Digital Marketing for Construction Business: Finding a new project from online channels

Are you meeting like this? Skilled but no new projects come in

The contractor or the owner of the construction company has ever felt this way ... We are very confident in our construction skills. The team is good at experience. Doing any project, customers are happy. But why new projects It doesn't run in as you think? Finally, have to go back to use the same method. Is waiting for acquaintances to recommend Tell each other. Or have to be tired into the auction with other people like blood splashing Which is sure to sleep Some parts are overwhelming. But sometimes it is surprising This type of circuit is both too tired and risky, right?

Feeling like we have "good things" in the hands, but no one can see. I don't know where to present. "The person" is really awkward, especially when seeing competitors that are skilled, may not be very different from us. But instead got a big project Go in front of the eyes

[Prompt for illustrations: Pictures of engineers or contractors sitting at the desk Looking at the empty calendar with a contemplative expression There is a blueprint on the side of the project. But the phone is completely quiet Conveys a new uncertain job.]

Why find the same customers "not enough" anymore

This problem is not caused by our skills not good enough, but caused by the "customer behavior" that has changed completely. In an age where everyone has internet in their hands Whether the owner of the project, architect, or even the homeowner who wants to build a house ... The first step they do Not always calling acquaintances But is to open Google and search for the word "Construction Company", "Quality factory construction", or "Village Project contractor"

They want to see our "work" and "credibility" before deciding to contact. If our company doesn't exist online Is equal to we don't have the opportunity to get into the eyes of these big customers Dependence on old connections Therefore, like closing the door, put the enormous opportunity that is waiting

[Prompt for illustrations: Compare graphics between "Telephone book" with dust binding with the "computer screen" that is showing the search results of Google as "Best Construction Companies".

If letting the company "Disappear from the online world" What will happen?

The lack of identity on the digital world today. More scary than you think It's not just missing an opportunity. But was a step back down the canal slowly Imagine:

• You will become a weather for a new customer: when the customer searches for a contractor company on Google and doesn't find your name. He will meet your competitors instead. And of course the competitors would not hesitate to seize that opportunity
• Lost the opportunity to get a better profit: big projects or customers with high power Often do homework well They choose companies with reliable websites. Have a work to look in pieces If we don't have these things We may be overlooked by default.
• Have to go down to play the price of the price forever: when unable to find new customers from other channels Finally, we will only have the price competition. Which is a game that is tired and undermine business in the long run
• Build credibility, more difficult: in this era, the website is like "Online headquarters" without having a website It may allow some customers to ask about the professionalism and size of our company because of having credibility on the website. Is absolutely necessary

Finally A company that adapted to the online world slowly will gradually be left behind. While competitors grow and stronger every day

[Prompt for illustrations: The separation of the way is a narrow path (Offline) and the other is a high -lane high -lane road. There is a car of competitors running on highway. Conveys the leave of being left behind if not adjusting]

The solution is here! Start online marketing (Easy to understand)

The good news is that this problem has a solution. And it's not as complicated as the Digital Marketing for the construction business is to create a "customer tool" that works for us 24 hours.

1. Build an online headquarters (Website Portfolio): This is the first and most important thing. You must have a professional website that is not just beautiful. But must be like a Portfolio Online that is impressive in your impressive work. Tell expertise And make customers believe in our skills at first seeing the website especially for construction business Is the most accurate starting point
2. Make customers find us (SEO): have a good website But if no one sees it, it is meaningless. Search Engine Optimization (SEO) is to customize our website for "Google. So that when people search for keywords related to our business, such as" Warehouse Building Company ", our website will appear to the top.
3. Create a professional connection (Linkedin): For B2B or a large project. Linkedin is a very powerful tool. We can use it to create a reliable company profile. Create a network with executives in the real estate industry, architects or project owners directly.
4. Change the work to be a story (case study): instead of saying how good we are, try to change. "Tells the story of" The success of the project that you have made to see the customer. The way you go to fix And excellent results. Reading how to write a interesting Case Study will help change the normal work into a magnet to attract good customers.

Information from reliable sources such as Construction Dive also emphasized that the trend of digital technology in decision -making decisions is significantly increased.

[Prompt for illustrations: Infographic images that are easy to understand. Show 4 steps: 1. Icon. Website 2. Glasses icon (SEO) 3. Linkedin icon Linkedin 4. Open book icon (Case Study) with a sequence of arrows]

Real example: from the contractor company "Connection line" to "magnets to attract projects"

I would like to give an example of the story of "BKN Engineering Company" (assumed name), which used to be a contractor company that rely on old customers and the main suggestion. They are excellent in building a factory and warehouse. But the company's growth is slow and cannot be predicted.

Turn point: The management team decided to invest Corporate website for contracting business All new By focusing on the design that looks reliable Show past works with high quality photos and videos. As well as writing the Case Study in -depth, the 3 most challenging projects that they have accomplished Then began to do Local SEO to be ranked in the surrounding industrial estate area.

Amazing results: only 6 months after launching a new website They received a phone call from a purchasing manager of a multinational logistics company. Which find them from search "The contractor to create a warehouse of Chon Buri" on the Google website and a detailed Case Study has created an enormous impression and reliability for customers. Until leading to the appointment and successfully closing the project worth over 8 digits This is a clear example that the investment that is able to create a great result like in A case study of website improvements that really

[Prompt for illustrations: Line graph image showing the growth of "Number of projects contacted" by the graph starting from low and still during "Before having a website" and rising clearly during the "Digital Marketing"]

Want to follow? Checklist 4 items that can start immediately!

Read here Many of you would like to start and try to bring this 4 simple checklist to do it. Don't wait!

1. Explore yourself on Google: Try to take your company name to search on Google. What are you found? If you haven't found anything Or found information that does not update That is the first sign that you have to start.
2. Gather the best work: Choose the project that you are most proud of 5-10 projects, find photos or videos. (Before/After is better) with high resolution Prepare important information of each project. This is a "good" raw material for your website.
3. Pin the business on the map (Google Business Profile): Go to Google Maps and apply for Google Business Profile (free!) Put company information, address, telephone number, and most importantly. Add your "work pictures" as much as possible. This is the easiest and most effective logal seo.
4. Your first case study: Try to choose 1 most interesting project. Then write the story of it in a simple structure: (1) What problems? (2) How do we help to plan and fix? You just have high quality content for use. Read more here. How to write a Case Study to follow.

Just starting to follow these 4 items, it is considered a stronger online marketing foundation than most competitors.

[Prompt for illustrations: Checklist images with each icon: 1. Glasses icon 2. File icon 3. To make it easy to understand and follow immediately]

Questions that people in the construction industry often doubt (And clear answers)

Question 1: The contractor business doesn't have much time to do online things like this. Can you really do it? Answer: Understand that the site work is very busy. But we don't need to do everything by ourselves The beginning is to have A good website designed for construction business Which is done once but can be used for a long time As for other care Able to consult an expert or agency to help So that we have time to focus on construction work fully. Question 2: My customer is a large organization level. He doesn't come to sit and find information on the internet? Answer: It is an understanding that is inaccurate. Although the final decision may come from senior executives But the middle level team such as procurement department, project engineer, or factory manager Is a group of people assigned "Looking for basic information" and selecting the list of potential contractors Which this group uses Google as the main tool for work Having good information online is to create opportunities for our team to be in their list. The 3rd question: Is there only enough Facebook Page? Answer: Facebook Page is to create participation, which is a good thing, but "website" is 100% our own digital assets. We can control everything. Able to fully design the presentation and information to "Credibility", which is very important to this high -value decision, while Facebook is like a "rental area" that has limitations and changes all the time.

Question 4: Does the investment do these things expensive? Is it worth it? Answer: I want to see that this is "investment" to create a long -term customer channel, not "cost". If compared to the acquisition of only 1 new project from online channels Is considered worth more than the old marketing fees Many times already Because it is a tool that will create new opportunities Let the business go for many years

[Prompt for illustrations: Image icons, people are having a question mark on the head. And there is a light bulb icon beside Conveys a clear solution]

It's time to change the "skill" into a "opportunity".

At this point, I believe that the elder Everyone has clearly seen that Digital marketing is no longer a matter or about other types of businesses, but it is a "important tool" that will help your construction business grow sustainably and stable in this era. We have seen the problem of waiting for old opportunities, the real reason why it is not enough, and the effects that will occur if we do not adapt.

The most important We have seen the solution and the tangible solution. From the creation of a strong base such as Portfolio websites, making customers find us with SEO, to the use of Case Study and Linkedin to create professional credibility.

Don't let your skills and experiences. Limited in a narrow circle Of acquaintances anymore It's time to present the "good" that we have to the eyes of new customers. That is searching for you online now

Start today To create a bigger opportunity on the next day! Do not wait for the competitors to lead farther than this. Try to bring the checklist provided to do. And turn your website into the most powerful new project!

If you are ready to upgrade your construction business to the next level and want to create a reliable portfolio website and change the audience into a customer or want to develop a strong organization website ... the Vision X Brain team is ready to give advice!

[Prompt for illustrations: Pictures of the engineering team and the contractor standing proudly smiled in front of the completed construction site. With the morning sun shining Conveys a bright future and achieving success]

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