Solve Shopify Page Speed ​​problems to load the rocket (Core Web Vitals).

The real problem in life: "The customer pressed the goods in the basket ... but why not pay?"

Every shop owner on Shopify. Have you ever felt this way? You see the alert "There are more products in the basket." The heart swelled with joy. But after sitting and waiting for many minutes ... nothing happened The order is not in. That customer disappeared in the air, as if never existed. The "abandoned cart) phenomenon that was repeated. You start wondering if the product is not good? The price is not liking? Or the promotion is not strong enough?

But you may overlook the most insidious "murderer", that is "the speed of loading the web page" or Page Speed. Customers are about to press to pay. But the webpage is spinning, not going anywhere ... 1 second, 2 seconds, 3 seconds ... Human patience in the online world is shorter than we think! The hesitation began to form. "Is this website reliable?" "Will pay and be cheated?" Finally, they just "Close the window" and then buy from a faster competition shop. This problem is not just causing you to lose customers. But also destroy your brand's credibility in the blink of an eye This is a problem that many business owners encounter. But don't know that the root It comes from a basic story like the web speed.

Prompt for illustrations: Online store owners are sitting in the temples. Looking at the computer screen that shows high Cart Abandonment Rate statistics.

Why is our Shopify website "sluggish" as a salt boat?

Many people may think that using Shopify that is a world -class platform. The website should be fast and lost automatically. But in reality, "speed" does not come for free. There are many factors that we may accidentally attack our website without knowing the main reason that your shop's shop is so frustrated. Usually comes from these stories:

• Giant size picture Never been compressed: This is the number one villain! Uploading beautiful products Taken from a high resolution pro camera without shortness or compression files first Is like having customers download heavy files Every time the webpage is opened, it is "pulling" to the web slower.
• Apply the app (Apps) more than necessary: ​​the Shopify app is like a convenience tool. But the application of all the apps that look interesting without real use Is like carrying unnecessary items Every app that you install will add code. (Javascript/CSS) into the website, resulting in longer processing
• The theme is beautiful, but "heavy": some themes may have a beautiful animation or features that are beautiful, but exchanged with large file size and complex code. Causing the overall website to work more slowly
• Code that is not organized (Render-Blocking Resources): Javascript and CSS files that are loaded before the important content of the web page will "intervene" the display, allowing users to see the free webpage. Too long before the content appeared.

These causes often gradually Accumulate little by little Until one day you found that your website is too slow to handle. Which is a problem that affects other parts Of the business inevitably, like the problem of a clinic that loaded slowly until losing customers That bad user experience leads to loss of business opportunities

Prompt for illustrations: simple infographic images showing 4 main reasons that make the web slow: large icon, icon, many apps, complicated icons And a tangled icon

If letting the "slow" website continue, what will happen?

Having a slow loading website is not just annoying, but it is "disaster" for the e-commerce business in this era. The consequences are severe and more chain than you think:

• Conversion Rate. Scale: Clear statistics that "every second" on the website is slow down. Will reduce the purchase rate (Conversion Rate) significantly Customers do not want to wait, just go to buy somewhere else.
• SEO ranking on Google falls down: Google is very important to user experience. By using a indicator called Core Web Vitals as a ranking factor If your website is slow until the exam fails Ranked on the search page will gradually fall, causing new customers to not find you.
• Advertising costs are more expensive, but the result is worse: when you shoot the advertisement (such as Google Ads, Facebook Ads) to a slow load page. Advertising platforms will think that your "Landing Page Experience" is not good, so you may have to pay for advertising per click. In addition, the person who clicks comes in is likely to press off before you see your product. Turned out that you "Burning money"
• The reliability of the brand decreases: a slow and difficult website. Make customers feel that your brand "Not professional" and "unreliable". They may ask questions about payment safety. And the first impression that this negative may cause them not to come back again

Allowing chronic Page Speed ​​problems is the same as opening a shop but has a heavy and stiff door. Most customers choose to walk through the shop next to it. The door is definitely open and more convenient. This is the pain that the pain of online competitions.

Prompt for illustrations: 2 graph images in the opposite direction One line is the time to load the web that rises to the conversion rate and the SEO ranking with a frowning icon of the customer.

Is there any solution? And where should it start?

The good news is that the slow web problem on Shopify can be resolved and improved systematically. No need to move home or create a whole new website. The key is the "ironing" that is not necessary and organizes the structure to "light" and "fastest". You can start from these steps:

• 1. Check your current scores first: Use free tools such as Google Pagespeed Insights to measure your current web speed. You will see both mobile and desktop scores. With basic advice on where to improve
• 2. Deal with "pictures" first:
  • Compression Images: Use online tools or apps in Shopify (such as Tinyimg, Crush.pics) to reduce all image file size without reducing the quality to ugly.
  • Adjust the size (Resize Images): Show the image in size that is suitable for display. Do not use a 4000x4000 pixels in the area displayed only 800x800 pixels.
  • Using modern Format: Consider using Format .webp images, which are much smaller than .jpeg or .png, but still sharpness.
• 3. Make "App Audit" a big time: Go to the back of the shop Shopify and explore all apps that you installed to ask yourself, "Is this app still necessary?" Or "Does it make us worth the lost speed?" Which apps are not used? "Delete" immediately.
• 4. Enable "Lazy Loading": This technique will make the web not have to download all images on the page at the same time. But will only download the images that are about to appear on the screen Helps the first loading faster Most modern themes have this feature in itself. Or can use the app
• 5. Manage CSS and JavaScript files:
  • Minify Code: It is an unnecessary character (such as space) from the code file. Makes the file smaller sizes. Shopify is usually done. But some apps may add files that are not minify.
  • Reduce the Render-Blocking Resources: Consider using experts to adjust the code to postpone the loading JavaScript that is not important to the end.
• 6. Upgrade or change theme (Theme): If your current theme is too old or not supporting new features Investment with a theme that is famous for speed (Fast-Lading Themes) may be the most worthwhile decision in the long run.

Starting from these things will help you see the results better. For additional in -depth guidelines Can study from Website speed adjustment manual from Shopify Help Center directly, which will help you understand the overview of more complete Shopify SEO strategy.

Prompt for illustrations: Step-By-Step infographic, showing problems. From checking points, picture management, audit app, to the code adjustment With an icon for each step to be easy to understand

Examples from the real thing that used to be successful: when the shop "Soft and comfortable pajamas" turn the sales with Page Speed.

In order to be clearer I would like to lift the case of the shop. "Soft and comfortable pajamas" (assumed name) that had experienced sales problems, not in accordance with the target, despite shooting a lot, the product is good. Reviews are only customers disappearing on the way regularly.

The original problem encountered: The original website of the shop uses beautiful themes. There is a large background video on the first page. Every product image is raw files from the camera. And more than 25 apps have been installed to add features. As a result, Pagespeed Insights on mobile phones are 21/100 and takes more than 8 seconds for each product! Dandy basket up to 80%

The mission of turning: The team came to do Ecommerce Optimization Audit and began to correct the discovery point.

• Change Hero Section: Remove the background video. And replaced with the image of the .Webp that was compressed well
• Clear some apps: uninstalled 15 unnecessary apps, only 10 really important.
• Manage the entire system image: Use all image compression apps in the shop. And enable Lazy Loading
• Adjust the theme code: Hire experts to deal with Render-Blocking JavaScript and CSS

Amazing results: within just 1 month. Pagespeed Insights on mobile phones rises to 85/100! The time to load the page is reduced to less than 2 seconds. What follows is that the Conversion Rate increases from 0.8% to 2.5% (more than 3 times!) And the abandoned basket rate decreased by more than 60%, resulting in the total sales of the shop growing more than 280% without having to increase the advertising budget at all. This is a proof that investing with Page Speed ​​is one of the most worthwhile returns for Shopify stores.

Prompt for illustrations: Picture of the mobile phone screen On the left, showing a slow loading website and has a low Pagespeed score on the right, showing the same website that has been loaded quickly and has a high score. With clear sales graphs

If wanting to follow, what to do (checklist that can be used immediately)

It's your eyes to change the sluggish Shopify website into a quick money making machine! Try using this checklist to check your health and improve your website immediately:

Part 1: Analysis and Audit (Audit)

• [] Web speed measurement: Go to Google Pagespeed Insights and fill out your URL. Write down Mobile and Desktop as Baseline.
• [] Check the size of the webpage: Use tools like GTMETRIX to see how many MB of your page is included.
• [] Explore apps: Open the back of the shop Shopify and list all apps. Then ask yourself which app "is necessary" and which app "just want to have"

Part 2: Image Optimization)

• [] Installation of compression apps: Select a reliable app (such as Tinyimg, Image Optimizer) and order it to work with all the pictures in your store.
• [] Open Lazy Loading: Check your theme settings to see if there are options to open Lazy Loading or not. If not, consider using the app.
• [] Check the picture on the first page: Hero Banner picture on the first page is something that must be light and fastest. Make sure that it has been well optimize.

Part 3: Cleanup

• [] Delete unnecessary apps: cut your heart and press "delete" the app that you do not use or duplicate work.
• [] Delete the old code of the deleted app: Sometimes the removal of the app does not delete all the code. May require experts to check and delete the residual code in the Theme.liquid file.
• [] Update theme: Check if your theme is the latest version or not. Updating often comes with efficiency improvement.

This checklist will help you solve the most common basic problems. Understanding and editing The most common problems in these Shopify stores are the first step to have a strong and sustainable website.

Prompt for illustrations: CHECKLIST images, beautiful, comfortable, with a cheap tick. With icons for each topic, such as an enlarged glasses for Audit, mountain images for Image, and broom images for Cleanup

Questions that people tend to wonder And the answers that are cleared

I have compiled a popular question about Shopify's Page Speed ​​that many people wonder. With clear and straightforward answers For you to make decisions easier

Question: Deleting the app Will cause the features that have been used to disappear Will it affect the shop?
Answer: Definitely affect. But this is an opportunity for you to review that "Is that feature really necessary?" Sometimes we installed a little small feature that customers almost didn't use. But instead made the web slow down Try weighing between "The benefits of features" and "lost speed". Often, having a fast and simple website to give a better conversion than a website that has a lot of features but slow.

Question: How much will the Pagespeed Insights score?
Answer: The ideal goal is "green" or 90-100 points, but in reality, for the E-Commerce website that has many apps and pictures. Mobile scores are 50-89 (orange) and through the the Core Web Vitals (LCP, Inp, CLS), it is considered "excellent" and is not a good experience. Do not be obsessed with the number 100 too, but the focus is to pass the Core Web Vitals.

Question: Is it necessary to hire developers to help or do it yourself?
Answer: You can do it yourself in many parts, such as compression, removing apps, opening lazy loading through the theme settings. But for complex modifications, such as removing the Render-Blocking Resources, removing the residue code, or in-depth theme structure adjustment Hiring experts with direct experience with Shopify will be "safe" and "see results" better. Investment hiring experts for technical work Is like hiring Professional Shopify shop design team to get the best results.

Prompt for illustrations: Image icon, a large question mark (?) And someone is standing around. With a clear answer icon appearing to solve the questions

Summary for easy understanding: "speed" is the most worthwhile investment.

At this point, I hope you can clearly see that "Page Speed" is not just a headache technical, but it is the "heart" of the customer experience and is one of the most important variables to your Shopify store's success. Having a faster loading website is not just "options" is a "essential" in this fierce e-commerce.

Web speed improvements are like investing to create "The storefront" is the best online. It helps to reduce the pressure rate. Increase the reliability of the conversion rate and also have a good effect on SEO in the long run as well. Every second you make the web faster Is the increased sales opportunity And is the impression that you created for customers

Do not let the slowness come to hold the growth of your business. It's time to take the examination and "iron fat" for your Shopify website seriously. Start with the checklist that I have provided, you will definitely see the change!

Would like experts to help analyze the problem and change your Shopify website to load quickly. Ready to create sales soar, right? Click here to receive our E-Commerce Web efficiency! Or if you want to create a perfect new store, both design and speed, look at the shop design, Shopify by our experts!

Prompt for illustrations: Powerful graphics Showing a picture of an arrow that rises from the snail icon To the rocket icon with a message "Change the website to be a sales"

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