"Open the reason! Why is 2025 "every company" (who wants to grow) must have an IR Website? "

"Not just 'must have' but 'indispensable'!" Open 5 reasons. "Gold", why in 2025 "all companies" (who want to grow up!) Must have "IR Website"!

Executives, investors' teams (IR), and all corporate communications department! In the business world that "competition" is intense "every second and" confidence "of investors is the" breath "of the organization. Have you ever wondered if "IR Website" that many companies "just have all" according to that rule Actually, how much "power" and "importance" are hidden? If you still think that IR Website is just a "supplement" or "duty" that must be done ... I must say that you are "assessing" the communication tools that "One of the most influential" of the organization "too low" unfortunately!

In the digital age where investors (Whether small, institutions, or analysts) "Easily accessing information" at the fingertips and "expect" transparency and speed in communication that "higher" like never before. IR Website is not just "Document storage" or "announcement" anymore! But it is the "main stage" that your company will use "Show potential", "Build credibility", "Communicate the vision", and "attract investment money" that will drive the organization to "grow" with leap! This article, I will not talk about "Basin" that everyone knows, but will take you to "in -depth" to "5 reasons for gold" why in the year 2025 "all companies" (especially listed companies And companies that are looking for funds) to "good IR Website" and how can it "make a difference" for your organization! If ready ... go to "unlock" the true potential of IR Website at the same time!

IR Website: "Gate to the opportunity" or "invisible walls" in the eyes of investors?

In the past, communication with investors may focus on the "Analyst Meeting", making "Company Visit", or the annual report "which is still" important ", but in the era of the" whole world "connected via the internet" the first channel "that most investors (Especially foreign investors Or the new generation) will be used to "get to know" and "study information" about your company is "IR Website"!

Think about it ... If your IR Website "Data is not updated", "Difficult to use", "Design is not reliable", or "can't find important information", it is no different from the "closed door", not welcoming investors at "Utsa". They will feel "disappointed", "not confident", and may "turn to look" other companies that "open wide" and "ready" to communicate with him more! On the other hand, if your IR Website "perfect" both information, design, and user experience It will become a good "magnet" that "attracts" quality investors. "Want to get to know" and "Consider investment" with you more Understanding about Imps of IR Website that help build confidence. Therefore is indispensable

"The turning point!" Why IR Website "is not just a duty" but is the "strategy" that is smart?

There are still many executives or IR teams who think that IR Website is just a "compliance with the rules" of the Stock Exchange of Thailand. Or the regulatory agency only is "just having all", which is enough "misunderstanding" in this era! Having a "excellent IR Website" is not "just about" compliance ", but it is" communication strategy "and" branding in the capital market "that" powerful "and" worthwhile "!

1. "Create transparency (Transparency) "and" Information Asymmetry ": good IR Website will help "All investors" (whether small or institutions) can "access important" of the company "equally" and "timely", which will help "reduce the disadvantage" in accessing information and "build confidence" in the "Good Corporate Governance" of the company according to the company's principles.

2. "Is a tool 'Risk Mitigation': In the condition of "news" (both fake and fake), it "spread" very quickly. IR Website is "ways" that the company can use. "Communicate the facts" "to clarify important issues" or "correct misunderstandings" quickly "and" reliable "to help" reduce the impact "from the rumors or incorrect information.

3. "Increase efficiency (Efficiency) "and" Cost Reduction "in the work of the IR team: If your website can" answer questions "that investors want to know" by yourself "through the" Easy "and" easily accessible ", it will help" reducing the number of questions "that the iR team must answer a lot of telephone or emails, allowing the IR team to have time and time. More "strategic" and "saving" costs for printing or sending traditional documents as well

4. "It is 'Digital Asset' that 'create value' in the long run": IR Website with "quality" and "SEO" and "SEO", it will become a "asset" that "works" for you 24 hours a day, attracts new investors and "strengthen good images" for the organization "without paying advertisements". Having experts in the development of IR Website will help you create this digital assets efficiently.

"Not just 'must have' ... but 'Must be the best!' "5 reasons" Gold "that your company" can't live without IR Website! "

Okay! Now, let's see that "5 Gold" that makes the "excellent" IR Website "very necessary for" all companies "(especially listed companies and companies that want to raise funds). In the year 2025, what is it!

1. "Build credibility (Credibility) "and" Trust "is" first door "to invest!

Why is it important: Investors will "do not dare" to invest money in the company that he "Do not believe" or "do not trust"! IR Website is the first "face" and "identity" that investors will experience. If it looks "not promotion", "Information is not reliable" or "difficult to use". Confidence is "disappear" since not yet starting to talk!

How can I help? Good:

The design that "clean" "modern" and "reflect the professional" of the organization. Create good "first impression".

Information "complete" "correct" and "update" always, both company information, operating results, news, and executive information shows "transparency" and "attention".

Presenting information that "easy to understand" and "is a system" to help investors "digest information" that is more complex and "confident" in the information received.

There is a "clear IR" and "Easy to access" channel "represents" ready "to communicate and answer questions.

Study of important elements of IR Website that helps build confidence. Will help you understand this deeply

2. "Increase access (Accessibility) "and" Visibility "in the eyes of investors around the world!

Why is it important: investors are not just "in the country"! The world is "without borders" that your IR Website "is easy to access" from "anywhere, anytime" and "every device" is the "opportunity" to attract "investment" from around the world!

How can I help? Good:

"Mobile-Friendly Design" that "perfect": Many investors use "smartphone" or "tablet" to search and read information.

"Page Speed Fast": No one wants to wait for the website to load for a long time, especially investors at "time value".

"Supports many languages (Multingual Suport) "(if necessary): For companies that aim to attract foreign investors, having multiple IR Website (such as Thai-English) is" what to do "

"Strong SEO": Helping investors "Find" your company to find on Google easier, no matter where they are in the world, having a good SOO strategy for IR Website is very important.

3. "Communication ', the company's value and' value '(Value) of the company' powerful '!"

Why is it important: Investors don't just look at "numbers"! But he also looks for "" "vision" and "growth potential" of the company! IR Website is the "stage" that you can "tell these" stories like "interesting" and "persuasive"!

How can I help? Good:

Page "About us (About US)" that "more than" only the history of the company: telling "inspiration" "mission" and "main values" that drive the organization

As for the "Business Strategy" that "clearly" and "see the future image": show investors how the company has "plans" and "direction in growth.

"Case Studies/Portfolio" (if any): showing "success" and "value" that the company created

"ESG" that "reflects responsibility": shows that the company gives importance to "Sustainability" and "business operations with good governance" Learning ESG data through IR Website will enhance this point.

4. "It is the 'Central Hub' that is the most reliable 'for investors"

Why is it important: in the era of "news" and "information" overwhelming "and" from many sources "(which sometimes" unreliable "), having" complete "" correct "and" correct "sources from" the company directly "is what investors" need "the most!

How can I help? Good:

Collect all the "important" information in "one place": from financial reports, company news, presentation, shareholders' information, to the calendar of investor activities

Is a "reference" that is "reliable" for analysts and media: helping to reduce "confusion" or "misunderstandings" that may occur from incorrect information.

Help "save time" for investors: do not waste time "Search" or "Inquire" information from many places

Create a "stable feeling" and "systematic" of the organization: reflect good data management.

5. "Add 'efficiency' and 'reduce costs' in the work of the IR team"

Why is it important: The IR team has many "missions" to do! From data preparation, communication with investors, organizing activities, if there is a "tool" that helps "alleviate the burden" and "increase efficiency" in work, it is "better", right?

How can I help? Good:

"Content Management System (CMS)" that "is easy to use": allowing the IR team to "update data" or "news" quickly "without having to wait for the IT (Webflow CMS team answers this problem much!) Try to see how BFFOW CMS is better than the original CMS for IR.

"FAQ SECTION" that "covers": Help "reducing the number of questions repeatedly" that the IR team has to answer by phone or email.

"Newsletter Subscription": Helps the IR team to "send information" to interested investors like "straight groups" and "as a system".

"Download Center" that "is easy to manage": Collecting all important documents for investors to download conveniently, helping to reduce "costs" to publish and send traditional documents.

"Not just 'theory'!" The real example from the company that "flip the game" with the IR Website "level"

In order to clearly see that the IR Website that "Good" can really make "difference". I would like to give an example of "Progressing Technology Public Company Limited", a large listed company that used to have a "Ir Website", but after "overhaul", they are "releasing new" opportunities.

"Yesterday ... that investors shook their heads": IR Website, the original "Tech Progress" is very small. "There is only a annual report with the last 1-2 years of financial statements, plus a PDF file that is" Slow download "and" difficult to read "on mobile. There is no ESG information, no presentation from the Analyst Meeting, and the IR telephone number is only available. Make investors (Especially foreign institutional investors) "rarely pay attention" and the stock price is "not going anywhere" for a long time

"Mission ... Build 'Gate to the opportunity' New! ": Executive team" advanced "decision" to invest a big investment "with the development of all new IR Website. They work with The expert team in the development of IR Website to create a "modern" platform "and" "Easy to use" on all new websites. There is a "Interactive Financial Data" that allows investors "to play with numbers," ESG HUB "that has a clear sustainable commitment," WebCast Arch Arch "that has a previous, and has a previous analysis. "News notification system" for investors to apply for information directly.

"Results ... that 'change' the future of the company!": After launching a new IR website, just less than a year "advanced" is clearly different "! "Number of analysts" that made the company's coverage "More than doubled!" "The proportion of institutional shareholders" (both at home and abroad) "increased significantly" "Feedback from investors" to "positive" and "admire" for transparency and better communication. "Stock trading volume" has more "liquidity", and most importantly, ** "stock price" of the company "continuously increases" reflecting the "confidence" that investors have to "potential" and "good governance" of the company! This is the "power" of IR Website that is truly "designed for investors"! study of investment in investment in IR Website will help you see the value of this investment.

"It's your company queue!" Checklist. Easy. Ask yourself if the IR Website "is ready"?

Read here Many of you would like to "explore" IR Website. Look, right? "Acts" as "goal to the opportunity" for your organization well enough? Let's use this simple "checklist" in "assessing" your IR Website:

1. "Reliability ... Your website 'calls guests' or 'chasing guests'?": The overall design "looks professional" and "reliable" or not? Information "update" and "correct" or not?

2. "Easy to access ... investors 'Looking for information' in 3 clicks or not? ": The" clear "or" complicated "menu structure? Is there a "good search function"?

3. "Mobile-Friendly ... Open on the phone, 'perfect' or '" is perfect'? ": Your website" is easy to use "and" perfect results "on smartphones and tablets?

4. "Complete information ... answer 'all questions' of investors?": There are financial information, news, ESG, strategy, and executive information. Complete and update or not?

5. "Communication '... The website' is interesting 'enough to make the investor' In '?": There is a vision, mission, or the success of the company in the form of "to follow" or not?

If you are "tick correctly", almost every item Congratulations! Your Website "Strong" and "ready" that will be the "important tool" of your organization! But if there are still some things that "Still need to improve", don't wait! Good "investment" with IR Website is "investment" that will help "build confidence" and "open the door" to "new opportunities" for your company for sure! What about your IR Website ... ready to "Is it more than just a duty?" Is it yet?

"Question-Answer the modern IR style!" Clear all the questions about the "necessity" of the investor website.

For the executives and the IR team "confident" and "see more clearly" why "good IR Website" is an indispensable thing "for the company in this era, I have compiled" popular questions "that are often asked often and" answer straight to "from real experience. Come on!

If our company is still "Not listed on the Stock Exchange of Thailand", it is necessary to have that "full" IR Website "?

Although not yet "Public Company" but having "Investor Relations Section" on the company's main website With important information Some things are prepared (such as business overall, management team, growth plan, or contacts for those interested in investing), it is considered a "good preparation" and showing the "professional" of the company! It will help create "Reliability" to "that Angel Investors, Venture Capital" or "Financial Institution" that you may have to contact in the future to "fund raising" or "credit" as well. And on the day you "ready to be IPO". Having a "foundation" is already good IR Website. Will make everything "easier" and "a lot smoother"!

Making IR Website "Excellent" is "using a lot of budget" and "takes a long time"?

The word "a lot of budget" or "for a long time" is "relative"! Doing good IR Website "does not need to be expensive" or "always take years". Currently, there are "tools" and "platforms" (such as webflow) that allows the creation of high quality websites. "Easy to access" and "fast" compared to the "return" that will be received in the long term in terms of "investors", "access to capital sources", "good image of the organization", and "reducing the workload of the IR team". Good investment with IR website is considered "intelligent investment" and "value". The important thing is "good planning" and "choosing partners" that are suitable.

In addition to having a "complete" information, are there any other "secrets"? That will make our IR Website "outstanding" and "interesting" in the eyes of investors?

Of course! In addition to having "complete information" and "necessary features", try to add "these elements" to see:

"Visual Design" that "beautiful" "modern" and "reflect the brand": Do not overlook the power of "First impression"!

"The story of the company (Corporate Storytelling" that "should follow": tell the "vision" "mission" or "proud success" in a "heart" form "and" inspiring "

"Multimedia" wisely: such as video interviews, executives, Virtual Tour, factories or offices, or infographic that summarize the complex information to be interesting.

"Usability" that "is superior": make investors feel "comfortable" and "not frustrated" every time you use your website.

"Friendly communication 'and' easy access": Use "clear language" "" Easy to understand "and represents" readiness "that will answer all investors' questions. Edelman Trust Barometer will help you understand the factors that create world level trust.

There are still "questions" or "concerns" about the "necessity" of the IR Website? Do not let "misunderstandings" as "obstacles" in "build confidence" and "attract opportunities" the best for your organization!

"It's time ... let the IR Website be the 'secret weapon' to drive the 'success' of your company!" (Conclusion)

How are you? Everyone? Read here I believe that everyone will "Agree" and then "Investor website (IR Website)" in the digital age of 2025, it "is not just a 'duty' that must be done" or "Beauty Salon" anymore! But it is the "strategic asset" that is "powerful" and is a "key" to "drive" reliable, image, and "the opportunity to grow" of your organization! We have "in -depth" up to 5 reasons. "Gold" why all companies "lack of good IR Website" from credibility, increasing access to investors around the world, communication of stories and values of the company, being the most reliable data center, to increase efficiency and reduce the work of the IR team.

Remember ... the most important heart of having an IR website that "successful" is "thinking of investors as the center" always! Try to "give the best experience" to them, making them feel that "This company is transparent" "complete information" "Easy to access" and "reliable". If we can "meet these" needs and expectations at the point "and" superior ", investors will" believe "in our organization and" decide "to be a part of our success. It is" not too far "! What about your company's website? ... Ready to be a "secret weapon"?

Okay! "Future" and "confidence" of investors with your company "can't wait"! Do not let the IR Website that "not ready" or "outdated" to be "the capacity of" the potential of your organization anymore! It's time to "invest" and "Digital Ban". This is serious to create a "difference" "advantage" and "sustainable" in the world. "Nothing stands still"!

Want Vision x Brain as a "trusted consultant" to help you "strategy" and "IR Website" that is not only beautiful and modern ... but also 'Build confidence' and 'really quality investors! "Right? Click here! Consult our experts for free! No obligation! Or if wanting to get to know Website development services, complete investors and UX/UI design services for our organization. Can stop by to see more details! We are ready to help your IR Website "sparkle" and "create impressive results"!

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