10 alarms that it's time to redese the organization website (with checklist)

The real problem in life: We have ... but why not?

Have you ever felt that ... the company has a website? But never made any results back? The sales team never got a new Lead from the website, the marketing team could not measure anything, opening Google Analytics. While also on the web for less than a minute, then press off

The website that used to be modern 5 years ago, now looks "old" and "cinnamon" clearly. Open on the mobile phone is a small letter. The picture is broken. The button is difficult to press. Finally, it turns out that existing organization websites Instead act as just "Online brochure" that will be open for a long time. And does not help the business grow at all. This is a "worrisome" symptom that many business owners and marketing teams are quietly faced.

[Prompt for illustrations] Pictures of business owners or marketing managers are sitting in the temples. Looking at the computer screen showing the old design website Compare with the tablet screen next to That shows a competitive website that looks modern and clearly used

Why does that problem occur: Why is the organization website "old" faster than you think?

This problem is not caused by anyone's fault. But it is caused by the "speed" of the digital world that has changed all the time. The website that used to be "best" on that day may not be the "yes" website for today anymore. The main reason why our organization's website is outdated quickly. There are a few items:

1. Technology has changed: what used to be standard many years ago (such as Flash Animation). Not supported on new devices And seriously negatively affect SEO

2. User behavior: Now, most people go to the website via "mobile phone" as the main, they expect fast experience, easy to use with one finger. And display the result to the screen Which the old model website Not designed for this

3. Business goals change: The first day you create a website may be for "Introduce the company", but today, your goals may change to "Create Lead Quality" or "sell products online". The structure and function of the original website cannot support this new target.

4. The competitors developed farther: While we still use the same website, competitors may have redesign their organization website. Makes his website both more beautiful, faster and creates a better experience Easily attract customers from us. Understand why the organization website is extremely important in this era. Will make us aware of the need to adapt

[Prompt for illustration] Infographic images, simple, showing time -time cores from 2015 to 2025, with the icon showing the change of technology, such as from Desktop Only -> Mobile -First, from normal pictures -> short -down loading -> Everything is

If left, how will it affect: "Old website" is not just "not beautiful" but it is the "cost" that you can't see.

Ignoring the alarm and letting our organization website "old" continue not only to make the brand look bad in the eyes of outsiders. But it is creating "hidden costs" and "bite your business opportunities" every day quietly:

- Loss of sales opportunities: 94% of the first impression on the brand Comes from the design of the website If customers come in and find a website that is slow and difficult to load He was ready to press and turn to the competitors immediately. That is equal to you lose the target customers before offering again.

- Destroy credibility: Website that looks old and lack of updates Make customers feel that your company "Unreliable" or "do not pay attention" which is a bad effect on the image of the brand that has been a long time ago.

- Ranking on Google worse: Google is very important to user experience (User Experience). Websites that are slow and do not support mobile phones. (Mobile-Unfriendly) will be discounted continuously. Causing customers to find you online

- Can't measure marketing results: older websites tend to not be able to complete the modern marketing tools. Makes you not know how well the campaign is Like doing a closed -eye business

[Prompt for illustrations] Ice lump images that are melted with the word "business optune" and "Brand Trust" inside the media that these things are about to disappear slowly. Because the old and not cares

Is there any solution? And where should it start: 10 Warnings that it's time to redese the organization website.

The best solution is not just "Solve the fabric to survive" day by day, but "new thinking, new" or decision to redesign organization website Seriously But how do we know that "It's time"? Let's take a look at the 10 clear warning signs:

1. Slow download website is a turtle crawl: If your website takes more than 3-4 seconds, you are already losing half of the customers.

2. The design looks old and outdated: compared to competitors' websites and feels like our website comes from the 90s era.

3. Do not support mobile usage. (Non-RESPONSIVE): zoom in to zoom out to read the text Or various buttons Compressed and unable to press

4. Bound rate (Bondce Rate) is abnormal: people come in and then turn off immediately. Refusing to continue other pages

5. The content is very difficult: every time you want to change only messages or images. Must call programmers all the time

6. Never create a Lead or sales at all: the website is just "cost" not "investment" that creates returns.

7. The image does not correspond to the current brand: Business, you may grow and look more modern. But the website is still in the same place The design of the organization website that reflects the identity of the brand is very important. Try to study more at Corporate website design to create brands and sales

8. There is a function that is broken or unusable: such as the form, contact, fill and send, do not link, or search function that has never been found.

9. Rank on Google keeps falling: Even if trying to do SEO, how much is not better. Because the old website structure is an obstacle

10. Do not support new business goals: For example, you want to make a member system, sell online courses. Or connect to the CRM system, but the current website cannot do

If you find these signals more than 3-4 items, that is the clear answer that it's time to consider Improvement and redesign organization website Seriously A reliable source of information like Forbes also emphasized the importance of knowing when it should be a redesign website as well.

[Prompt for illustrations] Infographic. Summary of 10 warning signs using easy -to -understand icons, such as the Sand -loading watches, mobile phone icons, cross -wow, non -reponsive, icon, graphy.

Examples from the real thing that used to be achieved: Case Study from the "deserted" website to "customer production machines"

The story may not see the real image. I would like to give an example of a case study of a B2B company that provides software solutions.

The condition before Redsign: Their original website has a lot of technical information. But arranged confused Use technical terms that general customers do not understand. There is no clear call-to -ction. And most importantly, the design is unreliable, resulting in only 2-3 average Lead from the website.

What to do when Redesign: The team decided to redesign all new organization websites, focusing on the user-centric design mainly, they adjust the language that is easier to understand, organize solutions according to the problem of customers, increase the Case Study page and customer reviews to build a call-to-action button. "Request a quotation" and "appointment of demonstrations" clearly in every page and improve the speed and experience on mobile phones.

Results Redesign: Just 3 months after launching a new Lead website, the quality of Lead sent to the sales team up to 30-40 people per month (increased by more than 1,500%). Conversion Rate from the visitor is 3 times more and the sales team can close the sales easier because customers have received the correct information and create confidence in the brand since before entering. This is the power of the Redsign that is more than just changing the design. But it is the adjustment of all digital business strategies. Read more successful stories. Case study: Redsign Website increase sales to B2B business.

[Prompt for illustrations] Comparison images. The first & after screen of the website. The website will look messy and confusing. The After will look clean, with a clear CTA button with a graph that shows the top Lead that is clearly rising.

If wanting to follow, what to do: checklist "Catch the pulse" your organization website (Ready to do immediately)

Read here Many of you would like to explore their own websites and try using this simple checklist in "health check". Your organization website. Can tick in the heart:

☐ Speed: Is your website finished loading within 4 seconds? (Use Google Pagespeed Insights to check)

☐ Design: Your website design is still modern and professional. Compared to 2-3 competitors in the market?

☐ Mobile-Friendly: Try to open the website with your own mobile phone. You can read and click everything conveniently without zooming, right?

☐ Navigation: Customers can search for what they want (such as products, services, contact information) within 3 clicks?

☐ Call-to-Action (CTA): Every page has a button or text that clearly tells the customer to do next (such as "call", "Request a quotation", "Buy products") or not?

☐ Update: You or your team can go to edit the text or add new articles. Can you rely on programmers?

☐ Safety: Your website has SSL (displayed as https: // and have a picture of the padlock)?

If you answer "no" or "not sure" more than half of this program Shows that your website is looking for urgent care Starting from checklist, checking the complete organization website Will be a great first step

[Prompt for illustration] Beautiful checklist images look friendly. There is a channel to tick correctly. With the hands of the person holding the pen to tick those programs

Questions that people tend to wonder And the answers that are cleared

Q1: Redesign Corporate Website How long does it take to use?
A: This is the most common question. The answer is "depending on the scope of" the website with 10 pages with the E-Commerce website with 1,000 products. It is important to talk to agencies or experts to specify a clear and suitable scope for your goals and budgets.

Q2: Can we redesign ourselves or need to hire experts?
A: If it is a little adjustment, using Template or Website Builder may be enough. But if the whole system has required the SEO, User Experience structure and back home system, investment, hiring a team of organization website development Will be worth more than in the long run Because it helps to reduce mistakes and be sure to get a website that can actually create business results According to the principles of the Nielsen Norman Group, which emphasizes the correct process of developing a new website.

Q3: Will the old SEO information disappear after Redesign?
A: This is the correct concern! If done correctly, SEO should not disappear. While also even better It is important to plan 301 Redirect from the old URL to the new URL completely, maintain quality content, and improve technical structures. This is another reason that SEO experts should take care of the Redesign project.

[Prompt for illustrations] Large question icons (?) And there are 3 small people standing underneath. Conveys various solutions

Summary to be easy to understand + want to try to do

The decision to redesign the organization website is not just "throwing money" to get a beautiful new item, but it is "strategic investment" that will unlock your business potential online. Modern websites, easy to use, and responding to customers Is the most powerful tool to build credibility, attract new customers, and increase sales in the digital age

Do not wait for all 10 warning signs to become a "crisis" that holds your business. Try using the checklist that we give to explore your website today. And start planning the next step Acting from today Is to create an advantage for your business tomorrow

Your website is ready to change from "burden" to "treasure"? If the answer is "ready", don't wait!

Consult a website for Redesign website from Vision X Brain for free! We are ready to help you analyze the problem and plan to create a new organization website that will become an important money tool for your business.

[Prompt for illustration] Powerful and positive feelings, such as rockets are soaring from the grounds that crack. (The ground is an old website. Rockets are new websites), convey the growth and soar to success.

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