Conversational marketing: use Chatbot and Live Chat to close the sale on the web.

The web has a traffic ... but why customers "just stop by" and then disappear?

Business owners, marketing teams, or even an agency, have you ever had a headache with this problem? We are dedicated to both money and when doing SEO, shooting, creating content. Until many people have entered the website But in the end ... they are just "Visitors" have passed. Did not leave the contact information, did not click to order, or not starting any conversation It's like opening a beautiful storefront. But no staff welcomed or answered a customer question Imagine Your important customer is looking at the product or service at 10 pm. He has a small question. One thing that if you get an answer He is ready to pay immediately! But ... the contact channel only has the form that "Will contact you within 24 hours?" Do you think he will wait? The answer is "No". He will close the window. And your business opportunities are floating in the air. Unfortunately

Prompt for illustrations: Graphic paintings showing users, standing, scratching their heads in front of the computer that opens a beautiful website. But looks empty, without interaction With a question mark (?) Floating above the head In order to convey the doubts and needs of answers that have not been fulfilled

Why does the customer "do not want to wait" and what is the hidden problem behind?

This problem is not caused by your website not beautiful or bad product. But caused by "Consumer behavior" completely changed! In an age that everyone communicates through chat, we expect "speed" and "instant response" in all traditional websites that act like "Online brochure" or "announcement" that communicates one-way (One-Way Communication). It does not answer anymore. Forcing customers to fill in a long form And waiting for an email to reply It is a slow and frustrating experience. Like talking to the wall While customers expect the same experience as "Say hello to chat with friends." That's why the website that only has information but lacking "dialogue" is a weakness that causes you to lose customers without knowing it.

Prompt for illustrations: Comparison images on both sides of the left side are hourglass and emails that have not been opened. Convey the slow and boring waiting The right side is a picture of a chat box that bounces immediately. Convey the speed and Real-time communication

If letting the "quiet" website continue to happen to your business?

Ignoring this communication gap is not just "losing opportunities", but it is slowly destroying your business. The consequences are more intense than expected:

• Conversion rate is down: the rate of change to visitors will be less and less. Because the obstacles in contact are too high
• Loss of high quality Lead: People who are really interested But there are urgent questions Will immediately turn to competitors that respond faster
• Waste marketing budget: advertising money that you pay for people to access the web Is like pouring water into the sand Because you can't close the sale
• Poor customer experience: Customers feel that you don't care. Not ready for service Causing the image of the brand to be damaged without evaluating
• Following behind competitors: While you still use the same form Your competitors using Chatbot or Live Chat are building relationships and "snatching" customers in front of the eyes.

Letting your website just "Quiet brochure" is no different from letting the boat leak without doing anything. Finally, it will definitely sink.

Prompt for illustrations: graphics showing money (Coins and bank notes) are flowing out of the hole on the computer screen. Which is a symbol of a website that does not have Conversational Marketing to communicate the loss of budgets and business opportunities.

The right solution: Change "visitor" to "conversation" with Conversational Marketing.

The most powerful and powerful solution is to bring strategies. Conversational Marketing" It is to change your website from the "announcer" into a "conversation" who is smart through tools like Chatbot and Live Chat to interact, answer questions, and guide customers in Real-time. You don't have to think too big. Start with these small steps:

• 1. Clear goals: What do you want to use Chatbot for? Answering frequently questions (FAQ), LEAD data, meeting, or presenting products? Choose 1 most important first.
• 2. Choose the most suitable function: Start only one page first! Choose a high -traffic duty and customers often have questions such as the first page, price (Pricing), or main page/service page.
• 3. Chat Flow: Simple dialogue draft That if the customer comes in, what will he say hello? Will there be a button to answer? For example, "See the recommended products", "Request a quotation", "Talk to the staff"
• 4. Choose the right tool: There are many tools, both free and waste. Take a look at information from leading service providers like Drift or Intercom to understand the principles.
• 5. Measure and improve: After activation Try to look at the actual conversation. Then bring to improve the answer and Chat Flow If wanting a more complex system, having an automation expert to help system is a great choice.

Prompt for illustrations: simple infographic images showing 4 main steps to start Conversational Marketing: 1. Goal (Arrow icon) 2. Page (web icon) 3

Example from the real thing: when "beauty clinic" increases 200% appointment with Chatbot

Imagine There is a beauty clinic that has a beautiful website and shoots Facebook to draw people to see the promotion. "Problems" are most customers say hello to Inbox late at night or when the administrator is busy. Causing a lot of opportunities to make an appointment The team decided to use Chatbot on the website's promotion page.

Original problem: Customers see AD> Going to the website> There is a question about the price, the queue is available.> Send a message in the inbox or turn off the website.> Admins to see again in the morning. Customers have changed their minds.

How to solve with conversational marketing: Customers see AD> Go to the website> Chatbot bounce up to greet. "Hello, which special promotion? Inquire about information or check the queue. "Ready to have a button to choose from" Slender PROT "," Review "," Check Kyu "when customers press. "Check the queue" Bot will ask a convenient branch and show the free time to choose to reserve immediately. If it is a complex question The bot will request information to allow the staff to hurry to call back on the next business day.

Amazing results: within 3 months, the clinic can add "Confirming the appointment" via the website up to 200%! Reduce the workload of the admin repeatedly. And create impressive experiences for customers because they receive an answer immediately This is the power of changing the visitor into a conversation that really leads to closing sales. Which is an important principle of creating Clinic website that helps increase the number of patients. Effectively

Prompt for illustrations: The Before & After Book of the Customer Customer Book, there is a queue for some eyes. The After has a full queue with a small chatbot icon in the corner to convey the tangible results.

Checklist 5 steps, start using Conversational Marketing immediately (actually used!)

It's your queue! Come to change your website into a 24 -hour off -selling tool with a simple checklist that you can follow immediately:

1. Choose the most important "web page" (1 page): Do you want customers to talk to you at which page the most? Home? Service page? Or promotion page? Choose only 1 page to start.
2. Create "Greetings to open conversations" that's right: The first greeting is very important. Must be related to the content on that page, such as
   - "Hello page: What is there for Vision x Brain?"
   - B2B service page: "Which is especially interested in solutions? Let us find information that is suitable for your business. "
   - Price: " Is there any question about any package? Ask now! "
3. Design "alternative". Click: Do not ask questions at the end, but have a "button" clearly 2-3 buttons. The guide will continue, such as "See Case Study", "Request a quotation", "Consulting experts". Good is the heart. Try to study more from the call-to -ction sample for the B2B business.
4. Condition "Forward to people": Set that when Chatbot should stop talking and pass on to the team, for example, when the customer says "talk to people" or when Bots can't answer the questions 2 times next to each other to give customers the best experience.
5. Connect to "Lead": Set the Chatbot to send customers' information (such as name, email, phone number) obtained from your dialogue to Google Sheets or CRM automatically so that the Sales team can continue to work immediately.

Doing this will help you see the results quickly. And if you want Experts come to help increase the efficiency of Conversion Rate for your website. This is the best starting point.

Prompt for illustrations: 5 checklist images with icons in each item (Web page icon, chat box, option button, icon, icon, CRM) to make it easy to understand and can be used.

Questions that people tend to suspect (Q&A) about Conversational Marketing

Q1: Use Chatbot and the brand will look like a robot. Not lived or not?
A: Not at all, if designed correctly! The duty of a good chatbot is "assistant", not "who replaces" It helps to answer a simple question. Quickly 24 hours and forward difficult For humans to continue to take care of smoothly. "Quickly helping." This is the heart of the service that impresses and seems to be the most human.

Q2: Do you have to use a lot of teams to take care of Live Chat?
A: There is no need to have a big team. You can start with only 1-2 people or specify a clear time for Live Chat, such as only 10: 00-17: 00 hrs. And using Chatbot to receive outside work hours. There are 1 person to answer than no one answered 100%.

Q3: Chatbot will annoy the website users?
A: It may be annoying ... If we design it for "aggressive" too, the secret is to focus. "Help" not "subjected". Selling should set the chat box to show after the user has already looked at the webpage for a while (such as 10-15 seconds) or when he is leaving the website. (Exit-innt) and most importantly, there must be a button for users to easily close the chat window.

Q4: What should I choose between Live Chat and Chatbot?
A: Depending on your "resources" and "target"
- Live Chat: Suitable for businesses that want to create in -depth relationships. Complex advice And there is a team that is ready to talk to customers
- Chatbot: Suitable for business that needs to be repeatedly answer 24 hours. Collect the basic Lead, or have a limited team
- the best solution (Hybrid): using Chatbot as a page and a function. See more ideas from the article about SAAS website features that help grow

Prompt for illustrations: 4 icons icons arranged: 1. Smile robot icon 2. Small icon 3. Bells icon, alerts with a light mark. To convey the answers of each question

Summary: It's time to change your website "Say" and "Sold"!

At this point, I believe that everyone has clearly seen that Letting the website just be "Quiet announcement" how much is that regret? The key to modern marketing is to change. "One -way communication" into a "two conversation". The conversational marketing is not just a new tool. But it is changing the way of thinking Is to show customers that "We are ready to listen and help you immediately."

Don't wait for your business opportunities to slip again. Try to start today. Just choose 1 web page and install a simple chat tool. One to start "talk" with your visitor. A little investment today may create a greater return than you expect tomorrow. Your website is ready to change from "Visitors" to be "sales" yet?

Do it immediately! Do not let the hesitation obstruct the business growth. You try to use the checklist that we give. Or if you want Learn samples More Call-to -ction to make your dialogue more powerful. And if you want to have an expert who is ready to change your website into a machine to close the sale with Automation and Conversion Rate Optimization ...

Click here to consult the Vision X Brain team for free! We are ready to change all your dialogue into sales.

Prompt for illustrations: Powerful graphics Showing a computer screen with a chat conversation And with an arrow coming out of the screen Became a higher sales graph Conveys changing conversations into business results that grow

‍