Calculate Roi: Why redesign the organization website is worth more than you think (with Template calculated).

Have you ever ... offers a story about the website, the executive asks one word? "How is it worth it?"

In a meeting room where the atmosphere is tense You as a marketing team or digital manager Corporate Website Redesign, which is well prepared ... modern new design, smooth user experience, technology that supports the future. But then the most powerful question was shot directly from the top executives: "Where is the number? Invest this much How much will the numbers be measured? What is Roi (Return on Investment)? "

At that moment, the map you prepared elegantly, it may seem to be just a "cost" in the eyes of those who hold the budget, not "investment" that will grow to the company. This problem is not uncommon. It is a challenge that workers like we have to meet. Because of requesting a hundred thousand or millions of budget approval Things that are more important than beauty Is to prove that every baht paid Will grow back into a tangible profit

This article will give you the most powerful "weapon". That is "formula and way of thinking" in calculating Roi for the Redesign project. That will change the conversation from "Why do you have to pay?" When is it? "When can we start?"

Prompt for illustrations: Images in the meeting room One executive made a doubt. Pointed to the slide that has a graph and a large question mark. While the marketing department is trying to explain seriously The atmosphere reflects the challenge of the budget.

Why "prove value" is the most challenging?

The main reason that makes the redesign of the website is difficult. Not because executives do not understand technology But because we tend to communicate in different languages Marketing and Designer sees "opportunities" and "user experiences" while the management and finances see "numbers" and "risks". This problem arises from the gaps of communication:

• Difficult results: We tend to talk about quality advantages, such as "brand images will be better" or "customers will have a better experience" which is true. But difficult to convert to clear profit numbers immediately
• Look at the cost Not investment: If there is no ROI number to show The budget used in creating a new website will be classified in the category. "Operating Expense", which is something that every company is trying to control the lowest, not "Capital Investment" that expected long -term returns.
• Lack of comparison (Benchmark): Many organizations do not have the efficiency of the original website systematically. Makes when wanting to make a new website Therefore there is no base to refer to how new the new item will be, and how Understanding Warning signs that it is time to redese the organization website. Will help you have a stronger starting information
• The complexity of the measurement: The organization website does not always create sales like the E-Commerce website, but it serves to create a Lead, providing information, building credibility. Which is the "origin" process of the sales process To connect the website to the final sales, it requires a systematic way of thinking.

Therefore, to break this wall We must learn to "Speak the same language as the executives" that is the language of Roi.

Prompt for illustrations: Infographic images with 2 sides of the left side of the left hemisphere with numbers, graphs, dollars, written "the right view" is the right brain shape, with a heart -shaped icon, a smiling brush, written "Marketing view/design" and has a bridge written "ROI" in the middle.

If releasing the old website ... how much is the cost that can not be seen? "Expensive"?

The decision "Do not do anything" with an old website that is outdated. It may seem like "saving" the budget today. But in reality It is creating "Opportunity Cost" (OPPORTUNITY COST) that increases every day. And this is an impact that you and the executives may not expect:

• Loss of quality Lead for competitors: Website that is not reliable, slow download or difficult to use on mobile phones. Will make the target customers to press off and turn to the competitor's website that looks more professional than every Lead, which is lost, is a business opportunity that can be assessed
• The image of the brand is recession: in the digital age, the website is the "first storefront" that customers around the world see. If your storefront looks old, confusing and unreliable It will undermine your brand confidence directly to your brand and product.
• The SEO ranking: Google attaches importance to the User Experience (UX) and Mobile-Friendliness. The old websites that do not answer these are gradually worse. Means that customers will find you up And you may have to pay more ads (PAID ADS) for people to see
• Waste of time and resources to edit: Website created on old technology Tend to update difficult information, often have technical problems And unable to connect to new marketing tools, allowing your team to waste time solving immediate problems Instead of spending time creating new campaigns

Think of a simple numbers: if your old website causes the opportunity to get 2 new customers a month and one customer has an average of 500,000 baht per year. "Nothing to do anything" is causing damage to the company until 12,000,000 baht per year! This is a powerful number to make all executives look.

Prompt for illustrations: Down line graph There is a sign that "Business Opportunities", "Reliability", "SEO rank" with a background in an old and desolate website.

Open the secret formula! Calculate the Roi of the new website clearly.

It's time to enter the essence of the story. The Roi calculation is not as complicated as you think. Its heart has only 2 parts: "return" and "cost". Basic formulas are:

$ $ Roi = \ Frac {(\ text {Net profit from investment} - \ text {investment cost})}} {\ text}}} \ times 100 \% $ $

To clearly see the image We come to separate 解 Components in the context of the website redesign.

1. Estimate "Investment"

This part is the easiest tangible thing. It is all expenses in the project. Which may include:

• UX/UI design fee (User Experience/User Interface)
• Code development and writing fee (Developed)
• Content Creation/Migration
• License value of the program or plugin (if any)
• Maintenance & hosting

Comparison of the cost of creating organization websites Will help you set a more reasonable budget

2. The "The Return" prediction - (The Return) - the most important part

This is the challenging part, but the most creative. We have to convert "quality advantages" to be "financial numbers", which can be measured by many dimensions such as:

• The increase in the number of Lead: New website with SEO is better, UX should be used and clear call-to -ction. It should be created more Lead. Suppose the old website can be built 50 Leads/month.
• The increase in the quality of Lead (Lead Quality): New website that provides complete and straight points. Will help to filter us to get more "" yes ", which leads to the" Closing Rate "that is higher than the original 5%, may increase to 8%
• Other costs: New website with a good FAQ or Support system may help reduce the number of cases that need to call to the Customer Service, which helps save employee hours.
• Average Order Value: If you sell products or services directly via the web A good design can stimulate the upsell or cross-sell.

Study in -depth information from reliable sources such as Forbes or Hubspot will help you understand these principles and adapt better.

PROMPT for illustrations: beautiful infographic divided into 2 sides of the "investment cost" (with icon, hammer, code, pen) and "return" (with icon, rising, magnetic, silver) with the Roi formula in the middle

Examples from the real thing: when "new website" can create more than 250%!

In order to see the image clearly, let's take a look at the Case Study of the company "Global Tech Solutions", a B2B software service provider.

Original problem: Global Tech's old website, outdated, slow load, and difficult to find information, resulting in an average of 100 LEAD per month, but it is a quality Lead. Closing Rate is only 2%, resulting in only 2 new customers/month, with 1 customer worth the lifetime (Lifetime Value - LTV) at 300,000 baht.

Investment: The company decided to invest in redesign all websites. By focusing on creating cone cones for effective With a total budget of 1,200,000 baht

1 year redesign results:

• The number of Lead increases: The new website that made SEO and UX well attracts the quality Lead. It has increased to 150 cases/month (increased 50%).
• Better quality Lead: Lead that comes in more understanding of the product. Resulting in the closing rate of sales increased from 2% to 5%
• New number of new customers: 150 leds/month x 5% Closing Rate = 7.5 New customers/month (from the original 2 cases/month)
• Increased revenue: get more 5.5 customers/month (7.5 - 2) or 66 per year
• Increased profits: 66 cases x 300,000 baht (LTV) = 19,800,000 baht (assuming that this is a net profit for easyness)

Calculate Roi:

$$ roi = \ Frac {(19,800,000 - 1,200,000)} {1,200,000} \ Times 100 \% $ $

$$ roi = \ Frac {18,600,000} {1,200,000} \ times 100 \% = 15.5 \ times 100 \% = 1,550 \% $ $

This high ROI number may look unbelievable. But for B2B businesses with high ball values Website improvements to increase the only quality Lead can create enormous effects. This is a clear example that redesign website is not just changing designs. But is to overhaul "Customer production machinery" of the company

Prompt for illustrations: Dashboard images of Dashboard Marketing on the left (BEFORE) show the low Lead and Conversion numbers on the right (After) showing the numbers that are clearly rising. With impressive ROI highlights

Template presents executives: 4 steps to change "ideas" to "budget"

You now have both principles and samples. It's time to do it! This is a 4 -step template that you can use to Can approve the website redesign.

Step 1: Benchmark Current Performance (Benchmark Current Performance),
collecting the most data on the old website in the last 6-12 months:

• Number of visitors (Traffic) per month
• The number of leds/conversions per month
- Change rate to Lead (Conversion Rate)
• Important keyword rankings
• Bounce Rate (Back Rate)

Step 2: Estimate the Investment,
contact the Agency or website development team. To request a quotation and evaluate all the costs of the project clearly Divided into cubes such as design fees, development fees, content

Step 3: Set goals and Project the Return
from the data. In step 1, you set a reasonable goal for a new website. Which may be created in 3 types of situations: worst (WORST-CASE), possible, and the best (Best-Case).

• We expect the Conversion Rate to increase from 1% to 1.5% (50% increase).
• We expect that traffic from SEO will increase by 30% within 1 year.
• From the above target Will make us more Lead x individuals and become a Y customer, which generates income z baht

Step 4: Calculate ROI and create a Calculate ROI & Build Your Case.
Bring the numbers from step 2 and 3 to the ROI formula and create a slide that tells the story in this article: the problem of the old website -> the effects and damage -> Solutions (new websites) -ROI).

Having all 4 complete information will change your presentation from a beautiful story. To become a reliable and tangible business investment plan

Prompt for illustrations: Large checklist image showing 4 steps with icons. Each steps: 1. Glasses magnifying, price tag, 3.

Questions that executives tend to wonder (And the answer you must prepare)

Once you present the ROI number, prepare for the following questions to test your understanding. This is a common question and answers.

Q1: How long can we see the return (ROI) within?
A: Redesign website is a medium to long -term investment. We may start to see the traffic and Lead significantly increased during the first 3-6 months after launching. (According to UX and Conversion Rate, and will see more clear SEO results in 6-12 months, which is when we expect to see the positive and continuously growing ROI.

Q2: Expected return numbers Does it look too good? How can we be confident?
A: It's a very good question. The numbers that we offer are the possible targets (Realistic Case) based on the Benchmark data in the industry. However, we have prepared a WORST-CASE and Best-case prediction to see all the possible risk and opportunities. And we have a monthly KPI measurement plan to monitor the progress compared to the target closely.

Q3: If our business does not sell directly online, how to measure the "Lead" as "income"?
A: We can calculate the "Lead Value" value by bringing "Average Customer Value" to multiply with the "Lead-to-Customer Rate". For example, if 1 customer has 10 Lead, it can be sold 1 person (Rate 10%). People will be equal to 10,000 baht. We can use this number to calculate the return.

Q4: In addition to the ROI numbers, are there any other benefits that we will get?
A: Of course, in addition to the direction of the ROI, we also have an indirect interest (Intangible Benefits), such as creating a modern and reliable brand image, creating a good experience for customers, attracting quality employees to work with the organization. And the construction of the technology foundation that is ready in the future Which are all factors that create a sustainable competitive advantage

Prompt for illustrations: Icon icon is thinking with a question mark on the head. And there is a light bulb icon (answers) illuminating beside Conveys a clear answer.

Summary: Change a new website from "burden" to "power" to make money of the organization.

Redesign the organization website is not just a beautiful change. But it is a strategic decision that directly affects the business growth. Changing the perspective from looking into a "cost" is a "investment" that can be measured by Roi. It is an important key to unlock the budget and drive your organization forward.

From this article, you have learned about the reason that makes the business difficult, the effect of not doing anything, and most importantly "Formula and method" Calculate ROI concrete with template. The presentation that you can adapt immediately.

Do not let the old old website to pull the potential of your business anymore. It's time to use the power of the "data" and "numbers" to present the investment plan that will make a worthwhile return. And turn your website into a marketing tool and create the most powerful customers.

It's your eyes to do it! Try to bring the steps and template that we give to calculate the ROI for your project. And you will discover that this investment ... is a lot worthwhile than you think!

If you need an expert who understands both business and technology to help plan and Corporate website development Which focuses on results or needs to improve the current website Into a powerful ROI tool to create a Vision X Brain team with advice.

Prompt for illustrations: Powerful graphics Performing rockets that are soaring from the ground The rocket has the word "Roi" stuck and the floor below is a broken old website. Conveys a growing growth after investment

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