Exit-Intent Popup: How to not be annoying and can actually add conversion (complete version)

Have you ever? Going to close the website, but suddenly there was a window bounced up ... What is your first feeling? "Annoying!" Right? Many marketers and website owners are in pain in this problem. The website has invested well. The traffic can be found. But the customer returned "Almost to buy" or "almost applied" and then changed his mind Disappeared with the last moment And when trying to use "The final opportunity" like Exit-innt Popup, it turns out that the more customers escape faster!

If you are facing this situation ... don't give up. The problem is not in the "tool" but is on "how to use". Today, we will turn the game together. I will take you in all dimensions of Exit-innt Popup Best Practices. Change the "annoying" to become a "top-class sales assistant" that not only does not cause irritability. But also helps to add conversion to your business. Ready to go!

The real problem in life

Imagine You are a customer Choose to see the product on the E-Commerce website. But still can't decide So scroll the mouse to the 'X' button to close the window immediately! There is a large popup rising in the middle of the screen with the message that "Don't go! Apply for news with us! "Without any interesting proposal, plus a closing button (if found) is a little ... What is the feeling that happened? Of course, it is irritability. Like being interrupted and not respected The result is that you do not hesitate to close it immediately. And may remember the bad image of this brand for a long time

On the other hand, as the web owner You just want to give a special discount or a good proposal. It was the last effort to hold the customer. But the results are completely opposite. You see the higher Bounce Rate, the time on the web page is less, and most importantly, the conversion that does not increase at all. This is a problem that the world is broken. Many web people must encounter: good intentions but create bad experiences without knowing.

Prompt for illustrations: Cartoon image showing the face of users that are frustrated and annoyed. While trying to close the EXIT-innt Popup window that is poorly designed and looks messy on the computer screen.

Why did that problem occur?

The annoying Popup root is not caused by the Exit-innt technology itself, but it is caused by the wrong plan and strategy. Most often it comes from a misunderstanding that "Just having a popup bounce is enough." That is a very dangerous idea. The main reason that makes your popup become a "villain" is as follows.

• Offer (Offer) is not pleasing and not right . "Apply for news" with customers who are about to leave the baskets that have thousands of baht. It is a violent incorrect communication. Your proposal must be consistent with what the user is doing or interested in that page.
• Design and powerless copywriting: POPUP is not beautiful, use the color that is stinging, the letters are too tight, or use desperate words like "Do not go!" It has never created motivation. It only has a negative feeling. Writing a powerful advertising is very important in persuading. Which requires understanding in Psychology that affects the user's decision
• Lack of target grouping (Segmentation): The same popup performance for all visitors (All Visitors) is a new customer error, old customers, people who enter the first website, or people who are going to buy. Should see different proposals and text according to their context
• Poor mobile phone experience: Many times Popup is designed for Desktop only. When showing a large mobile phone, the screen cannot be pressed, or causing the webpage to freeze. This is the most serious destruction of users.

Prompt for illustrations: Infographic images, simple, showing 4 main reasons that cause Exit-Intenant Popup failure: 1. The proposal is not at the point 2. Eye design 3. Lack of group division 4.

If left, how will it affect?

Ignoring the annoying Exit-Indint Popup problem is not just about "losing opportunities" but it is creating. "Negative effects" that bite your business slowly in many dimensions:

• Bond (Bondce Rate) rising up: Instead of helping to reduce the Bounce Rate, using the use of popup wrong way to accelerate the user to close the window to escape faster. Send bad signals to Google that your website may not have quality.
• Destroy the image of the brand (Brand Damage): Every annoying experience will gradually Accumulated as a negative image for your brand Customers will remember you as "The website that likes to have something bounced up" instead of a reliable brand
• Loss of conversion and direct income: You not just miss the opportunity to collect Lead or close the sale at that time. But you may lose that customer "forever" because he may decide not to come back to your website again.
• Advertising efficiency decreased: If you use the advertising budget to pull people into the web But they experience bad experiences And immediately closed The money you paid is wasted. Resulting in the cost of acquisition (Customer Acquisition Cost) unnecessarily

Allowing these little problems Can cause long -term damage that is more difficult to assess than you think

Prompt for illustrations: The graph showing the rising bounce rate and the conversion rate that has been plummeted with the frowning icon of the customer. To convey the negative impact

Is there any solution? And where should it start?

The good news is ... We can change the annoying popup into a powerful tool! The key is to change the perspective of "obstruction" to "help" correctly. This is Exit-Intenant Popup Best Practices that you should start immediately:

1. Start with "value", not "interrupting": Before creating a popup, ask yourself first "We will give something really valuable. With the users who are going to leave? "This value must be tangible and in line with what he is doing.
   • For the Cart Page: offering free shipping discounts Or special discounts for that product
   • For the Blog Post: Offering E-Book, Checklist, or Template related to the content he is reading. In exchange for emails
   • For product pages: offering a discount code for the first purchase Or alert that this product is about to run out
2. Designed to "clean eyes" and "interesting":
   • Minimalist Design: Use a lot of space (White Space). Do not compress the information too tight.
   • Branding: The design must be consistent with the image of the brand. Both color and font
   • Clear button (x): makes the user feel that he has the power to control Can easily close it at any time
3. Write a copywriting that "pleasing" and "honor":
   • Stop using the word "Do not go!" And change to a word that shows understanding and offering a solution, such as "Wait! Forget the 10% discount code? "Or" Is this article useful? Get the full checklist. Free! "
   • With Call-to -ction Clear and powerful Tell me what you click and get the best call-to -ction. The best will help you get more ideas.
4. Set the display value like "intelligent":
   • Page-Level Targeting: The popup only shows the results in the relevant pages.
   • Don't show to Converter: Do not show popups to those who apply for membership or buy things.
   • Use Cookies: Settings to not show the popup repeatedly with the users who have already closed it. Within the specified period (such as 14-30 days)

These improvements in these guidelines require deep understanding of user behavior. Which is an important principle that experts use as conversionxl has emphasized the importance of the true value and OptinMonster explained the technology behind the user behavior.

Prompt for illustrations: Infographic images. Summary of 4 procedures for creating Exit-Intenant Popup good: 1. OFFER 2. Clean Design 3. Persuasive Copy 4. Smart Targeting Rules with easy-to-understand icons.

Examples from the real thing that used to be successful

In order to see more clearly Take a look at the case of the "Home Decor Ideas" website (assumed name), which is a blog that provides knowledge about home decoration and selling small decorations.

The same problem: They have a lot of traffic. But unable to change the reader to be a member of the news (Subscribers) or customers. They used to use the general Exit-innt Popup that says "Apply for news to receive new updates!" Which has less than 0.5% conversion rate.

New adjustment strategy: The team has lifted all the new popups using the EXIT-innt Popup Best Practices.

1. Change offers: Instead of requesting to apply for floating news They change to a proposal. "5 popular home decoration guide (PDF)" free! For those who are reading an article about home decoration especially
2. Adjust the design and copy: popup is redesigned to look beautiful with the theme of the web. Use beautiful pictures Of the decorative house With the headline that "Read the article ... Do you want the full idea?" And the CTA button. "Download free guide!"
3. The display settings: POPUP will only display only on the home decoration article page. And will not show people who have already downloaded again

Amazing results: After using the new strategy for Exit-innt Popup's Conversion Rate, dashed from 0.5% to 5.8% (increased by more than 10 times!) They can create a rapidly growing email list. And later can change those subscribeers into customers who really buy products This is a clear example that understanding the customer and giving "yes" to him. It creates a different result and abyss. Especially with the E-Commerce business that Cro on the Shopify is considered the heart of success.

Prompt for illustrations: EXIT-AINTENT POPUP's BEFORE & AFTENT POPUP image of the "Home Decor Ideas" website. The left is a boring old design. The right side is a beautiful new design with an interesting E-Book proposal and has a significant conversion rate.

If wanting to follow, what to do? (Can be used immediately)

It's your eyes! Try using this checklist. Check the Exit-Intenant Popup health on your website. Then immediately improve

• [] 1. The Offer: Is your proposal valuable and in line with the context of the user's duties? (Not the only proposal applied to every page)
• [] 2. Headline: Is your headline attracts attention and communicates the value within 3 seconds? (Not just "Don't go!")
• [] 3. Body Copy: Your message is short, firm and explaining the benefits that the user will receive clearly, right?
• [] 4. Call-to -ction button (CTA): Is your CTA button using words that stimulate actions and stand out? Having a good cta sample for the B2B business can be applied.
• [] 5. Design: Your Popup looks clean and comfortable with the brand. And is there a closed button that is easy to find?
• [] 6. Targeting: You have set the popup to display only the correct target group. And not annoying people who have seen or applied already?
• [] 7. Mobile Test: Have you tried to open the website and test POPUP on mobile devices? It works well and does not destroy the experience, right?

Just start by answering these questions and editing one by one. You will definitely see the change of the Conversion Rate.

Prompt for illustrations: A beautiful large checklist image showing 7 items that must be checked for Exit-Intenant Popup with a cheap tick. Users can be used as a guideline immediately.

Questions that people tend to wonder And the answers that are cleared

I have compiled a common question about Exit-Internent Popup to answer. I wonder here.

Question 1: EXIT-Intenant Popup affects SEO?
Answer: Not directly. Google attaches importance to user experience, especially "Intrusive Inrstitials" or advertisements between obscure. "As soon as he entered the webpage from a mobile search results", but the Exit-innt technology will work when the user "About to leave the website" on Desktop, which is generally not considered a direct problem. However, if your popup creates a terrible experience that causes the bounce rate to be higher, this may affect SEO indirectly, so using Best Practices is the most important thing.

Question 2: How does it work? How to catch the mouse movement?
Answer: This technology works by tracking the speed and direction of the motion of the user on the computer screen. When the script is detected that the cursor is moving up to the top of the screen (the URL area or the closing button) quickly, it can be informed that the user has "Intention to leave the web" (EXIT INTENT) and will order Popup to display the results in that second.

Question 3: What tools should be used to create Exit-innt Popup?
Answer: There are many leading tools in the market, such as OptinMonster, Sleeknote, Sumo, or Convertflow. Each of them has different features and prices. The important thing is to choose a tool that allows you to customize the design, Advanced Targeting, and A/B Testing to find the best version for your website.

Prompt for illustrations: The cartoon characters are pretending to be a large question mark (?) With the background of SEO, computer mouse. And various tools To convey the common questions

Summary to be easy to understand + want to try to do

At this point, I believe that everyone has already seen that Exit-Internent Popup is not a "villain" as many people understand, but it is a "tool" that is very powerful if we use it with "understanding" and "attention" in the experience of users. The most important heart of Exit-Inten Popup Best Practices is the change from "request" hopelessly to a "offer" that is valuable and helping users at the right time.

Do not think that it is just a popup anymore, but it is the last opportunity for you to chat with customers. Is the opportunity to change the "audience" into a "member" and change the "hesitant" into a "customer" that pays you Do not be afraid of experimenting, measurement, and always improve, because every small improvement can have a great impact on your business.

It's time to release the true potential of your website! Take these techniques to apply Then change every "click to close" into "Click to buy" from today!

If you need an expert to help you place a strategy and create an exit-intent popup that is not only beautiful. But can also add conversion, as can be measured, consult the VISION X Brain team. Today, we are ready to help change your website into a more powerful making tool.

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