SHEET that allows customers to download to study

Q2: We don't have a beautiful production video. What to do?
A: "sincerity" and "is useful" more important than productions! Video taken by mobile but clearly saw the operation of the machine Or a clip that your engineer describes short work It's better than nothing. Or may use 3D Animation or Technical Drawing (Technical Drawing). The explanation is also effective.

Q3: Should I put the price on the Landing Page page?
A: For most industrial products that have changed the specification "should not" because the price is uncertain. Not wearing the price will encourage customers who are really interested. "Must contact" to request a quotation Which is already our main goal

Q4: After renovating the landing page, how long have to wait to see results?
A: If you already have a traffic to the website, you may start to see better quality Lead within 1-2 months, but if creating a new traffic via SEO or advertisement, it may take 3-6 months to see a clear result. But the exact thing is that the good Landing Page will change the traffic that you have to become a Lead more efficiently than before.

-Prompt for illustrations-

"A large icon image (?) And someone is pointing to that icon with suspicion. But the face has hope. "

Summary: It's time to change the factory website to "LEAD Machinery"

Creating a landing Page for industrial products It's not just a beautiful website design. But it is placing "Digital marketing strategy" that deeply understands the B2B customers' decision path is to create "Genius Sea Man" that works for you 24 hours a day. Give the information that the customer needs at the right time and forward the "quality customers" for your sales team to close the sale.

Don't let your website be just a lonely online catalog. Today, you know all "secret formulas" since understanding the problem, adjusting the structure, creating reliable content, to the actual checklist. It's time to do and change the audience that comes in. To become an important customer that will grow your business sustainably

If you want "shortcuts" to success And looking for a professional team that will help you design a Landing Page that can actually create a Lead or want to upgrade your product website as a premium level. Our team is ready to give a free consultation! Contact us to start creating your LEAD machinery today.

-Prompt for illustrations-

"The hand image that is pressing the button 'Send a quotation' on a tablet, with a modern factory or industrial machinery. Conveys the action that leads to success. "

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