Case Study: We changed the factory website that no one entered. To become a LEAD 24 hour machinery

"The abandoned factory website" customers do not enter ... We change to How to produce LEAD "24 hours?

For the factory owner Or the sales manager in the B2B business. The question industry is always echoing in the mind is "Where to find new customers?" In the era of customers, engineers, procurement or senior executives Did not open the yellow face book or wait for the cells to come in like before They start the search route "Manufacturer" or "Suppliers" that is ... on Google.

But the real thing that is painful is Most factory websites are just left. "Online brochure" that is beautiful, but the kisses are not fragrant, no one can see. No one contacted And finally became just a "cost" that does not make money ... Are you encountering this problem? If yes, this Case Study is the answer you are looking for. We will take you to see behind the "big surgery". From a website that almost no one To become a production machine "The customer" (Qualified Leads) that works for you 24 hours a day, no holiday.

[Prompt for illustrations: Compare images of the first page of the factory website Before doing it, it looks old-fashioned, without any prominent features. The latter will look modern, reliable, has a clear call-to -ction, and there is a headline "from an abandoned website to Lead Machinery"].

Why do most factory websites become "Digital Cemetery"?

Before we fix We must understand "The roots of the problem" first. From the analysis of this customer website (and many other similar factory), we found "blind spots" that are like the formula of online failure as follows.

1. Create a web just "with" but not created for "work": Classic misunderstanding is to think that having a website is enough. Causing the web obtained only basic information such as "About us", "Products", "Contact us" end ... lack of strategies for attracting and changing visitors into customers.

2. The content of the "god" language that customers do not understand: full of in -depth techniques that people in the factory understand themselves. But the purchasing department or business owner who does not have the basic engineering may "do not" and do not see how your product will help solve the problem for him.

3. Never do SEO or do wrong: There is no keyword research that B2B customers really use. Makes even a good product No one can find you on Google, like having the best stores. But located in an alley that no one knows

4. Lack of violence: no Case study, no standard certificate (Certifications), no customer names Causing big buyers who need high confidence. "Do not dare" to start contacting

5. User experience (UX/UI) that is frustrating: Slow download website, difficult to use on mobile phones, can't find the desired information, and the worst is "Don't know how to contact you" because the button or form is hidden well. The current industrial marketing trend indicates that B2B buyers need fast and easy access. Having a website that is difficult to use is equal to pushing customers to competitors directly according to the information from Thomasnet that emphasizes the importance of Digital Presence for industrial business.

[Prompt for illustrations: Infographic image shows 5 main reasons that fail the factory website such as a tomb icon, a brain icon that has only technical vocabulary, an enlarged glasses icon that cannot be found, broken icons. And a mobile phone with a broken web page]

If releasing the "sick" website ... What will happen to your business?

Having an effective website today is not just "losing opportunities", but it is a huge "risk" for the future of the business in the long run because:

1. You will become a "death" in a competitor: while you stand still. Competitors that adapt to the online world are continuously sweeping your target customers. They are creating brands to be known and reliable in the digital world. Overtaking you every day

2. The cost of finding customers is increasing: relying on traditional sales teams. Only has a higher cost. Both travel expenses Commission And can access customers in a limited group But the website that acts as a Salesman 24/7 will help reduce costs and expand the customer base unlimited.

3. Loss of large customers in the future: Millennials & Gen Z) grew up to find online information. They do not call the cells. But will research the information thoroughly until satisfied before deciding to contact Not having good identity online Equal to you, there is no way to reach this group of customers.

4. The image of the brand falls: Website that looks old and difficult to use. Reflecting the image of the company that "is not modern" and "do not pay attention" in the eyes of the customer Which may affect the purchase decision directly Strong online identity is necessary for modern production sectors. As a leading website like Manufacturing.net Always present news and analysis about the importance of technology

[Prompt for illustrations: The graph shows 2 lines. One line is a downtrend called "Your business" with a sandwatch icon that is about to run out. The other line is a graph of the rising leg "with competitors" with a rocket icon that is soaring. With the background as a Google logo]

"Big Surgery", turn an abandoned website to the LEAD production machine.

When he truly understands the problems and impacts, the Vision X Brain team has laid out the strategy of "flip". Which is divided into 4 phases that work together To create sustainable results

Facebook: Deep Dive & Strategy.
We do not start with the design, but start at "listening." We do hard homework to understand 3 main issues: 1) Business and products of customers. 2) The real group (engineer, project owner) What do they want and what words are used to find out? 3) This is the most important foundation.

Phase 2: Overhaul UX/UI and all new websites. (Conversion-DriVen Redesign)
We left the original design that does not answer. Then design the user's experience (UX) and the new look (UI), based on the principles "build confidence and stimulate to contact" as the heart

• Design the homepage (Homepage) to be like "Golden Hand Sales": Communicate clear selling points in the first 3 seconds, display works and outstanding certificates, and have a Call-to-to -ction button. That leads to important duties
• Improve product/service page (Product/Service Pages): Not just inserting specifications But we change it to a "Sales Page" with high quality products, workshitles, telling the benefits that customers will receive, and have a formula for easy -to -fill out the UX/UI design for high value B2B, it is necessary to emphasize and special reliability. You can read more at the our high B2B business.

Phase 3: Technical SEO Foundation and On-Page (Technical & On-Page SEO).
We do "adjust the back of the house" for Google to love this website more. From the web speed adjustment to be loaded, it supports a 100%mobile phone, creating a strong internal link structure, to the embedding of the Schema Markup especially for Google for Google to understand and display special results (Rich Results), all of which are part of the creation. Premium factory website that creates an advantage X10

Facebook 4: Create Content Hub Knowledge for Customers (B2B Content Hub)
This is the "heart" of long -term customers. We created the "article/knowledge of knowledge" to write an article that answers the questions that the customer's suspicions, such as the method of materials for work ... "Compare technology A with B", "This machine maintenance manual" only attracts the image of Google. "Real experts" for the brand as well. Learn more about the creation of knowledge warehouses at the B2B Content Hub manual.

[Prompt for illustrations: 4 steps of the work plan (research, design, SEO, content) with easy -to -understand icons and arrows.

Results "tangible": from the center ... to the amazing Lead!

After we got the "ultimate" this website and continuously conduct strategies for 6 months

• Organic Traffic rising 3,500%: from the original web from Google less than 50 people per month, becoming more than 1,800+ target audiences per month.
• Produce more than 50+ Qualified Leads in 6 months: the website becomes the main channel for creating a list of names. "That the customer" with quality, with customers sending the quotation form and consistently contacted
• Rank up the first page of Google more than 100+ Keywords: covering the keyword directly about the product. And knowledgeable keywords Makes it possible to trap customers in every step of the decision
• Reduce the cost of finding new customers more than 60%: compared to traditional marketing alone

This success is not from luck. But from the correct strategy from the beginning And seriously doing Making the website become the most important digital property of the business If you need this amazing result for your business Take a look at the details. Our premium factory website design service

[Prompt for illustrations: Dashboard images showing organic traffic, Leads and Keywords Rankings that are clearly rising. With impressive results numbers]

Want to follow? Checklist "Mold the Factory Web" as a machine to produce Lead

Read here You can see the picture of how powerful website is done. Try to take this simple checklist. "Check your health". Your factory website. That is ready to be a LEAD machinery yet?

1. Do you know your customers yet ?: Have you ever created the "Buyer Persona" of the ideal customers (such as project engineers, purchasing department) or not? Do you know what problems he encountered? And looking for something in the supplier?

2. Your website "Reliable" is enough ?: Case study, certificate, logo, customers or reviews that make new customers feel "confident" at first sight?

3. The web structure "navigation" or "Long"?: Customers can easily search for products and click the quotation. Within a few clicks or not? If not sure, try to study the manual to build a complete factory website .

4. Have a "Lure Lead" or not ?: Do you have a form to contact "Easy Fill", the telephone number "clearly", or LINE OFFICIAL account for easy add?

5. You are "experts" or just "seller"?: Create content to educate. (Blog/Articles) to show expertise and attract customers who are looking for information? SEO for heavy industrial business That requires a lot of in -depth content

If most of your answers are "still" or "not sure", it's time to "act" to change your website seriously!

[Prompt for illustrations: Beautiful checklist image with icons in each item (such as icon for Persona, icon for Trust) so users can explore their own websites]

Questions that the factory owner often doubts. (And the most clear answer)

I have compiled a popular question received from industrial customers here. With a straightforward answer

Q1: How long does the SEO make the factory website take to see results?
A: Generally, SEO for a highly competitive B2B business Will start to see a clear result (such as a better traffic and ranking) during the 4-6 months and will see the full results in creating Lead regularly during 6-12 months. SEO is a marathon. Not 100 meters running, but the result is much worthwhile and more sustainable.

Q2: We don't have a marketing team in the company. Can you do these things?
A: Can start to do it yourself in some parts, such as writing more detailed product information. Or requesting a customer review, but technical SEO, in -depth keyword research, and complex UX/UI design Hiring experts or agencies that have direct experience with Industrial business website Will help save time and create results faster than trial and error

Q3: What kind of content is suitable for industrial factory customers?
A: The best content is the content that "Help solve the problem" and "give knowledge", such as articles, comparing materials, installation/use, Case Study, which shows how your products can help solve other customers, and detailed and accurate technical information.

Q4: Is there only a product page (Products Page)?
A: Not enough in this era. Because the product page can only be attracted to people who know your model's name and are about to buy But you will miss the opportunity to reach a large group of customers who are in the "Research Phase", in which this group of people often search with "problems" or "types of solutions". The content gives knowledge will help to trap this group before competitors.

[Prompt for illustrations: Large question mark icon (?) And people (factory owners) standing beside]

Summary: It's time to change the "cost" to be "the best sales staff".

This Case Study clearly shows that The factory website is not just a "brochure" or "cost" anymore, but it can be "sculpt" to be "digital property" and "the best salespeople" that work for you 24 hours a day, access to customers around the world, and create a Qualified Leads for your sales team.

Traveling from "abandoned" to "LEAD Machinery" requires both sharp strategies, deep understanding of customers, and continuous action. But the result is "Competitive advantage" and "Sustainable business growth" in the digital age

The last question is ... Are you ready to change your website to become a Lead machine? Do not let the business opportunities fall out for competitors again!

Want Vision X Brain to help "surgery" and "mold" your factory website to be like this Case Study? Consult our experts for free! No charge We are ready to analyze and place strategies to grow your business especially!

[Prompt for illustrations: Vision X Brain team is meeting and strategic on Whiteboard with the growth of the customer website. Or a handful of hands between the team and the customer who owns the factory With a smile of success]

‍