Content Hub for Building B2B Business to create Authority and Lead

Marketing B2B for a long time, but why don't customers believe? The real problem in the field

For marketers and business owners, many B2B are probably familiar with this situation: We spent a budget and time to create many content, including Whitepaper, Case Study, but the results are not as hoped ... good content. Scattered at the website, but could not find, the traffic that came in is who do not know that does not have a serious purchase, the creation of the Lead is the "month of the month" without stability. And the most important is Customers still look at us as just "Another option" is not "real experts" that must be thought of as the first name. This problem is frustrating, right?

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Prompt: The picture of the B2B marketer sitting in front of the computer that opened the traffic graph that does not grow and has an article icon, eBook scattered around. Conveys confusion and content that is not organized

Why do you create content almost dead? But never being a "real" in the eyes of B2B

The main reason that our efforts are not effective. Not because the content is not good enough But because we are lacking "house" that is strong for those content We create content "Broken head", also known as "Random Acts of Content", is following the trend, follow the competitors, or only short -term campaigns Without long -term strategies that connect everything together The result is that our website becomes like "Warehouse" with only good things But no one knows which item is And how is it related? This kind of content is not able to create a "Authority" or reliability in one topic. And this is the beginning that makes the B2B business need to seriously the importance of Content Marketing.

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Prompt: Infox images compared on both sides of the left side, "Random Acts of Content" shows an arrow pointing back and forth during each content, the right side is the "Strategic Content Hub" showing a orderly structure with a Pillar Content in the middle and has a cluster content connected systematically.

If you let the "homeless" content, what will your B2B business be found?

Allowing the content to be scattered without systematic organizing Is like pouring water on the sand Regardless of how much you pour it down It will disappear without creating any benefits. The tangible impact, which will definitely follow is: Waste marketing budget. Because the content is not used repeatedly or extended, has a quality Lead Because the people who come in are not systematically, Educate, lose the opportunity for competitors Which organizes the content better to become the main source of customers, and the most horrible is your Brand Authority will decrease because Google and users cannot clearly see your expertise. Make the sales cycle (Sales Cycle) longer and more difficult to close the sale.

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Prompt: The Sansa Watch that is falling. Each sand has a symbol of money (Dollar Sign) and the Lead icon (Lead) represents the budget and the opportunity that is losing because of an ineffective content strategy.

The solution is "B2B Content Hub". Secret weapons create a sustainable Authority and Lead.

All the solutions mentioned are to create what is called ** "B2B Content Hub" ** up. Simply put, it is "building a house" or knowledge center on your website. That collects all high quality content related to the "main topic" that you expert in one place systematically Not just bringing the articles together It is organized using the Pillar Page and Cluster Content principles that are linked to a strategy, which experts from Moz have emphasized the importance of having strong content strategies. For the long -term success, Content Hub will change your website from "warehouse" into a "library" that B2B customers want to come to study, and Google would like to send a traffic.

And where should it start?

• Step 1: Strategy First: Set a business goal (such as wanting a 20%more Lead, wanting to be TOP 3 in terms of x) and understanding the target group (Ideal Customer Profile - ICP) deeply.
• Step 2: Choose the main topic (Choose Your Pillar Topic): Choose 1 big topic that you are the most expert and your B2B customers are looking for answers, such as "Cybersecurity for SME", "Financial Planning for Startups".
• Step 3: Map The Structure: Hub's structure by specifying the Pillar Page (the main page of the topic) and Cluster Content (in -depth articles) that will support Understanding Information architecture is very useful in this step.

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Prompt: B2B Content Hub's Dairy Dai Images that are beautiful and easy to understand. In the middle is a large icon writes "Pillar Topic" and has a line to the small icon that says "Cluster Content 1", "Cluster Content 2", "Webinar", "E-Book" represents a systematic connection.

Example from the real thing: when SAAS Tech turned the game with Content Hub

Imagine the company B2B SAAS that provides "Cloud Management". In the beginning, they made vignette content. There are some articles on Cloud, some safety, about the trend of technology. The traffic is a little and Lead has never closed the deal.

The mission of the game: They decided to create Content Hub on the topic of ** "Cloud Migration for the organization" ** with Pillar Page as the main page that explains all the overall images and has a cluster content as a deep article such as "Cloud Provider", "Checklist. Move up Cloud", "CASE Study: A 30% of the capital. "Webinar: Question-Answer live with Cloud Migration". All of these are excellent UX/UI designs to make it easier to explore and learn.

Amazing results: Within 6 months, their content hub has become a top source on Google for keywords related to all cloud migration traffic. 300%increases, has received a high quality Lead that has passed the EDUCATE by 5 times more than HUB and the sales team can be closed because of their own deals. " This is the power of creating content hub that is more than just blog.

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Prompt: The picture of the beforehand is compared to the first side of the traffic graph on the side of the traffic and the rising lead graph. With a beautiful screen of the Content Hub that is designed to be beside

What do you want to do? Blueprint created the B2B Content Hub.

It's your eyes! Here are 5 steps that you can apply to create your own B2B Content Hub immediately:

Step 1: Strategy & Pillar Definition

• Set goals (Goals): What are you creating this hub? (Create Authority, build Lead, Education Market)
• Analyze the target group (Audience Persona): Who is he? What position? What's the problem? Where to find information?
• Choose Pillar Topic: Choose 1 topic that you "know deeply" and the big problem of customers that you can help solve.

Step 2: Content Architecture

• Pillar Page: The structure of the main page will be like a table of contents. Explain all overview and link to various clusters.
• Cluster Content: All of the sub -tops you will create to answer specific questions about your Pillar Topic.
• Content Audit: Check the old content you have. Whether it can be improved and organized into Hub or not

Step 3: Build a livable house (Hub Design & UX)

• Design UX/UI: make your hub to use, easy to search, and look professional, investing with UX/UI, especially for B2B websites, can help increase engagement enormous.
• Create a Pillar Page page: Develop the Pillar Page page on your website, you may use a website for website development. To make the structure good and support SEO

Step 4: Fill the house with content (Content Creation)

• Create content according to the plan: Let's write articles, make videos, E-book design according to the structure. By focusing on the quality and depth of data
• Create Gated Content: Choose a cool content (such as E-Book, Webinar, Template) to make a Gated content that must be exchanged for contact (such as email) to create a Lead.

Step 5: Promotion for acquaintances (Promotion & Distribution)

• On-Page SEO: Customize SEO for all pages in your hub.
• Internal Linking: Link the link between the Pillar Page and Cluster Content systematically.
• Email Marketing: Promote new courses in Hub via email.
• Social Media: Share content in various social media channels.

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Prompt: 5 checklist images in the creation of B2B Content Hub with icons in each step (Strategy, Architecture, Design, Creation, Promotion), making it easy to follow.

Questions that B2B people often wonder about content hub.

I gather the most common questions. With clear answers and can be used for real

Q1: Content Hub is different from normal blog?
A: Blog is mostly presenting articles in order (new to old) and the topic is usually diverse, but content hub will focus on the "main topic" only a few topics. And organize everything with Pillar Page as the center Allowing users and Google to understand our expertise more deeply

Q2: How long does it take to see results?
A: In general, SEO and Content Marketing are long -term strategies. You may start to see better organic traffic in 3-6 months and will see clear results in terms of Authority and Lead Generation in 6-12 months, depending on the competition in the industry and the quality of the content you create.

Q3: Is it necessary to create a whole new content?
A: Not necessary! You should start by doing Content Audit to see if the old content can be updated, or rewrite to be part of HUB or not. This will help you save a lot of time and resources.

Q4: How can we measure the success of Content Hub?
A: You can measure the results from many dimensions, such as 1) ** Traffic: ** Organic Traffic that enters Hub in total 2) ** Engagement: ** Time On Page, BondCe Rate of Pillar and Cluster 3) ** SEO: ** Hub 4) ** LEADs: LEAD Credit from GandDonntent in

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Prompt: Image icon, a large question mark (?) And 2-3 people are standing and talking around. Conveying questions and answering questions The atmosphere looks friendly and knowledgeable.

It's time to change from "players" to "leader" in the game B2B with Content Hub.

We have already seen that marketing "Splashing content" without that direction, providing unsustainable results. Creating ** B2B Content Hub ** Not just organizing articles But it is the announcement to the world that "In this story ... we are the real". It is the creation of digital assets (Digital Asset) that will work for you 24 hours a day, attract quality customers, create credibility, and make your sales team easier to work like never before.

The beginning may seem like an elephant. But you don't have to finish everything in one day. Try to choose only 1 Pillar Topic, the most important to your business and then create it one by one. Today's effort Will become a strong foundation for your business to grow sustainably in the future

Do not wait for your competitors to take it again! It's time to create a B2B Content Hub to create Authority and attract the right Lead for your business today! If you need experts to help place strategies and create Corporate Website with powerful content Hub, consult the Vision X Brain team. We are ready to help you be a leader in the industry.

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Prompt: A picture of a businessman standing on the top of the hill that represents the word "Authority". Look at the bright horizon. With the path that walked up in a picture of a book that opened (instead of Content Hub), communicating the journey to success with knowledge and expertise

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