Industrial Estate: What information is needed to attract investors?

Beautiful website ... but why does investors not contact? Problems that industrial estates overlook

Have you ever wondered ... why our industrial estate website has a beautiful but quiet looking. No shadow. Contact from interesting investors, although the marketing team is fully promoted? Project information is complete in the style of the Company Profile, but what has been returned is the traffic that has arrived. Leaving only the headache number. This is a classic problem that many settlement. I'm facing: Having a website that acts as just "Online brochure" but not "truly" tools to attract investment "

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Pictures of foreign investors are frowned. While viewing the industrial estate website on the tablet Which the general data display screen that looks unattractive and can't find important information Conveys confusion and disappointment

Why do most of the web sets "miss the target" in communication with investors?

The main reason why many industrial estates are not able to create the desired results. Not because the design is not beautiful But because "Data structure" and "storytelling" that are wrong from the beginning The team often creates a website from the perspective of "company", which is to say who we are. What have we done? But forgot the most important heart That is the perspective of "investor".

Investors (both Thai and foreign) have limited time and need information that "matches the issue" and "can be used to make decisions" immediately. They do not want to read the history of the company. But looking for answers for important questions such as:

• The land here has infrastructure (electricity, water supply, internet).
• How long does it take to travel to the port or the airport?
• Have tax benefits from BOI (the Board of Investment) or not?
• The process of requesting a complicated license? Is there a complete help (One-Stop Service)?
• How many plots of land are there? How much is the price?

When your website does not have these answers clearly Investors are ready to press to close and turn to competitors who have more complete information. Design a website for investors (Investor Relations), so must think from the corner of the information. Not just people wanting to present

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Infographic compare between "Company perspective" (emphasizing history, vision) and "Investor views" (focusing on numbers, logistics, roi, benefits) showing the differences of what each side needs.

Let the "complete information" website affect the business harder than expected.

Having a website that provides information is not straight. Not just making you "lose opportunities" in getting a new customer only But it affects the chain in many dimensions.

• Costs of the enormous opportunity: World -class investors may have come to your website. But when he couldn't find important information in 1-2 minutes, they left quietly. And you never know that you have missed a "big deal" worth hundreds of millions or billions of baht.
• The sales team works harder unnecessarily: instead of the website to help "filter" and "give information" initial customer until becoming Warm Lead. The sales team has to waste time answering the basic questions repeatedly. With customers who are not real Resulting in reduced work efficiency
• Unreliable brand image: in the digital age, transparency is the heart of credibility. The website that provides incomplete information may cause investors to ask about professionalism and readiness of the project.
• Clearly disadvantage: If your competitors have a website that meets investors better Whether in -depth information, calculations, or virtual tour, they will become "First option" in the minds of investors immediately Structure Industrial business website Well, it is very important.

These effects are not a small matter. But it is something that bite the potential of your industrial estates every day.

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The picture shows the two businessmen, one points to the Sikhom A website that is complete and satisfied. While the other shook his head for the Nikhom B website that looks beautiful but not complete. Convey the disadvantage in the competition

Checklist information that must have Change the deserted website into a magnet to attract investors.

It's time to change your website into the most powerful marketing tool! This is the checklist information and important features that investors "look for" and your industrial estate website "must have" to create competitive advantages.

1. Location & Logistics

• Interactive Map: Not just a picture But it is a zoom map, can choose to display various layers (such as empty land, rental factory, utility system) and can be pins the distance to important strategies.
• Access and distance: specify data, distance and travel time to the pier, airport, customs checkpoint, and the main highway (may be made into infographic)

2. Infrastructure and public utilities (Infrastructure & Utilities)

• Electrical system: Production capacity, stability, have its own sub -station?
• Water supply and waste water treatment systems: Raw water sources, tap water production capacity, the capacity of the wastewater treatment system (Which type of factory can support)
• Communication System: Fiber Optic, service providers, signal coverage

3. Land and facilities (Land & Facilities)

• Master Plan & Land PLOT AVAILBILITE: All project maps that are always updated Show the plots that are sold, free, and reserve and specify the size of each plot.
• Ready-BUILT FACTORY: Factory information for rent/sell, size, picture, plan, and specifications of the building

4. Incentives & Support

• BOI & Tax Privileges: Summary of tax benefits and investment that are easy to understand. By referring to information from BOI and the Industrial Estate of Thailand (Kor.)
• One-Stop Service: Explain the steps and assistance services for licenses such as factory operating license (Ror. 4), construction license To show that starting a business here "Easy and fast"

Having complete information as follows Is the basis of creating Manufacturer website Successful

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MOCKUP images, new designs, industrial estates, new designs that look clean and orderly, with various parts according to the checklist, such as Interactive Map, Utilities, Land Availbility and BOI Incentives.

Examples from the real thing: when the "B" setting game turned the game with the website improvement.

Imagine "Industrial Estate B" used to be a very high potential project. But their old websites only have a history of company history and beautiful pictures, resulting in the past 2 years, almost never being contacted by foreign investors. The sales team must run for the customers themselves all the time.

Turn point: Executives decide to invest in all new websites by using the checklist mentioned above as the main axis. They create an interactive map that shows a free land plot, with a separate landing page. And the most important thing is Virtual Tour 360 °, allowing customers to "visit" projects from anywhere around the world.

The result in 6 months:

• Inquiry from abroad increased by 400%: investors saw complete information in one place and confident to contact in.
• Reduce 30%of customer decisions: because customers have received all important information since before talking to the sales team.
• The sales team closed better: because they talked to the "real" customers who have studied well.

This is a proof that Investment on the website that "directly answers" investors Able to create a truly worthwhile return and flip the business game Good user experience design is very important for high value B2B businesses.

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The picture of the BEFORE & After of the website "Industrial Estate B" on the left is an old website that looks messy and less information. The right is a new website that is modern design. Complete information With a graph showing the highest inquiry

If wanting to follow, what to do? Checklist for instant use

Read here You probably have seen the picture that the settlement website How to look good and information It's time to do it! Try using this checklist. "Check your health" your current website. Or can be used as a guideline for creating a new website

Part 1: Foundation

• [] Clear contact information: have a phone number, email, Address, and Google Map Map, complete and easy to find?
• [] Supports multiple languages: at least there is an English version Translated by professional, not just Google Translate?
• [] Fast download and Mobile-Friendly: Is the website showing well and is easy to use on mobile phones? Try to test the speed with Pagespeed Insights.

Part 2: Key Information

• [] Interactive Map: Is there a map that shows information on land plots and utilities? (If not, should be the first priority)
• [] Utilities data table: Have a table summary, water supply, wastewater treatment, and the internet that is clear?
• [] Land/Factory For Sale/Ret: There is a specific page for land and factory. That is consistently updated or not?
• [] Page Summary of benefits (Incentives): There is a summary of BOI information and other benefits. That is easy to understand or not?

Part 3: Trust Building

• [] Current customer list (Client Logos): There is a logo of the leading company located in the settlement. Of yours or not? (It is the best Social Proof)
• [] News & Events: There are updates on the progress of the project or news. Regularly or not?
• [] Virtual Tour / Video Presentation: Is there a virtual video or a virtual tour that helps investors see the overall project?

Just start by chasing the check one by one. You will see the point that needs to be improved and able to plan development. Industrial business website Of you to answer investors better

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Large checklist image on the computer screen There is a tick -green mark in various channels. With the hands of a businessman who is pointing to the checklist, communicating to do and check systematically.

Questions that people who make web sets are often curious (and the most clear answer).

Q1: We need to put "price" information on the website?

A: It is not necessary to put the price exactly, but the best way is to give "Price Range" or specify as "starting price per square meter/rai" so that investors can assess the initial budget. Doing this helps to increase transparency and help filter customers who are not directly on the target audience. The important thing is to have a button. "Request a quote" (Request a Quote) that is clear and easy to fill out information.

Q2: Between "beautiful pictures" and "Raw data" (DATA). Investors are more important to?

A: Both are important, but "raw data" always come first. Investors use data and facts (Facts & Figures) to make decisions. As for beautiful pictures, videos, or Virtual Tour act as a "supplement" that helps to see and create more feelings to invest, so it should start by preparing all the information first. And presenting through the beautiful media

Q3: How much is it necessary for Virtual Tour?

A: In the present day "very necessary", especially with attracting foreign investors who are not able to travel to see the real location easily. And represents professionalism and modernity of your project It is a tool that creates an advantage over competitors that are not clear.

Q4: Which information should be "updated" most often?

A: "Land plot" (Land Plot Availability) and "News & Updates". Non -updated land data will immediately destroy credibility. As for consistent news updates, it helps the website to look movement and also good for SEO.

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Image icon Along with the Q1, Q2, Q3, Q4 surrounded and surrounded by a green mark in the middle. Conveys answering questions that help clear the questions.

Summary: It's time to change the settlement website. Your goal to world -class investment

At this point, I believe that you have seen that the creation of a successful industrial estate website There is nothing more than just a beautiful design. It is a strategy. Customer understanding (investor) deeply and presenting "correct information In the right form And at the right time "

Changing your website from "Online brochure" into a "24 -hour investment tool" may require the first effort. But the result is enormous worthwhile Both in terms of business opportunities, reducing the sales team burden, and creating a strong brand image at the international level

Do not let your website be just a cost anymore. But make it a investment that creates the highest return. Start checking and improving your website today. To open the door to welcome investment opportunities from all over the world that are looking for the best location ... which may be your industrial estate.

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High angle image of modern industrial estates With sunlight shining down Along with the digital graphic line that connects the settlement To the big city around the world Convey the opening of the door to world -class investment and success

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