5 Dangerous signs: Your E-Commerce website is "chasing customers" without knowing it.

Have you ever felt like this? Open a shop online for a long time, sales used to be good, but why suddenly it suddenly goes down ...

You sit and watch Dashboard in the back of the house with confusion ... Traffic from the advertisement also came in as before. There are a lot of people pressing to add products to the basket. But why is the actual order of the actual order? Or what is more hurt is Customers say But when sending the product page link ... it was quiet These problems are not caused by your products badly. Or your marketing is not always good, but sometimes "a first-hand salesman" that works for you 24 hours like your "E-Commerce" website may be secretly "chasing customers" without you knowing!

If you are encountering a problem "Sales fall without knowing the cause", "Conversion Rate low, low clay", or "advertising more expensive, but less results." This article is "alarm" that will help you "wake up" and come back to look for the "leak hole" that is hidden in your own home. Before it collapses the whole back

Prompt for illustrations: E-Commerce business owner sitting in front of the computer screen showing a plumbing sales graph. Along with the icon of a cart that runs away from the screen Conveys confusion and problems that are facing

Why "beautiful website" does not mean "sell well"? The blind spot that is invisible to hurt your business.

Many business owners tend to trap the trap that "Just ask for a beautiful design website" but in the world E-Commerce, 2025, the beauty is only one part. The true heart is "User experience" (User Experience - UX) is smooth and seamless. The real problem arises because we tend to look at the perspective of "owner", not looking from the perspective of "customers".

We think our website is easy to use. But for customers who just came in for the first time He may not find the desired product, feels that the website is loaded slowly, frustrating, or encountering complex payment procedures to give up the middle of the way. These problems are "Digital friction" that prevents customers from reaching the destination. (That is to pay) the more friction The opportunity for you to lose that customer is only higher. Simply put, your website has become a "obstacle" instead of "tools to help sell".

Prompt for illustrations: simple infographic images showing pictures of people (customers) are trying to run into the finish line. (Order button) but have a large brick wall (Instead of the word Slow Loading, Confusing Checkout, Not Mobile-Friendly)

If releasing these "dangerous signs" ... What will happen?

Ignoring a little problem on the website is like allowing water to gradually Leaked into the boat little by little Finally, it will definitely sink. The consequences are serious and more chains than just "losing sales" today.

• Lost customers forever: Bad experience One time is enough to make customers "Never come back again" and worse is He may tell friends. Or negative reviews Causing you to lose customers in the future as well
• WASTET AD SPEND: You throw a lot of advertisements to pull people in, but come back to meet the "Close home door" or "salespeople at the bad service".
• SEO rankings fall: Google is very important to the user experience. Signals like the web load slowly (see Core Web Vitals ) or people come in and press out immediately (High Bounce Rate) will affect your SEO rank in the long run. Causing organic customers to disappear as well
• The reliability of the brand decreases: non -professional websites Reflecting the brand's ignorance Causing customers to not be confident to provide personal information or credit card information to you

See that it is not a joke. These "leaks" are therefore an urgent mission, not as marketing.

Prompt for illustrations: Domino images that are frying The first one wrote "Bad UX". The next one wrote "Lost Sales", "Wasterated Ads", "Bad Seo", "Damaged Brand" to convey the chain effect.

5 dangerous signs that must be checked! And the solution that must be done immediately

Okay, it's time to wear the role of "Doctor". Check your website. I summarize the 5 most common signs on the E-Commerce website with basic solutions. Let's explore how many of your websites have these symptoms.

1. Slow web is a turtle crawling: 5G customers do not wait for just 3 seconds that the website is not finished loading. It may mean the loss of customers.
2. Bad mobile phone experience: Most people shop via mobile phones. If your website on this screen is difficult to use Small button, can't be pressed Can prepare to say goodbye to your largest customer
3. The process of paying is as complicated as a test: Enforcing membership before buying, there are too many pages, requesting unnecessary information ... All of this is an important factor that makes customers "throw away baskets".
4. Lack of reliable signs: no real customer reviews, no safety symbols (SSL/https), the policy is not found ... These things make customers feel "unsafe".
5. Navigation Confused: A lot of menu until dizzy, Search bar sucks, classified by bad products, making customers "lost" and can't find things they want to buy.

You don't have to solve everything at the same time. Try to start using free tools. Check first And choose to solve the "pain" problem the most and affect the most customers first

Prompt for illustrations: 5 icons that convey the problem of each joint. (Sandy watch icon, hand icon that has a cross mark, a product icon with an arrow pointing, broken icon, icon, sign indicating the way)

Examples from the real thing: from the website "almost ruined" to "sales rush 300%" by solving the problem directly

To clearly see the image I would like to give an example of a case of online coffee shops called "Brewmaster" (assumed name) that almost had to shut down. But can come back again

Problems encountered: Brewmaster website has a beautiful design. But sales are in contrast to the advertisement that increases every month The team found that most customers took a short time on the web and the rate of baskets up to 80%. "Dangerous signs" in all 5 items! Especially the website that loads very slowly on the mobile phone and the checkout process with 5 pages!

The solution to do: Brewmaster decided to overhaul all new users' experience. Starting from:

• (Fix Article 1, 2) Speed & Mobile First: They compress all product images, edit the code that makes the web slow ( Render-Blocking Resources ), and the webpage design is mainly based on mobile screens. Makes the web download more than 70% faster and easy to use on mobile with one thumb
• (Resolves item 3) Simplified checkout: Change the payment process of 5 pages to one page (One-Page CHECKOUT) and add options. "Payment without membership" (Guest Checkout). Information from the Baymard Institute confirmed that it is one of the best ways to discard the basket.
• (Fix Article 4, 5) Build Trust & Clear Navigation: Add reviews from real customers on the product page, installation of safety symbols clearly. And arrange a new product menu to be easier to understand

The amazing result: only 3 months after the Brewmaster website renovated again, the conversion rate rushed from 0.8% to 3.2% (4 times increased!) This is a proof that the investment with User Experience is really worthwhile.

Prompt for illustrations: 2 graph graphs, compared (before and after (After), the improvement by the "Conversion Rate" graph and the "Cart Abandonment" graph is clear.

Your E-Commerce Web Quick (Follow immediately!)

The most important part is "Doing". Try using this checklist to check and edit your website one by step.

✅ 1. Add speed to the website quickly

• Czech the web speed: Take your website to test with Google Pagespeed Insights . Free! See the points in the performance and follow the instructions.
• Compression: The picture is the main character that makes the web slow. Use tools like Tinypng or Shortpixel to compress the file before uploading.
• Active Caching: Helping customers who come back to the web again to download the web page faster. (Consult your web developer)

✅ 2. Make a mobile love website (Mobile-First)

• Test by yourself: Try using your mobile phone to order products from your own website. See if you encounter any problems?
• The button must be big. Finger: Make sure the CTA button (Call-to -ction) and various links. Is large enough and has a suitable distance Easy to press with thumb
• The letters must be easy to read: no need for customers to zoom in to read the product details.

✅ 3. Design the payment procedure as easily as possible.

• Cut unnecessary form: ask only the information that must be used for delivery and payment.
• Open for Guest Checkout: Do not force customers to create an account before buying. This is one of the most serious errors for Shopify stores and other platforms. (Read more at Common problems in Shopify stores )
• Progressing (Progress Bar): Tell the customer what process is now. And how many steps left

✅ 4. Create a defender of credibility.

• Installed SSL (https): Website must start with `https: //` and have a picture of the URL page.
• Show reviews from customers: Bring good reviews from customers to show on the first page and page to create Social Proof.
• Information and policy must be clear: make customers confident that there is a problem and will contact you and have a policy to return the product that is fair (see checklist safety for e-commerce ).

✅ 5. Organize the navigation to be easy to find.

• Make the search bar stand out: Customers who use search Tend to buy much higher Make your search box easy to find and show the results.
• Clear categorization: Use the names that the general public understands. Do not use technical terms too
• Use breadcrumbs: It is like a sign that helps customers to know where they are now on the website. And go back to the face easily (such as the first page> Men> T -shirts) and don't forget to manage the product out of stock so that customers don't lose their experience (Learn more at How to manage the product out of stock for SEO )

Prompt for illustrations: Checklist images with all 5 topics with a box to tick correctly. With some channels that are ticking with green pencils Conveying to do and fix

The question that the owner of the website E-Commerce often doubts (and the most clear answer)

I gather popular questions that are often heard from business owners to answer here.

Question: Do you have to fix everything at the same time? Where should it start first?

Answer: Not necessary. Start with the "most painful point". Before trying tools like Google Analytics, see which page has the highest level of exit or hotjar to see where people click and move to any part of the page. But if suggesting the starting point to see the fastest results, start at the "website speed" (Page Speed) because it has a wide impact on both UX and SEO.

Question: How much do you use the template website to adjust the speed or UX?

Answer: More than you think! Although you can't solve the main structure of Template, you can control important factors, such as choosing the right size image, limiting the number of apps. Or unnecessary plug -in, which makes the web slow, and choosing a quality hosting service provider, but in some cases, if the original template has a very structural problem The decision to move to the platform or a better template may be a long-term investment, which we have a service for the E-Commerce platform to help this change the most smooth.

Question: How to make customers agree to fill out credit card information? Afraid he didn't trust

Answer: Trust is caused by the whole picture. Starting from the foundation is to have SSL (https) for the website to be safe. From then, creating "Signs of Safety" that can be seen, such as showing the logo of the familiar payment service provider (VISA, MasterCard, Promptpay), Security Seals, and has a clean and professional payment design. The important thing is to have a review from other customers. And clear contact information to build confidence

Question: Is it necessary to have Guest Checkout? Would like customers to apply for membership to collect data

Answer: "It is absolutely necessary!" According to the study of the Baymard Institute, it was found that making accounting is the top reason. Of the basket The best way is "Give options", making payment as the Guest is the easiest. And then proposed that he registered "after" which has finished paying Which may motivate the discount for the next purchase This will make you not lose sales and also have the opportunity to get more members.

Prompt for illustrations: Image icon, lamp with a question mark inside With people thinking and having a green mark floating up Conveys the answer to the solution

It's time to change the "visitor" to "sales". Do not let your website miss out.

At this point, I believe that you can see that "Technical problems" and "user experiences" that seem to be a small matter. How is the "quiet murderer" that destroys the sales and the future of your e-commerce business? We have died up to 5 dangerous signs. From slow websites, bad mobile phone experiences, complex payment procedures, lack of credibility, to confusing navigation

The heart is not a perfect solution to everything in one day. But in "Beginning to realize" and "Check" from today Your website is the only salesman who works without holidays. Take care and develop him to become the most versatile salesman. Not the person who chases the customers to escape to the competitors

Don't wait for the late to fix! Opportunities for selling and selling business growth in your hands and try using the checklist that we give in this article. Check your website. Watch "immediately"!

And if you want "Expert doctor" goes to check your E-Commerce website in every dimension. Ready to provide clear advice and plan to correct and actually use it. Click here to receive the E-Commerce Optimization Audit service from us! We are ready to help change your website to become the most powerful money machine.

Prompt for illustrations: Hand images that are changing signs from "Visitors" (visitors) to "Customers" (customers), with the backdrop of the E-Commerce website that looks clean and easy to use. Conveying changes to success

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