The best Call-to-to-to-to-CTA (CTA): 10 CTA buttons that stimulate people to click.

"Beautiful website ... but people do not click" the problem of the world that the web owner must encounter.

Have you ever had a headache? You are dedicated to both money and when creating a beautiful website, looks good, stylish, product or service is complete. There are people going to the website every day ... but no one clicks the "order" , "Register" , or "Contact us" at all! It seems like there is a beautiful, luxurious shop, but the customer just passed by and then left without opening the door ... It really is a heart broken.

The painful truth is a small button called Call-to-Action (CTA). This is the "last door" that will turn "visitors" to "customers". Equally, all your efforts you have done ... Waste

Why does our CTA button click?

Many people often misunderstand that Just having a button to click is enough. But the truth is a lot deeper than that Problems that make your CTA become a "abandoned button" usually due to these reasons:

1. "Boring" and "liveliless": the word "click here", "Send", or "OK". It does not tell the user what they will get after clicking. It does not create any motivation at all.

2. Design "dull" and "harmonious": your CTA button uses a color similar to the background. Too small until not noticed Or placed in a position that people easily overlooked Makes it not outstanding enough to attract the eyes

3. Lack of "urgent" and "motivation": No reason that users need "Click now" they feel that "I'll come back and watch." And then finally forgot and never come back again.

4. Do not communicate the "value" to receive: users do not know how to click the button will help solve problems or make their lives better. You just told him to "do" but didn't say "What will you get?"

These problems are caused by that we look at CTA as just a "ingredient" of the webpage. But didn't look at it as The most powerful "psychological tools" in driving human decisions Understanding Psychology behind the Landing Page design is an important key to unlock this problem.

If letting the CTA "sick", what will happen?

Having a weak CTA is not just about losing a little opportunity, but it has a huge chain to your business:

- Wastened ad spend: You pay advertising fees for people to access the web. But when they came in and not causing conversion, as you are pouring money indefinitely

- Low conversion rate: One of the most important indicators on the website is conversion rate. If this number is low It is difficult for the business to grow.

- Lose customers to competitors: When customers enter your website and do not find things that stimulate the decision immediately. They are ready to press off and go to a competitor that can always offer "clear" and "more interesting".

- Disparable insights: You may think that your products or services are not in demand in the market. In truth, the problem may be only "CTA" that is not effective.

Let your CTA effective Is like drilling holes in the water tank used to market The more water you add (traffic) It was even more leaks. It's time for us to come to "leak" seriously.

Opening CTA: 10 Examples of sales stimulus buttons That the leading website really works!

The good news is to create a powerful CTA, not a magic matter. But it's a matter of "Science" and "art" that you can do! Its heart is a change from "command" to a "invitation that is hard to deny." Let's see that 10 cta samples that have been proven to work and why it works.

1. Netflix: "Watch unlimited start" (Watch limitlessly. Start now.)

Why is it work? "Unlimited" is to emphasize "Value Proposition" (the customer will receive immediately. The word "start" gives a feeling of ease and speed. No need to wait. It is a combination of "benefits" and "speed" perfectly.

2. Spotify: "Get Spotify Free" (Get Spotify Free)

Why is it work: the word "free" is the most powerful word in the market. It immediately eliminates the hesitation and "risk" from the user's heart. The word "get" (Get) feels that it is about to receive a gift Not forced to do something

3. Slack: "Try free" (try for free)

Why do you work: The word "try using" to give a less binding feeling "Apply", it invites to come in to "try" play first, not satisfied, that's fine. It is a great way to reduce the walls of customers. Especially with SAAS products that need to learn how to use the right feature on the SAAS website will help stimulate people to try to use more.

4. Amazon: "Add to cart" (Add to Cart) and "Buy now" (Buy now)

Why did Work: Amazon understand the behavior of two groups of customers? The first group is people who still want to shop. ("Increased in a wheelchair") and the second group is the person who decided and needed speed. ("Buy now") These two options help answer and reduce unnecessary steps.

5. Hubspot: "Download" (Download Now)

Why is it work: for Lead Magnet like E-Book or Template. This is the CTA that is straightforward and the best. "Download" is the clear Action. Make people want to get things in front immediately

6. Booking.com: "Only the last 2 rooms on our website!"

Why is it work: This is an example of the master of the main use. "Scarcity" is not just a button. But it is a message that creates psychological pressure that "If not deciding now, the item will run out!" Causing people to hurry to click to reserve immediately. This technique works very well with the hotel and clinic business that wants to stimulate the booking as well as important features on the clinic web to add patients.

7. Trello: "Register - Free!" (Sign Up - It's Free!)

Why: Work is very simple but powerful. "Register" is a clear action and the storage of " -" followed by "Free!" It is a smart design. It's like answering questions in the minds of users immediately. "And have to pay money?" The answer is "No!"

8. Evernote: "Remember" (Remember Everything)

Why is it work? Instead of using the word "apply" Evernote, use the brand's slogan as a CTA. It is a "result" and "dream", not "features". Anyone wants to "remember everything".

9. Unbound: "Create a Landing Page with higher conversion"

Why is the CTA that emphasizes the "value" for the target group (marketers), especially not saying that "creating a landing page" but saying that will get "Landing Page with higher conversion", which is what the target group needs the most. It is a direct communication that will help them succeed. Let's see more ideas from Unbound's complete guide that describes this very well.

10. Vision x Brain: "Free consultation! There is no free consultation! No obligation

Why is it work: for the "risk" service business and "fear" is the key "free consultation" to open the door for customers to dare to talk and "no obligation" is to emphasize that they will be full of decisions. Makes the customer feel comfortable and wants to start talking

Examples from the real thing: Change CTA only one word. Sales rush 200%.

This is a case study of an online store that sells handmade products. They used to use a very ordinary CTA button that "order" (Order), which the result is middle. Not good, not bad The team decided to try to change the message on the new button. By using psychology "Owner" (Ownership)

CTA original: "Order"

New CTA: "Get my special product" (Get My Special Item)

Did you guess the results? Just adjusting this little text, the Conversion Rate has increased by more than 200%!

Why is that? The word "get" (Get) gives a feeling of receiving that does not have to try as much as "order" and the most powerful word is "My). "Own" that product is already in the mind before clicking. It changed from a cold transaction into an act that is full of emotions and personal feelings. This is the power of adding conversion to the Landing Page page with a little adjustment.

Checklist 5 steps to create a CTA button that people want to click. (Can be used immediately)

It's your eyes! Try bringing this checklist to improve the CTA button on your website:

1. Clear goals: Ask yourself, "What do you want the user to do the most on this page?" Your main CTA button must answer that only one.

2. Write a message that emphasizes "action" and "value": start with powerful verbs (such as receiving, try, create, download) and followed by the value that the user will receive (such as discounts, free testing, E-Book special)

3. Designed to "outstanding" but "not annoying": - Color: Use the color that "contrast" with the background color of the website clearly to be easily visible - size : large enough for people to notice and press on both the desktop and mobile.

4. Put in the "yes" position: generally, there should be a cta main "ABOVE The Fold" (the first part that is seen without screening) and may be again at the end of the page or after the important explanation.

5. Test and always measure!: Don't guess! Try to do A/B Testing, test between 2 buttons (maybe different colors or different texts) and see what kind of results are better. More learning from the leading data sources like Hubspot is a very recommended.

Questions that people tend to wonder (FAQ) about the button Call-to -ction

Q: What color is the best for CTA buttons?

Answer: No "the best color" that works on every website. The more important thing is "Color Contrast", your button must have a distinctive color and contrast with the most clear background color. The principle is "If it is outstanding, it works." Think of your brand and choose the color that the opposite or bright colors are used.

Q: Should use the word "me/mine" (i/my) or "you/you/(you/your) better?

Answer: From a large case study, it was found that The use of words in the first-person views (First-Person), such as "Create my account" (Create My Account) often gives better results. "Create your account" (Create Your Account) because it makes the user feel the owner of that action and has more emotional involvement.

Question: How many CTA should there be in one page?

Answer: Good rules are "with only one primary cta (the main button) that you want the most click. But you can have a Secondary CTA (secondary button) that is less important (such as the "Learn more" button that is just a text link. Not a prominent color button) so that the options with people who are not ready But be careful not to have too many buttons until the user is confused

Summary: It's time to awaken your CTA button!

At this point, I believe that you can see that the button Call-to -ction is not just a "button", but it is "the heart of digital marketing". And decide whether your efforts will "success" or "fail"

Changing only a few words A little color adjustment Or moving only a few pixels Can make a lot of differences for sales and Conversion Rate Do not let your website be just a beautiful but unmanned showroom anymore.

Try getting up and explore your website now! Ask yourself if your CTA is "boring" or "should click"? Is it "dull" or "outstanding"? Is it "ordered" or "Inviting"? Improvement from today Is the most worthwhile investment for your business growth

Would you like your CTA and LANDING Page buttons to be so powerous until customers have to hurry? Let our experts help! We have a Landing Page design service that emphasizes the highest conversion and the Conversion (CRO) rate improvement service that is ready to change the visitors into your customers. Consult our experts for free! No charge!

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